The dangerous reality of Rugby Australia’s attitude towards women

By Annika_jamieson / Roar Rookie

This morning while I waited for my coffee, big, awkward, uncomfortable tears started falling in the middle of the café.

An hour later as I went for a morning walk with my dog they hadn’t stopped.

When I dialled in for our first team meeting of the day, I was asked why my voice is croaky.

With shaking fingers and red eyes, I decided to try and wrap language around the utter devastation I felt, and feel, with Rugby Australia once again.

As a default, my life is coloured by energy, enthusiasm and optimism. I value resilience, tenacity and curiosity more than most things.

But after reading the latest in the papers regarding Rugby Australia’s bid to secure a number of NRL players ahead of the Men’s World Cup in 2027, with an incredible $10m bid over five years for Rooster Joseph Suaalii, I crumbled.

I’m sure Suaalii is very talented, and I know the media often distorts and amplifies the facts. But I also know there’s often a great deal of truth buried in stories, and that if Rugby Australia was to make a play for a handful of NRL players, there would need to be serious money on the table.

Money, that Rugby Australia has repeatedly claimed to not have available for years when it comes to the women’s game.

This isn’t a piece about gender equality or equal pay for equal play, although that too is an important dialogue to have. This is an explanation of WHY treating one gender so carelessly, as ‘less than’, is dangerous and genuinely causes serious harm in our society.

I’ve been involved with rugby for over a decade. In that time I’ve experienced dozens of degrading comments about women in sport, but more specifically just about women. I’ve experienced comments that in a workplace,would amount to sexual harassment from my male teammates, multiple old boys, board members and sponsors.

I’ve had my butt pinched more times than I can count, been called sweetie when I shared an unwelcome opinion and constantly been made to feel unsafe and like a second-class citizen because I am a female.

5 months ago after a rugby luncheon I was assured by a potential sponsor that if I returned home with him after the pub ‘we could get the deal done’.

These experiences have been degrading and often left me feeling ashamed of myself.

I am one woman, amongst thousands who play all across Australia.

I love rugby, because despite all of the horrible, heartbreaking experiences, I have met some of my best friends (male and female), work colleagues and mentors through the game. I see its potential to create connection and build empowered leaders and I feel hope for what could be.

But it’s becoming increasingly unpalatable to continue hoping, and to encourage women and girls to participate in the sport.

Siokapesi Palu of the Wallaroos makes a break during the O’Reilly Cup match between the Australian Wallaroos and the New Zealand Black Ferns at Adelaide Oval on August 27, 2022 in Adelaide, Australia. (Photo by Cameron Spencer/Getty Images)

A study of leadership, organisational culture and high-performing teams tells us that every time leaders make choices they reaffirm a cultural norm or a value held by the organisation.

Unfortunately, devastatingly, the cultural norm Rugby Australia continues to reaffirm is that from their perspective, woman are ‘less than’ men.

As a society, we are outspokenly against gendered violence, sexual assault and domestic violence, but we’re not willing to address the underlying attitudes that normalise these behaviours.

I’m hyper-aware of sexist humour and chauvinistic attitudes, regularly being told I need to ‘lighten up’, ‘take a joke’, and ‘just deal with it’ because the older generation doesn’t know better.

I physically have to swallow back bile and make a concerted effort to take deep breaths when this happens. Because that ‘humour’ and those ‘old school’ attitudes thrown around so casually, cloak decades of underlying messaging and misogyny that has caused genuine harm for women and girls everywhere.

I’ve personally experienced the devastating consequences of what happens when young men take on the belief that women are ‘less than’ them. My ultimate goal for every person playing rugby is that they find a safe place to belong, without risk or fear of harassment/abuse because of their gender, identity, sexuality, race or religion.

At an international level, our Wallaroos are entering World Cup as amateur athletes, only last year moving to participation agreements with ‘allowances’ that pay a minimal amount to cover their time off work.

Meanwhile, media reports prior to COVID note that top earning Wallabies were on $500-$600k per annum, with Israel Folau reportedly on an insane $2.2 million back in 2018.

During 2020/21, the Wallaroos had all of their test matches cancelled ‘because of COVID’ only to watch on as the Wallabies continued to play uninterrupted.

