Are we okay with the A-League Men becoming a made-for-TV competition?

By Mike Tuckerman / Expert

At the same time many of us were watching one of the most enthralling A-League games of the season, a sizeable proportion of viewers were watching a completely different fixture.

Why did the Sydney Derby and Adelaide United’s clash with arch-rivals Melbourne Victory kick off at the exact same time on Saturday night?

To help streaming provider Paramount+ sell subscriptions aimed at recouping the cost of the $200 million, five-year broadcast deal parent company ViacomCBS signed last May.

You’d think that point would be self-evident, yet a quick perusal of social media on any given matchday suggests the majority of A-Leagues fans don’t understand why fixtures keep kicking off simultaneously.

So why doesn’t the Australian Professional Leagues explain it to them?

What is the point of the KeepUp website if not to provide insight into how the A-Leagues are being run?

And if it’s a commercial decision to play four games on Saturday and zero games on Friday, should we assume the broadcast deal is working to plan and subscription numbers are growing week-on-week?

We’ve heard a lot this season about how COVID-19 has wreaked havoc with the fixture list, and it’s clear the APL is trying to squeeze in as many fixtures in as short a time as possible.

It’s led to anomalies like Brisbane Roar recently playing four home games in a row, while marquee fixtures against clubs like Melbourne City and Sydney FC – that would have drawn big crowds in Redcliffe – are scheduled for weeknights.

And the APL might look at the 10,091 fans at the Sydney Derby, or the 8044 fans who turned out in Adelaide, or the 5463 fans who watched Brisbane Roar’s win over the Newcastle Jets, or the 2357 who turned up on Sunday night to see Macarthur come from behind to beat Perth Glory, and say attendances no longer matter.

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A $200 million broadcast deal, coupled with the $140 million private equity firm Silver Lake recently invested into the A-Leagues, means football’s domestic future is financially secure.

Yet anyone who watched Celtic down Rangers in the Old Firm Derby on Sunday night, or Leipzig stun Borussia Dortmund, or any of the assortment of packed-to-capacity English Premier League games over the weekend, would have realised another obvious point.

A big part of the reason so many of us tune into fixtures across the globe is to see fans packing the stands.

And by retrofitting so much of this A-League Men season around broadcast schedules, the APL runs the real risk of producing a made-for-TV product that no one wants to watch because there’s no atmosphere coming from the stands.

Which is ironic, because Saturday night’s Sydney Derby was one of the games of the season.

(Photo by Matt King/Getty Images)

Hats off to Trent Buhagiar for putting a season of questionable finishing behind him to register a brace in Sydney FC’s exhilarating 3-2 win over the Wanderers.

I’ll be the first to admit though, that watching in real time, I thought James Donachie gave away a penalty when Tomislav Mrcela hit his arm inside the penalty area with only minutes to go.

Evidently referee Alireza Faghani believed Donachie’s arms were by his side, but it’s hard to believe it didn’t warrant a closer look from the Video Assistant Referee when we’ve seen lesser infractions receive far greater scrutiny.

I didn’t see Melbourne Victory’s 1-0 win over Adelaide United as I was watching the Sydney Derby, but I watched Brisbane Roar’s 2-0 win over the Newcastle Jets on Paramount+ because I’ve been stuck in quarantine all week.

It was great to see a couple of youngsters in Henry Hore and Luke Ivanovic put their hand up and take some responsibility for the goals the home side so badly needed to score.

But it would be nice to see a few more fans in the stands across every ground.

This season might be considered a write-off, but it’s going to take a bit more imagination than just driving fans towards a streaming service to get the A-Leagues back on track.

The Crowd Says:

2022-04-21T01:26:34+00:00

Sheffield WesDay

Roar Rookie


I don't think it is a matter of "Penny Pinching" as much as survival. I was of the understanding that the Roar would need to hit 15,000 supporters at Suncorp to simply break even on game day. Even in our glory days we were only really averaging 14k or so. Those supporters staying away from the game in protest of the departure from Suncorp are only hurting the team even more. If you want the games to return to Suncorp, every game needs to be a sellout with people lined at the gate demanding tickets. At that point management may feel they could afford to move back to the big smoke. Remeber Clive Palmer capping the numbers on the Gold Coast? It was a simple business decision for him, as it would be for you if you were left digging into your pocket to cover the losses every week. The football community have been calling for "Boutique" stadiums for years, now that we are in one (a very good one) every one complaining about it.

