A new broadcast deal is fantastic news for the A-League

By Mike Tuckerman / Expert

Confirmed reports that Network Ten and its streaming service Paramount+ have snapped up A-League broadcast rights is good news for a competition that can finally move forward with some confidence.

The five-year contract with Ten and its streaming partner Paramount+ contains a clause for a three-year extension.

That’s good news for a competition that has been crying out for some clarity around its future.

It’s even better news for those wanting to watch the A-League on free-to-air, with a guarantee of one game of the round featuring on Channel Ten on Saturday night in primetime.

The rest of the games will be streamed on Paramount+, which recently launched in the United States and is coming to Australia in August.

The streaming service will effectively roll all the existing Network 10 content into its existing library, meaning the A-League will feature alongside a repository of some 20,000 other titles.

The deal will also incorporate the W-League, with at least one game a round potentially set to be broadcast on one of Ten’s digital channels.

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While there’s currently no word on the long-term home of Socceroos and Matildas fixtures, the news signals the end of Foxtel’s 16-season association with the A-League.

The cable network has copped plenty of criticism over the past couple of seasons for its scaled-back coverage, however there’s no denying it set the standard in the early years of the competition.

This season’s interim broadcast deal also helped keep the lights on at a league that has struggled for years to attract much outside investment.

The move to Ten could also throw a lifeline to former Fox Sports commentator Simon Hill. Widely considered the voice of the game in Australia, Hill was unceremoniously dumped by Fox Sports at the end of last season.

He popped up on a recent segment about the A-League on The Project, so it’s safe to assume Network Ten is well aware of his availability.

(Photo by Robb Coxx/Getty Images)

The move could even open the door for Network Ten personalities like Ed Kavalee and Sam Pang to reboot their wildly popular Total Football show alongside comedian Santo Cilauro.

In short, there’s plenty of scope to add value to a league that found much of its commercial appeal locked away behind a paywall on subscription TV.

That said, we shouldn’t dismiss the commitment of Fox Sports to continue broadcasting the league.

Some of the ongoing criticism of the network, particularly on social media, has been unwarranted – and stems as much from fans not wanting to pay to watch A-League games as it does from actual broadcast quality.

That’s a crossroad Paramount+ will soon arrive at, with some fans online bemoaning the fact that another streaming service currently priced at $8.99 a month adds to the cost of an already-crowded streaming market.

One of the reasons the A-League has found itself in such a financial hole is because so many fans don’t believe it’s worth paying for. That might be up for debate, but at the end of the day the quality of the competition is inextricably linked to its ability to generate cashflow.

That’s what makes the news that Network Ten will soon be the new home of Australia’s domestic competitions so exciting.

The standard of this season’s football has been phenomenal, but there’s no denying that the lack of certainty around a broadcast deal has cast a shadow over the competition.

Now that it’s sorted, the Australian Professional Leagues can get back to planning for the A-League’s future – including much-needed long-term projects like a national second division.

We owe a debt of gratitude to Fox Sports for everything they’ve done to date.

But the future is Network Ten. Here’s hoping they show football the respect we all know this beautiful game deserves.

The Crowd Says:

2021-08-05T16:32:28+00:00

james vantol

Guest


last time we had a league on network ten it didn't worked as plan and say that no one watch football on free to air we all watch it on fox sports network all viewers doesn't have free to air this will affective revenue of cost of network cost just leave this football as on fox sports permanently change of broadcast rights it will hurt a lump summery from fans members and broadcast partners it will lose of money just leave it on fox sports for good

2021-06-15T13:02:13+00:00

Justin Mahon

Roar Rookie


Great news. The national teams deal done to reunite the football broadcast rights (FFA and APL) for circa $100m, less contra.... my estimate above of $60m less contra was too conservative. So all up football's broadcast revenues at about 80% per cent of their prior peak (sponsorship has a way to go yet), but the game gets things it has never had before. Including FTA coverage of leagues, cup and national teams (previously on sold), an actual shareholding investment in the league from CBS, cross platform integration to promote the game, a platform for all the youth team games, retained production rights to exploit our back catalogue and other product commercialy online here and on any platform abroad - and all this for a game that is truly national, still growing and a World Cup event, 2nd only to the Sydney Olympics, just around the corner. Much to look forward to football fans.