Investment in the marketing and comms around Wallaroos events and profiles has also fallen short.

When asked about plans and deadlines to make the women’s program professional in April this year, Rugby Australia’s CEO Andy Marinos commented:

“We’ve got to work hard towards the 2025 World Cup in England”.
“We won’t be held to a timeline, but it’s a priority.”

This, for me, is unacceptable.

The leadership, culture and values endorsed by Rugby Australia are unacceptable.

The attitudes of the few in power are continuing to have real and damaging effects for women involved in the game, and this needs to change.

In the words of Bejamin Franklin:

“Justice will not be served until those who are unaffected are as outraged as those who are.”

I hope you too, are just as outraged as me. Because we all deserve better.

The Sports Collective is a digital agency committed to increasing the profile of grassroots sports and the businesses that support them. Our aim is to inspire more people to play, volunteer and support grassroots sports so we can help people best the best versions of themselves, and together, build a more connected world. Find out more here.

The Crowd Says:

2022-09-11T07:51:02+00:00

Kent Dorfman

Roar Rookie


there was a female running RA - Raelene Castle. so there should go any complaints of it being an old boys club or misogynistic views against women

2022-09-09T19:38:43+00:00

Two Cents

Guest


I think too many of you have missed the actual point that the very courageous author was trying to invite discussion around, being the patriarchal administration of the game and how that establishes the cultural norms that then spill over into the rest of society, not about how the sport is financed. If RA has so much money that they can afford to purchase players from rival football codes and from overseas, then why can they not with that same money, put it into developing the women's game and supporting local and national initiatives which make it easier and safer for girls and women to compete in the sport? And why are women so disregarded as competitors? Some of the proudest moments in Australian sporting history have been delivered by women and this is in spite of the fact that they do not stand to reap the same public accolades and financial rewards as any man who achieves even modest success in the same arena. The only times that women's sport genuinely gets widespread public attention is when they are competing at the Commonwealth or Olympic Games. So, what are the professional bodies that stand at the top of national and international sport doing to address this deficit of coverage for women in their professional leagues? The level of disrespect that female athletes have to contend with apparently at every level is absolutely deplorable and I cannot understand how any of the people involved in sports administrations at every level aren't ashamed of themselves for this being the accepted norm. Despite the outward appearances of adopting the general social trend towards gender equality (ridiculous that this even needs to be made a discreet idea), the men in charge of these organisations clearly don't believe in it and their decisions and actions (or lack thereof) speak volumes as to the deficiencies of their own individual character. Returning to the gender gap, it isn't just in terms of contract salaries. Due to the lack of coverage for women's sports generally and not being able to compete for prime time coverage of professional games, how is women's sport ever supposed to garner the attention of advertisers, the main source of revenue for sports and athletes, if they are never given the opportunity to contend in the first place? Also, on average, a female athlete can expect to have a professional career at least ten years shorter than a male athlete, even allowing for injuries and other interruptions. With these two crucial factors in mind, how are women ever supposed to be able to become professional athletes full-time? If women could be paid at a level commensurate with their male counterparts and expect a similar career length, they could then become indistinguishable in terms of performance from male athletes and therefore generate the "attractive product" that you troglodytes claim is what you desire from watching sport. If I can really point out one very clear difference between men's and women's sports, it is that women participate in sports because they love the sport that they are competing in regardless of any financial reward arising from it; men participate in the sport they do both because they enjoy it and also because they can pursue a career in it, which at some point becomes the overriding factor for participating rather than the love of the sport. This very fundamental difference is why women's sports can never be played the same way as men's sports. And I would like to acknowledge the reply that raised the point that the sports' administrators should be trying to create a women's brand for rugby that is distinct from the men's brand, rather than simply trying to emulate the men's game, which it can never be. The entire world of sport gained an insight into this when the women's world no.1 golfer at the time, Katie Sorenson, demanded she be allowed to compete on the men's PGA golf tour, siting that it was discriminatory for the Tour to prevent her from doing so since nothing existed in the rules to prevent her from competing. They eventually allowed her to compete and she didn't even finish in the top 20 of the tour. I raise this comparison simply because I want to highlight that whilst there is clearly a dramatic difference in the skill level of male and female golfers at the highest professional level, and this can be reasonably extrapolated for all professional sports, that does not mean that women's sport is less valuable or less watchable. People shouldn't be comparing apples to oranges by comparing men's and women's sports; it doesn't make sense. And the women's game shouldn't be trying to compete with the men's game as a brand; they should be supporting each other as the same code but distinct brands. And this is really where Rugby Australia has been letting female athletes down the most. No one is demanding that advertising money generated by the men's game and flowing to male athletes through endorsements should be arbitrarily redistributed to the women's game and female athletes. But when RA has just signed a brand new rights deal that has netted them a huge war chest to invest into the game and they are known publicly to be interested in acquiring marquee players from rival codes and abroad for the men's game for considerable salaries, all the while apparently peddling the line to the women's game that money is tight, it seems incredibly disingenuous and cynical. And if it can bring one experienced athlete and personality in women's rugby to tears just by turning on the sports news, you know that something must be seriously wrong with Australian rugby. The culture starts at the top and it's time to see some genuine leadership from RA that justifies why we as supporters watch the game and contribute to the value of the sport.

