A-League clubs should recruit South-East Asian players

By adriandon / Roar Rookie

This off-season, A-League clubs should be looking to South-East Asia to fill some of their visa positions. This would provide three benefits – to individual clubs, the league and the overall game in Australia.

1. Clubs can boost attendances and membership numbers
Australia is one of the most multicultural countries in the world, and this history has forged some of our greatest connections to the world game. Yet clubs could better utilise our multicultural society.

Australian Professional Leagues Managing Director, Danny Townsend, recognises this. He recently said one of the aims of the A-League is to target players from other countries “to stimulate migrant populations”. But which countries?

They need to be countries that have significant diaspora populations in Australia, and those populations need to be enticed to the A-League because of the presence of an exciting player from their homeland.

So, while Australia has significant populations from England and Italy, the elite quality of their national leagues means we are unlikely to attract players that excite the diasporas in Australia – other than the odd marquee player at the end of their career. China’s strong local league also makes it a harder nation to target, despite the large diaspora in Australia.

Further, while Australia has a significant population from India, its lower-ranked football status means there are fewer Indian players of high enough quality for the A-League.

For A-League clubs, the best countries to target are the South-East Asian nations of Vietnam, the Philippines and Malaysia.

Vietnam is one of the last 12 nations competing in the World Cup Asian Qualifiers, and the Philippines and Malaysia were competitive in their groups in the previous qualifying round.

Most of their national players play in their domestic leagues, which are each competitive, but the A-League is arguably a higher standard for these players.

If an A-League club recruited an exciting player from one of these countries, it would be able to tap into significant local populations. The 2016 Census recorded 81,045 people in Sydney who were born in Vietnam and 75,480 who were born in the Philippines.

In Melbourne, there were 79,054 residents born in Vietnam. In Perth, there were 28,224 born in Malaysia and 24,624 born in the Philippines.

Add to these numbers those who were born in Australia to parents from these countries. If only a fraction of these local migrant populations started supporting an A-League club, it would be a financial and atmospheric boost for that club.

2. The league can increase overseas audiences
In the way that Australian attention increases towards foreign leagues and clubs when Socceroos play there, A-League audiences in countries outside of Australia and New Zealand are boosted if players from those countries feature in the A-League.

Like the migrant diaspora populations in Australia, this interest is only significant for those who live in countries where the A-League is considered superior, or at least equal, to their local league. As such, South-East Asian nations are again the best target.

With approximately 650 million people in South-East Asia and a similar timezone, the region holds enormous potential for the A-League. However, the J-League and the K League are leading the way on this front.

Japan aims to be the focal point of Asian football. In 2012, the J-League signed partnerships with the leagues in Thailand, Vietnam and Myanmar.

J-League clubs have a limit of five foreign players in a matchday squad, but players from “partner nations” are exempt – seven of these eight partner nations are from South-East Asia.

Since 2017, the presence of the “Thai Messi”, Chanathip Songkrasin, at J-League club Hokkaido Consadole Sapporo has generated strong interest in Thailand.

From 2020, the K League dedicates a foreign visa position to a South-East Asian player. This move was made as part of K League plans to ‘establish new business and explore overseas markets’.

3. The game can better align with government interests
Finally, it is in Australia’s national interest to partner with our South-East Asian neighbours across all sectors, yet the Federal Government often struggles to build substantial relationships. Stronger football links to South-East Asia would be an arm of soft power that is supported by the government.

So, with these three benefits in mind, A-League recruiters should be watching the Australia-Vietnam World Cup Qualifier with an eye to bringing the “Vietnamese Messi” and his teammates to the A-League.

The Crowd Says:

2021-09-09T00:13:23+00:00

chris

Guest


Hmm good luck with the 3rd point. I can't see any of them discussing football with their SE Asian counterparts.

