The quixotic quest of Luke Beveridge

By Marty Gleason / Roar Guru

I have a rule with sports books: if the print is big and double-spaced, it means there’s not much content and the author doesn’t have so much to say.

When I saw the print in the hyped Bob Murphy book, my heart sank and I thought, “Oh Bob, no”.

But what rocks in Leather Soul is Bulldogs coach Luke Beveridge’s succinct three-paragraph introduction.

“We draped a cape around his neck and asked him to draw on all his talents. He would ultimately connect the Western Bulldogs Football Club to itself … We are all prospecting in our journey through life, and the day we met Bob Murphy, we struck gold .. Off he rolls in his flannel, and on you both rock. Enjoy the ride! Luke Beveridge.”

What a mind, and I’m not talking about the guy on Fox Footy.

The less rabid sports wonderers ended up looking at late-era Arsene Wenger with curiosity. He kept trying to make Arsenal succeed in his way and no-one else’s and year after year was puzzled and almost wistfully sad as his vision proved faulty for more than a decade.

I didn’t think it was possible for such a figure to emerge in footy, but Beveridge, with tenure as the only living Bulldogs premiership coach, continues chasing a certain perfection and vision that maybe exists only in his mind.

Bulldogs coach Luke Beveridge (Adam Trafford/AFL Media/Getty Images)

In Martin Flanagan’s chronicle of 2016 he discusses Beveridge’s critiques as the Bulldogs won an emotional walk-off against Sydney with Jason Johannisen’s goal on the siren.

“That is, he thinks they should have won by more. He expects more of this team. He always expects more of his team. He’s like Captain Ahab, chasing the white whale of a Bulldog premiership.”

The forlorn comeback against St Kilda this week only added to Beveridge’s mystery. The Dogs were average and this project is flawed and doomed, but wait! Could the Dogs play like those last minutes all the time, could his vision one day come true? Am I missing something? Or is my conventional thinking telling me that his vision of a successful team is way off?

August 2019 made me question myself: did he know what he was doing the whole time? Then he selected third-gamer Rhylee West to be delivered to the tender mercies of the GWS hatchet job and my doubts began again, and the Beveridge enigma continued.

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And yet Beveridge is in fact the only Bulldogs coach who did not end his project empty-handed. The answer of course is that, yes, it did all come together, the miracle of September 2016. A structureless team – albeit with a good, structured defence – somehow won a premiership. Maybe to Beveridge they were on track to replicate Holland’s whirlwind ‘total football’ (soccer) of the 1970s, where everyone emerges in any position at any moment.

This in recent years has involved, among myriad other cases, terrific defenders Hayden Crozier and Bailey Williams playing as forwards and my guy, the prolific, inspirational, does-it-all Josh Dunkley wasted as an odd ruck-forward, which when shifted from the midfield was coincidentally the moment Geelong began to come back from 37 points down this year.

The Dogs’ premiership 22 is revered. Outside the walls, we’ll never really know if Beveridge purposely dismantled it or if injuries and demographics just worked against that team. Definitely he approached season 2017 with his understanding that they still weren’t good enough despite the flag. Fans like me would have preferred a young group who had put credits on the board to be given deserved grace time to get over the teething problems of being young champions, rather than Beveridge’s start-from-zero attitude.

The premiership team had one more year together, 2017, but flubbed it. By 2018 it was already the new generation of Aaron Naughton, Ed Richards, eventually Bailey Smith.

(Photo by Daniel Pockett/Getty Images)

Beyond the lost BullGods, as the grand final banner mentioned, is team structure.

After Saturday’s loss I texted a mate: “I can’t put my finger on the Dogs, no structure or forwards or talls or strength or whatever. St Kilda just had to keep the ball in the air and we were gone. (Note: we inexplicably also did that to ourselves with long bombs.) St Kilda were good but pretty naïve, if we were any good we’d have beaten them.”

In my five-a-side soccer experience I eventually learnt to ‘see’ bad team structure. Often ours collapsed when I was a forward as I was not skilled enough to create my own chances on goal.

At minimum a team has to have a forward who can penetrate or at least work as a focus and a fulcrum around which the rest of the attack can function. Otherwise it just devolves into the sort of mushy mess of the Bulldogs-Carlton game, where a team that won inside 50s 53-41 was thrashed by 52 points on basic breakaway goals that St Kilda also did well.

Naughton could be this guy but has regressed a tad this year. It really showed what an indispensable pillar of the miracle Tory Dickson was as the team’s only functional forward in September 2016, who retired this week without anyone noticing.

