Think relocation is a terrible idea? Let's do what we do with other terrible ideas: Try it out

By Steve Mascord / Expert

Australian rugby league has dabbled in many administrative models among its clubs and experienced admirable success in a lot of them.

Currently you have teams organised along the traditional Sydney lines of poker machine-rich leagues clubs, teams that are the product of their communities and live on their TV grants, and privately owned franchises.

We’ve had expansion – which in my lifetime started with the jerseys of new teams Canberra and Illawarra being held up at the 1981 grand final – and mergers.

Between them, expansion and merged clubs have won 17 of the competitions since the scarlet and lime green jumpers were placed on display at the Sydney Cricket Ground, with two more championships stripped from the Storm.

Two of these joint ventures, Wests Tigers and St George Illawarra, have been successful in that they won premierships. We can all have differences of opinion over what constitutes success in the business of sport but winning comps is something, I hope, most of us can agree on.

The Northern Eagles, on the other hand, weren’t so successful.

We have teams representing suburbs, cities, states and countries and yet we can never be sure who will beat who on a given day. That’s a big achievement when you look at how professional sports leagues are organised elsewhere in the world.

But the one model we have not seen explored in Australia with rugby league is relocation – and I’m anxious to see it tried out.

At one point during David Gallop’s reign there was an $11-million incentive for any team that relocated. By the end of his time, there was just as much on offer to bail a club out so they could stay where they were!

I make no secret of the fact I’d welcome Cronulla being our test tube baby when it comes to relocation.

Eight and a half teams in Sydney is too many and Cronulla are vulnerable at the moment with their coach banned and facing a fine of $800,000.

Speculation the NRL may take over their license has eased in recent days but if that was to happen, where should they be shifted to?

Surely Brisbane would be a bad call.

The Broncos have a stranglehold on that market and you don’t take them on with a transplanted Sydney club. Brisbane Sharks would always flounder on dry land against Broncos – even the world’s best marketing and deepest pockets would struggle to make them work.

The Sharks captain Paul Gallen celebrates with Luke Lewis after the 2016 grand final. (AAP Image/Dean Lewins)

Just about everyone in Brisbane knows who the Cronulla Sharks are – they aren’t about to un-know it in the same way that the Fitzroy Lions were about to become the Brisbane Lions or South Melbourne was able to evolve into the Sydney Swans.

Those two examples suggest Perth would be a more suitable home.

I’m sure the WARL have their own designs on the West Coast Pirates but has that name attained any resonance yet outside of the rugby league community? The Perth Reds are long gone – they haven’t played at the top level for 20 years.

(If Cronulla went the way of North Sydney and then came back in 2038, they might even work in Brisbane).

People say relocation won’t work. But lord knows we’ve tried out plenty of worse, untested, risky foolhardy concepts just to make sure they’re rubbish since 1908.

I mean, the Hunter Mariners?

Let’s try out relocation just to be sure it’s a crap idea.

The Crowd Says:

2019-01-12T01:16:13+00:00

Peter Piper

Guest


There is a case to consider for stripping Cronulla of their Premiership. Even if they weren't over the cap in 2016 and it was just 2015 & 2017 that they cheated (which most fans don't believe to be true), that 2016 team was assembled, structured and coached during 2015 by a banned coach. Further more, had the facts been known at the time, It was illegal for Flanagan to coach that team to a premiership in 2016.

2019-01-12T01:01:59+00:00

Peter Piper

Guest


No! Most people think that dollars and potential new fans/members is the key determining factor. ANO Sydney club adds little in the way of new fans/members/sponsors/advertising/tv revenue compared with somewhere like Perth. A very good example of what can be achieved in a new area is Toronto and they aren't even in Superleague yet. They just signed a massive promotional deal that should be noted by all struggling clubs. All it needs is a good business brain and good seed money to get it started.

2019-01-01T04:36:24+00:00

Peter Piper

Guest


If you get gangrene in the leg, the surgeon doesn't transplant it to your arm. Similarly, why would you transplant a club that has been appallingly run for decades, has a terrible culture, has few fans and low membership and has been a constant thorn in the side of the NRL for decades from one place to another ? Add in the fact that the Sharks brand is now so tarnished that no self respecting business wants to sponsor them and as a stand alone entity, they are bankrupt (No business in their right mind exploits an income producing asset to shore up a loss maker with zero likelihood of any future profits). The only way is to kill off this stain on our competition and let Perth create something new in their place.

