Super Rugby can be fixed. Here's how

By HR Rugby / Roar Rookie

And so, another Super Rugby comes to an end. The Crusaders once again prove to be the best team in the Southern Hemisphere with an emphatic win over the Chief in Hamilton on Saturday.

While there are many highs and positives to take from this season of Super Rugby Pacific, there are still glaring issues plaguing the competition.

Super Rugby has a marketing problem. Attendances dwindled throughout the season and although viewership numbers are up in New Zealand, it might prove to be a fluke in this a World Cup year.

The cliché of Aussie teams not being able to compete with their Kiwi counterparts was reinforced this season once again, as only one Aussie team had a winning season and made it to the knockout stages of the competition.

The crowds in Fiji did however prove that there is still an appetite in the pacific for rugby union but is still overshadowed by the growing presence of rugby league.

Even the most optimistic, most enthusiastic supporters of Super Rugby cannot help but feel that there is something missing from the once great competition.

Now look, I do not regard myself an expert in the running of a sports league, but I do believe there are certain aspects that Rugby New Zealand and Rugby Australia can implement to improve the overall marketability and enjoyment of Super Rugby Pacific.

These suggestions are easy implementable and although it might not fix the deeper structural problems with Super Rugby, it will be a step in the right direction for the competition.

Fix the playoff structure

For the love of Pete, fix the playoff structure for the 2024 season. In no other league in the world do 67% of its teams qualify for the knockout stages of a competition.

Not even mentioning that the Reds, Dura, and Waratahs didn’t win 50% of their games, and still qualified for the finals! It devalues the competition a great deal and seems more like a money grab than anything else.

I recommend letting four teams qualify for the finals, like the old days of Super Rugby. Alternatively, Super Rugby could implement a structure like the Top 14, with five or six teams qualifying for the finals and the first and/or second rank teams having a rest weekend.

This structure will allow for a more competitive final’s series with teams having to work to qualify for the final.

Restructure the structure of the season

Super Rugby has always played around with its structure and fixture requirements. The current structure is that all teams play each other once and then play three other teams for “derby” matches.

This becomes a lot more complex to keep track of and you will always find people complain about the teams they have to face in a season compared to other teams in the competition. To fix this, I suggest a two-part structure to the season.

The first part will be domestic games and the second part trans-Tasman games. Aussie teams (and the Fijian Drua) will play each other twice and the same for New Zealand teams (and Moana Pasifica).

Then they will play each other once, for a total of 16 games during the season. This “domestic first” structure will allow for fans to really get into the season before they must face the other side of the pond during the magic round.

You could even look at a “State of Origin series” in the middle off the season for New Zealand’s North and South islands, to break up the season even more.

A split season will allow for more fan engagement to take place, instead of a monotone season starting and ending in the same fashion.

Scott Barrett holds the Super Rugby Pacific trophy  (Photo by Phil Walter/Getty Images)

To draft or not to draft?

Recently reports have emerged of a potential draft for Super Rugby. The idea behind this is to allow for young and up incoming players to play for other teams outside of their catchment area or even outside their country, to experience another lifestyle and rugby structure.

I can see the enticement for such a system to be put in place, but I do believe it will do more harm than good.

Firstly, unlike the NFL, Super Rugby teams and Unions are responsible for the development of their own players. Imagine spending countless hours, dollars, and time in a prospective rugby player, just to have him plucked away to another team or to another country?

Rugby doesn’t have a transfer fee agreement in place like football has. What will be the incentive to still develop these players?

Secondly, sending an 18-year-old to a different country has never seemed like a good idea for me. Young talent needs to be developed close to home, to maximise development in an area that is familiar to them.

And lastly, the legality issue of a draft system in Australia should have put this idea to bed before it saw the light of day.

Now the question becomes, if not a draft, then what?

I believe that Super Rugby should become a free movement area for anyone that plays in the competition, without impacting eligibility for a country.

