Why Kogarah is perfect for the A-League

By Allan Riley / Roar Rookie

The Sydney FC game yesterday showed that their temporary home ground of Jubilee Stadium is a great stadium for the A-League.

The new Allianz Stadium, scheduled to open in 2022, will be the next Sydney FC home ground and will have a capacity of 45,000 people. However, Kogarah is where Sydney should have settled down.

While the stadium will be used primarily for football, with rugby league games also being held there, there’s no guarantee that the stadium will become another ground that is perfect for the A-League, joining Coopers Stadium in that group.

Currently, Sydney FC is averaging 12,539 people at their home games. Seeing as Kogarah can hold 20,500 people, this makes a respectable audience that looks good on TV.

Compare this number to the Sydney Football Stadium. This crowd would look desolate on television, with swathes of empty seats providing a bleak image for TV audiences. If crowds don’t pick up drastically, Sydney could become another team that plays in a stadium that either isn’t suited for football or are too big for a burgeoning competition like the A-League.

(Photo by Speed Media/Icon Sportswire via Getty Images)

Jubilee also provides a great atmosphere, as fans are situated close to the pitch, with the Cove being particularly vocal throughout, which paints a good picture for the A-League. With the move to Allianz, there is a possibility the atmosphere could be lost to the void, as the Cove goes unheard. This would hurt the image of the Cove, one of Australia’s biggest and best active support groups. Another blow for the Australian active scene.

You also have to look at it through a monetary standpoint. The cost of upkeep and rent would be much cheaper at Kogarah than at Allianz, which holds twice as many people. While the Sydney Football Stadium will claim to have world-class facilities, this could make rent more expensive.

As a result, the board at Sydney would have to counteract that, most likely by raising ticket prices. This in turn could turn fans and members away as they are priced out due to the rising cost of tickets and memberships.

Then again, Sydney could also earn more match-day revenue if more people around the area decide to turn up for home matches. However, this is unlikely.

It’s not just Sydney in this problem. Western United are also waiting out at GHMBA Stadium until their new stadium is constructed, but the problem is that GHMBA is an AFL stadium, and therefore not equipped for football games.

Then we move on to Brisbane, whose one game at Dolphin Stadium – a 4-3 win over Melbourne City – proved a huge success with a great atmosphere helping the Brisbane players get over the line. Compare this to their home of Suncorp Stadium, which looks empty during home games and again isn’t a football stadium, despite the immaculate pitch.

In the end, we can’t stop Sydney moving to the new Sydney Football Stadium. The Kogarah experiment has proved a resounding success and the move to the new stadium is purely for monetary reasons.

Will it work? Will Sydney get the crowds up and start rivalling rugby league, cricket and the AFL? We will see.

The Crowd Says:

2020-01-13T09:52:06+00:00

Geordie

Roar Rookie


I’d like to see the white elephant that is QSAC re-developed into a 20 to 25,000 seat stadium. You could easily keep the main grandstand and knock down the others which are basically like temporary scaffold stands anyway. Just a few smaller stands to configure it into a rectangle shape would be great and it would go nicely next to the new state netball center that’s just been built on the same site. It’s fairly close to the Roar's Logan training base yet still in Brisbane, public transport could be an issue but they managed to get 60 odd thousand into the ground back in the day when the Broncos played there.

2020-01-08T19:52:42+00:00

Jimmy

Roar Guru


Agreed, I’m not doubting you could make the costings work, I’m just unsure of who would want to foot the bill. Especially as the Government is spending far too much on another very controversial stadium, so they’re out, I really don’t think the Council have the money, the Dragons don’t want a bar of the place even though their club is across the road and Sydney FC would Isolate a lot of their Northern supporters. There may be some mysterious investor out there but it would be difficult to turn it into returns.

2020-01-08T07:35:39+00:00

Nemesis

Guest


Unless we have the inputs - in particular "cost per seat" - to create basic stands as I've described, it's impossible to say "but I can’t see anyone making money". There is always a solution if you want something badly enough.

2020-01-08T07:19:58+00:00

Jimmy

Roar Guru


True but I can’t see anyone making money (serious money I mean) off that ground at present, it’s in a weird location, trains seldom stop at Carlton and parking can be tricky as it’s on the highway. The new SFS combined with the train will be a revelation- a far too large overpriced revelation nonetheless - and that’s where FC will see their long term future.

