Why can't the Gold Coast commit to its sporting marriages?

By Caddyshack / Roar Rookie

The Gold Coast is beautiful. Glorious gold sandy beaches that stretch on and on and on.

It has an emerging dining and café culture soon to rival Melbourne. It is developing a world-class health and education precinct. Population growth is pushing two per cent and with the success of the Commonwealth Games, it is an exciting place to be.

So why can’t people of the Gold Coast embrace its sporting teams?

The average crowd of the Gold Coast Titans last year was 12,807. That compares poorly to the average NRL crowd of 15,260.

Only Parramatta, Manly, Canberra and surprisingly Cronulla were below them. The Gold Coast Suns fared even worse.

They averaged 13,547 compared to the AFL average of 34,818 and only had Greater Western Sydney trailing them.

Why is the population of the glitter strip so reluctant to commit to a sporting team?

Poor stadiums
The Titans play out of Cbus Super Stadium at Robina which has a capacity of 27,400. It has only been sold out on a few occasions.

The final day of the Rugby 7s at the Commonwealth Games sold out. As did Johnathon Thurston’s last NRL match in the final round this season. That’s it.

The stadium itself is an excellent place to watch live sport. Crowds are close to the action and when numbers are big the atmosphere is good too.

It is also located right next to Robina train station. Buses run game day, with free public transport for ticket holders so getting to and from the game shouldn’t be a deterrent.

The Titans are in trouble. (AAP Image/Dave Hunt)

The Suns play out of Metricon stadium in Carrara with a capacity of 25,000. This is trickier to get too. It is just over a two-kilometre walk from Nerang train station and even with the park and ride options available it can be awkward to make it to the ground.

Again, it is an excellent place to watch sport. The athletics at the Commonwealth Games was one of the biggest successes and at or near capacity most nights. Improving public transport to the ground might be an option to consider.

Poor publicity
This could be a major factor. The Gold Rugby hosted the rugby Sevens World Series at Cbus in 2014 with a total of 20,546 across the entire weekend.

There was very little promotion of what is a weekend of fun, dressing up and partying while watching some rugby. A combined crowd of 40,000 should have been achieved.

There is a T20 cricket match between South Africa and Australia this weekend but again with minimal publicity. No radio ads, very little TV promotion. The crowd number will be interesting as it should comfortably be a sell-out.

The Titans and Suns are almost invisible. Players make the token radio appearances and write weekly newspaper columns. Is that enough? Are there ways the clubs could increase their brand awareness?

Ask an average coaster to name three players from either team and the majority will struggle.

Too much else to do
The Coast offers so much it is almost a victim of its own success. Going to a football match ranks well down the list of to do items on the weekend.

Why watch the Titans lose to Cronulla when you can lose your lunch at one of the big three theme parks. Why watch the Suns get hammered by 60 when you can view the sunset from the sand at Burleigh Heads.

The Suns’ fans have been left searching for answers after captain Steven May left the club at the end of the 2018 season to go to Melbourne. (Photo by Chris Hyde/Getty Images)

If the Titans and Suns want to get crowds consistently to their games they need to lift their game. How?

Tourist destination
Tourism is still the Gold Coast’s number one industry. Phrases thrown around are ‘People are here for a good time not a long time’… ‘What happens on the Gold Coast stays on the Gold Coast’.

On any given weekend, much of the population is transient. This raises the question, should the AFL and the NRL have taken such a risk and based teams on the Coast? Especially with the regions history of failure… think Chargers, Rollers, Seagulls.

What happens next? The $64,000 question. The AFL and NRL have committed millions in setting up the Gold Coast clubs. Do they continue to persevere with them?

Or do they focus on putting exhibition and special round fixtures up here? Do they offer other clubs money to play home games on the Coast? Whatever the answer, the Gold Coast will always have its glorious gold sandy beaches that go on and on and on.

The Crowd Says:

2018-11-21T20:47:36+00:00

Rob

Guest


That's not fair - by your logic because my work shifted me to Perth 15 years ago I should abandon the team I supported for 25 years and barrack for West Coast or Freo... That ain't gunna happen!

