Modern football is about sportswashing and soft power, not sport

By Mike Tuckerman / Expert

Fresh from the United Arab Emirates finally winning the UEFA Champions League, we could soon face a reality where Qatar takes on Saudi Arabia for the right to be crowned European champions next season.

The Saudi government is set to provide Newcastle United manager Eddie Howe with a transfer fund of up to £150 million to sign a raft of big-name players this summer.

The Saudis are also about to execute seven young men who were all under the age of 18 – one of whom was aged just 12 – when they committed a range of alleged crimes.

Last year, the Saudi state executed 81 prisoners in a single day – including some for holding “deviant beliefs” – while the United Nations alleges that three men currently being held on death row on terrorism charges were actually resisting eviction to make way for the proposed linear smart city, The Line in Neom.

But the Saudi government would prefer it if we didn’t talk about their human rights record, which is why they’ll open the chequebook so that Howe can have a crack at signing James Maddison.

That’s why they bought Newcastle United. That’s why they’ve just taken over golf.

That’s why they attempted to sponsor this year’s FIFA Women’s World Cup – despite homosexuality constituting a capital offence in the gulf state and women’s football long being a renowned refuge for the LGBTQI community.

(Photo by Matt King/Getty Images)

Criticise these regimes for their blatant sportswashing, however, and a certain section of social media users will be quick to label you a racist.

Some of those pointing the finger have no connection to these countries whatsoever, other than simply being a fan of a club now owned by a sovereign wealth fund.

Manchester City might be under investigation for systematically breaching Financial Fair Play rules, but for a certain class of social media critic, that’s all just a racist-fuelled conspiracy to tarnish their Emirati owners.

It could soon be the same across town at Manchester United, who have just granted exclusive negotiating rights for shadowy Qatari sheikh Jassim bin Hamad al-Thani to buy the club from the widely disliked Glazer family.

For a vocal section of Manchester United fans on online forums like Twitter and reddit, the opportunity to sign the likes of Jordan Pickford and Declan Rice far outweighs any failure to pay the migrant workers who helped Qatar successfully stage the 2022 FIFA World Cup.

It’s perhaps worth pointing out that the majority of these fans don’t appear to live in Manchester or regularly attend games at Old Trafford.

But that’s modern football. Where clubs once relied on their local community to fill the stands and generate revenue, today they cast a global net for fame and fortune.

It’s had an interesting impact in places like Paris, where Paris Saint-Germain’s ferocious hardcore supporters have spent the last 12 years in a seemingly interminable war with the club’s Qatari owners.

PSG’s notorious ultras have no love for Neymar, booed Lionel Messi off the pitch in his final appearance for the club, and have recently taken to boycotting matches at the city-owned Parc des Princes while the Qatar Sports Investment group attempts to buy the much-larger Stade de France.

But despite surrounding himself with plenty of astute football minds, club president Nasser Al-Khelaifi seems routinely baffled by the depth of fans’ feelings – opting to let homegrown talent like Kingsley Coman, Christopher Nkunku and Xavi Simons depart to star in rival leagues, while high-profile signings like Gianluigi Donnarumma and Sergio Ramos make virtually no impact.

An obsession with celebrity has brought little joy to the French capital, but that’s the world we now live in.

The balance of power is shifting from Western Europe to the Middle East – and on the surface of things, that shouldn’t be cause for complaint.

It’s only when you remember that nation-states like Saudi Arabia wilfully execute children that you realise it really doesn’t matter if Allan Saint-Maximin stays or goes after all.

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The Crowd Says:

2023-06-21T06:17:44+00:00

Nick

Roar Rookie


If he chooses to write another article along similar lines well good luck to him. But this isn't true. You are critical for him having written it and not about on pitch activities. You've been curt and dismissive of him before, as is your right. But he is allowed to return serve too.

2023-06-21T06:01:12+00:00

chris1

Roar Rookie


I don't expect anything from anyone actually. He wrote an article, I commented about it not really being about football and for me its a continuation of Mikes contributions lately. If he chooses to write another article along similar lines well good luck to him. But to say I would rather read about football formations rather than kids being executed was a bit far fetched. But yeah - each to their own.

AUTHOR

2023-06-20T03:17:58+00:00

Mike Tuckerman

Expert


Well then, let's take a closer look. When did Manchester City win the UEFA Champions League? June 11. When did Lionel Messi play his last game for Paris Saint-Germain? June 4. When did Amnesty International release their latest statement on the seven minors Saudi Arabia is set to execute? June 15. So what is the new information contained in this article? Well, Manchester City, backed by wealth from the United Arab Emirates, just won the UEFA Champions League a little over a week ago. And Paris Saint-Germain, backed by Qatari owners who continually insist on signing celebrity players, just saw the most famous player in the world jeered off the pitch by his own fans. And the Saudi government, which will fund a multi-million-pound spending spree for Newcastle United, is the same one that Amnesty International believes is about to imminently execute seven minors under dubious circumstances. So that's the new information. As to why I ran this now, look at the dates. They all occurred within a fortnight of me writing this column. The A-League has just finished, the Women's World Cup has not yet started... and these things are taking place right now. So there will never be a better time for me to write this. Lastly, while I can understand why this sort of topic might make some readers uncomfortable, the answer, at least for me, will never be censorship. I will always write about things that matter to me, and if that bothers you, there are plenty of other great authors on The Roar you are welcome to check out.