The Roar’s Jay Croucher has written: “They may or may not have the right coach to trigger a run. Luke Beveridge loomed as the natural successor to Alastair Clarkson after 2016 in the hierarchy of elite coaches but instead has dissolved into an uncomfortable second act, replacing historic brilliance with strange, indie choices.”

Beveridge is a fascinating but not expansive character. Even the moment watching the cup being hoisted provoked a dour frowny smile. That same week he mentioned, “I’m ecstatic. I may not look it, but I feel it,” which made the journos laugh.

What is that intriguing faith of his as coach that won C-grade, then B-grade, then A-grade premierships in succession, then with the Bulldogs, all unprecedented? He won AFL coach of the year in his first two years as coach, and since 2016 his press conferences have usually been a sad puzzlement that this caper, this match, this season isn’t working quite as he thought it would.

That faith allows youngsters to shine but isn’t extended to winning premierships. What did happen to Luke Dahlhaus, Jordan Roughead, Shane Biggs for them to believe that this Western Bulldogs thing wasn’t for them anymore? The Roar’s Josh Elliott summarised: “We’ve seen that Beveridge can coach young and inexperienced sides to play maverick footy and punch above their weight. But how about instead turn 22 into one that’s mature and consistent? That’s what I’d like to see.”

The remaining premiership dudes often astonish me with their clever moves, but the Dogs on a deeper level are not a great team. Their top-eight record was 1-7, including several complete thrashings. Finals found the fault lines, as always.

Is our mysterious coach part of the problem or frantically trying to get his finger on it himself? This week pre-game he looked like he was as fascinated by the puzzle as the rest of us. But of course I would not move on from the coach who was part of the legend. How could we? We are not Hawthorn, who only asks what you did today. I always complain, but I must be grateful too. Maybe he’s a genius, maybe his fragile vision will all piece together for another month or so again.

Off he rolls with his surfboard, and on we all rock.

The Crowd Says:

AUTHOR

2020-10-06T10:45:53+00:00

Marty Gleason

Roar Guru


The dream will always be to ramp up the pretension and stuff my articles with so many literary quotes that eventually my writing will become as unreadable as Ulysses :stoked:

AUTHOR

2020-10-06T10:36:04+00:00

Marty Gleason

Roar Guru


Captain Ahab is a direct quote from Martin Flanagan's book about the premiership, 'A wink from the universe'. Dogs have the mids but not the key position players, I'm not really holding my breath about them to be honest. Thanks for the comment!

AUTHOR

2020-10-06T10:32:41+00:00

Marty Gleason

Roar Guru


You're absolutely right. Dickson got 10, Smith 8, Picken 8, I know the stats off by heart. Without D and P's goals they don't win generally, without S they don't win prelim. By my outlook here Dickson was the most important for providing a forward line focal point, important for this mythical "structure" I was talking about. Picken did the same thing against West Coast (all those contested marks). Cheers!

2020-10-06T08:31:02+00:00

Charlie Keegan

Roar Guru


I don’t expect quite so many literary references in my sports articles but I enjoyed the don quixiote reference and the ahab reference (though I reckon you stole that one from Friday night lights :p). It’s a good view point of where the bulldogs are at in this age of footy brilliance, I think their so close but so far, they have the pieces but they lack the ability to put it all together. I think they’ve gotta to hard at the draft this year.

2020-10-05T09:50:35+00:00

michael barton

Guest


'It really showed what an indispensable pillar of the miracle Tory Dickson was as the team’s only functional forward in September 2016, who retired this week without anyone noticing.' Surely this undersells - or rather completely overlooks - Liam Picken (and arguably Clay Smith as well) who by almost any reckoning was outstanding up forward? Apologies for being a bit finicky in regard to one of the very rare articles that attempts to capture something of the mysterious appeal/enigma that is Beveridge.

AUTHOR

2020-10-05T06:02:05+00:00

Marty Gleason

Roar Guru


But the sweet spot was bigger than you think, I reckon the comp was pretty formless from start 2017 to mid 2019. West Coast and Collingwood were two very random teams to meet on the big day. Dunno what I’m actually trying to argue here, just being conversational :stoked:

AUTHOR

2020-10-05T05:56:04+00:00

Marty Gleason

Roar Guru


Thanks very much! Maybe I am on the side of winners too easily, but Geelong I couldn't tell if it was just missed chances or they simply couldn't penetrate, I didn't feel it was a given they'd pull away from Port Adelaide despite being on top. Eagles on the other hand could have easily won, both teams played well. Sorry for the tangent away from the Bulldogs :laughing:

AUTHOR

2020-10-05T05:50:21+00:00

Marty Gleason

Roar Guru


Pretty much agree with everything you've said.

