TOM MORRIS: Why a Dusty-Dimma reunion makes sense... but not for 13 more months

By Tom Morris / Expert

The prospect of luring Dustin Martin to Gold Coast this year is fraught with danger for the Suns.

If the club is wise, it will resist any lingering temptations to fly Martin north in October, even if the three-time Norm Smith Medallist requests a trade from Richmond.

For a club which has rarely enticed anyone of note to its headquarters – remember when they offloaded pick 2 because Lachie Weller was keen? – it will be difficult to say no to Martin.

His superstar status. His game-changing ability. His connection to new coach Damien Hardwick. Yes, they are all appealing at first glance.

But the most important thing for the Suns is its list strategy, premiership build, and salary cap. If they are to be considered a serious club, the football must outweigh any backroom desire for marketing and increased ticket sales.

For Gold Coast, footing any more than a few hundred thousand dollars of Martin’s $1.5 million salary in 2024 would be grossly irresponsible.

Why? Because the club has worked overtime to rebalance its books after a rocky few years in which player managers had the Suns over a barrel.

The 2016 national draft saw Gold Coast select Ben Ainsworth (pick 4), Jack Scrimshaw (pick 7), Will Brodie (pick 9) and Jack Bowes (pick 10).

Dustin Martin celebrates with Damien Hardwick after Richmond won the 2020 AFL Grand Final. (Photo by Jono Searle/AFL Photos/via Getty Images)

Of those four, only Ainsworth remains. To stem the exodus, the Suns were forced to pay overs to extend Scrimshaw, Brodie and Bowes. Their salary cap was squeezed. It took several years for list boss Craig Cameron to neutralise the damage.

Additionally, there is no way Richmond will pay a large portion of Martin’s salary for him to play with Gold Coast in 2024.

“I just can’t see a scenario where he is not at Richmond,” Tigers chief Brendon Gale said to ABC Radio on Saturday.

Don’t get me wrong – there is only a small percentage of romanticism in my perspective.

Football is a business and whether we like it or not, Sam Mitchell, Doug Hawkins, Wayne Carey, Jordan Lewis, Travis Cloke and many others spending a year or two away from their initial clubs did nothing to harm their overall legacies once they retired.

But from a pure football perspective, Martin to Gold Coast lacks sense.

He has earned his cheque, Richmond is adamant it will not enter a full-scale rebuild, and the Suns have enough talent and flair without needing Martin to complement their list.

From a pure legacy standpoint, Martin will need 10 games to reach the 300 mark next year.

If he gets there, sees out his contract and decides he wants to play on in 2025 as a 33-year-old, it is then and only then when the Suns should contemplate whether to bring him in.

The difference between October 2023 and October 2024 is significant. Firstly, Martin will be an unrestricted free agent in 13 months. He would only cost the price of his contract, not draft picks which the Suns must hold to acquire academy talent.

They would also have the opportunity to negotiate a fresh deal, with no lingering cash from his current arrangement.

If his body and mind is willing, a late-career switch to the Suns could prove mutually beneficial, bearing in mind he will turn 34 halfway through 2025.

This scenario is a long way down the track. Who knows how Martin’s form will be after another season.

As it stands, Hardwick is not pushing for his star pupil, and on Monday said he is ‘not the messiah’ for the Suns. But he remained coy on whether Martin is a player of interest, other than to say “he’s contracted”.

From a pure coaching perspective, it would be folly to unilaterally upend Gold Coast’s entire list build to bring in Martin.

If he was 25, fair enough. But he’s no longer the player he was – even if he can still do remarkable things from time to time.

Hardwick, whose arrival at Gold Coast reminds me of Mick Malthouse’s ascension to the Collingwood job in 2000, is best served utilising the talent on his current list.

The master coach must create a brand new narrative distinct from Richmond’s dynasty, and forge a fresh path without Martin to begin with.

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Then, if everything is equal, they can have this conversation this time next year. But right now, the Suns need to squash any prospect of Dusty playing for them in 2024.

The Crowd Says:

2023-08-25T10:53:03+00:00

Mr Right

Roar Rookie


Living in Sydney I can tell you a lot of people in Sydney didn't know who Tony Lockett or Buddy Franklin were before they moved to Sydney. As I would suggest, not many people in Melbourne knew who Cameron Smith was before he arrived at the Storm. I am not saying that Dusty will place the Suns in the premiership window, but he would have a positive affect. I loved the interview with Tony Lockett when he said that the first time he walked into a Pub & no one knew him, was in late 1994 in Randwick. The greatest forward in AFL history, who would have thought.

