Rugby's greatest strength can make it Australia's number one international sport

By West Aussie Exile / Roar Rookie

Rugby in Australia has experienced turmoil in recent years – poor on-field performances, financial woes, structural and governance conflicts, instability, and poor viewing figures.

I want to present a more positive view, because I believe it.

Ultimately, rugby’s great strength is that it has an international dimension that can appeal to Australians the most out of all our sports and cannot be matched by the two great domestic rivals, NRL and AFL.

There is no doubt the NRL and AFL will continue to dominate their territories and rugby cannot compete in their landscape. In fact, the continued strength of contact sports domestically does support my argument that rugby benefits from being the contact sport that has the most international appeal.

I use myself as a case in point. I have written previously about being attracted to rugby in my late 20s (30 years ago!) by seeing a Wallabies game on TV (I think it was the Lions tour of 1989) and being fascinated by the popularity and the national anthem being sung – here was a team representing me and my country and I didn’t know anything about them. I was hooked and have been ever since.

It would be more satisfying to say I saw rugby being played locally, was involved in grassroots, but that’s not the case. I played Aussie rules in the northern suburbs of Perth for 20 years and knew nothing about rugby.

TV was the way in for me but what cemented it was going overseas and experiencing first hand how rugby transcends borders.

I still look forward to putting my Wallabies shirt on to see them play at Cardiff, which I’ll be doing in November this year again. The atmosphere in the streets and pubs is electric and that’s before you enter the ground.

Years ago, I never thought I’d see the Wallabies in Perth, but I have on a number of occasions. Sydney and Brisbane sometime in the future is my dream.

(Photo by Matt King/Getty Images)

So why rugby as the number one international sport?

I am sure there are many other Aussie sporting tragics like me who watch every moment of the Olympics, Commonwealth Games, Ash Barty in tennis, Cam Smith in golf – sports that enable patriotism to be unearthed in a positive, organic way.

The Wallabies have that opportunity every year, which is a massive sponsorship and promotion opportunity.

There is a chance to see Aussies win silverware every year – through Super Rugby team (sometime!), the Bledisloe Cup, the Rugby Championship – and the World Cup every four.

Now, I realise the Wallabies have the opportunity for silverware but not the talent to achieve it, but just the opportunity to compete drives interest and improvement.

Besides, as evidenced by the win over the world champions over the weekend, the Wallabies may not have competed with the best over the past few years but they can!

So, why not the other codes, you may ask?

NRL and AFL are great sports but have a limited international dimension and this will remain so.

Soccer is clearly the world’s most popular international sport but not Australia’s. I follow the Socceroos and wish them the best in every tournament but they have no realistic prospect of winning the World Cup. Ultimately, like USA, participation is increasing and the game deserves respect but it cannot light the fire of potential converts the way rugby can.

Living in England currently, I even go and support local team on the terraces but, like many Australians, the ‘falling over’ antics and abuse of referees puts me off.

Basketball does have the potential to gather extra support, as shown by Boomers’ bronze at Tokyo, which is why rugby needs to strike now to maximise the advantages it has.

Patty Mills. (Photo by Bradley Kanaris/Getty Images)

Cricket is a summer sport, of course. I love it equally to rugby and the Ashes has similar appeal but it’s not international in the way rugby is and will increasingly be, so has a limited number of countries.

Rugby’s international appeal is really growing. The MLR in USA/Canada has taken off and Australia is well placed to benefit from that growth, as in South America also.

I’m painting a positive picture but clearly it’s not that simple. So here are some barriers and potential solutions to finish off.

1. Wallabies performance
Clearly this is key and we’re turning the corner.

We have a good coach in place with good coaches ready to take over in Darren Coleman or Dan McKellar. Our forwards getting are better and we are once again becoming competitive with the top teams.

2. The Giteau law
This should remain to protect our assets. There will always be some losses to overseas clubs, of course, but the current exemptions could be increased slightly, if needed.

The bottom line is that if the Wallabies improve, who wouldn’t want to be part of a once in a generation Bledisloe Cup, Lions and Rugby World Cup winning team?

3. Structure of Australian rugby
No, it’s not in a good place. There have been so many excellent articles recently about this topic and I could not do justice with my limited experience.

What is clear, though, is that the tier below Super Rugby since the demise of NRC is missing. Apparently, Rugby AU do have a plan but need further funding. Without this being sorted, the foundations for success in the future are less stable.

We have Lions tour in 2025 and may host the Rugby World Cup in 2027. This is massive, as the building blocks are now in place for the Wallabies to be serious competitors in both. The profits must be directed to grassroots coaching, participation and the structures below Super Rugby.

If someone had said to me 20 years ago there would be a Super Rugby side in Perth containing Wallabies and Test matches in the city with full crowds, I would have laughed. Who would have thought there would be a professional league in North America? Changes happen.

