'Murky decision-making, novice administration and unaccountable governance' - how the AFL has fallen

By Les Zig / Roar Guru

What an appallingly run competition the AFL is.

Nobody really talks about it. We all love footy, so the AFL must be doing great.

In reality, if the AFL was a suspect we’d dragged in for interrogation, questioning would uncover a record that would condemn them as, at the very least, dubious.

Where do we start?

Most recently, we have the debacle surrounding Charlie Cameron’s sling tackle when Brisbane played Melbourne. Who knows what’s a punishable dangerous tackle and what isn’t? Certainly not us, the fans, watching the game. Or the media, who are perplexed over the AFL’s interpretation. Or the players themselves.

Which leaves… well, nobody – except for the AFL, of course.

On top of that, we have Cameron’s ‘good character’ endorsement, although if we examine his record, there’s not a lot of good character about it as far as football indiscretions go. Cameron has collected a string of fines for rough conduct over the years; surely that should’ve nullified any character testimonials, but apparently not.

This isn’t a shot at Cameron, because we’ve seen decisions the Tribunal has that baffle us repeatedly over the years. One player is punished, another is cleared and another isn’t even cited, although their incidents are almost identical. How often has this happened?

But that’s the AFL’s credo: when in doubt, baffle.

What’s a below-the-knees free kick? Who knows? Sometimes it’s paid, and other times it’s given as a free kick for high contact. Sometimes, the player diving in is the only person making a play for the ball, and an opponent comes bumbling in and trips over them like they’re auditioning for some slapstick skit.

It’s an awful blight, and despite the whole rule remaining ambiguous ten years after being brought in, the AFL refuse to provide, or enforce, any clarity.

We still have the ludicrous ruck infringement rules; nobody knows which way these decisions will go at any point in time – surely a situation that should demand explanation, but instead the AFL has turned it into less than an oddity, a circus freak that nobody bothers to pay see anymore.

How about the goal review? How much fun is it watching blurry, inconclusive, often-compromised footage? The Zapruder footage of JFK’s assassination is more enlightening, and that was shot on an 8mm-home-movie camera in 1963. Technology has advanced a little since then, hasn’t it?

AFL CEO Andrew Dillon. (Photo by Dylan Burns/AFL Photos via Getty Images)

Would it be so hard to put some extra cameras up – like, possibly, on the behind posts? Why not string a camera above the goal line? We have one camera riding the ground like a flying fox already.

Or how about cameras in the stands behind the goals? It isn’t that hard, and SHOULDN’T be that hard, for a billion-dollar industry to develop a more workable system.

So many of the rules have little to no consistency. Spare me the rebuttal that it’s a hard game to umpire – it isn’t really. What’s hard for the poor umpires is the number of amorphous interpretations resulting in no standard to which they can operate. How can you expect consistency when the interpretations themselves are constantly shifting, not only from season to season, but quarter to quarter?

But this isn’t just about the rules, as mucky as they are. How about the fixture? Round Zero? Who’s bright idea was this?

Support your AFL team in style – check out The Oodie! They’ve got Adult Oodies for all 18 teams as well as Kids Oodies and even Dog Oodies available in selected teams.  Made from the softest, premium fabrics they are the comfiest memorabilia you’ll ever wear!  #GetYourOodieOn

We have clubs who play each other twice before they play others once. How long has that gone on? Where is the logic in it?

Obviously, you’re never going to have absolute parity given it’s a national sport played across the country in various stadiums over different times and different days, but there’s not even an attempt at logic.

Here’s something else: how many clubs have appeared flat after a series of five- and/or six-day breaks? Most recently, St Kilda imploded against the Dogs after first a six- then a five-day break leading in. Melbourne did it against Brisbane. Collingwood did it against the Saints.

It’s hilarious that the AFL claim to prioritise the well-being of the players, cap rotations, introduce subs and all their other superfluous rubbish, only to then shoehorn them into an insane, rigorous, unrelenting schedule that they obviously cannot endure. The performances themselves don’t lie.

