Was the Rugby League World Cup a success?

By Mark Campbell / Roar Guru

The Rugby League World Cup has finished, and again Australia are crowned world champions.

Australia’s 30-10 victory against Samoa displayed the Kangaroos’ dominance over the 13-a-side version of the rugby code.

Now that the tournament has finished, was the World Cup a success? And where does the international game go from here?

Many variables need to be considered to answer the first question.

If the income generated was the sole deciding factor, then obviously not. The World Cup will be considered a disaster. It may be lucky to break even, but it is more likely to make a slight loss, and what is worse, the International Rugby League Federation was not flush with funds before the tournament.

In fact, due to COVID, the international governing body has not made a profit for many years. And when you consider that the International Rugby League was relying on earnings from the tournament to fund future growth, then the future for the sport is looking bleak. Hopefully, it will not be as ruinous as the 2000 World Cup.

The issue of crowds, or lack of them, at least until the final stages of the tournament, also presented the game in a negative light. This issue has been discussed among fans, but I still can’t figure out why sports organisers continually see their fans as cash cows rather than loyal clients.

I hope with the France World Cup in 2025 that tickets are priced to garner the highest possible attendance. And I don’t care if that means some tickets go for €5, whatever – just fill the stadiums and bring the atmosphere!

I understand that may mean making a profit all the more difficult, but at least it helps build a fanbase that may be able to assist in the future generation of profits. Having half-filled stadiums does not bring in the coin and does not bring an atmosphere that may hook a casual fan onto the sport.

The crowds and the income generation were not the only disappointments from the current tournament. What was clear was the groupings of the teams were not ideal.

(Photo by Naomi Baker/Getty Images)

Yes, it was fair, and the sport equally distributed the ability of the nations, but rugby league is not soccer. Having Australia compete against Scotland or Italy will never produce an exciting contest for fans.

The French World Cup can solve this problem. If the same nations made the next World Cup, I would create four ability-based groupings (with one favouring the hosts), and a modified knockout stage progression. For example, I would place the groups as follows:

Group A – Australia, New Zealand, England and Lebanon
Group B – Tonga, Samoa, Fiji and Papua New Guinea
Group C – Ireland, Wales, Italy and the Cook Islands
Group D – France, Jamaica, Greece and Scotland

The top three teams from Group A and Group B would progress to the quarter-finals. At the same time, only the winners of Group C and Group D would advance. Then in the quarterfinals, the winners of Group A and B would play the winners of Groups C and D.

Moreover, second place in Group A (and likewise for Group B) would play third place in the other group. Obviously, you could argue that France would probably make the quarters and then be knocked out… which is true, but at least they would make it further than they have in the last couple of World Cups.

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This format generates closer contests and more games of higher intensity, which is a better outcome than what this World Cup produced.

Lastly, in terms of the nations that qualify, I hope the organisers drop at least one or two European positions and replace them with teams from the Americas. By doing so, they are allowing nations with more growth potential the chance to participate.

Not to knock the likes of Scotland, Ireland and Wales, but how much growth is possible with these countries? Soon, when the grandparent rule becomes obsolete, what systems are in place in Scotland to bring through the next crop of rugby league talent?

There may be a small amateur league in Scotland, but are there plans, funds, and interested parties that are going to grow the game in this nation? If there are, what are they?

And that should be the point of the international game – to grow the sport internationally.

(Photo by Jan Kruger/Getty Images for RLWC)

Before and after the next World Cup, I have zero ideas what is happening for the international calendar. Shockingly, it appears the game’s governing bodies are also in the dark. For a sport that wishes to be taken seriously on the international stage that is a joke.

Not only is it an own goal, but it provides a free kick to other sports that wish to denigrate the great game of rugby league. There are whispers of an Ashes tour – but when and where are not clarified. There are lessons that could be learned from this tournament that could help shape the future of the international rugby league.

What was evident is that the Pacific nations of Fiji, Tonga, Samoa and Papua New Guinea are far stronger than in previous years. A Pacific Six Nations also featuring Australia and New Zealand could create an Origin-style buzz every four years between World Cups in the southern hemisphere.

For example, a Pacific tournament in 2023, 2027, and 2031 could create competition consistency for these nations. At the same time, other regional tournaments could be held in Europe, the Americas, Africa and the rest of Asia-Pacific.

Notedly, these tournaments could also act as World Cup qualifiers. By doing so, the game is generating a meaningful and consistent international calendar. Once that is completed, then scheduling tours becomes the next priority. If regional tournaments occur in conjunction with World Cups, then it leaves two years free to allow possible tours.

But back to the World Cup: the crowds were generally not good, the tournament failed to bring the desired profits, and the contests in the group stages were, for the best part, not great events. What could not be doubted, however, was that the quality of play was fantastic.

