Rugby is losing the long-term battle: What World Rugby must learn from Australia before it's too late

By Luke Hayson / Roar Rookie

The woes of Australian rugby as a result of 20 years of poor management have been well discussed and debated in recent times, and I for one hope it is coming to a head and there is a rare moment of clarity.

I would like to see the entire board sent packing in the upcoming AGM.

However, while depressing and frustrating for rugby tragics, the board room matters may now play a secondary role to the direction in which World Rugby is taking the code as a whole.

I wrote an article eluding to this same thing about a year ago with some negative feedback, so I will preface this article by saying I love rugby, my opinions come from a place of genuine love of the game and desire to see improvement.

When you see a great passion in your life being destroyed by the very governing body tasked to protect it, it drives you crazy. I’m sure many others have the same frustrations, concerns and thoughts.

Australia is arguably one of the most competitive sports markets on the planet. Several well-run winter codes competing for a share of a small pie, so it stands with good reasons that World Rugby could at the very least be aware, maybe even be monitoring what is happening down under.

Australia could be a proper case study of what is to come long-term, internationally.

World Rugby seems to have completely lost sight of what rugby needs in the professional era to build equity, health and prosperity.

In its purest form like school boy and club rugby, I still find high-quality entertainment – little bastions of light where the game is still free-flowing and beautiful, where officiating hasn’t spread like a virus.

The referee shows the red card to Jone Koroiduadua of Fijian Drua. (Photo by Robert Cianflone/Getty Images)

No blame should be laid upon the great men and women who do take up the mantle of referees and assistants; they are simply following the commands of these above.

Sport is entertainment in the modern era and rugby union is losing the long-term battle by inflicting such pedantic oversight and implementation of its rulebook, largely due to the TMO and the game’s seeming paralysis when it comes to head injuries, concussion and the dangers as they pertain to CTE.

The simple confusion is how do rugby league, AFL and the NFL continue to improve their product and entertainment value despite facing the same concerns?

Rugby continues to eat itself alive with non-sensical officiating, including yellow and red cards in most matches.

For the first time ever, I turned off the Rebels vs Drua game last Friday night, because of the stop-start nature and switched over to the league.

In doing so, and after watching plenty more league, AFL and soccer recently, it is stark that their professional product is superior.

Yes, the quality of the Australian sides and the need to reduce our Super franchises play a big part – but the issue of officiating with the Kiwis and the Six Nations continues to destroy the spectacle.

Scott Barrett from The Crusaders charged in for a high tackle on Alex Hodgman from the Blues. (Photo by Peter Meecham/Getty Images)

Rugby league had their clamp down a few years ago and realised it was unsustainable, and have subsequently reverted back to some common sense adjudicating, while the IRB remains stuck attempting to impose non-contact sports laws on a contact game.

If rugby league was governed under union laws, there would be countless yellow and red cards every game, and without exaggeration, there would be a TMO check/investigation every few sets of six. This would result in painful stoppages each time with milli-second freeze framing etc. It simply makes no sense.

So how can league continue, thrive, and give great entertainment, while rugby continues to go the other way?

This then leads to the onus on the professional individual who decides to play the game. Players are educated and aware of the risks involved, so why does the IRB deem it necessary to completely change the fabric of the sport?

For anyone who’s played rugby, they know it is at times a game of grey areas, 50/50 calls, and split-second decisions. Attempting to find black and white, while penalising at any opportunity is not going to deliver either quality or fair outcomes.

Concussion and head trauma are serious issues and many will argue, that unless there is a change, there will be a lack of rugby participation.

However, again, why does following in rugby league, AFL and NFL continue to swell, while rugby maintains its decline?

Even soccer has genuine head knock concerns relating to “headers”, yet they are not ripping apart their own sport to accommodate this issue.

There must be another way through these concerns. How does the UFC navigate this field? Why can’t rugby union implement the same strategy as rugby league when it comes to this issue?

While professional sportspeople play rugby knowing the risks, player protection needs to be paramount. There also needs to be an overarching degree of common sense, logic and commercial reality, of which there is very little.

Rugby union in Australia will soon be eradicated once league, AFL, soccer and other sports have completely stolen all market share.

