V’Landys Ball proves Storm are the only truly professional NRL club

By Tim Gore / Expert

The old line about Rugby League in Australia was that it was a professional sport run by amateurs.

While there is certainly more expertise around these days in general, in my view only the Melbourne Storm can be said to be truly professional of all the 16 clubs.

This season highlights that more than ever.

I can’t remember an NRL season where nine rounds out from the finals we’ve known with 90 percent certainty that the year’s premier will be out of just two clubs: the Penrith Panthers or the Melbourne Storm.

Only a bizarre twist ending – of the like experienced by Steven Bradbury at the 2002 Winter Olympic Games – could see the Rabbitohs, Roosters, Sea Eagles or Eels lift the Provan-Summons Trophy in October.

And you can literally and figuratively draw a line through the other ten sides right now. You could have done it eight weeks ago.

The Panthers have been steadily building to this point. They’ve worked hard to assemble this side that is strong, fast, fit, focused and talented. There were very few who didn’t expect them to be leading contenders this season. Pound for pound they are the most complete side in the NRL right now.

However, in spite of the overwhelming evidence provided by the 18 years of the Melbourne Storm being consistently competitive under the stewardship of Craig Bellamy, so many of us somewhere in our brains expected that the passing of Cam Smith from the ranks of the Purple Horde would see them be numbered amongst the “also rans” in season 2021.

This logic was based on the theory that Smith was the last behemoth from their super era still playing and it was he that was binding what was surely now a motley and less talented assortment together and driving them towards victory through the sheer force of his will and through his incredible footballing brain, talent and leadership.

Their 2020 triumph is still seen by many as the Panthers choking on the big stage, rather than being a fully-fledged Storm triumph. That’s a bizarre concept when the half time score in that match was 20 nil. However, it seemed bizarre for many that the likes of Brenko Lee, Justin Olam and Jahrome Hughes could now have premiership rings.

This season the side would be relying on Cameron Munster to lead the team around, supported by Dale Finucane, Harry Grant, Hughes, Brandon Smith and Ryan Papenhuyzen.

While talented players, they were hardly seen as being of the calibre of Cam Smith, Cooper Cronk or Billy Slater. Hooker Harry Grant had some wraps on him but was very young, and Brandon “Hectic Cheese” Smith surely didn’t fit the Bellamy mould at all. Surely this was the end of the Storm’s incredible era of consistent competitiveness.

Surely now they would fall away and we could put their 18 seasons of consistent excellence down to the once in an epoch combination of some very special players.

Right?

Wrong. So very wrong.

We were all living in a fools paradise informed by blind hope and optimism rather than the clear evidence that was there for all to see.

(Photo by Bradley Kanaris/Getty Images)

The Melbourne Storm have lost just two games out of their 16 to be on top of the ladder. Those two losses were by a combined total of just six points. Eleven of their games have been won by 20+ margins. Their average match result this year is a 36.5 – 12.1 victory. At this rate they are on track to score 912 points over the home and away season’s 25 games. The 2001 Parramatta Eels currently hold the record with 839 from 26 games.

In this season’s run of incredible results for the Storm, wunderkind Papenhuyzen has only played six games, Harry Grant boasts just one and Dale Finucane seven. Munster himself has missed four games.

So not only have the Storm been putting their opponents to the sword, they’ve often been doing it without the players we all assumed were essential to their success.

Into the Papenhuyzen void came Nicho Hynes and he has been magnificent. Yet, while other clubs would have fallen over themselves to prioritise his retention, the Storm have seen him sign with the Sharks for 2022. For most clubs that departure would be akin to James Tedesco leaving the Wests Tigers in 2017. But not the Storm.

And what team in their right mind (apologies Canterbury Bankstown Bulldogs) would let Dale Finucane go? The lad from Bega has all the skills, leadership and integrity that would see him as an integral player at any club. However, he is yet to be signed for 2022 by the Storm.

What all this shows so very clearly is that the Storm’s ethos of next man up is actually viable. It isn’t just words.

They have continually proven that they can mould virtually any clay and effectively put it into their system.

Time and time again we’ve seen Craig Bellamy take unfashionable players and turn them into Internationals, Origin players and premiership winners.
This year we see ex-Bulldo Reimis Smith scoring nine tries already in the centres. Ex-Eel George Jennings also boasts nine tries from his 14 outings.

Then there are the players who appear from nowhere.

29-year-old Chris Lewis has made 13 appearances after debuting in the NRL with the Storm just last season. 25-year-old Aarons’ Pene and Booth are have similar stories and have played five and four games respectively in 2021. Sunshine Coast lad Trent Loiero is up to four games.