2023-06-20T00:47:10+00:00

Tiger Toon

Roar Rookie


Not intended as a criticism but I'm unsure what the contention of this article is? I actually thought it ended prematurely or was missing a section as it doesn't really bring up anything new or provide a fresh food for thought to mull over. Yes, sportswashing is a thing and has existed for decades. Yes, there is a growing number of middle eastern backed money coming into the game and other sports. Yes, money is king in football as it is in most sports and forms of capitalism around the world. These aren't exactly secrets and these practices have been going on for many decades at this point

2023-06-20T00:04:22+00:00

Nick

Roar Rookie


Yes, but nothing stops you writing articles yourself. Expecting others to write for your own interest and enjoyment, and then dismissing them when they don't meet your needs is fairly lazy stuff tbh I agree Mike can be pessimistic in his outlook of the A-League, but in this instance he's not writing a sky falling in article. He is writing about a genuinely disgraceful act by a nation-state that's involved quite deeply in modern football. Whatever your motives, you were dismissive, and thus it invited that kind of equal response from Mike.

2023-06-19T22:30:34+00:00

liquorbox_

Roar Rookie


I am sure the Uyghur people thank you for your defence of the government that is abusing them.

2023-06-19T22:02:42+00:00

chris1

Roar Rookie


"I dont see them attracting Chinese here to their games why would they get any in China." Exactly. They can't even crack 10k watching on FTA here in Sydney, what makes them think the Chinese are interested?

2023-06-19T21:58:32+00:00

chris1

Roar Rookie


Nick my comment was more to do with Mike seeming to not be interested in football anymore but more interested in doom and gloom stories. No doubt there are state sponsored atrocities being committed by Saudi and yes they must be called out. But would be good to get an article about actual football from Mike and not the next sky is falling in article which he writes every week.

2023-06-19T12:25:07+00:00

Redondo

Roar Rookie


But we'd need a more mobile midfielder than Brattan behind them.

2023-06-19T12:23:36+00:00

Redondo

Roar Rookie


Juan Mata is free - play him behind Mak as striker, with Lolley and Burgess on the wings and we'd fly.

2023-06-19T12:12:14+00:00

Munro Mike

Roar Rookie


there's some interesting scenarios around Australia. In Melbourne - Docklands (Marvel) is 100% owned by the AFL. It was built privately with discounted Govt land (as an effort to stimulate the Docklands urban renewal precinct). The other major venue - - the MCG - - 100% rebuilt in 2 main stages since 1990. All up around $576 million spent. How much Govt money? $77 million of state funds and that was it. The rest - - AFL revenue/funds and MCC debt based on locking the AFL in to the venue including the Grand Final for 40 odd years into the future. The sting in the tail - - is that the MCC (cricket club) manages the ground; and their members get the best seats in the house EVEN for the AFL finals and GF; and it's managed on behalf of the MCG Trust. the other sting in the tail is the then VFL back in the 70s/80s 100% built/owned VFL park Waverley and intended to complete it to over 160,000 capacity. They began advertising membership packages based on transferring the VFL Grand Final there; however - - the then state Govt refused planning approval for the extensions and refused to provide scoped PT connection and effectively forced the VFL to remain trapped at the MCG...........and yet no Govt money to improve facilities!?!? The contrast in Melbourne - - AAMI park soccer/rugby was 100% State Govt funded; then there's how much Govt money that goes into the Tennis centre to.......allow more huge prize money to tennis players.......even just for turning up!!! Then there's the example of Geelong (Kardinia Park) - - helps because it's a politically volatile region even if just for the growth zones. However the stadium with many stages of development has included Govt funding from the 3 tiers of Govt plus many millions directly from both the AFL and Geelong FC. And........it's ultimately owned and managed on behalf of the City of Greater Geelong. The taxpayer has done pretty well in Victoria out of the AFL. Outside of Victoria - - well Sydney/NSW very different. None of the rectangle codes are very big on investment in stadia that the others will utilise - - easier to extort the Govt. In South Australia - the Adelaide Oval redevelopment included a few interesting factors including providing incentive for the SANFL to effective knock down much of 'Football Park' - their equivalent of VFL Park - 100% built/owned. Like the VFL at Waverley - reduce to a training ground and sell off the carparking land for housing developments. The deal to get the SANFL and the SACA (Cricket association) - - mortal enemies - - to come together at the Adelaide oval took a bit of doing however I assert the Govt/State is pretty happy with the outcome. The EPL model is interesting - very different geographic/demographic scenario and......soccer is king by such a long way even over Union, certainly over League and cricket unless the Ashes is on.....but still bossing it.

