AFL News: Bombers turmoil deepens with CEO quitting, Fyfe 'cherry ripe' for Freo finals, Rayner banned

By The Roar / Editor

Essendon’s turbulent fortnight has delivered board upheaval, a coach sacking and now a chief executive resignation but outgoing CEO Xavier Campbell is adamant the battling AFL club isn’t as fractured as it appears.

Campbell, who in May was recontracted until the end of 2024, resigned on Wednesday, less than three days after he told media he was confident he had board support.

He stressed he did have their backing but said the past week, which included coach Ben Rutten’s sacking on Sunday, had “solidified” his previous thoughts of stepping down.

Campbell believed he didn’t have the required alignment with new president David Barham or the energy to help lead the Bombers through an era of change.

“Dave deserves to have someone that’s absolutely aligned and in behind the plan and got the energy to deliver on that plan and that’s not me now,” Campbell told reporters.

Essendon CEO Xavier Campbell. (Photo by Darrian Traynor/Getty Images)

“And that’s not good, it’s not bad, it’s just a good timing for me to step away and I’m very comfortable with that.”

Campbell, who was chief executive since 2014 and worked at the Bombers from 2009, had been a Rutten supporter.

Board member and Bombers great Simon Madden has also departed.

The club was turned on its head after last week’s board meeting, where Barham replaced Paul Brasher as president, prompting an unsuccessful pursuit of Alastair Clarkson.

In his parting statement, Campbell called for Essendon to unite under Barham and work “in lockstep” to help the club find success.

When asked how fractured the club was, he was blunt.

“Not as much as you might think,” Campbell said.

“This is an industry full of extremes and you’re always playing at the edges and generally, the reality is it’s somewhere in the middle and that’s exactly where this football club sits.

“There has been change, absolutely and there’s been rigorous debate and discussion about what’s best, but ultimately the outcome that everyone’s seeking is exactly the same.

“This next little period will still be difficult, no doubt, but it will shift massively at the end of this five or six-week period and I think Essendon is very well placed to achieve success in the medium term, without a doubt.”

The Bombers are hunting an experienced replacement for Rutten and Campbell hoped going forward, those inside and outside the club would support the next coach.

Campbell played a key role in steering the Bombers through the fallout of their supplements saga.

In a statement, Barham hailed Campbell’s leadership in reforming Essendon’s “governance, cultural and structural processes” and managing legal procedures related to AFL anti-doping and WADA appeals.

Campbell also played a key role in re-signing players, retaining sponsors and ensuring the club was a financial powerhouse.

The Bombers will immediately commence a search for Campbell’s replacement, with chief commercial officer Nick Ryan named acting CEO.

Fyfe good to go for finals

Fremantle coach Justin Longmuir has declared captain Nat Fyfe will be “cherry ripe” for the start of the AFL finals after deciding against playing him in the WAFL.

Fyfe was rusty in his return from a hamstring injury in last week’s 20-point win over GWS, tallying just nine disposals and 0.1 playing predominantly as a forward.

The two-time Brownlow medallist has played just seven matches this season amidst shoulder, back and hamstring issues, and he will enter the finals series severely underdone.

Fremantle toyed with the idea of giving Fyfe an extra run in the WAFL this weekend but that has now been officially canned.

Instead, Fyfe will be unleashed in next week’s elimination final against the Western Bulldogs at Optus Stadium after having a solid fortnight of training under his belt.

“I think it (training this week instead of playing) is best prep for him, and for him to be around the senior group and be really specific with what he needs to work on,” Longmuir told reporters on Wednesday.

“We feel like we can get some specific work into him. We’ve got some injury issues to our tall forwards, so the risk part came into it (as well).

“He was sore in some spots (after last week’s game), but his hammy was good, and some of the other issues he’s had over the season were good. 

“He’ll get a full two weeks of training into him and be cherry ripe for the first final.”

Fyfe’s availability has taken on extra importance after the club’s tall stocks were hit hard by injury in recent weeks.

Rory Lobb is recovering from a bung shoulder, Matt Taberner is still nursing a calf injury, while swingman Griffin Logue is working his way through an adductor issue.

Lobb, who was rested last week, isn’t in any doubt to take on the Bulldogs, but Logue and Taberner are further behind in their recoveries.

