The Wrap: The Sunwolves and Super Rugby’s shame file

By Geoff Parkes / Expert

It hurts to watch the Sunwolves.

With 18,700 lively, animated fans selling out Prince Chichibu Memorial Stadium and enjoying a highly entertaining and competitive match that ended in a 43-17 win to the Chiefs, we were reminded again of all that is good about the Sunwolves and Super Rugby.

That’s a crowd roughly 50 per cent larger than that of Melbourne and Canberra’s combined. This is a crowd who not only got to see Lachlan Boshier crack 100 breakdown turnovers for the season in Round 3 but once again will have gone home pondering the folly of ejecting the Sunwolves from the competition.

Any man and his dog will tell you how Super Rugby is failing to capture hearts and minds. What to do then with the one franchise where there is passionate, tribal crowd support in a developing rugby nation where the sport is riding a wave of popularity in the wake of a fantastically successful World Cup?

Give them the arse, that’s what. Here’s the shame file.

The Japan Rugby Football Union, for failing to provide the necessary financial underwriting as required by SANZAAR and for insisting that local fans follow company-based domestic Top League teams they have no affiliation to – rather than align with a fresh venture that they do identify strongly with – that competes in a high-quality league against many of the world’s leading players.

The South African Rugby Union, for acting like entitled Sydney clubs refusing to support the NRC, determining that their sides will not travel to Japan, thus forcing the hands of their SANZAAR partners.

As an aside, if it does transpire that South Africa were to leave SANZAAR in a wholesale shift north, what an appalling situation it would be if they were found to have been a driving force behind the Sunwolves’ exclusion and still didn’t stick around themselves.

SANZAAR, whose insistence on prioritising performance in Test rugby continually comes at the expense of failing to promote Super Rugby and allowing it to be the best competition it can be. Here’s a tip, guys: you can do both.

SANZAAR’s broadcast rights partners, for insisting that Super Rugby revert to 14 teams to improve the quality and competitiveness of matches. Again, this is largely led from South Africa, where matches involving the Sunwolves aren’t considered to be of value.

Rugby fans, for insisting upon reverting from a 15-team conference structure to a 14-team round robin, all in the supposed name of fairness, but which is now revealed to come at a cost. A higher cost, I’d suggest, than the supposed benefit.

Commentators in Australia, for pushing a false narrative that nobody in Australia will watch their sides play teams from Japan, South Africa and Argentina. Yes, they will, if it is packaged and presented properly and you stop death riding it and talking it down.

The current broadcasting rights round is likely to ensure a near to status quo outcome for the period through until 2025 – minus Sunwolves from Super Rugby, potentially plus Japan into the Rugby Championship.

Depending on what South Africa can arrange for itself in the north, it may well be that from 2026 onwards Australia and New Zealand will be forced into a new franchise/provincial competition that does involve Japan.

(Photo by Atsushi Tomura/Getty Images)

There are two important risks associated. One is not striking while the iron is hot, while interest in rugby in Japan is at an all-time high – by not recognising two years ago that the World Cup was going to be a huge success and acting then – might represent a missed opportunity.

The other risk is that such a delay provides time for Japan to get its own house in order via the attractiveness of the sport to new corporate investors to establish a more lucrative professional league than the current one. This is occurring now.

Make no mistake, the combined Australian and New Zealand commercial market is too small to pay leading players enough money to keep them at home playing in a trans-Tasman (or plus Argentina) competition.

Do not assume that Australia and New Zealand will be able to go to Japan and ask them to join their competition and be welcomed with open arms in the future. More than likely, because in professional sport he who has the most money holds sway, it will be the other way around.

Nine years is a long time in rugby. On 18 February 2011 I attended the first match for the Melbourne Rebels in Super Rugby, at AAMI Park against the Waratahs.

There were 24,000 fans in that night – where 17,500 of them have gone in the years since is another story in itself – to see a hardened, professional outfit dominate the home side to such an extent that the Rebels could barely secure possession let alone mount a serious scoring threat. If anything, 43-0 probably flattered the home side.

Before the weekend the Waratahs had extended that winning record over the Rebels to 15-2, but now, in the wake of this 24-10 win to the Rebels, nine years suddenly seems like a very long time ago.

For the first three quarters the quality of rugby was low. Tension was evident from the sidelines as two sides with a 0-2 start to the season tiptoed on eggshells, understandably wary of being rooted to the bottom of the conference ladder.

To be fair, Melbourne’s hot and humid run of weather had been broken a couple of hours earlier by showers that rendered the ball and pitch slippery. Although, as Waratahs coach Rob Penney acknowledged afterwards, not all of his side’s 19 unforced errors could be blamed on the weather.