2022-09-06T08:24:00+00:00

ClassAct

Guest


Too right mate. C’Mon Annika, if you don’t wanna be groped, wear a longer skirts :laughing:

2022-09-04T21:42:40+00:00

DaSchmooze

Roar Rookie


Hi Quirky -I think the issue here is that you're looking at the effort your son and daughters are putting into their sport as equivalent (which is it is) and then equating that to that of a job or workplace. And using this metric of fairness, you'd be right. But professional sport sources it's money from the value attributed to it in the entertainment marketplace. Women get paid less (or nothing at all in this instance) as there aren't enough people willing to pay to watch the entertainment product they are offering. It's the same for people who are in music bands or artists who paint - if people arent entertained by what you do, then they shouldn't be forced to pay for it. Moving forward, the way to improve this scenario is: 1) DON'T play the game like the men play it (as alluded to in Geoff's article this morning). Quite literally, play it like a girl! Make the product offering different from what the men are offering. Be different. 2) Support any measure that improves the money making activities of Rugby Australia and the state unions as that's where the money is coming from. The money that will come to support women's professional rugby will - in the short to medium term - come from the men's game. (Incidentally dont try telling a Netball exec that the revenue they generate from their TV deals and ticket sales needs to be siphoned off to introduce a professional men's league! I did and it didn't end well) 3) Any money that is available from state or fed governments to support sport via Sport Aus or similar to be used solely for the development and support of the women's game. And finally - if there is anyone here bemoaning the unfairness of the current landscape and you haven't been to a Jack Scott Cup, Super W or Wallaroos match, then you have no buy in whatsoever. Part with your hard earned and encourage your friends and family to do the same.

2022-09-04T02:00:32+00:00

Kent Dorfman

Roar Rookie


exactamundo

2022-09-04T01:05:20+00:00

Malotru

Roar Rookie


And they get the slice Kent, mainly because if they weren't there, neither would the money be.

2022-09-03T23:58:28+00:00

Kent Dorfman

Roar Rookie


no doubt player associations play a big part in all of it - where a sports organisation makes bucketloads from TV rights, sponsorship etc, the players assoc say it is because of the athletes - and they want a slice of the pie

2022-09-03T23:07:32+00:00

Malotru

Roar Rookie


Fair point PeterC it's arguable the Wallabies are overpaid, but there's no escaping which teams generate the most cash for RA.

2022-09-03T23:05:11+00:00

Malotru

Roar Rookie


But I presume your name isn't really numpty is it? It's an opinion site, get it?

2022-09-03T23:03:32+00:00

Malotru

Roar Rookie


In my view you've summed up the situation correctly Bobby. We'd all like a Ferrari or Lamborghini in our garage, but sadly most can't afford them. Economic reality of the free market economy.

2022-09-03T11:40:14+00:00

Danny McGowan

Roar Rookie


I understand that Morsie, but one thing we have to remember, they don't just pay players of games you (or I) choose to watch. Hey I never watch league, but understand that they pay those players too!