All of these players aren’t just making up the numbers either. They are playing well. And they get better with each appearance.

While everyone has been going berserk about the rule changes destroying the game, the Storm have just got on with the business of winning. Just like they always do.

A few weeks ago I erroneously referred to the Sydney Roosters as being the NRL’s Terminators. But of course, it isn’t the Tri-Colours who perform that role, it is the Storm.

And why? Because the Purple Horde / The Borg / The Storms – whatever you want to call them – are the only truly professionally run club in the National Rugby League. Under the reign of super coach Craig Bellamy they have clear and strict standards in place that everyone in the club must abide by or else leave.

Firstly, you must be fit. There will be no shortcuts tolerated whatsoever. At training, you’d better be busting a gut or you’ll get called out in the worst way possible: non-selection and non-retention.

Secondly, you must be able to tackle one on one. The tackling exercise called “shark bait” highlighted just how intense the expectations are down in Melbourne.

Thirdly, you must know the system and abide by it strictly.

(Photo by Robert Prezioso/Getty Images)

In the NFL the players must memorise lots of plays and know exactly what they are to do when one is called. It is the same for every Storm player. Craig Bellamy has drilled them in regard to how to act and react in any situation: If this happens you will do this, if that happens you will do that. You will never do this. You will carry out your job by doing these things. We will attack like this. We will defend like that.

Added to this, they have deeply analysed each team and their players to inform their game plans down to the finest point: This player steps off this foot. This guy doesn’t defend as well on his right side. This one likes to offload. This guy turns slowly.

Further, they have analysed every rule and worked out how to maximise their advantage in relation to it. They’ve analysed every referee to establish exactly what they can and can’t get away with.

It is all very Sun Tzu and the Art of War: “Know when to fight and when not to fight: avoid what is strong and strike at what is weak. Know how to deceive the enemy: appear weak when you are strong, and strong when you are weak. Know your strengths and weaknesses: if you know the enemy and know yourself, you need not fear the result of a hundred battles.”

And of course, the fourth rule of Storm Club is you do not talk about Storm Club.

The fifth rule of Storm Club, you do not talk about Storm Club.

None of this is brain science or rocket surgery either. It is all pretty straightforward, right? Failing to plan is planning to fail, right?

You’d think so.

However, while Craig Bellamy has clearly displayed this blueprint to anyone paying attention, very few clubs have got very close at all to emulating it for any consistent period, in spite of its proven results.

It’s like Bellamy has the cheat codes and everyone else can see he has them and that they could get them too.

But for some reason they don’t do it.

So while lots of us thought that the set restarts would totally expose the Storm’s reliance on the wrestle to slow the play the ball down, it has just shown that it was but one of the many strings to Craig Bellamy’s bow. His sides ability to defend brilliantly is shown through them only being ranked 12th for penalties conceded. having allowed the least run metres by their opponents this season, the second least missed tackles, as well as superb one on one tackling success. Rather than being hamstrung by the new rules, they have adapted to them faster and better than everyone else.

Of course they have. Their systems and their meticulous planning is tailor made to adapt to exactly such scenarios.

Now, of course, we’ve all seen examples of the Storm regimentation not resulting in ultimate triumph. In 2006 the Broncos jumped them. In 2008 the Sea Eagles flogged them. In 2011 they were beaten by the unpredictable Warriors. In 2016 the Sharks bested them. In 2018 the Roosters outshined them. In 2019 the Raiders surprised them.
Bellamy will be painfully aware of all of these incidences. But he’ll also remember well the successes of 2007, 2009, 2012, 2017 and 2020.

While the Storm may not ultimately prevail in season 2021, their achievement can leave no doubt as to them being the NRL’s most professionally run club.

The Crowd Says:

2021-07-12T09:14:48+00:00

Tim Buck 3

Roar Rookie


Yes I agree. Saints were able to retain their team and they would go to the country or Qld to choose the most promising player, like Graeme Langlands and Kevin Ryan, to join the premiers. Other players wanted to come to Saints because they knew if they made it they'd be playing in grand finals.

2021-07-12T04:52:20+00:00

Brendon

Roar Rookie


In fairness, there was no salary cap back then so technically you can include the Storm salary cap scandal years, pushing their dominance back to 2003 (including 2010 when they would have come 4th). That would see it at 18 years, only 4 short of the great Dragons team.

