What the Rebels players should be demanding to know, as Twiggy's ex-rival throws a familiar hail Mary

By Mark Drummond / Expert

Rugby tragics Leigh Clifford and Andrew Forrest were once the fiercest of rival captains. Not on the playing field, but in their respective leadership roles with Pilbara iron ore competitors Rio Tinto and Fortescue back in the 2000s.

Now, almost two decades on, the question is being asked: is Clifford using Twiggy’s Western Force copybook in a bid to save the Melbourne Rebels?

Clifford and Forrest have similar starting points. Just as the Australian Rugby Union held the Western Force’s Super Rugby licence back in 2017 due to the club’s financial struggles, Rugby Australia has the Rebels licence in safe keeping at Moore Park.

Possession, as the saying goes, is nine-tenths of the law. And just as having the Force licence enabled the ARU to axe the Perth team in 2017, RA is now in a position of strength to cull the Rebels.

The question now is whether Clifford and his Melbourne establishment mates can match Forrest’s exploits with the Force in keeping the Rebels alive. And in Donald Rumsfeld parlance, that’s where all the known unknowns come into play.

Andrew Forrest (Photo by Sean Gallup/Getty Images)

On Wednesday, a Melbourne public relations firm circulated a two and a half page media release headed “Plan For New Melbourne Rebels Home In City’s West.” The media release referred to an “innovative masterplan” for the Rebels which director Georgina Widdup described as being “sustainable and embraces our future, not our past,” starting with a proposed deal for the Rebels to move to new digs at the 5,000-seat Wyndham Regional Football Facility in Tarneit.

The media release went on to state that Clifford was “well on the way to raising $20-$30 million from private equity to invest in the Rebels over a number of years.”

There are, of course, a couple of other stakeholders not quoted in the media release who will decide whether that “innovative masterplan” ever gets off the ground.

The first is the Rebels’ licence holder, RA. Problem there is that relations between RA and the Rebels board haven’t been all that cordial since the Rebels board threatened to unleash a torrent of litigation against the code’s governing body for not stumping up the $8 million or so the Rebels claim to be owed.

The animosity between the Rebels and RA was thick in the air during a two-day summit held during the six-match Super Round in Melbourne last month, which Rugby Victoria President Neil Hay was barred from attending.

Rugby Australia CEO Phil Waugh. (Photo by Daniel Pockett/Getty Images)

Clifford got a first-hand taste of that enmity soon after when a meeting with RA to discuss the legal dispute finished with RA abruptly leaving the negotiating table, refusing to pay a cent.

All of which begs the question whether the “sustainable” business model Widdup suggested was at the heart of the so-called “innovative masterplan” is premised on the Rebels doing a Houdini act to be admitted back into Super Rugby.

Or, alternatively, whether it is based on Clifford and his Melbourne establishment mates plotting their own Twiggy-like Global Rapid Rugby competition to be played out of Tarneit.

Either way, given private equity backers generally require a return on their investment, “sustainable” infers that the Rebels will somehow be able to do what has eluded them thus far. That is, to wash their face financially.

As things stand, the financial model for Super Rugby in Australia is broken. That is partly the reason the Rebels are in such a financial funk, and why a cloud still hangs over the Brumbies.

So if Clifford and his private equity backers have indeed stumbled across the colonel’s secret recipe to make a quid out of running a Super Rugby team in Tarneit, they should perhaps patent it now before word leaks out.

The potential wildcard in that equation is whether Clifford can use any influence he has with the Victorian Government to secure taxpayer-funding or favours for the Rebels 2.0 to make ends meet.

Apart from RA, the other big stakeholder with more than a passing interest in the “innovative masterplan” is of course the Rebels administrator. Like Cuba Gooding Jnr in the movie Jerry Maguire, the administrator will be hollering “Show Me The Money” before anyone contemplates a move to Tarneit.

Not for an NFL contract, but funds for the Deed of Company Arrangement (DOCA) for the creditors owed $22 million which the Rebels need to placate pretty quickly to avoid plunging into liquidation.

Those calls will be echoed by the Rebels players and coaching/management staff, who have done a remarkable job of staying focused on playing Super Rugby amid all the corporate uncertainty swirling around them.

A cynic might suggest that by attempting to sell the dream of greener pastures at Tarneit, the Rebels board and Clifford are effectively dog whistling “Please Don’t Go” (apologies to KC and the Sunshine Band) to the Rebels players as they scramble to negotiate new playing contracts inter-state or overseas.

Those players and their agents should be demanding to know right now whether any of the $30 million in private equity Clifford reckons he has on the hook from the Melbourne establishment will find its way onto their dinner tables any time soon – or whether they are being asked to hang around in Bleak City in the hope something may happen in the future in Tarneit.

So far, since lapsing into administration, the Rebels board has defiantly huffed and puffed and threatened to blow the RA house down with a tsunami of litigation. For the good of all concerned, let’s just hope their “innovative masterplan” is more than a house of straw.

The Crowd Says:

2024-04-07T06:29:47+00:00

Jacko

Roar Rookie


Im 61 and have only been in Aus since 85 lol.

2024-04-07T03:36:34+00:00

CW Moss

Roar Rookie


Jacko, it's a boomer term. That begs the question mate, are you a boomer?.

