For so long now, many have held the Melbourne Storm up as the gold standard of rugby league clubs.
Successful, stable, well managed, brilliantly coached, and able to produce quality players almost out of thin air, or at least from some other club’s discard bin. Former Storm players and management are always in demand, and the best way to get a first-grade coaching gig has been to spend some time in their coaching system.
The Storm are what other clubs aspire to be, and their continued success has been both enviable and difficult to emulate.
Let’s quickly look at what they’ve achieved in their relatively brief and somewhat controversial 24-year history.
– Four Premierships
– Four times runners-up
– Five minor premierships
– Three World Club Championships
– Finalists every year with the exception of 2001, 2002 and 2010 (the year they played for no points due to the salary cap scandal)
That’s a pretty impressive record, even if you exclude the self-inflicted dark years of 2007, 2009 and 2010, in which they had a premiership and a grand final appearance stripped. Interesting to note that even in 2010, if they were allowed to accrue points, they would have finished 5th.
Craig Bellamy, their coach since 2003, is deservedly credited with much of their success, and his phenomenal winning ratio at the Storm of around 70 per cent over some 500 games is far better than that of his super-coach rivals in Wayne Bennett and Trent Robinson. Interestingly though, his winning ratio in representative games doesn’t read so well, at just 22 per cent as NSW’s State of Origin coach; and 33 per cent when in charge of Country Origin. I’m not sure if there’s anything to take out of that, but at Melbourne at least, he’s an undisputed all-timer.
(Photo by Bradley Kanaris/Getty Images)
When I look at the Storm’s 2021 season, it’s pretty much a highlights reel all the way – until they ran into the Penrith Panthers in the preliminary final. They had a record-breaking winning streak, and put 40 or more points on the opposition on 12 occasions, but somehow saved their worst performance in attack for the most important time of all, scoring just one try in a thrilling loss at the penultimate hurdle.
Melbourne’s 2021 season raises two questions for me: first, how much of the Storm’s success is down to the genius of Cameron Smith? And second: has the Storm’s purple reign come to an end without him?
The GOAT Effect
Cameron Smith is hailed as the greatest of all time, and deservedly so.
A record number of NRL games, record number of NRL points, legendry captain of both QLD and Australia… the list of his accolades goes on. He was the best in the business at not only controlling the game (and some say the referee), but also making sure that the Storm’s game plan was followed, or tweaked on the run when necessary.
He certainly didn’t need a trainer running around behind him to tell him what to do next. He knew when to run, when to kick, when to pass, when to take chances, when to close out the game and how to get his teammates to go with him.
Smith had an incredible winning record as captain in finals matches, steering the Storm home 24 times in 34 finals for a win ratio of just over 70 per cent – it’s no coincidence that it’s the same figure as Bellamy’s incredible strike rate as coach. He certainly would have made a difference to the Storm’s fortunes in the preliminary final against Penrith.
Cameron Smith. (Photo by Bradley Kanaris/Getty Images)
Yes, the Panthers’ defence was fantastic all game; but Melbourne lacked the calm head and leadership of Smith that they had become so accustomed to, and weren’t able to capitalise on the Penrith errors when they came. Harry Grant played like the 30-odd game, 23-year old rookie that he is; Brandon Smith and Christian Welch were both ruled out of the game before halftime through injury; Jarome Hughes couldn’t spark the attack; and Cameron Munster was, dare I say it, dusty. Co-captains Dale Finucane and Jesse Bromwich toiled hard, but offered little in the way of leadership, at least not to Smith’s level.
If Smith was running the Storm show in that game, Melbourne would surely have turned their half-chances into points, reduced the Penrith ruck speed considerably, and headed to the grand final. They men in purple just aren’t the same side without him.
End of the Purple Reign?
Nothing lasts forever; all good things must come to an end; every dog has his day.
So can Melbourne maintain their dominance and success? Can they continue to finish in the top four year after year? I think not, and they may well be found out as early as 2022.