2021-07-11T08:09:51+00:00

Greg

Roar Pro


Perfect analysis

2021-07-11T07:14:33+00:00

Opposed Session

Roar Rookie


Yeah AJ and Addo play on teams that are very left side dominant with their attacking play (as most teams are, with most people being right handed). Only 8 wingers in top 15 at 53% and 11 of 20 at 55% so down from 12 of 20 overall last year at 60%. From the games I’ve watched their has also been a number of tries created from kicks across the field in around the halfway line. There’s definitely be bigger attacking spaces on the wing this year. I put that down to ruck speed and defensive lines collapsing in towards the ruck to cover less defenders in the line that are left behind the play the ball.

2021-07-11T06:06:11+00:00

Greg

Roar Pro


I half agree, defences are broken down through the middle but look at the number of wingers having a record try scoring year. This shows ball movement is still crucial.

2021-07-11T06:01:39+00:00

Greg

Roar Pro


100 percent BJJ has been used in defence pre-Storm. I’ve never suggested it hasnt been. But it was take downs and reversals not the more dangerous stuff referred to before.

2021-07-11T03:53:09+00:00

Tim Buck 3

Roar Rookie


In 2010 St.George-Illawarra were Premiers and Minor Premiers. It was the only Dragons success in their short history. Was it 2011 you are referring to?

2021-07-11T03:21:05+00:00

Tim Buck 3

Roar Rookie


1. Yes I agree. 2. It was an observation but you are correct. 3. Melbourne being successful was important to wining fans in AF's spiritual home. I believe they got their first premiership in 1999 with help from the referee, a business decision to gain fans in Victoria. St.George-Illawarra had beaten Melbourne easily three times before the grand final with a total score of 62-26. With the score 14-2 at half-time it looked like another easy Dragons win but in the second half the ref penalised St.G-Ill for not getting off the player quick enough but allowed Melbourne to lay all over the tackled player. It was a big momentum shift and the 8th half was completely different to the previous seven. They only wanted to make a game of it as the previous day's AFL GF that was a boring one sided match. Melbourne were a rationalisation of Super League's Western Reds, Adelaide and Hunter Mariners and similar to the Swans and Lions in the battle of the codes.

2021-07-11T02:45:56+00:00

Opposed Session

Roar Rookie


Then you would have seen the other teams apply BJJ tactics prior to and more so than Melbourne have if you have watched the game long enough. The wrestle is no where near as heavily applied since Covid as it was in the years leading up to the enforced break last year. While I love the introduction of the 6 again. I would argue that the game is less expansive than previously due to quicker play the ball speed and less time for defence to get set. This means they play through you more and less around them. It’s similar to touch where they just dump through the middle one out. Quicker ball means less time to set up attacking structure. The game is more off the cuff and line breaks are made closer to the ruck than before rule changes. Where you had to shift point of attack to get on the edge of thick defensive lines. Melbourne certainly shifted more focus to their attack in 2017-2018. Adam O’Brien had to convince Craig that they should use the obvious attacking talent they had. Storm and Panthers (Manly with turbo) are good at shifting in and out of structured shape cause they are high cohesion teams that can do that. The other 14 teams attacking play is diminished since pre-Covid in my opinion. Which is why I barely watch a game if it doesn’t involve the panthers, Storm or manly these days.

2021-07-11T02:20:56+00:00

Greg

Roar Pro


Have i seen such tackles prior the the Storm? Yes. But, i have not seen the systematic use of them prior to the Storm. I don't form my opinions based on the media but on what i see. And ive been around BJJ enough to recognise it when i see it. I have never once claimed that the Storm's successes relied on their wrestling. If anything ive argued the opposite. The Storm are among the most well drilled in every other aspect of football, it is only logical that they are among the most well drilled at wrestling as well. Additionally, the wrestle is every bit a part of the modern game as it has been in the past. The difference now is that the illegal manouvers for the most part are no longer deliberately employed as referees (and match review committee) now know what they are looking for with them and penalise accordingly. If anything the 6 again has changed the attacking side of the game to suit more expansive play. The Storm reinvegerated their attack several years ago (2018 i think but would have to go back to check what year it in fact was) to play more expansive football. The 6 again rule actually suits their game.

2021-07-11T01:40:10+00:00

Tim Buck 3

Roar Rookie


The first time I was knocked out was with low tackling and I was a good tackler but I made a bad error in judgment. The worst of the other concussions were from being punched by the only dirty player I came across in six years of playing in the St.George Juniors. In that year, 1972, we played them three times and I was knocked out each game and in the semi-final I woke up near the end of extra-time to see one of their players take an intercept and score the winning try. I was playing prop replacing our big goal kicking injured front-rower so I had to do the kicking and I would be packing down with their loose armed hooker. The player who punched me was still on the field at the end.