2021-06-14T20:54:49+00:00

Edmund Esterbauer

Guest


Foxtel is no longer worth its subscription fee. For soccer fans it had EPL, Champions League, Matildas, Socceroos...Now there is nothing left. I am ending my subscription at the end of this A-League season. Fox can no longer be considered a sports provider when the world's number one sport is not part of its packages. Switching to Paramount+ actually saves money. Soccer fans do believe the game is worth paying for whereas cricket, AFL , NRL ...are not worth paying.

2021-06-10T12:21:57+00:00

Justin Mahon

Roar Rookie


But they OWN the 5 game content (and can produce additional non-league content) and can sell it all domestically and internationaly. Investing in production is exactly that - a cost designed to derive additional revenues. You are failing (deliberately) to account for the fact that past broadcast rights figures for the game included all the available non tournament national teams properties, the Cup and the whole of game digital rights. Now, in addition to the 200m (less contra/production), being able to onsell 5 A-League games a week offshore and the digital leagues rights, the game (albeit the FA and not the leagues) can also sell it's non tournament national teams and Cup rights seprately (including the recently returned AFC rights we have not had in the professional era). All up the game will NET after contra and production circa 100m for A/Wleagues, plus national teams (circa 60m) plus the Cup (circa 5m) plus whole of game digital (circa 15m) plus all leagues offshore streeming and whole of game, additional domestic and international non-league content (circa 20m). Conservatively 200m cash, and a FTA network putting the game front and centre in Australia...... Thats a net $40m per annum, a figure that is approaching the best the game has ever earned (presuming the Fox contra was about 8m a season?) and the production values are high. Remember, they are about to raise a further 100m - 150m in venture capital, which tells me they are going to go all in on production (not outsourcing) among other things.

2021-06-10T10:21:15+00:00

Justin Mahon

Roar Rookie


TWG reporting APL set to announce salary cap of 2.5m, five visa players, two marque players outside of salary cap and a central designated player fund. Even more interesting, Network 10 have paid the $200m (less contra) over five years for just two matches (1 ALeague and 1 WLeague) - with the APL producing all the remaining 5 A-League mtches on Paramount+. If the APL are building their own production capacity this is extremely exciting for the game. I hope this is the direction they are going......

2021-06-01T10:49:49+00:00

Rod Lawson

Guest


What’s going to happen re coverage in NZ?should I cancel my Sky subscription?

2021-05-29T23:57:40+00:00

chris

Guest


Soccer brigade lol As the over 60 brigade like yourself slowly sink into the sunset, along with the dinosaur platforms like channel's 7 and 9, the cosy little relationships that have existed over the years will be no more. Lets see where the younger generation turn to when digital platforms are better monetised and the rating figures aren't all about who is watching what on ch 7 and 9.

2021-05-29T14:25:57+00:00

Midfielder

Roar Guru


something crazy

2021-05-29T12:52:46+00:00

Befuddled

Guest


Just reading through the comments listed here it reminded what I have been hearing from the soccer brigade since the 1980s. # proper 'promotion' is the panacea # just needs to be on a certain tv network and the ratings will go through the roof # it is being deliberately knobbled by ______ (insert nemesis here, usually the AFL). Soccer has been the sleeping giant of Australian sport(and American sport) since the 1950s and still the tv's stayed tuned to other stuff. Time to end the charade don't you think!?

2021-05-29T12:36:25+00:00

Quite right

Guest


This is all nothing we have not see before. The A-League was on Ten before also. The A-League gets less money for tv rights than earlier spread over more clubs and they are talking about bringing in another division of clubs.