Again, the Australian sports market should be a serious point of concern for World Rugby, but sadly, this does not seem to raise a sweat or echo in the World Rugby chambers of the northern hemisphere.

It could be many years before the chickens come home to roost, but it will most certainly happen in my opinion, unless the game reverts back to less officiating.

Are World Rugby worried about declining participation if they don’t make rapid changes?

Are they just trying to change the fabric of professional rugby from a free-flowing game (formerly played in Heaven) to a strictly controlled contact sport?

Australia’s Samu Kerevi suffers a red card for leading with the arm. (Photo by Ashley Western/MB Media/Getty Images)

In answering the questions above, ask themselves then, how are rugby league and AFL continuing to refine and improve their product given they are facing similar concerns?

Schoolboy, junior and club rugby is all I watch these days, and wow it’s good stuff. Even in New Zealand where Rugby is life, there is the growing threat of League, Soccer and potentially AFL somewhere in the future. This must be a result of interest levels in rugby plummeting.

Strapping into a game of professional rugby these days you aren’t assured of a good watch, instead, you are left pondering will my team get the rub of the green with the officiating? Will my team receive a yellow or red card? Will there be many, match stoppages?

This is especially prevalent in International rugby, where a yellow or red card can often cost your team the chocolates. It simply does not pass the “pub test”.

Sadly, the demise of the professional game will inevitably lead to the demise of all rugby. At the very least, minimise the involvement of the TMO to be used only in the same way as League – it could add immediate and dramatic improvement to the game.

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I remain a rusted union fan and will support the Wallabies no matter what.

Yet, it’s hard to live in fading hope that the professional game can return to its glory days of being free-flowing and full of cohesion – without the momentum killer of the TMO whistle.

The Crowd Says:

2024-04-18T22:40:04+00:00

Dualcode

Roar Rookie


Reverting to the old laws might help since there's too many laws implemented already by WR and pushed by RA itself ironically.

2024-04-14T07:34:23+00:00

FunBus

Roar Rookie


Over the 3 European Cup QFs played yesterday, there were 30 tries. There isn’t a ‘problem’ with rugby - there’s a problem with Australian rugby.

2024-04-14T07:30:28+00:00

FunBus

Roar Rookie


:laughing: :laughing: :laughing: Hi KPM, sorry I’m a bit late replying but I was watching three of the European Cup QFs yesterday. The first one was a bit of a boring kick-fest in front of 30,000 screaming French people in Bordeaux in 30 degree heat. The boring English team, Harlequins, got up to win 42-41. 12 tries scored overall, none of the Harlequins points scored by penalty kicks, only one penalty kick from Bordeaux, and the all-time knockout competition record for points scored before halftime broken. I think this record will stand for many years…oh, wait, it stood for 3 hours before it was broken by the Northampton - Bulls QF. Another 12 tries with only one penalty kick for points and another match in which the boring English team didn’t kick a single penalty. Sandwiched in between was Leinster v La Rochelle, in front of 50,000 in which not far short of the Ireland national team beat last years champions. A mere 6 tries scored in this borefest. The favourites Toulouse take on a young underdog English Exeter team this afternoon in the final match. After that we can sit down in the ‘North’ and talk about how on Earth we’re going to change things so that we can try and match the pace, intensity, skill and excitement of the Reds - Moana Pasifika game I snored through yesterday morning.