The AFL’s priority simply seems to be that more is better – just like they rapidly expanded the AFLW until they diluted the league and undermined clubs that had been trying to build competitive lists over an extended period.

James Aish speaks with the umpires following a controversial late decision in Fremantle’s loss to Carlton. (Photo by Michael Willson/AFL Photos via Getty Images)

The league have likewise attempted to bring in equalisation measures, from the draft to the salary cap to recent bailout packages for struggling clubs, to even the odds.

How has that worked? Well, let’s see: since 2001, Geelong and Hawthorn have won four flags each, while Richmond and Brisbane have won three. Throw in Sydney, West Coast, and Collingwood, who have won two each, and that’s 20 out of 22 flags shared between seven clubs. Wow – the equality is staggering.

In fact, I’d argue there’s greater INequality because of the mechanisms that have been implemented to create, regiment, and perpetuate this facade. Previously, if you wanted a quick turnaround, you’d buy and trade for players. That hardly works anymore – if you’re not contending in today’s game, then you have to bottom out and go through a lengthy rebuild, where success is contingent on getting draft picks right.

What’s more, we have the most inequal equalisation policies in the world. Theoretically, the lower you finish on the ladder, the better your draft pick, which should amount to a better chance in getting a gun player, right? Except now there are Academy picks and a draft points system which totally compromise the integrity of the draft.

People criticise the father-son rule, but at least that has a romanticism attached to it. These other devices are just legalised loopholes.

Support your AFL team in style – check out The Oodie! They’ve got Adult Oodies for all 18 teams as well as Kids Oodies and even Dog Oodies available in selected teams.  Made from the softest, premium fabrics they are the comfiest memorabilia you’ll ever wear!  #GetYourOodieOn

The Bulldogs finished seventh in 2020 and netted the number one pick in the draft, and access to the widely acknowledged best player in the land in Jamarra Ugle-Hagan. Wait, what? That’s not a shot at the Dogs – they’re working the system like every other club is. But if you’re going to allow this to happen, you’re undermining the very systems you introduced to promulgate equality.

We have compensation for free agency that makes absolutely no sense. We punish well-run clubs and claw them into the pack, and then throw more and more help – and draft picks – at terribly run clubs who have unravelled thanks to their own short-sightedness or ineptitude. How’s that work?

Why have the AFL built a system that punishes you for being proficient at your job, and rewards you for being gloriously inept?

I’ll use North Melbourne as an example – they’ve gone through coaches, chopped too many senior players, and now they’re struggling. If the AFL wanted to help them, then implement a better administration, or an overseer.

Nope. They’ve chosen to keep pumping the best kids in there until that inflates their standing. When does it stop? The picks they’ve gotten now won’t genuinely pay off for two, three, or four years, but instead of waiting we’re just going to pump more talent into them.

Sports opinion delivered daily 

   

If this was your business, would you be happy with all these problems, with the lack of accountability, with the constant rationalisations? Or would you want every possibility exhausted to fix these issues and assure your partners and consumers that they’re getting the best product imaginable?

The AFL really is a terribly run competition and has been all throughout the 2000s, rife with murky decision-making, inconsistent standards, novice administration, and unaccountable governance that nobody dares question for fear of being issued a ‘please explain’ or turned into a pariah.

Somebody will, of course, point to the game (allegedly) being stronger than ever – to crowds numbers rising, television deals growing more lucrative and the league’s coffers filling more and more with every passing year.

Wow. So you took the national game in a country with a growing population during a time broadcasting has tapped into new means, and the game has gotten bigger? Whoever would’ve thought that was possible?

These issues, and others, wouldn’t be hard to address, but they won’t be. We’ll complain, complain, complain… and then just accept it, like living down the road from a train station being bothered by the sounds of public transport until they become nothing more than white noise to us.