2023-08-25T03:03:33+00:00

Mat

Roar Rookie


I disagree with the idea that Dusty will significantly raise fan interest in the Suns. Living in SEQ, AFL players are not household names- Not Dusty, not Bond, not even Daicos. When GAJ moved up, people had to be educated on the greatness of GAJ and still, a lot of non-AFL people in SEQ wouldn't have a clue who he is. So I don't see how a 34 year old Dusty coming north on a 1 year deal would have any material impact on crowd figures.

2023-08-25T02:51:38+00:00

Mat

Roar Rookie


If at first you don't succeed, try again.

2023-08-23T09:41:14+00:00

sven

Roar Rookie


so does this rumour hold any more substance than the previous hysterical media beat up about his supposed move to sydney a year or two ago ?

2023-08-22T20:29:47+00:00

Vicboy

Roar Rookie


The wheels are turning Redb: so many community players in SEQ, that many are propping up country footy clubs in Vic eg Lake Boga 6 this year. Richmond would be one that currently subsidises the rest, and willingly allows players to go to other clubs if they can’t get a go. We can’t just play against ourselves!

2023-08-22T05:11:36+00:00

Redb

Roar Guru


You have to wonder how a club like Gold Coast can afford Hardwick. The only way is for the AFL to prop them up, the rest of the clubs are funding this and will doubt when Dusty signs on. Its in the expansion club playbook.

2023-08-22T03:39:08+00:00

Mr Right

Roar Rookie


I am a Hawks supporter who lives in Sydney & I am moving up to the Gold Coast in 2024. I am determined to lift the crowd numbers at Metricon by 1 at each home game. Dusty would lift the crowd numbers by a heck of a lot more than that. BTW, I wont be trading in my Hawks jersey I will be hoping that James Sicily keeps Ben King in check when they play up there.

AUTHOR

2023-08-22T03:01:34+00:00

Tom Morris

Expert


Agree

2023-08-22T02:52:36+00:00

Ace

Roar Rookie


Mr Right I think you are right. If it was feasible money wise and a deal was on the cards then the Suns should grab him. They need that marquee player to help with their profile. Getting Franklin on board to promote the club off field would be another bonus and something the AFL may support. With the kids available to them in the next draft it's looking good for Hardwick. Just more tv exposure ...until we get sick of them :stoked:

2023-08-21T11:31:03+00:00

Gary

Roar Rookie


Gold Coast weren't short on young talent during Abletts time at GC, and there were several factors as to why they didn't get more out of the list at the time. Fortunately, some of those issues have been addressed eg. player retention, facilities, coach... and i suspect off-field harmony/dynamics/bonding.

2023-08-21T11:03:43+00:00

Mr Right

Roar Rookie


Sometimes players can gain something going to a new club with the responsibility of lifting the players around them. Steve Johnson moving to GWS rejuvenated his career. Luke Hodge really enjoyed his time at the Lions. Plugger Lockett was getting bored at St Kilda & has stated that he made a great decision moving to the Swans. Paul Roos loved his time getting out of Melbourne & putting on a Swans jersey. If I was Dusty, I would strongly consider it.

2023-08-21T10:00:23+00:00

Christo the Daddyo

Roar Rookie


Martin would be joining a far better team than Ablett did.

2023-08-21T09:53:41+00:00

Ditto

Roar Rookie


He could take all the kids down to the tattoo shop and help them choose

2023-08-21T08:26:18+00:00

Woody

Roar Rookie


Hopefully Dusty will remain a one club player ... and I'm not a Tiger supporter.

2023-08-21T06:52:10+00:00

Gary

Roar Rookie


Yep, agreed. Martin is too expensive for what he has to offer now... and he might not be that keen anyway. Ablett jnr was unable to lift the group to the next level, and i think Martin is equally as reserved. Hardwick is savvy enough to identify who the strong leaders are that will help the group move up.

2023-08-21T06:06:03+00:00

mrl

Roar Rookie


That Dustin Dangerwood is the best player in the world. He would be wasting his time at the Gold Suns'.

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