Australian rugby has the chance to convert others like me but need to act now as planning takes place to secure future success.

The Crowd Says:

2021-09-18T02:51:26+00:00

sheek

Roar Guru


Maximus Insight, Sadly, the provincial option is most probably dead. What the covid crisis has shown us, with all premiers’ obsessions to closing borders, is that we need less states, not more! As much as I might like to see champion clubs/regions like Randwick, Parramatta & Brisbane Brothers in a national club comp, how do you say to the other premier rugby clubs in Sydney & Brisbane, “Sorry, no room for you at the national table”. There would be an almighty revolt. You only need to go back to the rugby league Super League wars of 1995-97 to appreciate this. So we have to go back to composite sides like Sydney, North Harbour, East Sydney, West Sydney, Brisbane & South Brisbane, etc. Not ideal, but a workable compromise.

2021-09-17T03:09:18+00:00

Perthstayer

Roar Rookie


I agree. They're dinosaurs. Key is bring these positives (that are getting big media coverage) to potential sponsors. I recon they'd like to associate their names with the equality and non-discriminatory messages.

2021-09-17T01:17:31+00:00

Maximus Insight

Guest


@Sheek, appreciate the response and don't expect you to defend your suggestions Personally, I think Option A is a non starter given the talent distribution....also a "provincial" approach is surely a dead duck. The only places it works are smaller countries with no other significant professional sport like NZ and Ireland. I think you can couple perhaps an 8 club "Option B" with a more limited sub-national representative system that is more in line with State of Origin.

2021-09-16T23:03:40+00:00

Malotru

Roar Rookie


Perthstayer, the ARU struggles to market bumper stickers. I suggest it gets the basics right first before embarking on such esoteric issues that most people would laugh at, or most likely ignore!

2021-09-16T08:43:50+00:00

sheek

Roar Guru


Maximus Insight, I'll produce my suggested comps again for you, although having pushed it on The Roar for nearly 15 years, I'm over it. As are probably anyone else who's been on The Roar in that time. Option A - Australian Provincial Championship (APC): New South Wales, Queensland, ACT, Western Australia, Victoria, South Australia, Eastern Australia (NNSW), North Queensland. Option B - National Rugby Championship (NRC): Sydney x 4 teams, Brisbane X 2 teams, Canberra, Perth, Melbourne, Adelaide, Newcastle & NQ. Option A retains history & tradition, & acknowledges that rugby, like cricket, probably won't expand at the top level too much over time. Option B allows the game to expand at the top while acknowledging the stronger regions as well. Anyway, like I said, I can't be bothered defending my suggestions anymore. They are what they are.

2021-09-16T06:25:21+00:00

Maximus Insight

Guest


That makes more sense, Sheek This may be what you are getting at, but under your model, I would make Super Rugby a four or five week affair and ahead of internationals with three Australian teams - Warratahs, Reds and some "the rest" concept perhaps against the traditional 5 NZ teams. The Brumbies, Rebels and Force would be 3 of the 8 national league teams

2021-09-16T03:29:05+00:00

GWSingapore

Roar Rookie


Rush or blitz defense is another. Pioneered by the London WASPS coached by Shaun Edwards who had a background in rugby league.

2021-09-16T03:22:12+00:00

Hugh_96

Roar Pro


Really can't comment on Ch9's League coverage interstate, don't watch a lot even in Sydney but I assume they do it based on ratings and financials.

2021-09-16T01:56:20+00:00

Jak

Guest


Rugby league is the most boring, robotic, repetitive, bore fest of any code. yeh, i hate those 10 minute RL scrums that result in an obscure penalty decided by however the ref is feeling that day. Attitudes like yours are the reason rugby in Australia is on life support. I bet you work for RA. Hard to swallow that the league Mungies have done such a superior job with their code eh?

2021-09-16T01:50:17+00:00

sheek

Roar Guru


AJ73, Is it Suaallii's decision, or his manager, family & backers all hoping to get something from the gravy train? Also, 2 years from 16 to 18 is a blink of the eye in an average person's lifetime, even a blink for a professional sportsman. Let him be a kid. Let him develop not only physically, but also mentally & emotionally, the latter two developments being more important than the physical. That's where the ethics comes in. He might have all the natural ability & high level skills in the world. But as soon as he comes up against older, less talented players, they will have all the tricks in the world to bring him down to their level. He hasn't been exposed to that yet, & it might take him several years to figure it out. A 16yo kid can look a genius against other 16yo kids. But he willvery quickly get dragged down back to earth against older, experienced players. Playing against NZ & SA is meaningless for fans of other codes. They couldn't care less. I certainly agree Australian rugby should strive to be the best it can be. But let's stop pretending the international footprint of rugby is a bonus, it isn't. Fans of other sports, particularly AFL & NRL, couldn't care less. As long as their sport gives them their fix, they couldn't care less about the rest of the world. That's the reality.