Essendon Bombers
v
North Melbourne Kangaroos
1.06
9.00
AFL : Head To Head
Sun, 19 May 2024, 13:10

Port Adelaide Power
v
Hawthorn Hawks
1.14
5.75
AFL : Head To Head
Sun, 19 May 2024, 15:20

West Coast Eagles
v
Melbourne Demons
5.75
1.14
AFL : Head To Head
Sun, 19 May 2024, 18:20

* Odds Correct At Time Of Posting. Check PlayUp Website For Latest Odds
What are you prepared to lose today?
For free and confidential support call 1800 858 858 or visit gamblinghelponline.org.au

It becomes our new normal, even when it’s consistently anything but.

The Crowd Says:

2024-04-25T05:56:44+00:00

Irie

Roar Rookie


The AFL is a business. Nigh on every business has one goal. Make money. The don't care how. And the AFL, like any other business, doesn't not care about their customers nor their employees. Everything they do is about image/marketing and promotion to bring in the holy dollar and placate the egos in charge with big pay cheques, power and (supposed) social standing. While they're making money, incompetence, inconsistency and pure stupidity will be ignored as much as possible. You really want change? Don't buy the product! Because not one person in senior mgmt (AFL or otherwise) gives a toss about anything but their petty egos!

2024-04-24T01:23:15+00:00

Naughty's Headband

Roar Rookie


It's absolutely true. I know this for a fact.

2024-04-24T01:20:54+00:00

Law Talking Guy

Roar Rookie


CEO’s of much larger corporations, who are beholden to corporate governance and laws, get paid less and have smaller executives. That's absolutely false. Gil and Dillon's salaries are under the median for companies generating that type of revenue. And most of the rank and file that work for the AFL, are absolutely underpaid compared to equivalent roles they could get in the private sector.

2024-04-24T01:17:32+00:00

Law Talking Guy

Roar Rookie


Speaking of manipulations, the worst one of the lot is the latest one True. Speaking of manipulations, how many times again have the Doggies been financially bailed out by the AFL in the past 30 years? Your team doesn't exist if not for the generousity of the AFL.

2024-04-24T01:04:03+00:00

Blink

Roar Rookie


Pretty hopeless Les. I suggest you switch to NRL and then you'll be able to write an identical article. And then try rugby union but you'll have plenty of competition there.

2024-04-23T23:27:01+00:00

Wolzal

Roar Rookie


While true to an extent; their footy is rugby league and schools have "AFL" teams; and there is also an element of laziness/convenience by people on online communities to use "AFL" as shorthand when referring to the sport, there is undeniably a concerted effort by the AFL to make themselves synonymous with the sport, from telling kids to "Play AFL" to those TV ads featuring migrants socialising within communities by joining their local "AFL" team. This is all very deliberate and why it is no longer just Queenslanders and New South Welshmen who call it AFL. Even the Fox& Ch7 commentators are deliberate in their language; a recent game one of them referred to the ball as "the AFL football" while describing its unpredictable bounce. This is why it is frustrating when articles on this very site will often have passages within them that reel off list of sports like "Basketball, Golf, Cricket, Union, League and AFL..."

2024-04-23T22:23:39+00:00

Wikipetia

Roar Rookie


as a neutral (ish - wanted the Giants to win), this is my considered position: - 2016 was about the most even top end on record - 3 teams on 17 wins, 3 teams on 16, the Dogs on 15 and they wold have been 16 had they won the meaningless last game against freo (they were going to be 7th even if they won, on %) - The Giants beat the Swans in the first week - The Dogs beat the Giants - therefore the Dogs beating the Swans was not unexpected, on form. - the Swans are susceptible to GF underwhelm, as 14 and 22 attest Quite possibly some umpiring decisions were poor and mostly favoured the Dogs. But not enough to completely account for the relatively lacklustre Swans performance, and it just feels like the Dogs were on a roll and had momentum and destiny on their side. it was a a one point margin 12 mins into the last quarter. the 2012 Swans grabbed destiny. the 16 version couldn't. It reminds me of attempts to diminish the Hawthorn 2008 achievement. I am happy for the Dogs to have that great series of moments. and the Swans and/or their fans should get over it.