2024-04-14T03:29:31+00:00

Working Class Rugger

Roar Guru


We need to stop mistaking the woes of the game here which have been caused by decades of poor managements and administration with the state of the game internationally. Which has allowed the game to stagnate and fester. Internationally the contest between the two codes isn't even close. Rugby is striding ahead. The overall quality of play has been great across pretty much every competition this year. Including SRP for the record. The three games I watched over Friday and Saturday were all hugely entertaining. Even the quality of the Super W competition this year has been the best I've seen so far. This year the Premiership, URC, Top 14 and JRLO have all seen increased viewership and attendances. The Champions Cup Ro16 and 1/4 over the last fortnight have been immense. Even the developing leagues in the likes of MLR and SRA have seen growth particularly in the quality of play. The Rugby European Championship probably just had their best season yet. Crowds were up quite a bit particularly in the likes of Belgium, the Netherlands, Germany, Spain and Portugal. Both Portugal and Georgia both participated in the recent u18s internationals in Europe and put forth very good showings. On the women's side the first edition of the WXV set up seems to have worked out better than WR had hoped across all three tiers. The Women's 6Ns is currently underway and is being played in front of strong crowds. Hell, there's even been the announcement of a new professional league set to be launched in the US in 2025. Not everything is perfect. There's still things that need to be done to improve the overall flow of the game. But to suggest that internationally the game is in trouble is alarmist and not founded in reality. Hell, if we had competent administration here that knew how to manage and promote the game particularly that of SRP and not just solely focused on the Wallabies things would be much healthier.

2024-04-13T19:29:19+00:00

Brendan NH Fan

Roar Rookie


Go Google it. Go Google what the Unions said when they talked about helping to make SRP the fast competition. 6N only have 18 votes. SANZAAR, Japan, Samoa, Fiji and Rugby Oceania hold 19 votes. 6N, Georgia, South Africa, Argentina, Romania and Rugby Europe does have 28 votes (over 50%) and all enjoy the current rules.

2024-04-13T08:00:09+00:00

Busted Fullback

Roar Rookie


Thanks JN for considering my comment. Understand your point of view re: 4). I don’t think my wish will come true but I do believe changes must be made. I don’t believe all technical changes are for the better and need to be used. Do the NFL have it right by having laptops on the sideline that the ref looks at then inform the crowd of the decision? There are still replays available to the viewers. Not sure how this affects the keyboard warriors. Thanks again for taking the time.

2024-04-13T05:41:05+00:00

AgainAgain

Roar Rookie


They are speeding up resets. How does that depower the scrum exactly? Where has Robinson said he wants to reduce benches? I have already asked and you have provided nothing… all you have is him saying he wants less dead-time and to simplify the law around how a player can be put on-side after a kick is made. How you make that into he is pushing for reduced benches and depowering scrums has to be amongst the most ludicrous things a I have read. The rest is simply you making up stuff to suggest he is talking about depowering scrums. What they are doing is pinging teams for taking too long to organise themselves at scrum-time. How in any way shape or form is that depowering the scrum or minimising it. That is just you putting 2 and 2 together to come up with 7. Try watching and reading in depth what is being said as opposed to reading a bit and guessing the rest. There has been some chatter which Brian Moore pushed in the media, but nobody is blaming the NH unions. But nobody in the North is talking about it. Talk about gaslighting. As for WR not being the NH or Europe unions. Laws don’t get implemented without their vote as they hold the balance of power.

2024-04-13T05:13:42+00:00

AgainAgain

Roar Rookie


Who’s blaming laws…. An article which you are making a big deal out of. Secondly my admin didn’t select anyone. Ball is not in my court. I am merely a person posting on a rugby website. WR will continue nicely with or without anyone including you I imagine. I don’t think the world revolves around me. I imagine you don’t either. So wrong on all accounts. And fyi I am from the land of the long white cloud and I wasn’t being facetious… I was speaking my opinion. Your whinge about laws being changed to weaken the Bok forward power. This was a suggestion by Brian Moore who last I looked doesn’t come from this part of the world… but now you and Brendan bleat about NZR and RA changing the laws to minimise the Bok, because you read an article or have heard it form some commentators who also like you and I don’t have any influence on the laws of the game. The NZR and RA aren’t doing any such thing and if you think they are do you think you could share these law changes being proposed by NZR and RA. It’s a myth. Anyway carry on with your argument. I have said my piece and still think you are making something out of nothing… and that is not me being facetious just to be clear. The same as I wasn’t being facetious about your general contribution which I find interesting and insightful… but you can read whatever you wish into it. I have no care.

2024-04-13T05:00:18+00:00

Jacko

Roar Rookie


They have sponsors who who make demands Brendan. Fiji will benifit way more from the game in USA and Id garrantee NZR does too. The Wales games also make more by sharing the fees in the UK than they would at home too.