(Photo by Mark Kolbe/Getty Images)

Penney’s side lacks presence in the front five and might benefit from combining Kurtley Beale and Karmichael Hunt in the centres, although none of that will matter a jot if they can’t execute basic kick-off receipts and generously invite opposition sides into their red zone to place them under pressure.

They also need to address their tendency to over-compress in defence. In three matches this season the Waratahs have conceded 14 tries. Incredibly, 12 have gone to wingers and outside centres and only two to forwards.

The Rebels’ final quarter was impressive, signalling further the improvement made in each match. It was their lineout that provided the platform, replacement hooker Steve Misa nailing a series of throws, Matt Philip a huge presence at the driving maul and halfback Ryan Louwrens making the most of opportunities opened up by his pack’s growing dominance.

On a night when there was little cohesive back play, Matt Toomua saw space and, in concert with Dane Haylett-Petty, expertly sent Andrew Kellaway into the corner for the clinching score. It was a nice coda to Toomua’s sound tactical appreciation of the conditions and his solid kicking game to match.

To mark a ten-year anniversary of sorts the Rebels opened up their changing room after the match to foundation members, many of whom suffered the pain of that opening night against the Waratahs, to allow them to share the moment with the players and to hear coach Dave Wessels’s debrief.

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While the Rebels’ start to the season has been modest, the franchise has been working hard to further strengthen ties with the local rugby community, and the organisation is passionately united. Reports of the death of rugby, at least south of the Murray, are premature.

The Rebels’ weekend got even better on Saturday night when Australian conference leader the Brumbies were hustled off their game by the Highlanders, who snatched a 23-22 win well after the final siren.

Again, conditions were difficult, but there was little for home fans to enthuse about aside from their ruthlessly efficient lineout maul, which delivered three tries. Behind for much of the second half, the Brumbies curiously lacked urgency, letting play drift for lengthy periods and failing to collectively match the Highlanders’ enthusiasm in all aspects of the game.

Even after gaining what should have been a matchwinning six-point lead, the Brumbies were too submissive in trying to run the clock down and presented a final opportunity to the visitors on a plate. Scott Sio did not exactly cover himself in glory with his final tackle attempt.

It’s easy to be wise after the event, but with Ryan Lonergan having exited the 22 strongly on two previous occasions, one more would almost certainly have got the job done, setting the Highlanders a huge task to score from a lineout 40 metres out in the wet.

The Highlanders lack firepower and star power compared to previous years, but this gutsy, spirited and tactically superior win – they used the grubber effectively on a slippery night – will inject a huge dose of self-belief into their squad for the rounds ahead.

(Photo by Kai Schwoerer/Getty Images)

One side never lacking in confidence is the Crusaders. The Blues gave them a decent contest, but not enough to prevent a 25-8 win in Auckland. Meanwhile, down in Wellington the Hurricanes and Sharks played out a highly entertaining match, which finished 38-22 to the home side.

The Hurricanes weren’t afraid to roll the dice, being intercepted once for a try before tossing up two cross kicks that on another night might have come off for the Sharks’ fliers but that instead turned into tries for themselves.

And, forgetting about 63-metre penalty goals for a second, how good is Jordie Barrett’s goal kicking at present?

This match also threw up the comedy moment of the weekend: Carlos Spencer, in an assistant coaching role, interviewed at half-time, suggesting that the Hurricanes needed to show more patience in the attacking zone.

Perhaps the players had been watching too many old clips of Carlos himself in action?

The Stormers joined the Highlanders in scoring a try after the siren to sneak a win, 33-30 against the Lions, and so take charge of the South African conference.

Their main challenger appears to be the Jaguares, who recovered from an impressive first-half 24-7 blitz from the Reds to run away to a 43-27 win. Included in their tally were no fewer than four tries from attacking lineout mauls.

Get in early and get your tickets for the Round 11 maul-a-thon in Canberra, when the Brumbies host the Jaguares. Should be a cracker!

Coming on top of problems at lineout last week against the Lions, the Reds simply need to get home and get working on an effective maul defence. Fans can complain all they like about this aspect of the game, but the fact is that it is part of rugby, where retention of forward strength elements is essential to ensure balance and contrast between back and forward and to avoid going down the path of rugby league, where player positions have become largely interchangeable.

Finally, a first for Australian rugby this week, with the release of a competitive tender for broadcasting rights. Never before has there been real competitive tension around securing rugby rights.