AUTHOR

2020-10-05T05:46:43+00:00

Marty Gleason

Roar Guru


I think the premiership team did have a game plan though: win the hard ball, handball a lot, flood the forward line with a press (it was arguably the early days of teams doing this), zonal denfence. It was frenetic and at that moment in time not counterable. Cheers for the comment.

2020-10-05T03:52:40+00:00

Gil

Guest


I agree shouldn't be too harsh on Bevo. 2015-2016 was a good team but it had a number of cogs which peaked at the right time - no better examples then Dickson, Picken and of course Boyd on the big day. Even then it was lucky to hit the spot between Hawks 13-15 and Tigers 17-19.

2020-10-05T02:30:12+00:00

Goalsonly

Roar Rookie


In 2016 somewhere between the Coterie Groups and the Football Department of Barkly Street a bond was formed. A bond that would lead to Aussie Rules most famous pilgrimage. A pilgrimage that would joust the first round picks infinitum of the GWS. Just who was the champion of the bond is a great discussion. Bob Murphy and Luke Beverage were both right there and deserving of the association. But both will always know that great as they were the history was bigger than both of them. I'd probably pick Bob Murphy seeing how darned competitively friendly the man can be.

2020-10-05T02:10:50+00:00

Pumping Dougie

Roar Guru


Great article Martin. Bevo will always be a legend for what he achieved in 2015 and 2016. Our 1-6 record against fellow top 8 sides this year shpwed we were well off the pace. On paper, our side looks good. Our midfield is good and our backline flankers / pockets are good. Naughton is great (just had too many interruptions this year) but the rest of our forward line is poor. In 2016 we had Dickson, Picken and Clay Smith, as well as McLean. They were all consistently reliable shots at goal. Gunston and Breust's vonversion of opportunities this year have been a reminder of why Hawthorn were good in the Hawk glory years. This aspect has been our most jittery the last few seasons and we have to get it right. Goals create pressure on the opponent. Missing easy ones flips that pressure. Three out of four teams lost on the weekend with more scoring shots than their victors - all three sides missed easy ones, succumbing to nerves. Bailey Smith and Hunter both missed howlers in the last quarter. I think our path to success is that simple - take our chances. In Bevo we trust.

2020-10-05T01:35:49+00:00

fabian gulino

Roar Rookie


the bulldogs to little to late had their chances to win. they need a change of players.

2020-10-04T23:20:52+00:00

Dean

Guest


Bulldogs do appear to have an attempted "peter pan" about them, trying to always play a youthfully exuberant brand. Which is strange, considering back in 2016 post-GF, most were wondering how big a dynasty the Dogs would have as they matured. But the maturation never happened and it seems Beveridge doesn't want them to. Positions change constantly, there's very little tall structure to build around, so it leaves a bunch of individuals running around the field with no particular structure or purpose and energy and prolific disposal gathering seems to be the main outputs sought by each of them. Perhaps it was designed this way so that it couldn't be countered easily? Bulldogs give me only questions, very few answers.

2020-10-04T23:04:26+00:00

Boo

Guest


IMHO the Bulldogs won the 2016 flag on the back off a buy in by the players is why not us? It resounded through the team and gained momentum during that incredible final series.Mantras can get you there but sustained success is built on a game plan ala Richmond's chaos football or Geelongs corridor game.Dont think the doggies really have a style of game markedly different to any other team so opposition coaches can counter there style of game.This article was very enjoyable and thought provoking .

2020-10-04T22:15:04+00:00

Naughty's Headband

Roar Rookie


I think Beveridge tends to give his favourites a go for too long at the start of each year. They invariably get flogged and they’re behind the eight ball every year. Many Dogs fans are frustrated with the selections. Although, I do think he has to make do because if holes in the list, which I hope get rectified in the off season.

2020-10-04T22:01:45+00:00

Fairsuckofthesav

Roar Rookie


Great writing Marty. The enigma of managing people is at the heart of good coaching. That and having the talent available. In the Dogs year their greatest win seemed to me to be the final against West Coast. Will Collingwood follow that path?. I'm a Crows supporter and it will be interesting to see how Matthew Nicks emerges as a coach as he molds his own side.

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