2024-04-12T22:29:40+00:00

kingplaymaker

Roar Guru


Sure, but please if possible add in question marks when there's a question as it makes it much easier to read. Unless you are the mythic Roar poster 'Johnno' who had a free-wheeling poetry of his own that transcended grammar.

2024-04-12T22:15:49+00:00

kingplaymaker

Roar Guru


No, I mean that the north in the early 2000s forced so much competition at the ruck that it became impossible to run the ball wide.

2024-04-12T22:15:00+00:00

kingplaymaker

Roar Guru


Yes they forced terrible rules by making the ruck so contested it became too dangerous to run the ball wide.

2024-04-12T22:14:15+00:00

kingplaymaker

Roar Guru


Despite private owners and a national competition they still couldn't survive: the crowds don't want to see kicking nonsense.

2024-04-12T21:52:23+00:00

Brendan NH Fan

Roar Rookie


There is already alot more ball in play time than there use to be. I don't come in here and criticise rugby. As you said its world rugby not the North. Why aren't fans is SRP land not engaging in Rugby. Why would Mark have to engage fans, how does he intend to speed up scrum without making them depowered. Why does he want to reduce benches if not to depower the the scrum. Find me the heads of any of the 6N unions tell people things like that. We enjoy rugby in the NH as you do down South and if people actually sold Union for the sport it is it might go back to being popular. What other major rugby league spends so much time running itself down.

2024-04-12T20:10:27+00:00

Micko

Roar Rookie


So it's a massive sports league, but hardly a big sport.

2024-04-12T19:47:51+00:00

Just Nuisance

Roar Rookie


No you were not polite ..You were clearly facetious ..at least lets call a spade what it is ….Anyway the game is exciting in South Africa obviously because the team are on a winning curve . Conversely its in crisis in Aus because its not ….Dont blame Laws , refs , or whatever silly excuses you come up with..You have world class players but you guys ..yes YOUR admin selected Eddie…..As a previous poster noted ( Ben) there are 100 reasons Aus rugby is floundering but the Laws are not one of them…Ball is in your court ..Trust me on this ..World Rugby will continue quite nicely with or without you.

2024-04-12T19:01:15+00:00

AgainAgain

Roar Rookie


I think you are getting a bit carried away with one article and a comment by Brian Moore that got a bit of air time. Now you are here battling shadows. At least you have a fan in Brendan, who knows next to nothing about the law changes being made with regards to simplifying the offside rule after a kick has been made which increases the contest for the ball or reducing dead=time in the game… nothing in that to worry anyone. But here we are rolling out the victim card… the poor Bok are having people change the laws to mute their strengths. What a load of nonsense. And I say that in politest way possible as your knowledge and insights are always refreshing. I just think you are making a mountain out of a molehill on this one and further you are encouraging people with scant knowledge of the game down here to come in with a bullhorn to talk about how great rugby is in the NH and offer up input on why it is going down the gurgler here in Oceania. If the game is now more exciting in South Africa, that is great. If people in the UK and in Europe are loving the game and it is growing, fantastic. What I don’t get is the need to lash out at SR and how the game is evolving down here? And these comments are not targeted at this particular post but the multitude of posts decrying how NZR and RA are pushing for rule changes because they are struggling and the game is dying… I think people are getting a bit ahead of themselves.