2021-05-29T12:25:37+00:00

Ciao bella!

Guest


Seeya!

2021-05-29T10:59:31+00:00

Blood Dragon

Roar Rookie


MLS would be 5th overall but likely more popular then the NHL in the South and Western United States despite Bettmans attempts to add more NHL teams in those regions

2021-05-29T08:55:08+00:00

Justin Mahon

Roar Rookie


Mate, we are having a conversation about news concerning the funding and broadcast of our domestic leagues - largely in the hope they can begin to flourish once more. We understand there is a diverse world of football out there and many of us follow parts of it, often reflecting who we are or where we come from. I'm not sure what point you are trying to make to be honest? That being said, having out national teams play all over the world would be a good development in football terms. If we are being frank, the next broadcast priority from an Australian football development perspective must be our national teams and the various Asian football properties to be broadcast comprehensively. After that it is all about individual preferences, as outside of the Big 4 leagues in Europe and the various FIFA properties, the subscription driving value drops away very sharply I would imagine, with the exception of a couple of the big continental cups and the odd derby in South America and Eastern Europe.

2021-05-29T00:42:58+00:00

Brian Hard

Guest


If and when a network shows quality games like La Liga, Series A, Ligue 1, Eredivisie, Scandinavia, J League, or other Asian leagues (which we regularly face) or even EPL, that might entice new subscribers. There's so many competitions in Europe, South America (Argentina + Brazil), Asia and elsewhere to rebroadcast which possibly aren't all signed up? How good are the young players in Brazil, Argentina, or Africa before we eventually see them in what Murdoch deems marketable? How many styles of the Worldgame are there and how would it improve educatively both young players and audiences? A game from a different country each time? How many competitions are there and how often do Australian teams meet opponents without any background in that nation's style of play? There's people in Australia from as many nations as there are in the United Nations. Why is it that in Australia blinkered vision overrides imagination?

2021-05-28T12:55:52+00:00

trilby

Roar Rookie


Don’t think that’s true- they could do worse than 70-80,000 in qld and nsw - if those are correct figures, but almost certainly will do better than sub 10,000 figures the nrl gets in sa and wa and tas (why does everyone forget tas)

2021-05-28T00:33:21+00:00

clipper

Roar Rookie


The Lions get 70k to 80k in QLD - in April they had 84k, which isn't that much less than the NRL game that day that got 101k. Again, far better than you make out. I'd say the A league and 10 would be pretty happy with those levels.

2021-05-28T00:13:53+00:00

clipper

Roar Rookie


gee, Craigo - if 78k (about half of the normal Sydney NRL game) is bad, what do you call the average Storm ratings in Melbourne - where they have been by far the best team in any code over the last couple of decades.

2021-05-27T21:05:58+00:00

chris

Guest


But Craigo people from Vic keep telling us how HUGE the swans are here. How they get more people at their games than any NRL or A-League team! But there you have it...78k in total of people giving a to ss about the swans in Sydney.

2021-05-27T13:22:10+00:00

Blue

Guest


Great news for Football fans! Our best A-League and W-League games on Ch10 main channel each week is just what we need. Hopefully 10 is aware that Simon Hill is our best and most loved Football commentator, he could lift the ratings on his own, but teamed up with Tara Rushton or Mel Mc they would go even higher. To cap it off, seeing Santo, Ed & Sam back together would be the icing on the cake.

2021-05-27T12:37:12+00:00

Timmuh

Roar Guru


In some ways its a shame its still one game. But Saturday night is better than Saturday afternoon, and it should work for Ten. Saturday night is generally not a huge ratings night unless a station has live sport. Its interesting that the contract stipulates the AFL and NRL, but not cricket. Is that a signal of a move to a winter league, or just that the BBL isn't seen as an issue - I would have thought clown-cricket and Association Football viewerships would both skew younger than the NRL and AFL. Any chance Ten might do a Sunday/Monday night highlights package for those without Paramount+? Or too much risk of it biting into streaming revenues?

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