2022-04-06T21:23:18+00:00

josh

Guest


There was a time there the RBB were carrying the atmosphere in the A League. No need to make incorrect statements due to personal bias.

2022-04-06T05:29:44+00:00

Football Fan

Roar Rookie


You have hit the nail on the head in every point you make. The only issue I can see with winter is ground availability with some of the eastern states clubs. Unfortunately not every club has the luxury of playing in a football only stadium or being the primary tenant as is the case with Adelaide United and Coopers Stadium. The other issue with winter is the clash between playing times for many NPL/Amateur/grassroots league matches and A-League matches. If we can overcome these 2 points then I think we're onto something.

2022-04-06T00:16:39+00:00

Matthew

Roar Rookie


More importantly, did we ever think it was not? Keep in mind that the prev rights holder PRESSURED the A league into where the new teams should come from. Remember the tender process and how some of the parties vying for the spots felt like certain teams were getting an inside running? Looks like they were. The A league was lucky to get a tv network to come on board. Its no longer attached to FFA. It has to make its money and its decided to do so this way.

2022-04-05T22:42:02+00:00

chris

Guest


Typical AFL responses from AR and Paul2. AR with all the money that the AFL spends here in NSW (and Qld) you can't even scratch the surface of getting people interested here. Getting a few old men to watch AFL on a main channel (7) can't be sustainable can it? They'd be better off running an old western movie or a 300th re-run of True Lies.

2022-04-05T22:16:48+00:00

Buddy

Roar Rookie


I believe the correlation between the success of the men’s and women’s national sides and the game in Australia is about participation at grass roots level. After the 2006 WC we saw tremendous growth in player numbers of all ages and a few years back when the Matilda’s were going well there was an explosion of numbers in the girls and women. I don’t believe it generated more spectators at A League though.

2022-04-05T21:57:27+00:00

Paul2

Guest


Yeah, that was a pretty poor crowd for the GWS. It had all the atmosphere of a Wanderers home game.

2022-04-05T20:40:19+00:00

josh

Guest


He'll never comment on GWS because it's an embarrassment. $200 million spent and absolutely nothing to show for it.

2022-04-05T15:51:33+00:00

Ad-O

Guest


I don't think pinching pennies will grow the game. Especially if that involves hiding it out at Recliffe.

2022-04-05T14:40:26+00:00

AR

Guest


Ok. So… You agree with me then.

2022-04-05T12:00:50+00:00

Brainstrust

Roar Rookie


That would be correct if it was just any sort of program. Because they have the neds sports betting guy in the program as well , that seems to make it lucrative. I dont think Ten is paying anything for the A-league anyway because they would be the only ones able to deliver the contra component. There was article claiming the A-league is generating 16 million in advertising ,and most of that is coming from free to air. the A-league and W-league always have the same ads all top brands as well. There is apparently no room for any other ads.

2022-04-05T10:18:32+00:00

Robert Pettit

Guest


Some excellent comments regarding ALM being designed as a made for streaming competition. The AL, though, has limited room for manoeuvre/ innovation as Paramount + provide an essential, for survival, income stream. A few observations. Australia is unable to compete financially with the MSL, J and K leagues, CSL and Middle Eastern leagues to attract genuinely high profile players. This supposed panacea needs to be put in the dust bin. The standard of play in the ALM (I am a committed and original MCFC supporter) is good and as mentioned is comparable to third tier European competitions such as the SPL. The lack of atmosphere in recent years, though, is a defining difference and I believe a major cause of the precipitous decline in crowd numbers. The comparison between the fortunes of rugby union and Football being tied to the success or otherwise of the Wallabies and the Socceroos is onerous and misleading. The participation rate is small even tiny when rugby is compared to Football. There are likely, weekly, to be as many park footballers (playing non-competition games) as rugby players in organised competitions and the earlier is a year round sport. Also football is pervasive throughout Australia with by far the largest club footprint compared to the other codes. A major problem appears to be the reluctance of the APL to embrace a fully competitive model, initially for the ALM, involving P/R across two 12 team leagues. (Introduction of a two tier professional league would be conditional on, from year 6, of the trapdoor that is P/R also applying to the 'second' division). This reform would be a crucial unifying factor and genuinely link the grassroots with the professional game in a way that the Australia Cup can only partially do. The FA also appears reluctant to show leadership on this fundamental issue to sustainably grow Football. Finally the reasons for summer football no longer stack up. The ALM season, with a minimum of 33 home and and away games, should run across the cooler months from March to November; interspersed with the Australian cups for both women and men. As demonstrated in the last two ALM seasons the football is more intense and quick (and appealing) when played outside of the heat, humidity and glare of summer. In a nutshell why would a business expect to thrive if the product, namely summer football, is second rate compared to the alternative. Also this aligns the professional season with the semi-professional and the grassroots: important, in my view, for promoting the game in the community. Also in my viewpoint the European leagues are the major competitors for eyeballs rather than the other "football" codes. The period from mid May to mid August is the only period where the ALM (and ALW) have relatively 'blue sky' to focus eyeballs on our domestic competitions.

