Grand final ticketing fiasco doesn't make top-tier Pies fans whingeing about low-quality seats okay

By Tim Miller / Editor

Let’s get this out of the way first: it’s my belief that, just because you pay inordinate sums of money to your football club to guarantee a grand final seat doesn’t give you the right to complain when that seat isn’t the best.

Sadly, the attitude permeating out of many of the thousands of furious social media posts from Collingwood supporters in the wake of Ticketek’s latest bungled roll-out of tickets for a big event has been outrage from the highest tiers of membership that their seats are far below the quality expected for the sum of money they pay as part of their yearly club fee.

Any of the thousands who missed out on a ticket because of the ‘standing room’ box-check fiasco, or because the AFL decides to allocate just 34,000 grand final seats to supporters from the two competing clubs, or just because the cost is far too exorbitant, have my undying sympathy.

The system sucks, and it’s going to keep sucking forever, and there’s not much us lowly fans can do about it.

But I’ve got no sympathy at all for stories like the one below sent in to 3AW’s Jacqui Felgate, which reads:

“My brother is a Priority 1 Collingwood member, also guaranteed a seat but is on level 4 at the very back. A friend is a Priority 3 member and has a seat on level 2.”

Or this one (language warning):

Or some of these:

With 106,000-plus Collingwood members, nearly all of them clamouring for just 17,000 tickets on Saturday, why not just feel lucky to be at the game at all, rather than moaning about being a little bit farther away than you’d hoped to be, or needing to stand, for the most in-demand sporting event of the year?

Especially when, crunching the numbers, a little under 90,000 of your fellow Magpies diehards are going to have to hustle to find grand final tickets some other way, or just not go at all?

There’s an elitist feel to a lot of these complaints, that people who pay quite frankly ridiculous sums of money to their clubs are somehow not just entitled a better chance at grand final tickets than the regular hoi polloi who either can’t or won’t fork out the same amount, but should get the choicest seats in a balloting system designed to be pot luck, unbiased, and fair for all.

Have a go at the AFL for only allocating 17,000 tickets for the biggest club in the land on the biggest stage of all, but why begrudge someone else a great or even just slightly better seat that they had no control over receiving?

Collingwood fans celebrate. (Photo by Dylan Burns/AFL Photos via Getty Images)

Personally, the only grand final I’ve ever been to live was, of course, the 2016 decider. My sister and I went into the Western Bulldogs ballot as a package deal, so we’d either both get tickets or neither would.

We got standing room seats in a decent spot on the wing, some minor restricted viewing when the ball went higher than the stand we were beneath, and we were absolutely thrilled to get them.

It should come as no surprise to any supporter of a team who has seen them claim a championship in the flesh that that day is one of the highlights of my life. Regardless of having to stand to witness it, I wouldn’t trade that experience for anything in the world.

Is $1000 for what turns out to be a standing room ticket to a grand final too much money? Bloody oath it is. You wouldn’t catch me paying that.

But it seems to me that that’s the drawback of barracking for the most heavily-supported team in Victoria, if not Australia. You get to walk around with a sense of superiority all the time, look down on rival teams with half the fans, and never get spoken about as a potential relocation to Tasmania target by the AFL, but you’ll also find the queue longer and demand higher for the biggest matches.

It’s the universe evening itself out – and it seems even Collingwood supporters are in full agreement with me on this.

So if you paid that level of money and are going to have to stand on Saturday, just remember that this is the system working exactly as intended.

You got your ticket to the game – many people didn’t. You have the chance to either experience your team claim glory live and in person, a memory that will remain with you forever, or (and I speak for the rest of Victoria in really, really hoping this happens) stand witness to your team blowing it in brutal fashion on the biggest stage for the eight thousandth time in the last 60 years.

Any attempt to allocate tickets in order of membership value wouldn’t just be a grossly elitist move, even by the AFL’s standards; but also be the first step towards pricing out an entire legion of fans from going to games, which in turn hurts everyone.

If this comes through, then clubs, especially bigger clubs, can basically charge whatever they want for those top membership tiers, and people will be compelled to pay.

To be clear, I’m not having a go at all about the top-tier Magpies members who missed out on a ticket – at the very, very least, the amount they’re paying should guarantee them into the MCG, and anything that’s fallen through the queue there is a disgrace.

But I imagine there would be thousands, and maybe even tens of thousands, of Collingwood supporters out there who would give anything to get the worst seat in the MCG for the grand final, or to have to stand with the view half-blocked by a giant concrete pylon, just to be there to cheer on their beloved Magpies.

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Knowing that just makes the complaints of those lucky enough to still be going all the more distasteful.

The Crowd Says:

2023-09-26T07:23:14+00:00

ColinT

Roar Rookie


I was with you Goolooloo until you joined in on the unfair Collingwood pile on, but otherwise I agree and would also suggest that the Federal government should legislate airline consumer protection laws that would include, among other things, prohibition of the price gouging practices we are currently seeing in respect of afl fans trying to get to the finals.