This way, young prospects can still develop in their country and older more established players can move around a bit more.

A few years ago, James O’Conner was linked with the Chiefs and Jordie Barrett enticed the idea of playing in Australia.

I also believe that more All-Black players would rather sign for Australian sides instead of moving overseas, for the economic and lifestyle benefits.

Some Aussies might even move to New Zealand to learn from their systems and world class coaches. Aussie teams get to sign world class players and New Zealand rugby can depose some of their All Blacks from their books, creating more opportunities for their never-ending pipeline of talent coming through. It’s a win-win situation for both unions.

I do believe that the two pacific sides do however need to be treated differently. Their purpose has always been to develop players for the pacific nations. If you allow the free movement of all players in the competition, what prevents them from signing Aussies and Kiwis at the expense of pacific talent?

The limit on the amount of foreign talent that they might sign should still be implemented, together with a new rule that they get exclusive signing rights on players developed in the pacific.

The movement of talent will improve all the teams’ prospects in the competition while also allowing for the development of players in different systems.

(Photo by Hannah Peters/Getty Images)

Give me back the Auckland Blues!

Tribalism has always been a big phenomenon in rugby. Whether it’s the Irish provinces tacking each other, the North-South derby between the Bulls and Stormers, or the Aussie derby of Queensland facing New South Wales, tribal feelings are evident in all of these.

Then why, oh why, do Super Rugby give us these dull, uninspiring “derbies” based on the historic ones we’ve come to love?

Why not just go back to the regional names given to teams in the early years of Super Rugby? Controversial, I know, but its time to start treating Super Rugby teams, like sport teams again. Give me the tribal atmosphere of the Auckland Blues taking on the Canterbury Crusaders.

I want to see the blood fest that will be the Wellington Hurricanes against the Waikato Chiefs. And who can forget about the mighty Otago Highlanders?

Regional names give a special kind of connection for fans to a team. By bringing it back, I can guarantee a better rugby product all around.

Better fan engagement and match day experience.

(Photo by Bradley Kanaris/Getty Images)

I think we can all agree that to attract more people to stadiums, more should be done to engage with fans and make it worth their while to attend live games. It doesn’t matter how good the on-field product is, if the of field amenities are sub-par.

There needs to be a competition wide change in the match day experience for all games. I’m talking affordable prices for gameday tickets, entertainment for the whole family, good food and drinks available and other enticements to bring supporters back to the stadiums. Only then will stadiums be filled at a consistent rate during the season.

These are just some suggestions to fix the marketability of the competition. Most of them do not require a lot of money or time to fix and can be implemented before the next season begins.

There are still a lot of things that can be changed or improved to make Super Rugby a competition worthy of our time, investment and of its name, but if these are implemented, I can see a massive rise in the popularity of rugby in the pacific.

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The Crowd Says:

2023-06-30T13:55:34+00:00

BeastieBoy

Roar Rookie


Without Drastic and many changes to the playing Rules to restore continuity ... Super Rugby and the game itself will continue to Die... The rest without this is just rearranging the Deckchairs on the Titanic. The game is boring to watch and Play. Player and spectator numbers have voted with their feet.