2018-11-21T20:38:21+00:00

Rob

Guest


Its the "to much else to do" thing that I reckon is the big problem... Especially when the teams doing crap. Was up there to visit a mate in Brisbane last year - lions fan who went to at least 5 games a year at the Gabba and a couple at metricon but when I asked him if he had been to the footy much that year he laughed at me - why would he travel to either ground to watch either team get thrashed when we were able to go to so much within an hours drive of Brisbane/GC... For free... In perfect weather...

2018-11-19T21:10:04+00:00

Birdman

Roar Rookie


How so?

2018-11-19T13:18:10+00:00

Scott

Guest


They need a like button on this site

2018-11-19T13:15:32+00:00

Scott

Guest


He right however as the story doesn't add much, I'm assuming it's linked to it being Schoolie's week.

2018-11-19T13:03:50+00:00

Scott

Guest


These comments show why a lot of locals don't talk to people from Melbourne for about 18 months after they move. Titans are safe, Suns need to win. They key with the Suns is winning and how much Sharks are prepared to put into them

2018-11-19T07:04:44+00:00

Kangas

Roar Rookie


Good comment

2018-11-19T00:53:32+00:00

Dalgety Carrington

Roar Guru


It's especially amusing when IAP who has shown himself to be inclined to rampant shallowness and a high level of resistance to opening his mind to anything broader than his own restricted and narrow view of the world. The word culture could be used to describe anything that has ongoing and durable connections between people. Whether that's ritualistic, artistic, sporting etc. It's really useful in this context to view whether a culture is dynamic or static, long-term or short-term etc. It'd be useful for the AFL to really hone in on the sporting culture of the Gold Coast, which you'd think would be highly dynamic and somewhat short-term, to really shape how the team tries to embed itself in the fabric there.

2018-11-18T23:46:57+00:00

SportsFanGC

Roar Guru


IAP even higher on the horse this morning than usual. Gotta love Melbourne attitudes thinking they have cultural superiority in Australia.

2018-11-18T23:37:04+00:00

SportsFanGC

Roar Guru


Solid question and probably without a conclusive answer. If we were to compare early incarnations versus the current two city tenants, Suns and Titans, the difference would be chalk and cheese. Facilities: As at the end of 2018 both the Suns and Titans train in State-of-the-Art facilities with all the bells and whistles, which rival any other club in either the AFL or NRL. Long term this can only help with recruitment/retention of players as well as development of players if they join those Clubs at the beginning of their careers. This was never previously a selling tool to either Club previously. Stadium: Both have excellent stadiums, which are the perfect size for these teams. The issue for both is getting to them from the broader Gold Coast region. Noting that they are both close to the train line is important, however this is the train line that runs from Brisbane to the Gold Coast – it is not something that Gold Coast locals utilize as a public transport option unless going to Brisbane. This leaves you with the option of driving or taking the bus so accessibility is a factor. That being said if the teams are performing then the Gold Coast has shown the capacity to fill those grounds in the past and there is no reason that they won’t do it again. If the future mooted tram lines running to both Nerang and Robina Train Stations come to fruition this would make a huge difference. History: This takes time to build so comparing the Suns and Titans with historic clubs in their respective competitions is pointless. The AFL and NRL need to continue to back these Clubs into the future because in a small country like Australia your national competition should have a presence in the 6th largest city in the country. Grassroots support: Relates to the point above and these Clubs need to be active in the community as much as possible to get people engaged from a young age. The difference between the past and present is huge and these Clubs need to stick around for a generation so people have actually grown up with them as opposed to having yet another team fold and a new team created continuing the previous cycle. A few points to finish: “It has an emerging dining and café culture soon to rival Melbourne” The Gold Coast already has an excellent dining and café culture and I don’t think anyone really cares whether it rivals Melbourne or not. For those who only get to the Gold Coast on holidays once a year I would suggest to get down to Mermaid Beach, Burleigh, Palm Beach or even Kirra Beach and Coolangatta and check out the number and quality of the offering of cafes, restaurants and bars in those suburbs. The lifestyle, weather, beaches and location of this city are excellent. Getting a quality surf in before work (particularly in the summer months) and not having to sit in commuter traffic like people in Melbourne, Sydney and Brisbane do every day is a blessing. My total commute from Mermaid Beach to Bundall is 15 minutes one way so I spend approximately 2.5 hours a week getting to and from work  “On any given weekend, much of the population is transient” Utterly false with no basis in reality. The population of the Gold Coast is just shy of 600,000 people and growing every year. Yes there is plenty of tourism to the Gold Coast with people coming and going but the city doesn’t swell and then shrink when people head to the airport on Sunday night. The other misconception about the Gold Coast is that Surfers Paradise is the Gold Coast. This could not be further from the truth and you will find very very few locals actually spend any time in Surfers ever if they can help it. There are so many other great spots to visit.