2021-09-08T16:33:06+00:00

Tony Wang

Guest


I don’t think clubs in A-League can afford to pay top ASEAN players. Consadole Sapporo spent €2.4m to bring Chanathip Songkrasin to J-League. https://www.transfermarkt.com/chanathip-songkrasin/profil/spieler/239602 And Yokohama F Marinos spent €1m to bring a Thai left back to Japan. https://www.transfermarkt.com/theerathon-bunmathan/profil/spieler/159950

2021-09-08T00:25:53+00:00

TheSecretScout

Roar Guru


like i said in a post above. i would love to see an australian u14 or u16 national team vs the vietnam or thailand equivalent. they're ahead of our boys (not sure about girls) in certain aspects of the game in those age groups

2021-09-07T14:23:55+00:00

Rodger King

Roar Rookie


Having just watched the Vietnam game, none of their players stood out to me. Same could be said of the Chinese players last week. not that any A League club could afford any of those players on the park last week or tonight. Every time I look at games like this, I get to thinking that we are VERY harsh on our own players here in Australia,

2021-09-07T11:53:52+00:00

Ben of Phnom Penh

Roar Guru


There is some real talent out there, that is for sure. One consistent problem has been SE Asian players adjusting to a nutrition based diet. The Thais are much better at it now, which contributes towards their individual overseas success, however players from Cambodia, Laos and the like too often lack the discipline to stick to the diet. The result is they run out of energy at a quicker pace and cannot train at the same levels. The academies in SE Asia try to address this issue early, however it still appears to be an impediment.

2021-09-07T08:27:47+00:00

Waz

Roar Rookie


The good players are really expensive

2021-09-07T07:36:09+00:00

Remote

Guest


Lots of truisms here, one being that recruit a top player from The Uk or Europe for the A-league( in particular from countries as stated with large post war migration to Australia) and your on a winner. Another is that recruiting a top player from Asia is a strong move both on the park and viewing audience wise( ie eyes on the A-League). I saw some handy players in the Asian cup held here and there’s been plenty noted over the last 16 years in Australias qualifiers both Asian and World Cup. Bottom line whether Europe or Asian top talent, money as always. Money begets prestige, creating a Top 5 Asian league, therefore players wanting to play in the A-League. However The World football hierarchical system dictates that only some clubs can be big clubs generating big crowds, money, merchandise, sponsorship etc. Those clubs in Australia can only come from first and foremost the capital cities, with Sydney and Melbourne having a possible 2 or 3 and the rest Brisbane, Perth, Adelaide one. Therefore no salary cap. Promotion and relegation then is a must to make sure the clubs at the top are always being pushed from within the A-League by those below, who always have the fear of relegation to push their performance. No place on the planet except the rich USA with an abundance of big population sized cities has been able to buck this trend and IMO even there that MO is not sustainable when you’ve ran out of big cities. Unless the A-League can become a top Asian league( driven by a few Super clubs as stated) then if there is available an impressive player from any Asian country, they won’t be coming here. Personally I can’t think of another way given the population size of Australia and that population being concentrated in 5 Capital cities,to create a Top 5 Asian League. Other ideas welcome of course.

2021-09-07T06:50:03+00:00

NoMates

Roar Rookie


Better leagues develop better players, and most SEA leagues are ranked higher then A-league so why would one of there players want to lower himself and play in Australia?>

2021-09-07T05:00:31+00:00

TheSecretScout

Roar Guru


this is only in my experience of the past 15-20 years Roberto - i've missed just as many players as i've found lol. i have come across a lot of very good Vietnamese futsal players in australia, but clubs are reluctant to try to bring players from futsal across to the outdoor game i've personally only ever seen 2 players (not vietnamese though) that i recommended to clubs, go on to have careers and that was at NPL level - futsal is another issue all together and not a topic you want me to start on with my views lol. you can't even compare the croatian and serbian players we have been blessed with over the years, the sheer volume of players we've had represent australia from those 2 backgrounds over the years has been incredible. even recently, the transfer of Jankovic from the magic to red star belgrade has gone under the radar for many football fans in this country.

2021-09-07T04:48:43+00:00

TheSecretScout

Roar Guru


i can name dozens of players that fall into that category, but you need to realise my opinion on a player only holds a certain amount of sway it comes to them being recruited. I’ve gone into bat for many players over the years who I think ‘have it’, so much so that certain coaches and agents will not even go through me these days lol. It’s difficult when certain clubs only want certain characteristics from players in the 12-18 year old age bracket – I have learned over the years to put me personal opinion aside and if the club strictly only wants a, b and c then I cant give them d, e and f – its just the way it goes sometimes, its a numbers game Volpato was on my list, however his recommendation to clubs did not come from me; it came from an interstate colleague - the fact multiple a league clubs had a good solid look and still passed him over, shows you the lack of skillset of people in administration positions within our professional game the height thing really bothers me, especially when you're talking about attacking players (which lo and volpato are) i really need to write another article about recruitment and some more of my experiences lol.

