Crusaders to keep name but change logo

By Daniel Gilhooly / Wire

The Crusaders will keep their contentious name but the Super Rugby team has overhauled its logo after a review of the Christchurch mosque shootings.

The champion Kiwi franchise undertook an extensive and costly branding review, launched in June following the March 15 shootings in which 51 people lost their lives.

Critics of the team’s name and logo said it was linked too closely with the medieval “crusades”, a war between Christians and Muslims that spanned hundreds of years.

Crusaders bosses announced on Friday that the name wouldn’t change but that the 25-year-old logo – of a medieval knight and sword – would be replaced by a Maori motif.

A joint statement between the Crusaders and NZ Rugby said their final decision was made after canvassing a broad range of the community and rugby stakeholders.

“While the main focus of the brand review was not the club’s name, it did consider whether alternative name options would more accurately reflect the club’s identity and story,” the statement said.

“Ultimately, it was decided that no name better represented the club’s commitment to living its values – crusading for social improvement and inclusiveness, and crusading with heart for our community and for each other – than ‘Crusaders’ did.”

The team will play under a “holding brand” in 2020, with the new red and black logo to be introduced in 2021.

Crusaders chief executive Colin Mansbridge has repeatedly stressed the terrorist attack and the team should not be linked although the franchise had moved to quickly distance itself from the medieval definition of the name.

The issue sparked considerable debate in New Zealand, with the Muslim community having said it would support any change to the team’s name, although it had been reluctant to force the issue.

The team’s horses, which have traditionally performed pre-game laps of the ground for home games ridden by “knights”, will remain but the riders will wear a different garb.

Coach Scott Robertson’s team recovered from the shock of the shootings to go on and win a third straight title in July. It was their 10th crown, seven more than any other team.

The Crowd Says:

2019-12-03T03:02:18+00:00

Micko

Roar Rookie


The crusaders were fighting the Saracens weren't they?! What makes "crusaders" bad but "Saracens" ok?

2019-12-03T02:59:07+00:00

Micko

Roar Rookie


Actually Wal, sub-Saharan Africans have no Neanderthal DNA. Most African-Americans have white ancestry, so therefore Neanderthal DNA is present.

2019-12-03T02:51:24+00:00

Uriah Heep

Roar Rookie


I was more interested in Muzzo's view. He sounded like he was coming from a uni-ethnic POV. I'm perfectly happy to own certain parts of Mesopotamian and Levant and Persian and Greek culture - that's the point. Some cultures I admire and others I care little about - I don't hate them, I just don't really find much to connect with outside of base humanity. Maori are indigenous to Hawaiki aren't they ? After all their spirits supposedly travel "home" to Hawaiki after death - according to lore (IIRC there was a sign to that effect at Cape Reinga).

2019-12-02T22:54:17+00:00

Wal

Roar Guru


Culture is about a mix of peoples, places and beliefs. At not stage in human history has any culture been a static, singular entity. Heck we all have Neanderthal DNA for the ultimate mixing of cultures. NZ are doing a wonderful job of trying to incorporate the indigenous culture with more recent arrivals. That can only be a good thing. Are you of middle eastern descent as all of the inventions you have mentioned were centred around Mesopotamia.

2019-12-02T01:04:04+00:00

Uriah Heep

Roar Rookie


Our culture? What exactly is that? Not withstanding, historically speaking, Maori's courage, deftness with navigation, and tactics, I'd prefer to own a culture that had invented and used the wheel and writing - that made empirical learning and technology a priority.

2019-12-02T00:27:02+00:00

Colin Fenwick

Guest


Thanks for the reply and reinforcing my initial thoughts. "..as we really don’t need your approval to express our views." Out of interest, who is this "we" and "our" you speak of?

2019-12-01T23:52:33+00:00

Muzzo

Roar Rookie


Well mate if you can't handle the truth, that's your problem, as we really don't need your approval to express our views. A chip on my shoulders you say? Well, mate it sounds as you have the whole forest.

2019-12-01T22:58:45+00:00

Colin Fenwick

Guest


You have posted 2 anti-colonial English comments which seema little boorish and uncalled for. It appears you have a rather larger chip on your shoulder which probably requires you to vent on a more appropriate forum.

2019-12-01T20:15:50+00:00

Paul

Roar Rookie


The name Crusader also refers to a tank used in the Second World War. Removing the knight makes the link to the Crusades a little less immediate, allowing franchise to continue with name and avoid a complete rebrand.

2019-12-01T18:34:57+00:00

P2R2

Roar Rookie


Do you know anything about NZ history Spoon?

2019-12-01T08:21:29+00:00

Muzzo

Roar Rookie


But not the part on Anglo Saxon, with little extremism.

2019-12-01T01:51:16+00:00

Pete

Guest


Seemingly you missed the point of the post

2019-11-30T22:12:21+00:00

Oblonsky‘s Other Pun

Roar Guru


Interesting to hear them say that. The wikipedia article on the term is reasonably good.

2019-11-30T20:39:38+00:00

Ruckin Oaf

Guest


Wikipedia reckons that The club's name is said to come from the "endurance, enthusiasm and perceived invincibility of Saladin's desert warriors of the 12th century".

2019-11-30T20:15:14+00:00

Ruckin Oaf

Guest


Yeah it's a bit odd. if the "crusader" is the issue, why keep his name ?

2019-11-30T20:03:37+00:00

Nobody

Roar Rookie


I was initially for changing their name to Te Koura, but changing the logo does seem sufficient to defuse the name and give it a more secular tone. So they get to keep the name and I don't mind the new logo. I think they hit on the right solution.

2019-11-30T19:37:12+00:00

Uriah Heep

Roar Rookie


You can always get Tarrant's rant via TOR if you are really keen; generally I'd rather know than not know. Besides there's far to much of a tendency to quench opinions and tilt the discussion by the so called arbiters of hate speech already - it's hard enough, at times, to get dissenting opinions published in the comments section of Stuff without further de facto censorship. Also, what has the Adhern got to do with anything here? I don't dislike the new logo. I think it'd be better with more red in the background though.

2019-11-30T10:26:02+00:00

Oblonsky‘s Other Pun

Roar Guru


Why would they? ‘Saracens’ is just an old English name for a Muslim. It isn’t at all analogous to the Crusaders.

2019-11-30T08:11:48+00:00

Lux Interior

Roar Rookie


I'm good with all that Muzzo. But there's one place name that shouldn't change and that's Gore aka Big Gay Gore. That's a timeless name for a town.

2019-11-30T04:43:26+00:00

Muzzo

Roar Rookie


And 'Tangata whenua'. Bloody auto correct.

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