2018-11-18T21:57:50+00:00

Dalgety Carrington

Roar Guru


I think there are those currently in the AFL executive who understand that and get that it's going to take time to build a rusted on supporter base. The Gold Coast seems to have a relatively high percentage recent residents, who have come from somewhere else and so haven't developed deep-seated strong connections to the place. The sort of connections that allow you to drag yourself over razors to follow a team in bad times as well as good.

2018-11-18T02:58:11+00:00

SR1

Roar Pro


The people just need some motivation, then that motivation will become habit.

2018-11-17T10:22:56+00:00

Aligee

Roar Rookie


I would probably disagree with that, places like Western Sydney, Western Brisbane, rural QLD in general, Townsville, Newcastle are RL heartland --- places like Cairns, the GC, NSW to the Murrumbidgee River still have decent support for RL but would not be heartlands, they are areas that have quite good support for AF.

AUTHOR

2018-11-17T10:07:05+00:00

Caddyshack

Roar Rookie


Nice input.

AUTHOR

2018-11-17T09:31:53+00:00

Caddyshack

Roar Rookie


Metricon is 25 k normally but they can put additional seating in to make 40 k like they did at the com games. Some good signings in the next few years will help massively, hopefully the afl has patience

AUTHOR

2018-11-17T09:24:52+00:00

Caddyshack

Roar Rookie


Yes they need to aim higher then the Hayne plane that is for sure.

2018-11-17T09:14:22+00:00

Professor X

Guest


Isn't Metricon 40,000 with the new upgrade? All gold coast suns need is success and by that they need to drafting players who want to play for gold coast. Make the drafting questions better. Really get the truth out of them. Be willing to drafting a very good player who wants to play at gold coast than a superstar who doesn't. What gold coast needs to do is what is Brisbane and north did. Doesn't matter about winning as long as it's exciting to watch competitive football. Why did nth come from 15th to 9th because they were competitive they made bold decisions (moving on Gibson, swallow, Thomas) and played with the shinboner spirit. Gold coast suns need to find their shinboner spirit.

2018-11-17T08:28:17+00:00

Beergardener

Roar Pro


Can't really speak for the Suns, but I think a common criticism we Queenslanders have of the Titans are their branding. I heard a story once that when the Broncos were developing their brand colours, they were talked out of using a Blue and Yellow colour scheme because Queenslanders had been booing Blue-jerseyed teams for decades. There particular shade of light blue is pretty NSW. There are also already teams with blue and yellow colour scheme. Maybe it would help if they focused on the orangey-yellow part of their jersey - mostly orange with a stripe of blue, maybe some maroon (unoriginal I know) or a bit of a navy stripe. They have also never really had anyone that you would go out of your way to watch, or would be the hero of kids with posters on their walls. Maybe Scotty Prince? Signing a genuine star would help get bums on seats and people talking about them. Mal Meninga in his new Director of Culture role may help with that

AUTHOR

2018-11-17T03:34:07+00:00

Caddyshack

Roar Rookie


Nice option

2018-11-17T03:18:45+00:00

Beergardener

Roar Pro


Well said Randy. Burleigh, Southport and Coolie are way different from Surfers and Broady. More relaxed vibe and different sorts of accommodation styles, bars and restaurants, and 'culture' and 'lifestyle' (whatever those mean to different people)

More Comments on The Roar

Read more at The Roar