As usual, the players bought in and produced. So, that is a win. Also, a win was the fact that the tournament was watched on television by many fans – especially in the United Kingdom. Maybe a different story in Australia, where interest in the international game is limited, but for a sport craving screen time, then the game (in England at least) got the shot in the arm it needed.

Despite these positive outcomes, the truth is that the 2021 Rugby League World Cup failed. It was not the success it could have or should have been. And to finish off, the legacy of the tournament remains unclear. Will the sports leaders finally administer the game to allow the international side of the sport to prosper? One can only hope.

The Crowd Says:

2022-12-01T14:45:08+00:00

Charles Ansell

Guest


Hi Mark I am afraid this is a massive misunderstanding of how the tournament financials work for the IRL. RLWC provide the IRL with a 'rights fee' and Jon Dutton and Troy Grant have both been quoted as saying the tournament has paid a rights fee double the size of one ever given to the IRL / RLIF. Charlie PS. I massively dispute that the tournament was a failure. Crowds were good given the UK's cost of living crisis and the clashes with other sports (not RLWC's fault). Also didn't 600k people in Australia watch the final behind a paywall at 3am?

2022-12-01T02:36:28+00:00

Gus O

Roar Rookie


I love tournament footy. It gives countries that rarely play an opportunity to get their team organised and playing their best footy by the quarter finals. Look at the performance of Samoa from big loss in opening game against England to winning against England in the semi to make it through to the world cup final. There is no perfect option because league isn’t the world game. The options are: be as inclusive as possible and give the minnows a chance to play against the best in the world, or let the minnows fight it out for a place in a smaller/shorter tournament so there are fewer blow outs. The fundamental ethos of the olympics is international participation. I think the winter olympics blew it and compromised their fundamental ethos when they changed eligibility rules for the ski flying to exclude another Eddy the eagle because they thought his distances were so short that he was making a mockery of the sport - but his participation brought global attention to the sport and was exactly what the olympics is supposed to be about - inclusion. I don’t care about the blow outs. I don’t care that there were only 5 or 6 competitive games in the entire tournament. But don’t expect the better teams to be performing at their best without the lead up pool games. And before you kick the minnows out, how about talking directly to the players and supporters of those countries, ask them what the opportunity to participate is worth. Finally, if you want a Pacific Cup, that’s just kicking out the minnows and England. Ask how that supports the health and viability of the English Super League comp, and where the international game goes if Yorkshire has less interest in Rugby League. It’s a pretty small area of the UK that has any interest in Rugby League - I don’t see benefit in excluding them for health of international rugby league. I reckon the best thing for the next world cup is for the French team to be regularly playing against visiting international teams (and visiting NRL club teams) over the next 4 years to lead in to this event.

2022-11-29T23:00:11+00:00

Republican

Guest


I agree with you sheek. Related to this sentiment is NZ being afforded pseudo status of our federation evidenced through its membership of our domestic sporting leagues. This makes a mockery of tribalism while undermining the grass roots growth of Rugby League in this country in my opinion.

2022-11-28T16:59:13+00:00

Steve

Guest


Clear no for me on super groups. It's taking the easy option in trying to fudge the draw, rather than actually develop those nations. In the example draw it's a death sentence for Lebanon. I think the claims about profitability are wrong given the hosting fee is guaranteed, that alone should make it the most profitable ever. I'm assuming their won't be the issues we had in 2017, when the ARL tried to avoid paying the guarantee in full

2022-11-28T11:36:30+00:00

deucer

Roar Rookie


Mark your idea of 3 going up in groups A and B and 1 from C and D is a logical one, but you can't put France in group D - if they don't go through it will be a dire outcome for crowds and the TV audience there. Better to cull in down to 8 and include France in as many games as you can. After the suspected losses in this WC, they might be a bit spooked to try and fund the full 16 teams again. Best to wait for Australia where you can get a few along in regional areas.

2022-11-28T07:13:23+00:00

Republican

Guest


How do the world rankings work? Despite Australia supposedly dominating the code fro decades and now bringing home the WC, they remain number 4 in the world. What a complete farce.

2022-11-27T10:40:49+00:00

Gus O

Roar Rookie


Brett Morris, down the stairs and into the hoardings. Horrifying.

2022-11-27T02:04:20+00:00

Kent Dorfman

Roar Rookie


$5 seats may be what is required to get bums on seats for games that would normally have next to no fans in attendance, or for those who haven't seen a game of RL before & will be amazed at the speed / hitting etc when they see it live & may become new fans of RL

2022-11-24T07:03:58+00:00

Chris Lewis

Roar Guru


No, hardly a fair dinkum global competition. I only watched semis and a few early matches.