2024-04-23T17:40:48+00:00

.kraM

Roar Rookie


How are Darcy, West, Libba and JUH going for your club?

2024-04-23T17:33:40+00:00

.kraM

Roar Rookie


It’s hard game to umpire. The AFL changing rules constantly doesn’t help but to say otherwise is being wilfully ignorant. What exactly is the issue with playing some teams twice before playing others a first time? It’s always going to happen with set fixtures such as ANZAC Day, Easter as well as the guaranteed double ups on non-Vic derby’s. It’s also compromised by short breaks but the clubs always want the marquee times slots such as Thursday and Friday night. It’s tough on recovery but good for the bottom line. Otherwise don’t complain about regular Saturday and Sunday day time fixtures. And the criticism of Academies while using the “romance” of father son to justify keeping it is hilarious. NGA that got JUH is rightfully criticised but Northern academies actually invest time and money. Father son is pot luck but surprise, surprise, a Collingwood fan is in favour of them.

2024-04-23T11:47:00+00:00

Curmudgeon1961

Roar Rookie


https://abr.business.gov.au/ AFL ABN is ABN 97 489 912 318 link can direct you to AFL ASIC details

2024-04-23T11:41:00+00:00

Curmudgeon1961

Roar Rookie


I hope you are joking. New clubs to the AFL paid big licence fees. Except the Frankenstein creations such as GWS who are on the umbilical and teat. Port put all onto their AFL entry. You used the term business in your earlier post this morning

2024-04-23T08:06:36+00:00

Wikipetia

Roar Rookie


I’m in another state, support an MCG team, and would prefer we play on the moon than at Shocklands

2024-04-23T06:34:39+00:00

Dougs

Roar Rookie


Brilliant Les. The AFL has ruined state competitions. It has turned a wonderful sport into nothing more than an industry.

2024-04-23T05:09:56+00:00

Naughty's Headband

Roar Rookie


They're not a business, the AFL is not a business. The AFL clubs don't pay money to the AFL. The AFL clubs have members. The AFL bears the risk of the new clubs, not the clubs. The AFL set up is nothing like a franchise set up. If anything, you could argue that they're subsidiaries, but they're not, because the AFL isn't a business.

2024-04-23T04:34:16+00:00

Curmudgeon1961

Roar Rookie


No Naughty your team isn't as they are one of the original teams in the VFL. But others around the country are as they have paid their way in. From the ACCC website "A franchisee bears the financial risk for their franchised business and pays money to the franchisor. In exchange for this money, the franchisor allows the franchisee to use the franchisor’s brand or system to sell products or services for a limited time"

2024-04-23T04:29:40+00:00

Curmudgeon1961

Roar Rookie


Hilariously they are trying to address homophobia too. Chair Goyder "its our stance" (not our actions) . AFL integrity Unit may be our best sporting oxymoron

2024-04-23T04:24:56+00:00

Curmudgeon1961

Roar Rookie


A premiership is a combination of everything. A good excellent read about cumulative improvement or aggregation is Atomic Habits

2024-04-23T04:22:55+00:00

Curmudgeon1961

Roar Rookie


My mistake then. I note wryly that you have counted the MCG as away. That will amuse my friends in the other states. Should have got my facts rights tho'

2024-04-23T04:18:53+00:00

Knoxy

Roar Rookie


Very good post Wolzal. Agree completely.

2024-04-23T04:09:20+00:00

Opps74

Roar Rookie


Thankyou for the work you do to our community...on top of suicide there is the breaking up of relationships and familes...I understand betting is engrained in society with pokies casino, pubs and online but do we really need during an AFL game...they stopped fast food advertising after school hours to minimise poor food choices/child obesity...gambling is an over 18 activity but a 1/3 of the crowd at games and even more at home would be watch a repetition of gambling advertising for years

More Comments on The Roar

Read more at The Roar