2020-01-08T05:50:43+00:00

Nemesis

Guest


Who would pay? Any investor/property developer who can work the numbers to make the development financially positive. Same as any redevelopment project. Investment ideas that might be beyond your, or my, wildest dreams will be undertaken if there's money to be made.

2020-01-08T04:15:36+00:00

Jimmy

Roar Guru


No I have not as I said pure speculation. Who do you think would pay to further develop Jubilee though?

2020-01-08T04:12:02+00:00

Nemesis

Guest


Have you crunched some numbers, Jimmy? I've crunched numbers & it works fine. But, I need proper data on "cost per seat" for a simple stadium. No bells & whistles. Just 1 tier, the height of a 2 story house. Capacity would be 8-15k. Something we'd see in 2nd tier or below in England.

2020-01-08T03:36:30+00:00

Jimmy

Roar Guru


I can’t see great return on that investment, although I am just speculating

2020-01-08T01:06:18+00:00

Nemesis

Guest


Why? For the same reason a business invests in anything. They do it if it makes business sense. If the return on the investment exceeds the Cost of Capital.

2020-01-08T00:43:51+00:00

Jimmy

Roar Guru


I don’t understand the Brisbane Roar obsession with Redcliffe either? It’s barely Brisbane and it’s tiny, it’s a Q-Cup venue. Suncorp is awesome and it’s in Brisbane, the team should focus on getting more people through the gates in Brisbane and play no more than a handful of games at Redcliffe.

2020-01-08T00:38:37+00:00

Jimmy

Roar Guru


I don’t think the Council have the desire or the resources to redevelop the stadium, and the NSW Government already spent about 13Million in 2010 so can’t see them paying more money again to develop a stadium they don’t technically own.

2020-01-08T00:27:18+00:00

Jimmy

Roar Guru


I agree, and why would FC pay to redevelop a stadium that is owned by Georges River Council?

2020-01-07T21:03:12+00:00

reuster75

Roar Rookie


This is where it's a no brainer for clubs to properly financially invest in the women's game as it can bring a new audience and thus extra revenue streams making it more financially viable to build their own stadium. Plus running expenses are lowered as this is currently a significant cost impost on clubs. For example it costs Perth Glory $100,000 to hire HBF Park for three hours. So that is an initial outlay of minimum $1.3 million just on ground hire this season (based on 13 home games in the a-league and excludes any finals, FFA Cup or Champions league matches). Then there's the ability to control catering rights etc. plus add in the revenue they could gain by having the odd major concert etc. there. In addition it's an asset which although would lose some value over time it's still going to be worth a significant sum. Building separate stands would help in terms of maintenance and also means more scope to redevelop in the future as you can redevelop one stand at a time. Yes building is expensive but there are so many different options available to raise funds these days. All i'm saying it if clubs truly want to own their own grounds there are ways and means available it just takes a bit of imagination.

2020-01-07T20:44:10+00:00

reuster75

Roar Rookie


Government stadia are vanity projects for politicians and thus a media soundbite of "We're spending $50 million to build a brand new stadium" plays better than "We're going to spend $10 million to give the stadium a basic upgrade". The first option means they can have their photo taken in hard hats and high vis vests before they get bored and move on to the next announcement. Projects always overrun as it suits the company building it as they're spending someone else's money and they know in any standoff over costs government will blink first, and it suits the unions as sadly the workforce is usually made up of contractors so naturally it's in their interests to keep the project going as long as possible.

2020-01-07T09:09:42+00:00

Micko

Roar Rookie


Is there no centralish Brisbane stadium that could hold only 12,000 or less. What about the rugby union ground Ballymore, or is that too run down?

2020-01-07T06:42:05+00:00

Kanggas2

Roar Rookie


bahahaha

2020-01-07T02:39:37+00:00

anon

Roar Pro


AFL has 18 sides, regularly gets 60k+ crowds. It's 4th best attended league on the planet.

2020-01-07T01:24:36+00:00

Lionheart

Roar Rookie


Personally, Dolphins is not suitable because it's not in Brisbane.

2020-01-07T00:11:28+00:00

Jimmy

Roar Guru


Commercially the new SFS will make more sense for FC to play at, the Government will be determined to make it work so I think that the rent will probably be more competitive than Jubilee and also corporate partners love new modern stadiums and the fact it’s closer to the City should mean more crowds. The chances of a redevelopment of Jubilee is very small considering the Government want to spend huge sums building mega stadiums to compete with Melbourne for events.

2020-01-06T22:17:12+00:00

Christo the Daddyo

Roar Rookie


So...kind of like most of the A-League clubs then?

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