2018-12-30T21:22:45+00:00

Brent sher

Guest


Sharks have won 1 premiership in their entire existence based off cheating on salary caps and peptides, even the eels with 30 year drought still are more marketable then the sharks

2018-12-30T02:06:30+00:00

Robert Szemeti

Roar Rookie


I wasn’t trying to bash the titans, i actually like them, but if they are the view of what a new branded team will look like and the fact that they have no excuses being a one town team, what chances are the pirates or bombers or any brand new franchise going to have, all i was saying is there is value to having a relocation vs a new start up franchise, i personally would love to see some sydney teams relocate to christchurch, perth, adelaide, darwin and hobart basically every major city rugby league doesn’t have one, i could easily follow a team from another city, foxtel coverage allows me that, more importantly the game would be better for it, everyone craps on about the reds, crushers and rams not working out, but give them 20 +yrs like cowboys, warriors and storm have then you’d like how did we never have a melbourne team sooner, whereas now its all about wheres perth? Well we had it, but trimming the league down to 14 teams, plus SL making the reds pay for away teams, didn’t help rl in wa, and even tho they got good average crowd numbers there (better than some clubs in sydney) still ended up folding anyways, back 25years ago the cost of travel was a lot more than it is now, its quite affordable now to have a comp with perth, NZ and top end qld, but in 97 you be paying millions in travel costs for any team per year.

2018-12-30T00:35:38+00:00

AngryEagle47

Roar Rookie


Rellum any evidence to back that ? I’m aware that Penrith held that mantle for a while with Canberra and Easts also featuring ( overall sporting brands for Australia) and Broncs in mix

2018-12-29T22:17:10+00:00

Rellum

Roar Guru


I think you guys are just overestimating how big the Sydney club "Brands" are around the country.

2018-12-29T06:19:35+00:00

Randy

Roar Rookie


Titans finishing position in 2018 - 14th Crowd average at Robina - 14125 Sharks finish position in 2018 - 4th crowds average in the Shire - 12700 but by all means keep bashing the Titans...

2018-12-29T06:18:12+00:00

Rob

Guest


The roosters have developed more players than u club no matter who that is.Your not the sharpest tool in the shed u want to relocate a team that's just won the premiership

2018-12-29T06:15:19+00:00

Rob

Guest


u have no idea what ure talking about west Tigers are not financially successful at all

2018-12-29T05:58:19+00:00

Knocka

Roar Rookie


Pity you choose to start your comment with an insult. It would be better received if you made your argument in a respectful way. Second divisions work all over the world in various football codes, including in countries with smaller populations than Australia, and sponsors regularly stick with clubs relegated or playing in second divisions. Commercial arrangements can and are made to take into account the possibility of relegation. It’s not hard and I’ve been part of completing these myself, which incidentally means I’m not “another amateur trying to promote a bad idea” . In fact I have seen it work. As for value for money, a second division that is wholly or partially televised and the interest in the race for promotion can provide sponsors with as good exposure as teams languishing at the foot of a sixteen (or more) team competition for half a season with nothing to play for and no reason to try.

2018-12-29T01:40:00+00:00

Stephen Mills

Guest


Btw WARL no longer exist it’s now run by the NRL with NRL WA calling the shots. Pirates are their baby and for junior promotion would be a way of putting it. Don’t think the NRL are up for running new franchises.

2018-12-28T12:37:03+00:00

Forty Twenty

Roar Rookie


My main point is that a team like the Bunnies who were dead ,buried and cremated have won a title after dying. Anyone make that prediction at the time? None of us have a clue about next season let alone 10 years down the track.

2018-12-27T22:55:17+00:00

Birdy

Guest


Fair enough Adam. Hard to swallow but as I don't live there anymore I'll run with that. It's a shame really that having the same history as Newcastle ,industrial city, Wollongong doesn't back it's teams the same way The Knights should be crowned as the best supporters in Australian sport As a guru from the gong could you please let me know why Pt Kembla has been relegated to group 7.?