2021-09-07T04:27:41+00:00

sportstar111

Roar Rookie


And he's now 6'1-6'2!

2021-09-07T04:13:31+00:00

Roberto Bettega

Roar Rookie


Yeh, but if that's the best example you can provide some 42 years on, it sort of proves the point. Just look at the number of Croatians who made the socceroos within 30 years of that wave of immigration.

2021-09-07T04:08:08+00:00

Nick Symonds

Guest


"height factors into decision making a lot when it comes to certain positions and that can see a kid skipped over" - That's what happened with Cristian Volpato. Looked over by Wanderers and Sydney FC due to his height. Now he's training with the first squad at Roma after Jose Mourinho was impressed watching him play and he could even debut in Serie A this season.

2021-09-07T03:59:43+00:00

TheSecretScout

Roar Guru


if he had 3-4 more inches of height, i would've staked my house on him playing in the a league. australian teams are still very old school when it comes to pre requisites for recruitment - height factors into decision making a lot when it comes to certain positions and that can see a kid skipped over. unfortunately he never had that late growth spurt that most teenage boys go through. there was a lot of interest in him during his teenage years, technically one of the best players in his age group in nsw - he could manipulate a ball amazingly well he's another one that falls in the 'what if' category for me

2021-09-07T03:10:58+00:00

Nick Symonds

Guest


Martin Lo Football Highlights: https://www.youtube.com/watch?v=TCYHNtgg3Aw

2021-09-07T01:27:40+00:00

TheSecretScout

Roar Guru


*cough* Martin Lo *cough* i scouted him while he was at bonnyrigg (i have a working relationship with that particular club and eastern european clubs when it comes to youth players) although lo never moved to europe, he had potential to be a trailblazer lol he was the best vietnamese australian player that i had seen skill wise, unfortunately the wanderers passed on signing him due to his height and then he got lost in our maze of a football system.

2021-09-07T01:26:23+00:00

Brainstrust

Roar Rookie


In terms of football South East Asia are higher paying than here, Australia is a player exporter in Asia. The J-league have got more money and they have a higher standard they can aspire to being the Asian EPL earning money from overseas, but the reality is European football particularly the EPL is taking all the money. In the late 80's and 90's Malaysia and Singapore took Socceroos from the NSL . Ollerenshaw was nicknamed the Ginger Maradona and he did have a ginger version of Maradonas hairstyle.

2021-09-07T01:11:12+00:00

Roberto Bettega

Roar Rookie


The average A-League salary is currently sitting at around the $125,000 to $150,000 range. If you can attract a Vietnamese international footballer in that price range, then sure, go for it. But you really don't want to be paying that much just get a player who is around state league standard. We are used to seeing footballers come from our various immigration groups, but we've never seen a proessional footballer come out of our local Vietnamese community, even though football is their number one sport.

2021-09-07T00:26:34+00:00

Lionheart

Roar Rookie


Great idea, would love to see those sort of incentives in place that you quote for Japan.

2021-09-07T00:10:21+00:00

TheSecretScout

Roar Guru


i think you're being a little harsh on teams like vietnam/thailand, there is some talent there. they've spent a combined 20 odd million dollars on their youth set ups in the past several years, while australia has spent nowhere near that amount. i would love to see the australian u14, u16 & u18 teams take on the equivalent national team age group of vietnam or thailand. (especially from a technical skill point of view) my knowledge of those countries youth systems is very limited, but they are increasing at a rapid rate while we stagnate slightly due to the funding issues at various age levels. dont forget the newcastle jets wanted to sign that indian player, dias (he has one of the best potential growths of any player in the asian continent on football manager as my cousin told me recently lol - when he asked if i knew anything about him, which i obviously didnt lol)

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