“We’re still working through Griff and how quickly we build his loads up,” Longmuir said.

“It (the injury) has popped up out of nowhere a little bit. I can’t really say what it is and define it. 

“He’s sore. We need to work through that.

“Tabs, he’ll be touch and go (to play in the WAFL) this week, and he’ll be pushing it for the week after. We’re expecting him to play the week after (in either the WAFL or AFL).”

Lobb has been carrying his shoulder injury since the round 18 loss to Sydney.

But skipping last week’s match – combined with the rest from the pre-finals bye – means the 29-year-old will have had three weeks to recover.

“The week off and not getting hits … avoiding that will do him the world of good,” Longmuir said.

Rayner out of first final due to ban

Even the famously hard cricket pitch area at the Gabba wasn’t enough to save Brisbane dynamo Cam Rayner from escaping his one-game AFL ban.

In a massive blow for the Lions’ chances in their elimination final against Richmond on September 1, the rough conduct charge against Rayner was upheld following a marathon tribunal hearing on Tuesday night.

The tribunal panel deliberated for 35 minutes after lengthy debate between the AFL’s counsel Andrew Woods and Lions lawyer Adrian Anderson.

Rayner answered a barrage of questions, first from Anderson, before Woods, tribunal chairman Jeff Gleeson and tribunal panel member Stephen Jurica all had further queries.

The 2017 No.1 draft pick was reported for a strong tackle on Melbourne spearhead Ben Brown during the first quarter of Friday night’s game at the Gabba.

When reading out the verdict, Gleeson said it was an “inherently dangerous” tackle and upheld the match review officer’s assessment of the incident as careless, medium impact and high contact.

Rayner said he did his best in trying to wrap up Brown, who is more than 10cm and 10kgs heavier than him.

Brown was assessed by medical staff off the ground after suffering abrasions to his face during the incident, but was able to come back and play a starring role in Melbourne’s thumping victory. 

Anderson said Rayner did “nothing unreasonable” in tackling a player with Brown’s momentum, arguing the Demons full-forward tried to spin away from the Lions forward-midfielder.

“Because it’s a cricket wicket it’s very hard in there,” Rayner told the tribunal.

“If the tackle had happened anywhere else on the ground I’m not sure the abrasions would have happened.”

Debate raged about the match review officer’s grading of the impact as medium, with the Lions arguing it should have been low.

The AFL’s lawyer suggested to Rayner he should have given more consideration to how hard the cricket pitch area is at the Gabba when tackling Brown.

“In a split second during a game of footy I’m not thinking about what the surface is like,” Rayner replied.

The Gabba is one of the only remaining AFL grounds not to use a drop-in cricket wicket.

The Lions will also be without defender Noah Answerth after he accepted a one-game suspension for striking Melbourne’s Alex Neal-Bullen.

Brisbane are desperate to avoid another painful exit from finals after bowing out in straight sets during two of the last three seasons.

The Tigers, who have won three of the last five premierships, will regain superstar Dustin Martin for the trip to the Gabba after he missed the last seven games of the home-and-away season.

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The Crowd Says:

2022-08-26T16:51:18+00:00

Deneb1973

Roar Rookie


According to an article on Fox on 26 August, Mr. Barnham confirmed that the intensive external review that will, in part, determine the type of coach necessary will be due in mid-October. According to another report, Mr. Barham hoped to have a new coach selected by the end of September. Obviously, the committee to find the new Senior Coach will (1) choose a coach without the benefit of the external review (which is to describe that coach's characteristics, list management and style of play recommended), or (2) choose a coach whose employment is contingent on the review or (3) the review will have no bearing on the identity of the coach, making a mockery of the entire process. The Sign and Trade Period begins September 30 and ends October 7. Assuming Mr. Barham has been truthful, the team will go through the critical Trade and Sign period without the external review on the list, management or a coach. It seems pretty obvious that Adrian Dodoro (who has not delivered a flag in 20 years) is de facto running the football side of the club. Doesn't it seem odd to choose players without knowing what the coach wants or what style of play the external review recommends? Doesn't this seem odd to anyone?

2022-08-25T02:50:55+00:00

Charlie Keegan

Roar Guru


The way I see it was Campbells situatuon was untenable after the sacking of truck.

