TOM MORRIS: Adam Simpson is exhausted and the Eagles are a rabble. It's time for an amicable split

By Tom Morris / Expert

For those unfamiliar, a ‘situationship’ is less than a relationship but more than a casual encounter.

It’s a state of silent flux between two parties, often without a clean exit strategy.

Yep, Adam Simpson and West Coast are in a situationship, unlikely to sever ties harmoniously but incapable of further commitment to see through a lengthy rebuild.

It’s an awkward position, made even more tenuous by West Coast’s abhorrent last 11 games, none of which they’ve lost by fewer than 40 points.

Comparisons to Fitzroy have been made across the weekend. It’s a bit mischievous. West Coast will not fold any time soon and remain a financial powerhouse, averaging 44,000 crowds at home games this year.

The club is in good shape, even if the team and the list is in tatters in a Fitzroy-type mould.

The link that’s more relevant is Simpson’s record across the last two years compared to sacked coaches of the past.

Brendon Bolton won four of his last 42 games at Carlton. Mark Neeld won five from 33 at Melbourne.

Simpson, who is contracted until the end of 2025, has won three of his last 37 matches.

There is only one reason a coach survives numbers like that: a premiership.

Winning a flag has provided Simpson with cushioning not afforded to Ross Lyon in 2019, nor Nathan Buckley in 2021, nor Leon Cameron in 2022.

His success in 2018 – if only thanks to Dom Sheed’s dead-eye left boot – has allowed Simpson to be the master of his own domain, though obviously not in the Seinfeld sense.

The premiership embedded West Coast to Simpson and Simpson to West Coast for the long term; but it was also the first domino to fall en route to the situation we see today.

In typical sliding doors fashion, there is a strong chance if Sheed pushed his kick wide and the Magpies held on to win by one point, Buckley would still be coaching and Simpson would not.

As it stands, West Coast’s hands are tied. Even if they wanted to sack Simpson, it would cost them around $2 million. Every cent of that would come from the soft cap.

While poorer clubs such as St Kilda and Gold Coast have six-month clauses mandated in coaching contracts, the Eagles do not. They are wealthy and operate independently from the AFL dime.

If West Coast sacked Simpson, they would be forced to make a choice. Either employ fewer coaches and disadvantage the players at the beginning of a rebuild, or pay the football department tax.

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For every dollar they spend over the $7 million soft cap, they would be required to pay a further 75 cents in tax.

As a reference, Hawthorn managed to pay Alastair Clarkson $900,000 in two instalments across 2022.

The club said they paid less than $50,000 in tax for exceeding the soft cap. The entire payout, not including entitlements, was reported in Hawthorn’s 2021 finances and reduced the overall profit from more than $1 million to $255,474.

If Simpson was sacked this week, he would be owed two and a half years of wages. It would be fiscally irresponsible to do so.

Simpson, who negotiated a new deal in early 2021, rightly deserves every cent of his contract if that is a priority for him.

If so, he won’t leave and the club won’t sack him. But surely both parties would privately agree a clean break and fresh start would be mutually beneficial.

So, what’s the solution? Nisbett and Simpson need to sit down and come to an agreement which does not leave either party dissatisfied.

They need to avoid a Clarkson/Hawthorn 2.0 mess.

Adam Simpson. (Photo by Dylan Burns/AFL Photos via Getty Images)

Simpson should ask to be paid for the rest of this year and probably into 2024 as well, or at least until he finds a new senior position in football. This will give him ample time to enjoy a well-earned break, assess what’s next and find a new job.

West Coast would surely be able to absorb, let’s say, $1 million into the soft cap across the next 18 months. In this scenario, Simpson leaves the club on good terms and receives a substantial payout.

A break-up suits Simpson because frankly he looks overwhelmingly exhausted. Who can blame him? Three 100-plus point losses hurt, especially when you consider two of these were against fellow bottom four teams.

A break-up suits West Coast because they clearly need a fresh start and new voice to lead a full scale rebuild which, I hate to say it, has not even begun yet.

Like Damien Hardwick, Simpson would attract suitors on the open market. If not this year, then next. Remember, the 47-year-old is a premiership coach and consequently, his cushion is long-lasting.

Anyone who has been in one will know that most situationships end awkwardly or acrimoniously.

This one, if West Coast and Simpson are smart, does not have to be either.

The Crowd Says:

2023-06-14T12:27:12+00:00

asd

Roar Rookie


Covid excuse injuries excuse West coast dont seem to be able to accept that they have big problems To proud to admit they have it wrong

2023-06-14T12:25:40+00:00

PriddisJunior

Roar Rookie


Give em a priority pick.

2023-06-14T11:12:48+00:00

Teuton

Roar Rookie


Yeah, unless things change at Blues Voss may struggle to get a third strike at it even if such a weird swap were considered. Doesn't really matter if he's to blame for the poor showing or not (you imply it's more on the playing group). It's the optics of it. Especially when other returnee coaches looked to hit the ground running (Scott, Lyon, and Clark... sort of).