While the battle between Fox Sports and Optus is unlikely to achieve a windfall result (most other factors impacting the market are negative), the presence of two principal bidders, plus interest from free-to-air TV and digital players, will ensure that Rugby Australia achieves an outcome significantly better than what it would have achieved if it had accepted Fox Sports’ first refusal offer.

Recent headlines proclaiming Fox Sports withdrawing from rugby have now been exposed as chest-thumping nonsense. Their war chest may be light-on for funds, but they remain keen to retain rugby and senior executives are said to be upset that some of the thinly veiled attacks on Rugby Australia and Raelene Castle, masquerading as reporting, have gone too far.

Unlike the Sunwolves in Super Rugby, this race still has some way to go.

The Crowd Says:

2020-02-28T03:44:14+00:00

ClarkeG

Roar Guru


Fun? Fun's fun but to h... with nonsense. Good on ya.

2020-02-23T02:43:15+00:00

Jibba Jabba

Roar Guru


The students had yet to return to base camp..

2020-02-22T08:05:07+00:00

Train Without A Station

Roar Guru


I don’t mean loans Scott. I just mean every Aus team needs a grant of salaries plus $1.2M to break even.

2020-02-22T06:36:58+00:00

ScottD

Roar Guru


They only needed a $2m loan due to the stadium relocation costs TWAS. Your are conflating two issues. Over 10 years they didn’t “bleed money” at all in fact financially they were one of the more successful (or least unsuccessful) clubs in Australia. On average they lost about $50,000 per year outside the relocation debt of $2m

2020-02-22T06:35:33+00:00

ScottD

Roar Guru


The statements around additional revenue being attributable to the Rebels inclusion isn't backed up by anything except your interpretation of what would have happened if they weren't issued a license. The fact is that there was an extra payment made with the introduction of changes to the SR team numbers and format. How much of that is attributable to the Rebels is highly arguable. I'd suggest that broadcasters would ascribe little value to the Rabble and significantly more to the inclusion of additional countries as markets with the addition of the Jaguars (Argentina) and Sunwolves (Japan). The value of the Rebels was most likely to be assigned as $0 because that market was already saturated. Whether the Rebels were or were not added those extra funds you mention would have all or part been available. As for your last point you are likely correct but as we have all seen the financial case for adding the Rebels was week which is why they have failed financially 3 times and have been bailed out 3 times (including the latest sweetener which some people will dispute but which if wasn't paid would have meant Rebels were in the mire again)

2020-02-21T13:47:54+00:00

Chivas

Roar Rookie


Then why say you a Highlander supporter? You are the one saying you support all NZ teams, not me. If you don’t have a tribe you are completely aligned with… that is ok. I thought you were a bit more parochial than that. Hence why I called you a fence sitter. For example, I never heard of a Queenslander who’s next favourite team is the Tahs or vice versa. Your love on the other hand seems to be spread over a number of NZ teams. So yeah Clarke I misread you, thinking you might have a single side, rather than… I like all NZ teams, I am a highlander supporter, but have supported chiefs since day one and then the blues…. Weather vanes change too depending which way the wind blows or who is playing or whatever, hence the comment in case it slipped your notice. As way of explanation, I can’t think of a single one of my friends who have played and followed rugby since day dot, who have split allegiances like you seem to. I don’t think even friends of mine who live on the North shore and are Harbour supporters would nominate Blues as their second team, let alone a diehard Waikato supporter. Been to way too many hard fought games at both Eden Park and Rugby Park, where we have both lost and stuffed them to start showing the Blues too much love and that is knowing a few top quality past Blues players on a personal level. And believe me they feel no differently about Waikato.. on the surface at least. But each to their own Clarke. I was just having a bit of fun, thinking you may be a parochial fan. Have fun.

2020-02-20T00:45:34+00:00

taylorman

Roar Guru


Interesting, so the argument is they can't have non- neutral refs because of 'obvious' favoritism to their own sides, they can't have home town refs because of obvious 'perceived' favoritism towards their own sides... so neutral refs is the remedy for all that. Fragile lot these refs huh? Seems they obsess with either looking for a team to favour, or obsess with being accused of favouring, or, in the absence of either of those...get 'cornered' into reffing a game without any bias at all. Poor lost souls... :laughing:

2020-02-19T23:21:04+00:00

ClarkeG

Roar Guru


As I said Chivas …”my team is the Chiefs (has been since day one)” . Like you it is an extension of the Waikato support. I haven’t signed up for another crowd. fickle? fence sitter? weather vane? Give it up mate. Good on ya as Grizz would say. I’ll be there Sat night. :stoked:

2020-02-19T22:33:55+00:00

Train Without A Station

Roar Guru


My point is that in NZ interest in professional rugby is down. Kiwis aren't just not showing up to Super Rugby. They're not showing up to their NPC. The issue isn't just Super Rugby. It's rugby.