2022-04-05T08:45:39+00:00

Anthony Chila

Guest


You are right to have concerns. The A League is being run by invisible people who cannot be contacted and have no accountability. The Keepup website is useless for keeping fans up to date with the future strategies for the league and to at least give hope! The A League is very poorly run. It is hugely disappointing and very sad that while the MLS in the USA goes from strength to strength our league goes backwards fast!

2022-04-05T07:25:54+00:00

Football Fan

Roar Rookie


I wouldn't trust anything that SM Pete says RB. He is all for the demise of the A-league and only cares about SM.

2022-04-05T07:01:46+00:00

Football Fan

Roar Rookie


I'm curious, did you watch the Sydney derby and/or the Adelaide United v Melbourne Victory match? My guess is no. They were great games and there have been more like that. Sure are there some ordinary games too but that happens in all leagues. What's made them worse this season is the covid affected bad fixturing and constant chopping and changing of match schedules, poor promotion resulting in sometimes woeful attendances. Hopefully a massive improvement during finals and next season.

2022-04-05T06:53:24+00:00

Neil Ward

Guest


I am going on 74 years of age and am not well enough to go to Hindmarsh Stadium to watch Adelaide United. Have lost complete interest in the A-League since it went to free to air parasite+. When it was on Foxtel(my one luxury) I watched every game from Brisbane to Perth.Now I rarely see Adelaide United and don't take much interest in other matches,plus there is not enough exposure of the games,if any. I curse the day ten got hold of it and messed it up with adverts during games,incorrectly naming the match commentators etc.When will the clubs get back to running the football and not the TV stations..??

2022-04-05T05:52:27+00:00

Football Fan

Roar Rookie


I can't agree with that either. I can't see why the two are linked especially when most of the Socceroo squad are not even playing locally.

2022-04-05T04:59:59+00:00

Football Fan

Roar Rookie


"Many times the media coverage" ? I think in the last few years the mainstream media coverage has decreased dramatically to the point where I don't think its that much better now than in the NSL days. Luckily there are now places online to get our information fix, that is the difference.

2022-04-05T04:40:29+00:00

Football Fan

Roar Rookie


Funny you should mention the Rangers-Celtic match. I watched a replay of the Adelaide Utd - Melbourne Victory match just before the Rangers v Celtic match. Watching the games so close to each other I noticed that the standard of the football was not that different between the two matches. People might freak when I say this but I honestly believe that if that SPL derby was played in front of 8044 Australian fans (who are not as fanatical as the Rangers/Celtic fans) and the Adelaide Utd -Victory match was played in front of 50,000 fanatical fans, you would not have noticed big difference in the football standard, maybe slight but hardly noticeable. I saw many passes going astray, unforced errors and wild shots in the SPL match and these were the 2 best sides in Scotland by far. Maybe a slight difference in speed and physicality at certain times but that is as much due to the players feeding off the fans noise than anything else. So the bottom line is that a full stadium of fanatical fans makes a huge difference to a viewer's perception of the match. Great result for Ange in the end!

AUTHOR

2022-04-05T04:26:12+00:00

Mike Tuckerman

Expert


Because it forces fans of the eight clubs involved to buy a Paramount+ subscription to watch their respective teams. I think we're looking at this from the wrong angle. It's natural for us, as football fans, to want what's best for the A-Leagues. But Paramount+ want what's best for Paramount+. They bought the A-Leagues to sell broadcast subscriptions, not to advance the cause of football. That doesn't mean they're not interested in how the A-Leagues are going. But their job, first and foremost, is to get people signing up for their streaming service.

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