Everything will be on the table when rugby eventually returns

By Brett McKay / Expert

So how are we all coping during this unfortunate but necessary time of complete sporting shutdown?

Plenty of us are working from home, the kids are schooling from home, but the option of sporting from home sadly isn’t there anymore. Sure, the endless replays are there, and it’s cool to get involved with all these nostalgic polls on classic matches and best-ever teams and even a ranking of sporting trophies, but the reality quickly hits home late on a Friday that another weekend without sport awaits.

I have to admit that I’m quickly losing track of what day it is, with no games acting as a marker that the weekend is near.

Rugby, obviously, has not been spared. The game is on hold at every level from grassroots to internationals around the world, and though there is a light at the end of the tunnel – rugby will be played again – we simply don’t know how long the tunnel is at this stage.

And it’s the unknown that fuels our anxiety at the moment.

How long will we have to work from home? When will the kids be able to go back to school? How long before the cafes and the pubs open again?

Rugby will be played again. We all know that will be the case.

But what rugby at the top levels looks like when it returns is anyone’s guess.

And that represents a massive opportunity for the game, not just in our part of the world, but the world over.

Whereas the professional game was essentially thrown together during the southern summer and northern winter of 1995-96, this indefinite period of no rugby allows a chance to reset the structure of the international and professional club/franchise seasons.

Though broadcast and rights deals would still exist for this and next season, we’re already seeing evidence of both broadcasters and governing bodies requesting a need to change or renegotiate payments with no content being delivered. And these same deals that might exist for next season have no guarantee of being delivered as intended.

You might have heard the term force majeure mentioned in recent weeks. It’s a legal term that essentially provides relief to parties unable to fulfil a contract because of an unavoidable or unforeseeable event.

I’ll let better qualified people than I argue what constitutes an unforeseeable event, but I will come back to that same old Boom Crash Opera line once again: these here are crazy times.

If we’re ever about to see contracts go unfulfilled, it’s surely in times of global pandemic. And it might be a race to see who plays the force majeure card first: the governing bodies unable to provide the rugby content, or the broadcasters either unwilling – or unable – to pay for it.

What this all means in our neck of the woods for Super Rugby and the Rugby Championship, and the SANZAAR partnership for that matter, is anyone’s guess.

(AAP Image/Chris Symes)

What we know as professional rugby now may look entirely different next season. Maybe even later this season.

Already we know that the governing bodies on both sides of the Tasman have formed committees to look into their rugby structures going forward. While both Rugby Australia and New Zealand Rugby still hope to get some form of domestic competition up and playing this season, both will be looking at contingencies for next season, too.

And they’ll be looking at contingencies for next year because we don’t know how long the borders will remain closed. We know they will open again at some point, but there is no time frame on that, nor will they necessarily be in sync. In fact, it’s entirely possible that Australia and New Zealand might have returned to some degree of normality while the African continent remains isolated.

Even if Australia did suddenly get a broadcast deal done for 2021 and beyond, SANZAAR may still not be able to deliver the 14-team competition promised for next season.

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So these think-tank committees will be looking at all sorts of options. They could be internal franchise-based comps, or they could be beefed-up versions of the NPC and the NRC with all the top players. There might be an opportunity for the islands. The trans-Tasman concept will almost certainly be explored, even if the appetite for it in NZ is currently lukewarm. The SANZAAR partnership could crumble by necessity.

Everything will be on the table. Nothing will be off the table.

And this will be replicated the rugby world over.

English Premiership and French Top 14 clubs are in danger. Who knows how many PRO14 clubs will survive? USA Rugby this week filed for bankruptcy.

Professional rugby as we know it may never look the same again. This wretched international crisis could bring a level of change upon the game of rugby that dwarfs even the move to professionalism.

And when you think about it in those terms, it’s actually kind of fascinating to think where we might end up.