2021-09-16T01:50:14+00:00

Jak

Guest


League will never influence union rules union copies league all the time. latest is the 50/22

2021-09-16T01:41:01+00:00

sheek

Roar Guru


Maximus Insight, I’ve always viewed this differently from most people. Super Rugby should not be our pseudo national comp, as it has been since professionalism. SR should be like a Champion’s Cup, a short, sharp comp involving the best domestic provinces from each major SH country. The national comp, in my view, ought to be an 8 team national provincial comp, or an 8-10 team national club comp, take your pick. Traditionally, our national comp teams have been provincial (NSW, Qld, ACT, Vic, WA, etc). But a national club comp would work like the ARC/NRC, comprising more teams from Sydney & Brisbane, & one team from each of everywhere else. It’s just a question of whether you want to forego 100 years of history & tradition, tuning NSW into Sydney, Qld into Brisbane, ACT in Canberra, etc. You can’t have both (SR & NRC), as we’ve already seen that doesn’t work. Australian rugby simply doesn’t have the funds or players to service that many different teams. Supporters of the NRC have always argued it was necessary to provide a bridging gap between club rugby & super rugby. In theory, this is quite true. But in practice it just created another muddle to the pathways of Australian rugby. RA needs to apply clear direction with its domestic structural pathways. Not something that reads like a bit of this, & a bit of that.

2021-09-16T01:15:09+00:00

Randy

Roar Rookie


hahah so triggered

2021-09-16T01:06:46+00:00

KenW

Roar Rookie


Suaalii and Crichton were 2 public school kids from Penrith and Young who played League, but switched (or dual-played) Union as teenagers while at expensive private schools. I'm not claiming to know their individual situations for getting into those schools but it's fairly obvious Union has it's own systems for getting kids into the system.

2021-09-16T00:53:57+00:00

Randy

Roar Rookie


this is the same channel 9 that refuses to show NRL games in WA/SA and even VIC for many years, even when they had a team? The same channel 9 that stops the grand final broadcast in those states seconds after the siren has blown? Channel 9 who would rather show re-runs of ET in Melbourne over the Storm game which would be delayed until midnight. Oh yeah, they treat the NRL so good...

2021-09-16T00:52:40+00:00

AJ73

Roar Rookie


I know that about ethics - but put yourself in the shoes of someone like Suaalii at 16, not many would knock back the $2m over 4 years, not many adults get that amount of money (not playing professional sport anyway). And yes he may be a flop, but I would rather have seen him running around in the Waratahs jersey and finding out he is a flop. I don't think you should be able to sign anyone at 16. The other issue I think is that moving to more than the original 3 teams before building stronger pathways hurt Union. They thought that after 2003 RWC, the sport would be flooded with new talent without really providing the proper pathways through the grassroots. The biggest point of difference that Super Rugby has/had over the other codes was playing regularly against other teams from the SA & NZ. I would love to see Union becoming a force again, but there is a lot of work that they need to do both at grassroots and behind the scenes.

2021-09-16T00:39:12+00:00

carnivean

Roar Rookie


Penalties reward dominance but not directly. A dominant scrum gets the penalty when the other side infringes. A retreating scrum going straight back, holding height and with everyone bound doesn't get penalised, but when is the last time you saw that? That said I agree that some areas could be clarified and some areas could do with the referees all getting on the same page.

2021-09-16T00:36:32+00:00

carnivean

Roar Rookie


You're welcome to hold that opinion. Please refrain from spraying it at league supporters for the sake of the rest of rugby's supporters.

2021-09-16T00:31:36+00:00

Maximus Insight

Guest


"Developing an 8-10 team national comp on modest payments is in my view, a critical development that should have begun yesterday, or last decade, or last century." Surely this is only possible at the expense of Super Rugby, not a long with it? Creating an artificial third tier is far more a financial drain than any good it does. If it is about retention of top end junior talent, invest more deeply into a national academy that perhaps goes up to under 22s. Have all players on full time wages and be prepared to pay a premium for the kind of players that the NRL swoop on.

2021-09-16T00:30:40+00:00

Spew_81

Roar Rookie


The way that the Springboks are playing is a lot like rugby league. A series of one off hit ups, then a contestable kick (I realize it's a little bit of an oversimplification). Rugby needs to incentivize the open, flowing game (if they want to grow the game); but also they need to make sure that the hard yards e.g. set piece still is vital to being successful (or it becomes rugby league); e.g. take the good bits from rugby league and mix it with the good bits from rugby union. I think if more teams played like the All Blacks rugby would be a massively more popular sport. But the first step is taking the mindset of wanting to play positive rugby. In New Zealand the NZRU sets the coaching programs to teach those skills from the start. If the young South Africans see their hero's play conservative rugby and that's how their coaches teach them to play, can you expect them to suddenly play running rugby?

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