With a struggling Victory, A-League crowds are not pretty reading

By adriandon / Roar Rookie

2022-23 was the A-League Men’s 18th season, and the first full season without crowd restrictions since the COVID-19 pandemic began. The average attendance of 7553 was the lowest since the competition began, excluding the previous two COVID-affected seasons, and only including the 2019-20 season up to Round 21 (before restrictions started).

With thanks to Ultimate A-League, here are the ratings of each club’s home attendances.

Success stories

Adelaide’s average of 10,359 was their best since 2015-16 and reversed a downward trend in the four years before the pandemic. Nine of the Reds’ 13 games at Hindmarsh, still the only football-specific stadium in the country, attracted more than 10,000 people.

Sydney’s first season in its new stadium saw them average their best crowds since 2014-15 (17,008), and was the first time the Sky Blues had the highest attendance in the league since the inaugural A-League season. Sydney’s success was helped by hosting two derbies against an in-form Wanderers (34,232 and 28,929), but only dropped below 10,000 once, in the Christmas Eve derby against Macarthur.

Foundations for future success

Central Coast’s average (6646) was lower than each of their first 13 seasons, but was the best since 2017-18. Their game in Mudgee (1408) was disappointing, but their strongest crowd in the last home game of the season against Melbourne City (10,556) highlighted the importance of on-field performances.

Wellington’s first season at home in three years (6333) was below their all-time average. However, noting the games in Auckland (10,420 and 8320) didn’t raise the average in the same manner as previous seasons, and their lowest crowds were in Wollongong (2502) and Palmerston North (4518), the average at Sky Stadium (6286) provides some foundation for future success.

Western Sydney is still not living up to the attendance potential shown in their first few seasons, but this season (10,769) reflects Wanderers’ improved on-field performance. After three seasons at temporary stadiums (where crowds declined significantly) and the interruption of the pandemic, this season could provide a bedrock for growth in coming seasons.

Poor but a one-off

Melbourne Victory had a stinker. Crowd bans and restrictions and a poor performance on the pitch led to Vuck’s lowest-ever average attendance (10,124). Their previous worst was the inaugural season at the lower-capacity Olympic Park (14,167). The club (and the APL) will be hoping this season is never repeated.

Perth’s lowest season of attendances (4,451) was due to having to play 10 games at Macedonia Park, with a capacity of below 4000. However, the three games at HBF Park only averaged 6,354 - well below the usual average. Hopefully that’s just a reflection of a one-off year away from home.

Soul-searching required

Brisbane’s lowest-ever season (5629) is possibly the biggest own goal in the competition. Roar knew for years that a one-fifth-full Suncorp kills the atmosphere, yet the only solution they could devise was to move more than half an hour out of the CBD. Once the novelty factor of Redcliffe wore off, the crowds declined.

(Photo by Albert Perez/Getty Images)

Next season Brisbane returns to the cavernous Lang Park, possibly with an eye on a future move to the rugby-owned Ballymore. Meanwhile, the football-specific stadium Perry Park continues to sit undeveloped and unloved.

Macarthur’s first full season without pandemic restrictions (3514) was on par with Gold Coast and the NZ Knights, and lower than either of the Fury’s two seasons. The Bulls have their own stadium and geographic region, yet the people are not showing up. They only got above 3500 when three other NSW-based teams visited. Some serious soul-searching is required.

Melbourne City’s lowest-ever season (6481) is another disaster, particularly as they became premiers for the third season in a row and play at a modern, centrally-located stadium. Where are the fans?! Perhaps they are in Dandenong…

Newcastle’s lowest-ever season (6152) is also concerning. Granted they haven’t been setting the world alight on the pitch, but when low crowds only fill one-fifth of the stadium, the dull atmosphere makes it difficult to attract new supporters.

Finally, league nomads Western United continue to disappoint with an average of 3168 – the worst in the competition this season and historically beating only NZ Knights’ final season (3011). While they were unlucky to host Melbourne Victory during the peak of the crowd bans, playing most of their games a 40-minute drive from their supposed home is unhelpful.

They only venture west for games at an oval-shaped ground in Ballarat, as they’ve dropped Geelong and continue to dabble in Tasmania. How many more seasons until we see “the stadium”?

The Crowd Says:

2023-05-18T09:06:26+00:00

Grem

Roar Rookie


I’ve been following the A Leagues for nearly 20 years and I haven’t seen any games like that. You’re obviously a troll with your 1 comment as a Roar Rookie, Duncan. Even if that was true, in my opinion, that’s still more exciting than a 40 point thrashing that occurs in other codes.

2023-05-11T02:58:23+00:00

Saffi

Roar Rookie


Valid comments Adriandon. Victory must do better during this recruitment period and next years comp. However, I need to respond to the claim that in 2017, when they were loooking for new clubs, that a south east/ Dandenong team was a furphy. I grew up in Dandenong and it’s still a huge, new migrant centre. There are heaps of Football teams/ players in that catchment. There are well over a million people within a ten kilometre radius. A Trainstation would have been a short walk to a new stadium. Yes, there was no serious money for a stadium in the bid, but the state Government just needed such an excuse to spend and create a second major hub, outside of the CBD. It still does! The area is a distinct suburb, 35 kms from the AAMI but easy to reach by road/train. It was a disgraceful job by Gallop and co, who weren’t looking for a strong and passionate rivalry but some bullshit developers stadium out west. 5 years later and still no WU stadium and Melbourne City have set up its main training centre not far from Dandenong. Hmmmmm, and we fans keep arguing amongst ourselves why the fan interaction has declined.