2020-02-19T22:04:43+00:00

Gloria

Roar Rookie


OK, so what is your point? That rugby offered in Australia and NZ in its current formats is failing and live and TV spectator numbers are falling? Yeah, I totally agree. Time for radical change.

2020-02-19T05:49:34+00:00

Crazy Horse

Roar Pro


Many, including me, believe that what is really just the Argentine Test Team in a different strip has no place in a provincial competition.

2020-02-19T00:20:59+00:00

Perthstayer

Roar Rookie


Excellent wrap Geoff, thanks. A late comment but I wanted to follow up. Re Sunwolves, SR cannot sustain a high skill level if there is no SR. If no one watches a rugby match does it even occur? Not to a sponsor. Btw, you didn't mention the biased refs in the Reds and Brumbies games, do you not read the other threads!!

2020-02-19T00:00:42+00:00

Train Without A Station

Roar Guru


Why do I need to? I responded to Micko that NZ interest in all rugby is down. And then provided evidence to support that.

2020-02-18T23:53:16+00:00

Gloria

Roar Rookie


You need to compare SR crowds with its own historical numbers and with its opposition. Kiwi rugby fans have had brilliant and competitive SR teams to satisfy their tribal rugby needs so it’s no surprise that NPC doesn’t get big crowds. But now, even for Kiwis, SR has lost its attractiveness. If you want a relevant rugby comparison, compare SR with Sydney club rugby, with its tribal and historical support base and the fact that it is seen as a direct competitor to SR rather than part of the same system.

2020-02-18T23:45:11+00:00

Gloria

Roar Rookie


Sure Kane, the Chiefs and Canterbury are good sides aren’t they. Read Geoff’s piece, ‘SR Shame’, read Spiro’s piece, it’s not me mate, I want drastic change to make things better. That is far more positive than riding Australian rugby into a grave.

2020-02-18T17:04:13+00:00

Tree Son

Roar Rookie


In the the States we’ve had it go both ways. In Major League Baseball the Los Angeles Angels became the California Angels which became the Anaheim Angels which became the Los Angeles Angels of Anaheim which are presently called the Los Angeles Angels... The expansion team the Florida Marlins (in addition to financial shenanigans of epic proportions) rebranded to Miami Marlins recently.

2020-02-18T13:50:02+00:00

Kane

Roar Guru


Any positive contributions?

2020-02-18T13:44:27+00:00

Kane

Roar Guru


Yeah but aeroplanes? Perhaps the referees could use the same mode of transport as the players?

2020-02-18T08:35:07+00:00

Ig

Guest


How does having SA in SR help with salaries? SA is a small rugby market itself which can't even sustain a handful of teams. And travelling there to play a few games which nobody watches is a killer and a money drain. It cost a hundred grand to get a team to SA in plane tickets alone and they will be lucky if they gross that much in gate receipts from one game there. This stupid idea of a transoceanic league never worked in reality and it never will. They might just as well get a team on Mars.

2020-02-18T08:24:29+00:00

Chivas

Roar Rookie


Oh we all support all NZ teams mate. Most people tend to support one team over others. Well most people I know who are rugby followers at least. I am sorry I had you wrong. I thought you were a highlanders supporter. And yes I know the SR teams are franchises.. Me personally I am a Waikato supporter and while I support New Zealand teams… born, bred and played the majority of my rugby in the Waikato… so cant imagine myself signing up for a different crowd, hence the chiefs are an extension of that. My dad who I mentioned took me to my first shield challenge at rugby park and he too likes plenty of teams but if it comes down to it and you asked him he would pickTaranaki. Anyway I guess you just like rugby and have no real allegiances or biases. Good for you Clarke. Me personally I like the tribalism and to have a side I root for rather than just do the I support all NZ teams equally as do many NZ supporters and all my friends and family. Anyway we live and learn hey. In which case… not fickle, a fence sitter perhaps or a weather vane :happy: . Anyway it was all a little bit of light banter even if badly targeted. Chiefs can always do with as many supporters as they can especially during the hard times like the first few years of SR were I just can’t imagine someone like Rugby Tragic supporting Waikato even if he did move there.. And re super rugby pass… as you say a good move. I migh suggest i5 to my dad. So thanks for the tip :happy:

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