Rugby Australia have had a major boost, announcing Cadbury as a new sponsor for the Wallabies and Wallaroos.
Rugby AU lost Qantas as a major sponsor of the Wallabies last year as the airline pulled back on all their sports partnerships due to the impact of COVID-19, and securing a replacement had been high on the organisation’s to-do list.
Cadbury’s partnership will see their logo splashed across the front of Wallabies jerseys for the next five years, and they will also have their branding on Wallaroos shorts.
The previous deal with Qantas, who also held naming rights for the Wallabies, is reported to have been worth around $5 million per year. It is not yet known how much the agreement with Cadbury is worth.
The announcement of the new sponsorship offered a glimpse of the new Wallabies jersey, which features a new shade of gold that will be permanently used for all future designs of the kit.
The colour was voted on earlier in the year, and is modelled on the strip worn by Nick Farr-Jones’ famous 1991 World Cup-winning side.
The new Wallabies jersey. (Image: Sam Bruce/Twitter)
“What a fantastic and proud day for Australian rugby,” Rugby AU CEO Andy Marinos said in announcing the sponsorship.
“We’re incredibly excited to partner up with the team at Cadbury, and to see the opportunities for us both over the coming years.
“From the alignment on values to their commitment to the development of women’s sport, as well as increasing the opportunities and profile of the game, this partnership will only further encourage the growth of our game across all levels.
“I look forward to seeing our partnership grow over the coming years and witnessing its positive impact on our community.”
Wallabies fans will first get to see the new partnership on the field when the side hosts France for a three-Test series in July, starting at the SCG on July 7, while the Wallaroos’ first match of the year is against Samoa in Brisbane ten days later.
Micko
Roar Rookie
Fix that collar and I actually might fork out for one of these jerseys! :thumbup:
Rossi
Roar Rookie
Geez I feel like some chocolate...
Paul D
Roar Rookie
Should already be a yellow. If Berry hadn’t forgotten about the penalty at the no try it surely would have been yellow.
Paul D
Roar Rookie
Should be a yellow card with that many penalties
TJ-Go Force!
Roar Rookie
this man is a marketeer! A cadbury wallaby sounds bloody delicious!
TJ-Go Force!
Roar Rookie
Great signing. Cadbury looks great on the jersey. Love that gold is back. But ASICS if you're reading (I know you're definitely not), but please fix that collar. It is awful. This design is no different to 2019, 2020 jersey in terms of shape and technical design. As someone who doesn't mind wasting cash on a wallabies jersey every couple years, I won't be getting this one. that collar is still rubbish. Awesome Cadbury onboard though! What a signing.
That’s them
Guest
I look forward to the next game against the 87.5%ers.
Rugbyrah
Roar Rookie
chocolate soldiers the candy men can Optimistic Wallabies: Not just half full or half empty, but a glass and a half Should have been Mars bar: so we can work rest and play Should have happened last world cup: Chieka's chocos Does this mean after each game their is placement of Cadbury chocolate bars in front of the players and coach? Nah, seriously, all good. :thumbup:
Adam
Roar Guru
Come on down here. Currently about 8 wonderful balmy degrees
jcmasher
Roar Rookie
Great news on the sponsorship and "finally" settling the jersey issue, albeit the sponsorship has opened up some great ideas as shown below. Almost snorted my coffee on some of them. This is all really vindicating Raelene Castle's plans and showing the Old Boys who have stuffed rugby here for years that they really are the waste of rations that everyone has been complaining about. Let's hope the NSW Board actually have the courage and integrity to face up to their shortfalls and start providing the leadership and direction that NSE Rugby deserves rather than the crap it's had to endure for years.
Tuc Du Nard
Roar Rookie
A good reason to play a game in Tassie...make sure we have a win down there - against a minnow=no melting...
Bourkos
Roar Rookie
Anyone know what the sponsorship value is worth?
Bourkos
Roar Rookie
It doesn't look any different to me except for the Cadbury sign..... And yes that neck line is hideous. Asics need to get their designers actually working
The Wallaby Flakes???
Apply any heat to the Wallabies and they melt!!! :laughing: I enjoyed the factory tour in Tassie. Just not a great place for a chocoholic lol
Comrade Bear
Roar Rookie
I like it! I want one! ... and chocolate - maybe a flake with my morning coffee ... I’m happy.
Anthony Barber
Guest
the collar looks clunky unnatural unathletic odd
Mungbean74
Roar Rookie
I’m not sure if it’s as gold/orange as some think. https://www.instagram.com/p/COzUJGXtoLT/?igshid=12i8azngg0gjt Above is the link to some photos of the announcement and the Wallaby mascot is wearing the kit. It looks a similar color to the current jersey. I could be wrong though.
Paul D
Roar Rookie
There is so much fun to be had with this. :laughing: :laughing: But in all seriousness. It’s great to have a major sponsor locked in for 5 years.
Dean
Roar Rookie
Great sponsor and jersey. I can hear Dave Rennie's first speech before the first the test match "Listen you mob, this ain't going to be no Picnic! The Top Deck is where we will win or lose this match, oh wait - Time Out. I know we aren't the Favourites however, the fact that we are in the Old Gold will give us a Boost. Now go out there, give it a Twirl so we come up Roses toMoro"