Here’s a few reasons why I think this way.
They lack on-field leadership – see the above thoughts on Cameron Smith, and the fact co-captain Dale Finucane will be elsewhere next year. Looking through their ranks, they just don’t have an experienced and effective game manager in their squad.
On top of that, it looks like cracks are appearing in their famous culture. It’s been some years since a Storm player hit the headlines for the wrong reasons – the last was probably Jesse Bromwich – but the recent white powder fiasco saw two of their marquee players in Cameron Munster and Brandon Smith, together with Chris Lewis who featured in 20 games for the Storm last year, publicly face the music for their off-field antics.
>> WATCH: Storm CEO and journalist clash over white powder scandal punishments
That won’t be good for morale, and Munster, as their biggest-name player, may have edged a couple of feet closer to the exit door, with the Storm reportedly having seriously considered giving him the boot.
(Photo by Bradley Kanaris/Getty Images)
Melbourne don’t generally lose too many players they want to keep, but I reckon they’ll miss the big three who departed this year in Nicho Hynes, Josh Addo-Carr and Dale Finucane. That trio were instrumental in helping them win the minor premiership, and I’m not sure how they replace quality performers like them in a hurry.
On top of that, the second Brisbane team will be running out in just 18 months’ time for season 2023. They’re going to be cashed up with over $9 million to spend, hitting the player market next year with no existing salary cap baggage to contend with, and 30 first-grade squad positions to fill.
What better place to start the shopping spree than Melbourne, who have ten of their best players coming off contract next year?
Marquee players like Brandon Smith, Grant, Welch and Felise Kaufusi may be tempted to chase the dollars and the sunshine and head back home to Queensland, while others like the Bromwich brothers might also do better financially as their careers wind down by heading north. Even though Cameron Munster is currently signed until the end of 2023, recent events may just see him leave a year earlier if he receives an offer he can’t refuse.
There are some challenges ahead for the Storm, and no doubt they’ll do their best to meet them… but their reign at the top is increasingly looking like coming to an end.
Dionysus
Guest
There is that echo again, been hearing it for the last decade at least.
Tony
Roar Guru
The article was premised on the inability of Melbourne to win a very winnable preliminary final in the absence of an on-field leader of the calibre of Cameron Smith, and then concluded that as Melbourne have no emerging leadership replacement for the GOAT, and in the face of potential further squad depletion, their time at the top may be coming to an end. What does the overuse of question marks in your post signify?
Mark Robinson
Guest
your article was about how you think the the time for Storm being at/near the top of the league's has come to an end and how it's all falling apart and now you comment saying they're one try out of a Granny ????????, ffs missing a couple of players from the first half and they've played one of their worst games all year and they're within a try of making (and most likely winning) the Grand Final. I think you're post here is more about you WANTING them to fall more than thinking they will, had Bellyache gone to Brisbane I'd be inclined to agree they may had struggled to make the prelim next year, but he didn't......the Storm will be fine and back at the pointy end next despite your apparent desperation for them not to be. ????
Gary Oakshott
Guest
Next man up, we will be sweet… All the betting agencies have us as an early GF winner….by the way that’s 2 premierships and 1 grand final appearance That’s a pretty impressive record, even if you exclude the self-inflicted dark years of 2007, 2009 and 2010, in which they had a premiership and a grand final appearance stripped. Interesting to note that even in 2010, if they were allowed to accrue points, they would have finished 5th
BillV
Guest
Nat, I think you mean there appears to be crack in the system.
M
Guest
Storm will be fine. Always said they will be a good or even better side without Smith. A great player and nothing against him but I thought he got too much credit for their success. I thought he slowed them down. They choked with him in the team as well in GFs. The team is now well rounded and will continue to do well.
Kent Dorfman
Roar Rookie
Addo Car is a big loss with his ability to score a try from anywhere if there is a slight gap in the defence - from 5 meters out or 95.