2023-09-26T06:25:38+00:00

Goolooloo

Roar Rookie


I’m not a fan of the MCG deal but I still don’t mind the grand final being played there. What needs to happen though is a renegotiation of the contract. If an interstate team wins the right to host vs a Victorian team, then the interstate teams members should be rewarded with 10000 of the MCC member seats. That’s just fair. It’s also brilliant for the state of Victoria as an extra 10000 tourists will bring millions of dollars into the state. Gold Coast and Gws wouldn’t even sell out those extra tickets, so it will only ever make a difference when either Adelaide, Port, Sydney, Brisbane, west coast or Freo finish above one of the 10 Victorian teams. Victorian fans can always get a hold of tickets some other way so they will always have the home ground advantage. At least this rule will even it up a little. The Collingwood president had no right to be at the meeting when they made that deal, as it advantages Collingwood outrageously well. So much so, that the other clubs may have a legal right to have the whole contract torn up. Collingwood won the right to host this year so all is fair for this year. Craig Kelly the current Collingwood CEO is now asking for more tickets to be allocated to fans of each side, which is good for all of us. Melbourne can keep the Grand Final, just let us attend it if our team makes it, and especially if they deserve to host it.

2023-09-26T01:19:23+00:00

Ken Baxter

Roar Rookie


Make the GF best of 3

2023-09-25T23:50:09+00:00

Gary

Roar Rookie


It would be progress. It would showcase the gf in other parts of the country including other "traditional heartland" states and "new frontier" states.

2023-09-25T15:51:39+00:00

Abbotsford

Roar Rookie


I suppose we could make it a best out of three situation like the ODIs. A final in Melbourne, another two in cities like Brisbane/Adelaide/Sydney/Perth. That would have us all either bored to death or addicted to AFL.

2023-09-25T14:01:03+00:00

Tim Carter

Roar Pro


And others are the most passionate supporters in existence but simply cannot afford Category 1 status. You can sacrifice all kinds of things and still not have enough money. It's like trying to claim that the only thing standing between someone owning a home is avocado toast.

2023-09-25T12:13:14+00:00

RT

Roar Rookie


Playing the GF elsewhere wouldn't be progress though.

2023-09-25T12:05:10+00:00

PeteB

Roar Rookie


Does it ? Do they ? I know people on half my salary who pay twice as much, and people on twice as much salary who pay half. I don’t attend many matches during H&A and hope that those who pay and make the effort to attend more would get priority. Some people pay more because they care more and are very passionate about their club and game, and sacrifice other things in their life, not because they can afford it more.

2023-09-25T11:39:20+00:00

nics

Roar Rookie


I agree - there's probably a lot of membership fudging across the board. After all, WCE have 100k members for a 60k stadium. That probably includes a 40k waitlist, interstate members plus some multi-game memberships as you day. Mind you, I'm apparently 9000 members away from a seat so here's to another few lean seasons ;)

2023-09-25T11:32:47+00:00

nics

Roar Rookie


The "Melbourne" Cup and the "Australian" Football League. One of these is not like the other.

2023-09-25T11:04:37+00:00

Gary

Roar Rookie


Pete, calling third tier members cheapskates undermines your argument. People pay what they can afford, it doesn't mean they necessarily care less or more. If Collingwood made it an equal ballot process for all, then good on them. If tier 1 is promised tickets, then they should be drawn first and accept the seats they have drawn.

2023-09-25T10:52:56+00:00

XI

Roar Guru


Why build a stadium to hold an event that's contractually bound to a particular venue for as long as the lifespan of any venue built now?

2023-09-25T10:47:59+00:00

Gary

Roar Rookie


When the then vfl decided it wanted be a national comp, that opened up the opportunity for new traditions and also ended the amateur tradition. The VFL now, as it is today, can still play their gf at the mcg. Don't fear change just because it is change, try to embrace progress.

2023-09-25T10:24:23+00:00

ColinT

Roar Rookie


Yes Doc, I did know that the Covid pandemic restrictions meant the Australian Rules football grand final could not be played at its spiritual and traditional home. I also know that the MCG is the undeniable traditional home of Australian Rules Football irrespective of VFA, VFL, AFL or interstate. I am a Queenslander from Mackay, but I am also a traditionalist and I acknowledge the tradition of playing Aussie Rules grand finals at the MCG, just as the Melbourne cup should always be run at Flemington.

2023-09-25T09:53:46+00:00

Doctor Rotcod

Roar Rookie


How much, exactly, did the MCC pay the AFL for the privilege of exclusivity. Were there any other bids entertained?

2023-09-25T09:48:14+00:00

PeteB

Roar Rookie


Yeah I don’t know….I think I’d be a bit p#ssed if I’d put all my hard earned into a first tier membership and got beaten by a cheapskate 3rd tier member. The price paid doesn’t necessarily reflect a persons wealth, it might be that they just care more and are much more passionate about their team.

2023-09-25T09:41:48+00:00

PeteB

Roar Rookie


Talking about elitism…where do the other 60k plus in tickets go ??

2023-09-25T09:32:28+00:00

Jimmy Woods

Roar Rookie


I’m imagining other state governments being prepared to build a stadium that can hold 100,000+, perhaps then we can talk?

2023-09-25T09:21:20+00:00

nics

Roar Rookie


Amazingly, they managed to hold the FA Cup final in Cardiff from 2001-2006 without the sky falling in.

2023-09-25T09:06:46+00:00

Curmudgeon1961

Roar Rookie


Or less subjectively played their share of away games (and I don't mean Marvel)

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