2023-06-28T04:46:45+00:00

kickedmyheight

Roar Pro


Thanks for the article, nice job! I agree with a lot of what you are saying, I have a few slightly different ideas but certainly agree with your direction. My pie in the sky ideas for improving Super Rugby as a comp. - Agree that the match day experience needs to be improved. The rapid rugby experience in the West was a good example of things that can be done. Live music, more crowd engagement, activities around the ground. My family enjoyed the whole experience, not just the rugby. - I still use the area names anyway, not even sure why they aren't used. Though tbh I'm not sure calling them the Waratahs versus the NSW Waratahs lessens the amount I want the Force to beat them! - I am a fan of introducing a draft as well as competition wide eligibility. There needs to be something to help bring the competition closer together. That said, I do recognise we need to maintain the teams incentive to produce their own talent. I believe this is a balance that can be reached. Perhaps a requirement to have "x" amount of locally produced players in the squad and/or priority picks for local players. - I don't hate an 8 team finals series, though I recognise the optics and the desire to move to a 6 or less team finals. To do this the comp would need to be longer or risk fans losing interest as soon as their team is out of realistic contention for a finals spot, which can happen quickly in a short comp. - We only have 12 teams in the comp, let's not much around with complex structures, just make it a 22 round full home and away series. Everyone plays everyone twice, once at home, once away. Easy to understand and means you get to see every other team at your home ground each year. It's also a decent length of season. - Would love to see Moana play their home games out to Samoa and Tonga, surely this can be made to happen. - Super Rugby Women's should be a mirror of the men's comp, even play as double headers each week, would be awesome! Just some thoughts. Super Rugby has been committed to for at least the short term, so let's make it as good as it can be!

2023-06-28T04:35:01+00:00

CUW

Roar Rookie


consider an exam for eg - u must get at least 50% just to pass . the brighter ones will get 90% - and the average will pass with 50%

2023-06-28T04:11:33+00:00

Doctordbx

Roar Rookie


Nearly 3 teams. :happy:

2023-06-28T04:08:01+00:00

piru

Roar Rookie


Funny I thought it was in Perth?

2023-06-28T04:07:36+00:00

piru

Roar Rookie


i think its a travesty for a team to play final round even when they have not won at least half the matches they played !!! Why do you think it's a travesty?

2023-06-28T01:00:09+00:00

Bliksem

Roar Rookie


I could care less if the game grows in Western Australia or Victoria This is fundamental difference in view. Like any living organism I believe that a a sport will die when it stops to grow. I pay a monthly fee to watch the best quality rugby games I can get for my money. You have the choice to watch only those games that meet your standard in quality and with rugby in European and Japan improving their are many games every week for a rugby connoisseur, like yourself, to enjoy. Please don’t take away the pleasure of kids that play rugby in Perth to watch their heroes play. Without the Force, these kids will not have a pathway to become quality players later in their life and can’t add to the enjoyment of the rugby connoisseurs. In the few decades that it existed the Force produced many quality Wallaby while in the century prior to the Force WA could only produced a single Wallaby.

2023-06-28T00:38:58+00:00

Terminator

Roar Rookie


I could care less if the game grows in Western Australia or Victoria. It’s a pipe team to think rugby will ever be anything more than a minority sport outside of NSW and Queensland and ACT. While AR has spent the past two decades chasing the dream of expanding their markets in Perth and Melbourne, rugby has declined in popularity in Sydney and Brisbane to League over that same period. I pay a monthly fee to watch the best quality rugby games I can get for my money. 5 NZ teams, 3 Australia teams, and 1 Fiji team is the way to go until Samoa or Tonga (not a combined 6th NZ franchise) is ready to join and play on their home island.

2023-06-28T00:10:13+00:00

Bliksem

Roar Rookie


If you want to grow rugby in new markets like WA, Victoria etc, you need a Superugby team in these areas. If you don’t want to grow the game, cut all the teams that are not good enough. I would argue that the Highlanders and Fiji past performances indicate that they are lucky that you didn’t cut them too. If you want to cut three teams, why not five or why not eleven so that the Crusaders can play themselves every week? We have been down this alley…when the Force was cut in 2017, Australian teams didn’t do better and Wallaby rugby declined.