2023-06-14T07:43:52+00:00

Chanon

Roar Rookie


Is that a weather prediction :silly:

2023-06-14T05:40:44+00:00

PriddisJunior

Roar Rookie


Why is this the first im hearing a magic rebuild number of trustworthy players. Hawks are in trouble!

2023-06-14T03:20:28+00:00

Antony Pincombe

Roar Rookie


I agree, it's not necessarily his fault. But he does have a say in list management. Whether he was listened to is another thing. Whoever is in charge of list management needs to go.​ My problem with Weat Coast is that I can't see a core group you could build a team aeound emerging at this time. What needs to happen is they need to have a really big clean out, see Hawthorn, Swans etc, and start again. Hard Times but that group will then emerge. You have to plan for that.

2023-06-14T03:15:13+00:00

Antony Pincombe

Roar Rookie


I agree with this. It never went back to the level it was before COVID. The coaches are all saying they and their staff are exhausted. But the Coaches Association is as weak as Nun's Pee. They should get rid of the CEO, he seems somewhat useless. I mean, Hardwick, Longmire, Ross, Clarkson, Fagan, Hinckley have all made statements about this but the AFL A deos nothing to help them.

2023-06-14T03:11:34+00:00

Antony Pincombe

Roar Rookie


But Voss is the new voice at Blues. I think the Blues players are soft as melted butter. A bunch of whining Winnies. Mackay whinging about the crowd greeting them with expletives. What bull. In Soccer thry would have ripped their arms off if they were as uncommitted as this mob.

2023-06-14T03:06:07+00:00

Antony Pincombe

Roar Rookie


I wish Tom would stop using rubbish American references that those with any intelligence don't understand because they don't watch tripe. As for Simpson going or staying that is between Simpson and the club. Frankly, I don't know why he is still bothering. His list of ageing stars is cringe worthy, more so seeing most of them are on the injury list. If you are going to rebuild you have to have a core group to start you off. I'm not sure he has a big enough group to base a rebuild on. Allen, Barrass and one or two others. That's it. Not 9-10 players you can put our trust in. If​ ​I was Simpson, and I'm not, I would walk away. Oh and the friends with benefits analogy is cringe worthy. Footy clubs are not Relationships like that. They are business relationships. The players are the assets and liabilities of a club. They are just meat to be moved around until the premium meat is one the park and the ultimate goal of a premiership is achieved. They are no longer human beings, they have been reduced to bait (trade bait), commodities (those that have good trade value and those that do not), assets (those that have value to the club), dead meat (those to be delisted). West Coast has a lot of the latter and not much in the way of assets. They should have made the call on NicNat and half the injury list last year but did not.

AUTHOR

2023-06-13T23:06:26+00:00

Tom Morris

Expert


Great call.

AUTHOR

2023-06-13T23:05:44+00:00

Tom Morris

Expert


Agree they shouldn't sack him. But I question whether it's best for Simpson to stay.

2023-06-13T15:05:57+00:00

PriddisJunior

Roar Rookie


We haven't seen the last of that version of Yeo, going off the last couple of weeks.... should of traded him in 2019.

2023-06-13T11:34:14+00:00

Teuton

Roar Rookie


Even better, Simpson and Voss do a clean swap... solves contract/salary payouts. Both get a new voice in the rooms, and a bit of reset. Both have pedigree but just seem to have lost the mojo in their respective clubs. Stupid idea. But stranger things have happened.

2023-06-13T11:31:02+00:00

Teuton

Roar Rookie


Coaches have to take some responsibility for the list's injuries. There must be something in the conditioning, training or general attitude around the club towards risk-reward on-field leading to the excess injuries.

2023-06-13T11:22:43+00:00

nics

Roar Rookie


Isn't the rumour that Mitchell have to move back east due to personal affairs?

2023-06-13T11:21:31+00:00

nics

Roar Rookie


We beat the Tigers by 50+ points that season IIRC. Yes - revisionism is sad.

2023-06-13T11:17:49+00:00

Johnno

Roar Rookie


No value....Gaff plus the Eagles pick 19 similar to recent Gold Coast trades.

2023-06-13T11:15:20+00:00

Doctor Rotcod

Roar Rookie


Mitchell, isn't he the guy taking the Hawks to great heights. Thanks Adam

2023-06-13T11:11:51+00:00

Doctor Rotcod

Roar Rookie


If you want woulda coulda shoulda, they were a Noah Balta knee away from fourth in 2019. A legal knee, I should add.

2023-06-13T11:09:05+00:00

Doctor Rotcod

Roar Rookie


2018 was no fluke. Revisionism is sad, Charlie. Eagles were smacking the Pies all last quarter. A very good longread by Jay Croucher should open your eyes. How many mistakes did Dodoro make?

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