2024-04-12T18:11:20+00:00

AgainAgain

Roar Rookie


And absolutely none of it speaks to depowering or chsnging laws around scrums or lineouts. Quicker restarts, speed up scrum resets, have the TMO more in synch with the onfield ref getting him clear and quick responses, all killing dead time. Such dreadful law changes and you imply it’s killing the game. As I say stick to facts. Look at the law changes that are coming through World rugby…and tell me who’s pushing those changes. Oh yes it’s NH countries, but they are all ok, it’s Oceania’s desire to see a reduction in the time it takes to set a scrum, a lineout, restarts, TMO synchronisation that is so desirable to fans. Mark Robinson has not pushed for any changes which would undermine the effectiveness of the Bok for instance, but you sit in a bubble and come here with your megaphone to tell people who are engaged with rugby how it is and how nobody wants these changes. Ok that is your opinion. You like a lot of dead time in a game. Nothing wrong with that, but pretty sure many more people actually likes a game which has less. As I say are you aware of the upcoming law changes coming down from WR. Do you have an opinion on those or just the tweaks being made down here. Here is another fact WR has asked for these changes to be trialed and if you actually look at the detail of what that change is, it is simply around how a player can be put onside, which is the change Mark Robinson spoke of. Nothing to do with scrums or set pieces. And in 2023 they enforced the stop clock laws which already exist. My question to you is why do you bother if it is so uninteresting to you. Who goes onto a website dedicated to rugby to criticise it? Do you have some sort of inferiority complex? You only come here to say how much better rugby is in the North. Well when one of the NH teams wins a couple of RWC’s come share your insight. Oh that’s right the NH teams don’t care about the RWC or winning against the ABs, because they make money from the six nations. Well if beating a handful of rubbish teams spins your wheels and actually winning tournaments which involve all teams from around the world is what floats your boat… then stick with it. People like you have long been telling everyone who will listen about the demise of rugby in the SH and the rise of the game in the NH, but the results haven’t changed too much and that at a time the ABs are going through a trough. Oh yes the trough means rugby is dead in NZ and rugby league is taking over. To me it is as about as interesting as your take and knowledge of Māori culture in NZ.

2024-04-12T18:02:47+00:00

kingplaymaker

Roar Guru


Hi Sheek-things were different then, at least in Wales. It was famous for throwing the ball and around like anything and in general I think there was more a sense of having fun. I don't think that applies to amateur England though. The issue though is the professional era which seems to have changed. England/Wales have decided they can't win except through 10 man rugby. Generally they have much better forwards than backs and can arm-wrestle teams to win, kicking for territory. The English union is the richest and forces the other Northern Unions to accept its will. The British teams cunningly worked out that the turnover is the key to killing running rugby. If the competition for the ball at the ruck is made too easy, a team can easily get turned over and so they don't run the ball but kick instead. The glory days of running Super rugby in the late 90s/early 2000s involved less fiercely contest rucks so long strings of passes and running could be risked. There's always a battle over the detail of law interpretations. One year (2008 more or less) South Africa beat New Zealand 3-0 in the then Tri-Nations. The next year it was the reverse: New Zealand won 3-0. What changed? A small alteration in the laws. It makes an enormous difference. The reason kicking rugby dominates now and doesn't draw fans from the NRL is that RA and NZR are dominated by the British isles unions into accepting kicking rules. The results are there in the collapsing code. No ones cares to watch the kicking style. RA and NZA will watch the game die before they stand up to the British unions.

2024-04-12T15:24:54+00:00

Brendan NH Fan

Roar Rookie


Does Mark Robinson speak for New Zealand Rugby. I know its his job to do it but you seem to think there are none. Just google Rugby Australia or Ne.w Zealand Rugby and change and you will find plenty. From the Super Rugby website Super Rugby Pacific will be encouraging teams to run the ball back after receiving kicks during the 2024 season after confirming a Law Innovation designed to discourage territorial kicking duels. Are you going to find that for the other leagues changing the rules just cause they don't like a rule. Malloy noted that Super Rugby Pacific had successfully introduced a number of other Law Innovations in recent years with great success, a decrease in dead time, cleaner clearance from scrums, quicker restarts from set-piece and after tries and less TMO interventions. “We were really happy with the spectacle last year and hence we have only made one tweak to the laws for 2024. We want to keep building an exciting, fast moving brand of rugby that our fans want to watch.” “That goes to what we’re saying about when you get the on-field product right, we can create growth in the game. We need to keep evolving and be open to that change,” Robinson said. Our officials have been outstanding through the first five rounds in terms of keeping the flow of the games going. We’re seeing the benefits of that with the quality of the product. The overriding sentiment of fans is they want to see more tempo and less intervention, less slowing down. We want accuracy but we want it to keep moving. “We’d like to see that continue to be considered on a global stage.” Seem to me that NZR also approve of this message. While he doesn't speak for the common man he does speak for New Zealand rugby so I will take his words as what they want to do.

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