2022-08-24T09:38:01+00:00

Andrew

Guest


While not a Bombers supporter I feel sorry for all blue collar supporters watching their club treated like some rich mobs play thing. The club is bigger than you, do the right thing and step aside so the club can move forward.

2022-08-24T07:20:13+00:00

AdamDilligafThompson

Roar Rookie


I don't think we will but the way you've worded that is spot on. My feeling is there was only a slim chance we would move hinkley on when there was a slim chance clarko would talk to us but once that door closed we locked in on hinkley. Thats the way I read between the lines anyway.lol.

2022-08-24T04:25:16+00:00

Pistol

Roar Rookie


yeah, that's provided that Hinkley would actually want to go to Bombers, doesn't appear so, and don't blame him, or anyone else for that matter, basket case!

2022-08-24T04:16:45+00:00

Doc Disnick

Roar Guru


I'm not sure. There's that old saying: The coach has the full backing of the Board. It's the standard joke, as you know the coach is getting sacked a week later. If Port change their mind, that's okay, so long as it's done respectfully. I think if Hinkley moved on, most would understand that, providing there is a solid replacement. "Why would they do Essendon any favours?" The best trades are the ones where both parties win. That's been Essendon's downfall..they try to win trades. Don't think of it as doing Essendon a favour. Think of it as an opportunity for Port to move Hinkley on if they feel there's a better option. The reality is, if there is a better option for Port, they are limited in taking that option due to the Soft Cap. Essendon may provide a release valve for them, while potentially benefiting themselves with an experienced coach. Win win for both parties.

2022-08-24T03:50:29+00:00

Pistol

Roar Rookie


I agree, I think Hinkley has been there long enough (probably too long and looks predictable whats coming next year) but clearly Kochie is not going to move him, if so they would have/should have done it a while ago. Hinkley has declared he wants to see out his final year. If they moved him on now, one its going against everything they have stated publicly (looks foolish if they do this), and secondly they would be searching for new coach in limited/rushed time, makes no sense. Finally, why would they do Essnedon any favors?

2022-08-24T03:33:14+00:00

Doc Disnick

Roar Guru


Personally, I think Port need a fresh start. We don't see coaches who have been around for a decade doing much in their last season contracted. If there was no soft Salary Cap, Port would likely get rid of Hinkley. However, I believe Hinkley to be a good coach. He might be able to bring his experience to a difference list and turn Essendon's fortunes around sooner rather than later. Of course, if Port couldn't find a suitable replacement, then it's best to keep Hinkley.

2022-08-24T03:27:54+00:00

Pistol

Roar Rookie


Unless Port have someone lined up (doesn't appear so) how is this advantageous for Port?

2022-08-24T03:18:43+00:00

Macca

Roar Rookie


On Hird, ignoring the issues from last time he coached the fact he really hasn't been involved at AFL level for the best part of a decade would have to be a red flag.

2022-08-24T02:57:33+00:00

Doc Disnick

Roar Guru


I think pursuing Hinkley is a win win for both Port & Essendon. It's a solid move.

2022-08-24T02:22:31+00:00

jutsie

Roar Rookie


the longer hird stays silent without coming out and saying he isnt interested the more nervous I get.

2022-08-24T02:02:22+00:00

Prawn

Guest


The suspension of Rayner is ridiculous and provides further evidence of the inconsistencies in the tribunal process. To suggest you should be conscious of where you are tackling someone during a game demonstrates a lack of insight. Reforming the tribunal process should be a priority for the AFL.

2022-08-24T01:58:36+00:00

Aransan

Roar Rookie


Barham has already shown that he won’t put up with any nonsense from Sheedy, quite honestly I think the board would be better off without Sheedy. Hopefully this push for Hird is no more than the media reading the tea leaves. The club needs to go forward, not backwards. If Essendon would like Hinkley as coach, I hope Port Adelaide will release him.

2022-08-24T00:36:05+00:00

jutsie

Roar Rookie


mixed feelings about X stepping down. On one hand he needs to own his failures but on flip side I am worried that this means team sheedy has won the backroom war which means Mahony out and Dodoro survives yet again (and possibly odds of Hird being named coach shorten :angry: )

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