2023-06-27T23:15:30+00:00

Terminator

Roar Rookie


Australia does not have enough professional standard players for 5 teams or even 4. So cut two Australian teams and go with 3 strong franchises that have the talent not only to compete but beat the Crusaders and Chiefs. This was Eddie Jones’ view when he was England coach. Also cut Moana Pacific, which is nothing more than a 6th NZ franchise picked from the left overs of New Zealand-born and raised players of Pasifika descent out of the NPC who could not get a Super contract at the other 5 NZ franchises. MP is not developing any players who were born and raised in Samoa or Tonga as was first advertised when awarded a franchise licence. It has not attracted any Island born internationals to return from UK, France, or Japan. It simply allows NZ born and bred players not good enough to play Super Rugby get paid to be be cannon fodder. Super 9 would allow each team to play the other 8 teams home and away for a balanced 16 game regular season and top 4 teams make playoffs. No easy beats.

2023-06-27T18:42:32+00:00

Doctordbx

Roar Rookie


Even Queensland has two teams now. One based in Brisbane, the other Melbourne.

2023-06-27T11:55:02+00:00

fiwiboy7042

Roar Rookie


Bliksem, to address your points: 1. Coaches and players: Many of them are on the verge of retiring. For the others, the SH unions have had to get creative like sabbaticals. Shows they're thinking outside the money ven diagram somewhat. And there are a few European players in SR this year in NZ and Australia; NZ has had a couple of Japanese players in their teams a=which has just been formalised with their MoU with Japan (especially for the women). 2. Sponsorship: NZ for one has gone for global sponsors and done well with adidas and a few others, past and present. Both unions continue to angle for me; the world of rugby does NOT revolve around the NH yet (the politics up there has put a big question on that); 3. Influence: These World Rugby positions should rotate but in the end it is what it is (love that phrase!) NZ and Australia had to have far more influence. That can change again; starts with success. 4. RWC: rankings have little to do with Cup success. NZ can attest to that. The nature of the competition makes rankings dangerous to rely on especially at the business end of the tournament. I'm reminded of that old war saying: "Better to be lucky than good!" Where South Africa goes is up to them. I'm not sure they are prepared to cut all ties with NZ just yet. Perhaps you can educate me on that?

2023-06-27T11:36:31+00:00

jcmasher

Roar Rookie


But the thing is it doesn’t make rugby better because it doesn’t address the core issues. Sure it might paper over some of the cracks but it won’t fix it

2023-06-27T11:35:41+00:00

jcmasher

Roar Rookie


That’s harsh. True, but harsh

2023-06-27T11:35:11+00:00

jcmasher

Roar Rookie


Mate the alignment of rugby would take Australia being knocked out of the RWC pool in the home RWC, and even then there’ll be muppets saying it’s because of super rugby not the lack of pathways. far too many egotistical myopic idiots in positions of power in club rugby for this ever too occur

2023-06-27T11:26:19+00:00

Ken Catchpole's Other Leg

Roar Guru


“ a glorified extended Wallabies….. trial”? Maybe, but without the glory bit.

2023-06-27T11:22:38+00:00

fiwiboy7042

Roar Rookie


What is scary is that today the top five French clubs generate more revenue than all of NZR, and kiwis like to point out the fact that their broadcast deal is three times bigger than RA’s. Peanuts compared to what NH competitions are worth and when more top players from the SH (NZ and Aus) migrate to rich NH competitions, SH competitions will become like the poor NH competitions were prior to the game going professional. You've not said anything new. NZ and RA are aware of their financial limitations, due in no small part because our rugby economies are that much smaller. Kiwis point out that funding discrepancy with RA in part over debate about sharing broadcast revenue between the two countries. And how are the rich NH competitions travelling? The English competition seems to have run into a few bollards lately.

2023-06-27T11:18:34+00:00

fiwiboy7042

Roar Rookie


that's a little confusing given there are 2-3 tiers at the international level but okay !

2023-06-27T10:27:45+00:00

Slats

Roar Rookie


Oh Look! Another niffy sitting on their couch criticising other people having a go at making things better...

2023-06-27T09:41:49+00:00

Frankly

Roar Rookie


So you would like to have the NRC as the pinnacle of Australian Rugby, and have the Wallabies selected from there?

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