The Crowd Says:

2020-04-05T04:16:03+00:00

enoughisenough

Roar Rookie


And in the real world, the dystopian one we inhabit, sport may become far less important than it is now, as folks struggle through a great depression and social upheaval. It may be that the days of huge pay for sports stars is over, and that most codes become semi professional at best. Lots of sports had almost become too expensive for many families already, and if the economic shut down we are currently experiencing continues for any length of time, how many people are going to be prepared to pay $80 for a seat at a rugby game, when there's not enough for food on the table...? And the reality of it is, the game was perhaps more enjoyable to watch when it was amateur, than it is today.

2020-04-04T23:38:55+00:00

Gary Russell-Sharam

Roar Rookie


Good article Brett, I'm of the opinion that Super Rugby as it is is now doomed. I really am looking forward to some sort of competition that doesn't have a conference system and preferable I'd like to see a trans Tasman comp evolve. Whether that is sustainable is another thing that smarter people than me would know. Rugby to me has waned considerably over the last ten years or so, I should state I mean Super Rugby. I still go every week to club rugby to watch a great game of rugby. but nowdays Super Rugby is not my cup of tea. I put this down to the stupidity of the conference system. Why not just all teams in the comp play each other twice and then have a finals comp. at least then you will get a realistic competition not a manufactured one like it is at the moment. And I implore the heads of rugby to get the game on free to air, that's why rugby is dying, most of the population can't watch it so why follow something that is locked up behind a wall that you can't see. That's why league is so much more popular. It is accessible to the general public.

2020-04-04T07:43:57+00:00

KFar

Guest


Can you ask Twiggy to put a mask or two aside for me....ohhh and also some toilet paper if he has some spare!

2020-04-04T01:39:43+00:00

Mark Richmond

Roar Guru


According to a couple of epidemiologist I heard on the radio today, you could be right about a local only competition or possibly just Australia and NZ. They say that if we and NZ contain the outbreak as we are currently doing, we will have to keep our borders closed until a vaccine is WIDELY available, likely to be 18 months to 2 years away, yet we will be moving more freely around our own countries in 3-6 months.

2020-04-03T11:59:45+00:00

RobC

Roar Guru


BeeMc! Whatever it is, I hope we invest in coaches and good coaching, and start getting into public schools. Sports will be a wasteland for a while. So its a good team to invest for the future now

2020-04-03T11:26:49+00:00

gatesy

Roar Guru


Brett, That is sad news about Rugby USA - hopefully they have filed for protection and can get back on their feet, at the end of it. You are right in saying that everything is on the table. Right now, at HQ, I'm guessing that they are in survival mode and not really thinking outside the square. If Rugby is smart it can play on its tribalism, just as Rugby League and Aussie Rules have always done, but we are coming off a lower base and have a great opportunity. Whatever form it takes, we can fill grounds, Free to Air TV and even live streaming services can promote the game. Put the responsibility on the Clubs to get out there and really sell the game in the community. This may be forced on us, because, if the virus really stuffs everything up we could all go back to being amateur sports and if that was the case I would back Rugby and Soccer to emerge as winners. If there are no big stadium games for the League faithful, will those folks support grassroots Rugby League? My guess is not. That's where we step into the vacuum. We may also see a contraction of inbound and outbound Test tours, and maybe that's not a bad thing. We have gotten to a position that Tests are almost just a super club comp, whereas they should have "rare and special" status. So, I could see a structure where you have your club competition creating champions, then maybe a competition between States (maybe even State of Origin style), then annual Tests, but not too many of them, and then once the coffers start to fill up, some real Test Tours. Also a great opportunity to make Barbarians Rugby something special, ...... and of course Sevens - more grassroots comps, then a pyramid, leading to state champs, then National Champs. A few ideas to get peoples' creative juices flowing.

2020-04-03T09:34:43+00:00

Gloria

Roar Rookie


Ok, let’s wait and see. I can’t see any evidence whatsoever that this virus will stop being a huge issue for at least the next 18 months.

2020-04-03T06:09:33+00:00

Shed

Roar Rookie


Bluesfan - what are your thoughts around a conference style system with the ITM Cup and NRC should these competitions still exist, and assuming again that Super Rugby continues in a somewhat similar form to its current state for the next broadcast period? I think a stand-alone ITM Cup and NRC is hugely important for rugby traditions in each country, hence the conference model, but I can't help but think there would be more public and broadcast interest in these individual and then combined competitions...perhaps competing for the Tran Tasman Trophy...? I also feel this would be a more attractive competition for young, developing players.