2018-12-27T22:17:52+00:00

Stephen Mills

Guest


Perth or Adelaide didn’t fail they were culled because of the truce between SL and NSWRL Souths we more of a failure but weee rightfully allowed back. For one I would give sharks ( change name to Southern Sharks ) the opportunity to promote and play a few games in Adelaide as hawthorn and north Melbourne do in Tasmania. Being from Perth I wouldn’t like any side relocated but a least have a plan to expand. AFL brought in Fremantle quickly to sabotage the Reds inclusion. They brought in WC Eagles cause they were broke then the Crows and didn’t care about the local successful competitions WAFL and SANFL. They brought in Suns and GWS to create a structure to win the national banner and all their clubs support it as they want (and is their goal) their game to be the only national game relevant. Bears Need reinstating north Brisbane bears sounds good???? they have money I’de even support them if they were here. Any one take a survey and ask if the Brisbane people want a franchise if they do they should do it without risk to the current Broncos. Just an opinion folks the games lost too much already.

2018-12-27T22:06:33+00:00

Randy

Roar Rookie


i am talking about the entire central qld population is too spread out. Rocky doesn't even have over 100k people. So you would be relying on fans from places like Mackay and Gladstone, maybe Bundy which are 100s of kms away. 50km isn't too far but if you were going to relocate to a town along the qld coast, the least you could hope for was a nice white sandy beach on your doorstep.

2018-12-27T21:02:23+00:00

Robert Szemeti

Roar Rookie


I dont think Cronulla sharks are going anywhere, they’ll be all cashed up soon, and the focus for relocations will be on another sydney side again in another 2 months, i mean the womens game is about to expand i hear, and theyll be another 2 teams (moneys on souths and cronulla to get that) Geographically nrl doesnt make sense, but it spawned from the NSWRL (even tho canberra, brisbane and gold coast were added later in the 80s) thus why in 1990s it was renamed to be ARL (even though auckland then entered) and of course a new name after 98 reformed to NRL. My point is if we started this league from scratch, every major city would probably have only 2 teams, and the smaller towns only 1. Bascally it would be the A-league, im not sure thats an ideal footprint. I appreciate where its beginnings are and hope all teams stay, with more teams added,and/or sydney teams relocated too, the brands of most of these teams are well known enough around Australia, simply adding a team in brisbane north and/or west should be viable with the 2nd tier teams and Qld able to take on atleast 3 new teams, but perth and adelaide need relocations to work, they got no junior base, atleast not at NRL level of quality. whether its from a sydney team or not, i would think tigers would be the only club that could make a relocation work, maybe manly (if there was a central coast team in its place) sydney roosters would be a better transition for a relocation as they are well run, and have money. but lack crowds support, yes theyll be a bit better now that they won this year, But if your gonna call yourself sydney, you should be pulling in 20k in crowds minimum. maybe theres too many teams here in sydney, but i guarantee any team that jumps to relocate to perth or adelaide, theyll be dwarfing the crowds theyll be currently getting if they had stayed. Purely as theyll be one team city, gold coast is a prime example of how a brandless team started, and doesn’thave the support it should have im sure there are many other factors too, but look forward to seeing that if you start a fresh team in perth, or Adelaide. Not to mention gold coast has a good crop of junior teams and talent, yet not supported well, Melbourne storm on t he other hand are well supported, but they have a much bigger population and are a sport crazy city, helps also that theyve won premierships too. Perth and Adelaide are a risky expansion, but if was a relocation of Perth Tigers and Adelaide Roosters, might not have a rough start, that new teams have had in the past. Plus their brands and heritage might bring extra crowds in that area aswell as when they play away in sydney. Stgeorge need to be more present in the gong, atleast 8 games there, 4 at kogarah. Tigers need to really need to plant themselves either campbelltown or leichardt, too many different stadiums this year, and Panthers need more games in the rural towns in central west, not just Bathurst I reckon in a few years we’ll see the sydney sides wise up and spread out, especially with the competition becoming closer, if that trend holds like this year did

2018-12-27T20:22:30+00:00

AngryEagle47

Roar Rookie


You do love chicken, don’t you

2018-12-27T12:54:56+00:00

AngryEagle47

Roar Rookie


Chickens Founded in 1908 with 14 prems baaaaaa Manly founded 1947 with 8 prems I won’t ask you to do your maths because you proved you can’t baaaaaa chickens have 3 toes so counting isn’t a strength

2018-12-27T12:50:24+00:00

AngryEagle47

Roar Rookie


Manly own you , one on one we own you baaaaaaaaa chicken hawks 8 premierships in half the time chicken hawks have been in comp Baaaaaaaa 89 wins to 50 that’s ownership

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