2022-09-03T09:37:05+00:00

Jim

Guest


"If you get paid what you are worth" is the point about funding for Women's rugby then how does that not apply to the Wallabies and the discussions around their funding where cash is always positioned as "building for the future"? All the money going into facilities for the upcoming RWC? No problem, as we are building for the future. Need more money from PE even though the terms might be, IMO, onerous. No problem, as we are building for the future. Bring across some probably expensive NRL players, as there is no depth in some positions. No problem, as we are building for the future. Allocate some money to Women's rugby who are building for the future. Sorry "you get paid what you are worth."

2022-09-03T07:34:46+00:00

Perthstayer

Roar Rookie


More immediate funding from RA is important but equally so is grass roots development. NRL came knocking on my daughter's primary school door a few years back. They trained the kids AND the sports teacher. Within only 8 weeks they had a mixed team playing in a comp. NRL gave away free shirts which generated conversation with friends/teachers/parents. They got a photo and article in the local paper. They had a cake stall to raise money to buy kit. Whilst it was fantastic to witness it was also sad to see what Union was missing out on. I have no idea how much it cost but one NRL rep came for 2 afternoons and the ball was rolling. The key was training the school sports coach the basics. The RWC will bring money. Hopefully the RA will get it's act together.

2022-09-03T06:59:36+00:00

Dave

Guest


Kent funny you mention Netball. Netball Australia go as far as to palm mens Netball to Indoor Netball Australia, an entirely different organisation with not even close to the same support or funding. There’s absolutely no logical reason for doing this other than Netball Australia being able to wipe their hands of funding the male game and not having to entertain professionalising it. Could you imagine the reaction if football codes purposely roadblocked and wiped their hands of responsibility to the degree Netball have. It’s probably for the best though as Netball Australia are finding out how hard it is to professionalise womens sport with decent size playing contracts

2022-09-03T06:54:45+00:00

Morsie

Roar Rookie


I have a limited amount of viewing time a week. If I'm going to watch rugby, which I do, I'm going to watch men's rugby. That is all. If I had the "spare time", to watch any other sport it would not be women's rugby. Yep, old fashioned. I'm not going to watch women's rugby in order to tick some D.I.E. boxes. If I'm going to watch anything it will be men's sport. Its better.

2022-09-03T06:28:44+00:00

Kent Dorfman

Roar Rookie


“Sports dollars come from men watching men play because deep down it reminds us of our childhood and it is a type of controlled violence that our cave man brain really appreciates. There is probably more to it than that (escapism, tribalism etc.) but you catch my drift.”- i would argue that more men watch sport because there is a fair chance they grew up playing the sport, left school and played for a club, started a family & their kids now play it so they continue to support it, and they continue to watch the higher level comps. Just as many women are passionate about mens NRL / AFL because they grew up watching it with their dad / family. The mens version the athletes will be bigger, stronger, faster more athletic – hence a better spectacle (not saying the women are not outstanding athletes too)

2022-09-03T06:07:56+00:00

G money

Roar Rookie


great point Kent.. my wife is passionate about the NRL.. couldn't care less about the NRLW

2022-09-03T05:19:06+00:00

Dave

Guest


It kinda is though. I’ve watched every game of NRLW since it’s inception and attend Harvey Norman games (the division below) almost weekly and the odd AFLW/Aus cricket game. The men at these games outnumber the women. Every single time, without fail I have so many sporty female friends and none of them watch/attend or follow womens sport, my male friends do though While misogyny and finances are barriers in the female game, they both go a long way to being solved by women committing time and money to female sport

2022-09-03T05:15:39+00:00

Kent Dorfman

Roar Rookie


you don't hear any mens netball teams complaining that they don't get the same TV time, etc as the womens netball teams do you

2022-09-03T05:08:28+00:00

Kent Dorfman

Roar Rookie


RWC - wallabies won 2 from 4, NZ won 3 from 4, SAf 3 from 3, Eng 1 from 4, that's not a bad record compared to the other 3 countries where rugby is no doubt played in greater numbers with better funding. What is the feeder system to the Queensland Reds - 9 private schools?

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