2020-04-03T05:13:04+00:00

Train Without A Station

Roar Guru


You keep bouncing between a 1 off game, and then saying week in week out is great. Which one is it? A one off game means nothing. It's the consistent attendance that sustains teams. There have only been 2 Grand finals in Australia in the last decade and both drew over 50k. 2011 was a sell out so hard to know what it could have drawn. I also think broadcaster pay very little attention to the attendance. The figures that determine the financial sustainability are the TV ratings and weekly attendances. Each of these have increase over the last decade. As has expenditure, exponentially, to the point where 11 out of 12 clubs run at a deficit annually. How do you expect to create a competitive competitive, in a smaller country, that's financially sustainable, if the English game requires the continually propping up by private owners to stay afloat? That's why PRL sold a stake to CVC giving up future revenue, because they need the money now.

2020-04-03T05:06:24+00:00

Keith (no longer) of WA

Roar Rookie


:laughing: seriously.... ok.... here's JUST ONE example.... in ONE country... 1998 - 78,000 1999 - 78,000 2000 - 45,000 2001 - 78,000 2002 - 78,457 2003 - 78,000 2004 - 79,722 2005 - 79,475 2006 - 79,474 2007 - 79,654 2008 - 79,275 2009 - 79,205 2010 - 79,262 2011 - 77,000 2012 - 79,612 2013 - 80,033 2014 - 80,174 2015 - 79,000 2016 - 99,124 2017 - 79,771 2018 - 78,441 2019 - 79,786 That's around 20 years worth (not "built up in the last decade") of consistent bums on seats....and in numbers that Super Rugby would kill for.... in just one comp... yet you reckon those national comps aren't that strong? I'm thinking those broadcasters know a bit more about it than you do.....

2020-04-03T04:08:41+00:00

Onside

Guest


I gave up watching rugby for Lent.

2020-04-03T04:05:32+00:00

Train Without A Station

Roar Guru


We can't financially support enough club teams. If we spread our salary money among 8 teams they'd get slaughtered in a HC finals scenario. That's before you consider you essentially have to double the spending on the rugby departments. Only real benefit is you can create some local derbies close enough for away fans to travel.

2020-04-03T04:01:19+00:00

Train Without A Station

Roar Guru


Yeah you are. You literally said when was the last time x amount turned up to the Grand Final. Anyway the most recent published TV numbers I can find are 3 years old, and they show the average ratings to be half of that.

2020-04-03T03:54:59+00:00

Keith (no longer) of WA

Roar Rookie


I'm not picking one game.... nor have the broadcasters / advertisers who know that they get over 800,000 viewers for an evening match and over 700,000 for an afternoon match.... and you again miss the point...

2020-04-03T02:38:20+00:00

Train Without A Station

Roar Guru


I suspect testing, and the available of rapid test kits to be the real factor. If you have a surplus of tests and can test people before the depart their country, and when they arrive, and possibly even before the game, you can drastically reduce the risk. Sport should have to pay a premium for this but it starts to expand the possibilities.

2020-04-03T02:34:46+00:00

Keith (no longer) of WA

Roar Rookie


I don't agree.... I think it will break and infection rates will drop off a cliff faster than most people realize. Anecdotal evidence of Hydroxychloroquine and it's effectiveness will begin to reach the public consciousness and although it will still be around will be mitigated by a reasonable treatment process.... politicians warning against using it recently are now clamoring for supplies of it in the US....

AUTHOR

2020-04-03T02:26:34+00:00

Brett McKay

Expert


Gloria, respectfully, that is no more than speculation and 'ifs'. You can't base predictions on that...

AUTHOR

2020-04-03T02:23:47+00:00

Brett McKay

Expert


Really well put, Carlin.

AUTHOR

2020-04-03T02:23:02+00:00

Brett McKay

Expert


So I guess you've got nothing left to yell at clouds about, Jock?

AUTHOR

2020-04-03T02:21:54+00:00

Brett McKay

Expert


And who decides what's realistic?

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