2023-06-19T11:58:30+00:00

Redondo

Roar Rookie


On that basis, I'm looking forward to a mighty protest about the USA hosting the next World Cup. If ever a country needed a line drawn and a calling out it's the USA. For example: - around 29 countries bombed or invaded since WW2 - around 80 covert or overt attempts to overthrow foreign governments since WW2 - 800 military bases around the world - the world's leading supplier of weapons, including arming Saudi Arabia in its war on Yemen - ruthless use of economic sanctions against countries whose governments it dislikes - a justice system that imprisons non-whites at 10 times the rate of whites - etc etc etc And it's not 'whataboutism' to mention the USA's appalling record (and Australia's enthusiastic participation in it). If there is any 'whataboutism' going on it's from self-righteous Westerners diverting attention from their own countries' evildoings by focusing attention on the internal affairs of non-ally countries whose alien cultures and religions make them easy targets for our criticism. But...I expect staging the next World Cup in the USA will not draw a skerrick of protest on this tab.

2023-06-19T11:37:44+00:00

Munro Mike

Roar Rookie


Perhaps - - main thing that Demetriou did - was bring in 2 new clubs and guarantee the rest......18 team comp. Why? Ensure 9 games a round. Docklands wasn't owned yet but they knew they'd buy it out early - thus the resistance on the Lowey WC bid. 2018 and more so 2022 were so, so very far away. The oddity of the 'distribution' of clubs across Docklands vs the MCG; was that there were very good incentive deals to lure Essendon or Carlton there. Need decent value proposition to sell Medallion Club tickets!! For me following NMFC - - often scored a mates tickets because our games weren't very highly in demand!!!

2023-06-19T11:29:14+00:00

Munro Mike

Roar Rookie


My assertion is that arguably Australia is the most competitive domestic Football market (with 4 pro leagues in a country of the limited population but also the interesting geographic perculiarities......broad island continent nation). As far as over all domestic sports market - - contrast to the US and still - in the main even with the NBL, NHL, MLB, NFL.......there's rarely such a massive concentration of teams in individual markets that it's all that competitive. A population of over 330 million......takes a bit to crowd a market!! re AFL and India - - had grown to 11 states however Covid has been a massive interruption - - in some cases it's taken until relatively recently to get a resumption. The connection is actually via the cultural-sporting connection that exists (Australia-India) around cricket; the guy who got footy started in India was at school when Ricky Ponting ran a footy clinic while over coaching at the start of the IPL. No such thing as straight lines of logic!!!! However it DID illustrate the value of planting seeds...........not all will grow......maybe only one will......that may just be enough. And that's the sliding doors aspect to it.......what if a seed was planted. That said - - I don't see the NRL growing in the USofA......just no decent point of difference.

2023-06-19T11:24:13+00:00

pacman

Roar Rookie


As I understand, the majority of football stadiums in Australia are built and owned by government entities. In other words, the taxpayer is subsidising the playgrounds utilised by millionaire players. Now, whatever the shortcomings of the EPL/EFL, and there are many, the majority of their stadiums are privately owned and not government sponsored. To keep it simple, I don't appreciate my taxes being utilised to provide playgrounds for millionaires. The NRL in particular have, in recent times, attempted to coerce and bully the NSW government into spending hundreds of millions of dollars in refurbishing Sydney suburban stadiums, whilst the same government was reeling from the devastation of incredible natural disasters. I know which model of stadium ownership I prefer.

2023-06-19T08:25:53+00:00

Buddy

Roar Rookie


LH - on a ferry heading north - most beautiful scenery as we motor along. Managed to catch the euro final last night between Spain and Croatia and watched Norway throw away their game against Scotland the night before - all on free to air here. also Cyprus v Georgia……only so much you can consume but it is so light here at night its crazy. even when its dark for a few hours, you can still see quite clearly. Football just as much a religion here as anywhere. After the defeat to Scotland, the TV company interviewed fans leaving the stadium and boy did they serve it up to the coach for making some bad substitutions - (I understood with the help of a translator friend I should add).

2023-06-19T08:16:21+00:00

Lionheart

Roar Rookie


enjoy that fjord Buddy

2023-06-19T08:11:59+00:00

Redondo

Roar Rookie


Lifting 500 million people out of extreme poverty in the last 30 years would have to qualify as the greatest human rights achievement in my lifetime, and possibly ever. That would be the Chinese government doing that, aka the Chinese Communist Party. As Singaporean diplomat Kishore Mahbubani says, hundreds of millions of Chinese take trips out of China each year and they all go home again. That's called voting with your feet.

2023-06-19T08:07:39+00:00

Geoff Parkes

Expert


More power to you, Mike. It's a complex issue, there are no cleanskins when it comes to money and professional sport, and almost always, nothing good comes from people projecting their morals onto others. But on this issue, as with golf, there is a line that needs to be identified and called out.

2023-06-19T07:32:46+00:00

Nick

Roar Rookie


Again, though, what we do in Nauru is shocking...but we've stopped doing it. And we never put children to the gallows. Even the immoral can claim the moral high ground at times.

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