2022-11-23T04:44:12+00:00

Heyou

Roar Rookie


I must admit to losing interest in the many games that involved almost total annihilation of one team. I went to crossword puzzles and reading whilst kind of listening and vaguely watching. I don’t really enjoy total domination type games. I love the great game with a passion but as entertainment it lacks the excitement of watching two strong, skilful and passionate teams duke it out. I don’t find a KO or TKO in the first round of a fight to be very satisfying as a spectator. I like your ideas. They have merit and so… how can we get you onto the RLWC working committee?

2022-11-23T04:29:26+00:00

Heyou

Roar Rookie


:thumbup:

2022-11-22T11:07:25+00:00

fiwiboy7042

Roar Rookie


As each generation becomes further removed from their heritage, the pull to play for their heritage country will become les & less. Seriously? What the ...??? :shocked:

2022-11-22T04:51:13+00:00

sheek

Roar Guru


Mark Campbell, Excellent article. I especially like your idea of the pool configurations at the next world cup & quarter-final allocations. You also mention the grandfather rule becoming obsolete, & this is where rugby league is in serious trouble. Most of the Samoan & Tongan teams for example, were made up of first generation Pacifika players whose parents came here as migrants. As each generation becomes further removed from their heritage, the pull to play for their heritage country will become les & less. There are those who say this won't happen, which is rubbish. Pacifika countries don't have a special mortgage on the concept of family unity. If the IRLF doesn't find a way to develop sustainable domestic comps in tier two countries, & developing talent from the country of source first, then the concept of international rugby league will quickly subside. It's obvious that international rugby league would be dead without Australia. England, despite its tier one status & super league domestic comp, wasn't good enough to get past Samoa. And the only other tier one country NZ, benefits from ghostng in Oz's slipstream with their leading players fine-tuned by Oz's NRL. As are the players from Samoa, Tonga, Fiji, PNG & many other pretend rugby league countries. Australia is lifting the standards of other countries almost singlehandedly, yet there are those still criticising Oz when some of us say that state of origin should be reserved only for those chasing a Kangaroos jersey. That represents an appalling lack of respect for what Australia is doing, already above & beyond anyone else. So that's the conundrum facing the IRLF. The parent rule, the grandparent rule & the great grandparent rule will only get a country so far in recruiting talent. Then it will begin to reverse.

2022-11-22T01:35:27+00:00

Jarum

Guest


Hello Mark, The articles about the profitability of the RLWC included the fact that the hosting rights fee has already been paid to the IRL. This will likely be the largest contribution of funds the IRL has received from any World Cup. Because of this, RLWC 2021 only needed to break even once the tournament started.

2022-11-22T01:33:32+00:00

Big Daddy

Roar Rookie


Those goat manicured fields of which you speak are at least owned by the clubs in question . The final at Old Trafford which is probably one of the best stadiums in the UK . If anything blame the organisers and the IRL as they made the decision to play there .

2022-11-22T00:04:18+00:00

Nick Lindenberg

Roar Rookie


My concern is the cost involved with holding a game at a larger venue will naturally cost more, so higher tickets prices and still not much profit. I would rather see lower overheads and a more money returned to the local clubs and competitions to kick start the game locally.

2022-11-21T21:49:18+00:00

Adam

Roar Guru


Can't have that now!

2022-11-21T20:25:50+00:00

andyfnq

Roar Rookie


Agree. It's great for fringe players that get to represent on a big stage, but for the NRL it's a huge waste of time and resources

2022-11-21T11:29:56+00:00

JennyFromPenny

Guest


Soccer World Cup is about to kick off, with 32 teams competing from the countries that took part in qualifying, pretty much covering every country on the planet. In the end, there's always countries that missed out, who wouldn't have been out of place in the Cup. There's also always a number of countries who qualify, but appear out of place. On the balance, though, 32 is a pretty fair number, a bit over 1/6 of the total who tried out. Rugby League lists 48 ranked teams worldwide, many of those you would not even know had football fields, maybe just a few goat-manicured soccer fields converted into UK Super League replica size playing areas. In League's case, it's a vast majority who would look out of place in the World Cup, and we saw that first hand in WC21. Although apply the same proportion of qualifiers that soccer use, and you get 48 divide by 6 = 8. Eight teams would be the equivalent number. Is that the number to have a competitive challenge for world honours ? I think so. 16 is just too many - doubly so. Is that fair on the rest ? Who's to say (imo)? Do the top soccer nations feel they have a responsibility to raise the standard of the lower ranked teams in the world ? How would qualifying even work ? You could take this year's top 8 and seed them. 8 pools of 6 teams, one seed in each group. Leader of each group qualifies for the World Cup. Over 2-3 years or so, just five games each required. Then the Cup itself could be just two groups of four, 3 pool games each, two semis and the final.

2022-11-21T10:10:01+00:00

Brett Allen

Roar Rookie


Speak for yourself, I thought it was brilliant

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