Tim Buck 3
Roar Rookie
But that was because of the six-again rule. Melbourne are the team of the century so far because they are always top shelf. I hope Tony's vision is a sound one.
Nat
Roar Guru
Potentially Tony. There do appear to be cracks in "the system'. Their season is undenable and saved thir worst forthe prelim. Of course Smith makes the difference in that situation but his time is past. As long as Bellyache is still in charge they will be there abouts.
Tony
Roar Guru
I wasn't really being serious about him playing centre, but I reckon Bellamy will sort his defensive issues out.
Forty Twenty
Roar Rookie
Sheens was considered one of the top coaches just like Bellamy is now. The idea that these top coaches go to the wobbly clubs and somehow they can get a dodgy roster going is just fantasy. No doubt you remember how Sheens went with the Cows? The only way coaches win titles with clubs who have bottom 4 rosters is to improve the roster. The list of these top coaches who can't get an average roster going is extensive. Cleary misses the 8 at the Tigers but wins a title at the Pennies despite many declaring him to be a bit of a plodder. If Cleary goes back to the Tigers now he's a ''top coach'' , does he win another title?
Phil
Roar Rookie
I've noticed Coates' defensive lapses and yes, he does come infield at times but the difference between he and The Fox is, Coates looks the type to do as he is told whereas JAC comes across somewhat lacking in comprehending instructions. Maybe Tony has the answer in playing him at centre and moving Reimis Smith to the wing. Whatever the case, Bellamy will have his plan for next year.
Tony
Roar Guru
Probably should play him at centre and be done with it
matth
Roar Guru
If you think the The Fox comes off his wing, wait until you see Xavier Coates.
Tony
Roar Guru
Yes, it's not a good look especially when it involves a couple of the so called senior players. Their conversation with Bellamy would have been interesting. :happy:
Succhi
Roar Rookie
This is a whole new challenge for the Storm. Losing key players is one thing, but losing your culture is another. For me, Munster and Smith don’t have the discipline and professionalism that has for so long been a characteristic of the Storm. The Storm adopted the All Blacks policy of “no d#ckheads” but looks like they now have a couple and are willing to make exceptions. This is more of a threat than losing a key player or two.
Paul
Roar Guru
Xavier Coates for JAC is a pretty close swap. They've also got Josh King and Nick Meaney joining them which would not be that big a deal if they went to most other Clubs but don't forget how well Bellamy gets okay players to fit into the Storm system. I think Papenhuyzen and Jahrome Hughes in particular will step up in a leadership role next season and guys like Harry Grant will be all the better for having experienced this season. I also don't think 3 guys sticking their noses into some baby powder is "emerging cultural issues", given it's a one off- so far. No I reckon the Storm will be just fine next season. They're certainly not as formidable as they were when Cam Smith was around but then again, the opposition's not red hot either.
Cam
Roar Rookie
Would you be more surprised next year if (a) the Storm finished outside the top 4 or (b) the Storm win the premiership? For mine, the expectation is they will present well for R1 and will be in the top one or two teams come finals time. With a spine of Papenhuyzen (2025), Hughes (2024), Munster (2023) and Harry Grant (2023) locked in for a minimum of two seasons and possibly longer, the Storm will boast arguably the best spine in the comp. More importantly, the most successful NRL coach over the past two decades has also resigned long term. They have a settled coaching group around Bellamy, who are supported by one of the best front offices in the game. Factor in that the Storm have spent the better part of two years on the road, they will definitely enjoy playing back in Melbourne. It won’t matter if it is the 2022 or 2032, as long as Bellamy has his feet under the desk, the Storm will be very, very tough to roll.
Adam
Guest
I guarantee Melbourne won't be top 5 material
Tony
Roar Guru
You may be right, but three quality players gone, no ready-made replacements, poor on-field leadership, and some emerging cultural issues may combine to bring them back to the field in 2022. And unless something else changes, 2023 may be worse.