2024-04-06T22:33:26+00:00

Jacko

Roar Rookie


I think RA has always treated SR with some sort of grandeur that its never tried to claim itself. Its a domestic comp and is community driven. Im not sure where the Chiefs ladies game was played yesterday but they had a good crowd all in a very small seating area or sitting around the ground on grass. That was a genuine community event. When the NZ SR teams take sides to their districts they have that community involvement. EG The Chiefs take games to Taranaki and BOPs home grounds as those area's are feeder area's.

2024-04-06T21:28:15+00:00

kingplaymaker

Roar Guru


There was Twiggy and there's now this Gerrard. I also remember a cashed up brigade trying to get a Western Sydney team in 2013. I think it may be more than they aren't allowed enough control or agency to find it interesting. Then when someone like Twiggy offer 50 million to help a team, RA just say 'we don't need money we have too much of it'.

2024-04-06T21:10:26+00:00

kingplaymaker

Roar Guru


Yes, it's seen that way, but the main problem is the sheer power and scale of the competition and that they appeal to national competitiveness.

2024-04-06T11:42:24+00:00

Eldon

Roar Rookie


Sacrilegious! How dare you. :silly:

2024-04-06T05:45:59+00:00

jameswm

Roar Guru


I tried ribbing my (Tiger fan) friends a year or 2 ago that it was the Waratahs' spiritual home, after we beat the Crusaders there.

2024-04-06T02:30:48+00:00

ScottD

Roar Guru


That is a fair point.

2024-04-06T01:07:41+00:00

Muglair

Roar Rookie


I am presuming you mean the current RA board and management are protected from accountability? Note that Rebels board and management avoided accountability too, by negotiating never ending payment plans with the ATO, and putting their own cash in. As is often the case, insolvency brings sunlight and a new broom. Hence opportunity. Appointing a VA to RA in 2019 would have set us on a new course. Buying time and borrowing more money usually just allows board and management to dig a deeper hole.

2024-04-06T00:20:22+00:00

Rugger

Roar Rookie


Seriously??? Seriously??? An article about the future of the Rebels and ALL you can talk about is the use of an old name for Melbourne......

2024-04-05T22:31:17+00:00

Train Without A Station

Roar Guru


Yeah I can see how it could work for somebody. Seems pie in the sky stuff to me (thinking what needs to be put in place for that) but I don’t know how connected they are to local and state gov. How their plans tie into community master planning, etc. for all I know, they are the private investor the state gov have been waiting for to make this area take off.

2024-04-05T22:16:12+00:00

K.F.T.D.

Roar Rookie


I mentioned in a post above about Mr Sinnathamby who has created the fastest growing town west of Brisbane. He somehow got a new train line put in as well as massive infrastructure. He has enticed the Brisbane Lions out there as well. Anything on a train line is a good thing. Maybe someone is thinking along these lines. No one , especially young people can afford to live close to cities these days.

2024-04-05T22:02:05+00:00

Jacko

Roar Rookie


What NZ site?

2024-04-05T21:59:37+00:00

Jacko

Roar Rookie


No I feel the opposite. In Vic, Rugby must have a presence, if that is a 15k stadium that works for them for the Rebels then fantastic...Providing it works of course. SRs problem in Aus seems to be that its elite. In NZ for example the Chiefs are basically treated like the Mooloos once were. Just an extension of club rugby. Why are NZ sides taking games to the country areas but not Aus sides? Why does the Canes play in Palmerston North, the Highlanders at Invercargill, Chiefs in Tauranga, Saders in Nelson, and Blues play in Whangarei? Now Im aware of the Reds playing in Townsville but none of the others take the game to the country and even the Reds dont do it near as much as it should be done. If the Rebels can become a community team it will be a strong community success. Thats when it MUST become a financial success too.

2024-04-05T21:50:17+00:00

Jacko

Roar Rookie


I think you are reading that wrong.

2024-04-05T19:25:40+00:00

Piccolino

Roar Rookie


I think the point is by partering with the consortium, Rebels don't have to make a profit. Instead, having a local A league and SR team drives up the value of the land they bought cheap in Western Melbourne. So long as the team losses are less than the value uplift from their commercial land, the Rebels are a good investment and their losses are worth funding. If it justifies a metro line being funded it will be a particularly good investment for the consortium.

2024-04-05T19:02:18+00:00

Piccolino

Roar Rookie


I think the business case is: have a local A league and SR team to drive up the value of the land they bought cheap. So long as the team losses are less than the value uplift from their commercial land, the Rebels are a good investment and their losses are worth funding. If it justifies a metro line being funded it will be a particularly good investment for the consortium.

2024-04-05T14:09:00+00:00

El Gamba

Roar Guru


Think they’ll be lucky to pay down their debt facility from those two events PK. And without success in either it’ll sure be a last hurrah for rugby in Australia. There’s a lot of smoke and mirrors but the CEO of the un-budgeted RWC blow out fiasco (as opposed to the budgeted blow out fiasco which was never disclosed) is still the CEO of RA

2024-04-05T13:59:11+00:00

El Gamba

Roar Guru


Hey mate. I really think we need an honest review of this by RA so that we can have a few key findings released in 12-15 months about the use of the term ‘Bleak City’ in regard to Melbourne. Am hoping we can involve a KC or two

2024-04-05T11:36:41+00:00

W Evans

Roar Rookie


Isn’t that the point though Jacko- They may well have a business case to be a community rugby team but they don’t have the business case to be a super rugby team? I can see that a smaller stadium and shared cost bases focused on a smaller community model will keep them afloat as a sporting club, but that’s different to being a Super Rugby franchise.

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