2021-07-11T00:05:13+00:00

Opposed Session

Roar Rookie


Grapple - contact with head and neck has always been outlawed in RL. So you’re saying no one ever put an arm around the neck before the storm came along? Crusher - are the result of attackers backing into the defensive line. Again contact with head and neck are outlawed. So you’re saying that Storm make opposition back into them? Chicken wing - the use of using attackers arm as a lever to get them to ground. Have you never seen that in RL before the storm came along? Hip Drop - a recent term invented for an action that has happened in RL for at least 40 years (the time I’ve watched the game). That’s well before the Storm were ever invented. Greg, people need to stop regurgitating the Sydney journos opinions or commentators and actually watch the game. The NRL have studied the game around wrestling tactics and while they have never released that information. The Storm are nowhere the worst performers in that area. Actually they are mid table. Last years rule changes and the additionally rule adjustments this year are proof Melbourne haven’t relied on the dark art of wrestling as many of you seem to think. There defensive system and adhering to it is the reason behind there success.

2021-07-10T22:53:40+00:00

Greg

Roar Pro


Grapple, crusher, chicken wing and hip drops all started in Melbourne. I guess you could argue that all (except maybe hip drop) are harmless if the person they are performed on does not resist and allows their body to be moved. But when they are wrestling back they are dangerous manouvers. I dont question the character of all at the club, but certainly many. As for including the NRL employees and referees, i certainly dont question their character as a result of this as they have had to implement and adjudicate on new rules that have rightfully outlawed such tackles.

2021-07-10T22:05:41+00:00

Opposed Session

Roar Rookie


Won’t happen in current game speed. I understand your point but I believe low tackling isn’t the solution to concussion. Especially as concussion rate is only 35% being the attacker. The focus is on reducing the rate for the attacker not the defender. Which is odd cause the attacker is the minority in the statistical information we are receiving. The real bad long term concussions the likes that Friend and Keary seem to get are from tackling low. I’m all for making the game safer so I’m not saying it should be a free for all but there should be some but they need better perspective of rule changes and the concussion debate.

2021-07-10T21:52:48+00:00

Opposed Session

Roar Rookie


1. Many other careers have also ended by tackles made by every other NRL club. 2. Your initial assumption was that those 2 tackles were coached a “tackling style”. Which isn’t we’re just tackles gone wrong in a randomised collision sport. 3. Storm have never received salary cap concession like is permitted in the AFL. So that assumption is incorrect. Yes they had salary cap issues but were more than adequately penalised for that compares to other NRL club breaches for cap compliance.

2021-07-10T15:13:45+00:00

Tim Buck 3

Roar Rookie


1. It wasn't Bellamy but it was Melbourne. 2. They didn't do it on purpose but the low tackler lifted the ball carrier. If it was a classic low tackle the second tackler in would only have to wrap up the ball carrier to stop the ball being passed. 3. Melbourne were Rugby League's attempt to spread the game into Australian Football heartland and like the Swans and Lions they received benefits to help them succeed.

2021-07-10T14:46:00+00:00

Tim Buck 3

Roar Rookie


A low tackle should be called dominant and the tackler is allowed the time to get up and move in front of the tackled player before the play-the-ball can commence. This would not fit in with speeding the game up. It would save the tackler's energy while the tackled player loses energy hitting the ground. This is the advantage gained from tackling low.

2021-07-10T12:19:21+00:00

Opposed Session

Roar Rookie


Interpretation of the rules and the speeding up of the game. A low tackler is effective if making a tackle but ineffective for your defensive line because of the quick play the ball speed a low tackle allows.

2021-07-10T12:17:19+00:00

Opposed Session

Roar Rookie


Greg, Melbourne have never coached any player to harm the opposition. Your assumption that they would, undermines the character of not only the Melbourne players and staff but also the referees and NRL all of whom have a duty of care. It’s true players have been injured in tackles but that rings true for every rugby league team not just one.

2021-07-10T12:13:54+00:00

Opposed Session

Roar Rookie


McCraken retired in 2000. Bellamy wasn’t the Storm coach until 2003. McKinnon’s accident was exactly that, an unfortunate accident where low tackler lifted while 2 top tacklers involved meant it was put into a terrible position. Melbourne have never coached lifting in tackles due to the fact attackers feet of the ground being deem as “held”…… Melbourne have however tried to slow the time to get you to the ground and time maximise time spent on the ground.

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