2023-05-10T08:40:46+00:00

Simoc

Roar Rookie


It is strange when you go online and can't buy a ticket yet on TV the ground looks less than half full. And when commentators announce a sell out and there are heaps of empty seats.

2023-05-10T08:38:11+00:00

Simoc

Roar Rookie


Go to Lucknow (India) to find out but they paid $970 million for the licence after previously owning a team called RisingPune Supergiant. Do you prefer that name? Anyway you could probably buy out Soccer Australia for that amount of money.

2023-05-10T02:08:53+00:00

Grem

Roar Rookie


Some reciprocal deals might be good too. Members of either club could go to two or more of the other clubs “lesser” games. We do need to be smarter to get our crowds back.

2023-05-10T01:43:04+00:00

Sheffield WesDay

Roar Rookie


I think we are starting to see that in Brissy with The Roar's new deal at Ballimore. It is a shame the Roar and Rugby had that falling out a couple of years ago when the Roar was training there, as the relationship could be well down the path now. I hope it works out. I would love to see Ballimore coloured Red in the winter and orange in the summer. It just makes sense to share that facilities' cost and potential.

2023-05-09T23:16:25+00:00

Roberto Bettega

Roar Rookie


Very good point FF

2023-05-09T21:02:16+00:00

Stevo

Roar Rookie


Did you personally count the size of the crowds?

2023-05-09T19:56:35+00:00

Grem

Roar Rookie


That is not just a football issue. Rubbery figures are used by all codes and in all aspects of life - creative accountancy!

2023-05-09T12:56:36+00:00

Nick21

Roar Pro


The problem is the crowd figures aren't accurate. There are several teams with rubbery figures including Western United, Wanderers, Sydney FC and Melb City. There were games this season where the Wanderers didn't get more than 5,000 people of Western United more than 1,000 but the official crowds announced were about double that. So the situation is more dire than it seems.

2023-05-09T11:20:23+00:00

Farmyard fantasy

Roar Rookie


Past games for AUFC, against Sydney and Victory, were moved to Adelaide oval attracting around 30000. I’d much rather watch with 15000 at Hindmarsh with a better view and atmosphere. It also reduces the value of the seat at Hindmarsh. Many of the extra support don't need to come to other games they can just turn up to the big games knowing there’s plenty of seating, with no need to get membership.

2023-05-09T08:09:34+00:00

Hudddo

Roar Rookie


Adelaides average 10,300 CCM average 6,600 Adelaide's population 1.3 million Central coasts population 350k Good job Adelaide?

2023-05-09T00:26:02+00:00

Brainstrust

Roar Rookie


At the start of the A-league very few wanted to join it or invest in a team.. Lowy actually contacted many rich persons to back a team, Politis said no to run the Sydney team, Bruce Gordon for Wollongong, unlike the 15 million last time or the 25 million it was 1 million for the license fee which was going to pay for the running costs. Melbourne was an enormous problem because it was the one place Lowy had to have a team and was the one major city where no backer with enough capital could be found. Auckland had the initial NZ tea. Since those days various fairy tales have been written about why teams were chosen and who was excluded when the truth was at the start of the A-league anyone with enough money could have joined even without paying the license fee. The reason the Mariners are in existence is down to John Singleton and he signed a deal to take over the Gosford stadium when the Northern Eagles were in existence only to have no team there when they went back to Manly. Singleton actually tried to get Newcastle team down to the stadium when that failed he actually set about making a Central Coast Team.

2023-05-09T00:01:32+00:00

Brainstrust

Roar Rookie


VIctory and City were interested in getting other teams because they made so much money off derbies with big crowds along with price gouging. I never heard anything about Victory and City not wanting an Eastern team. Sydney were the only wise club to oppose expansion, and even then that they were being made to move to Kogarah for 3 years would they have opposed it so much if they weren't. I dont know about the Dandenong bid but the way the media promoted Southern Expansion despite that the bid behind the scenes was basically con men making money off Chinese developers with Craig Foster happy to take the money as well it could have been an empty shell. Its like when that group of blokes bid a couple hundred of million without having to outlay money and they didnt have a cent of cash. Or what about Sports Flick the actual investement money they had was a few million, yet they won the UEFA rights with their bid, and the rugby league world up and there was no actual money. Sports FLick their top offering was the Austrian league, and they even showed Serbian rugby league which is equivalent to a suburban league here in football. South Melbourne their crowd averages in the NSL was about 8k whereas City pre Western United were doing 10k albeit with Victory fans providing 2-4k of that average depending on how many derbies they hosted. The mistake City made was to let another team into Melbourne, its absolutely decimated their support, whether its east,west or South Melbourne. They thought 9 derbies would be triple the money how wrong where they. There are plenty of franchises who have expanded then gone under because they expanded too much, and took each others business to the point where everyone went under at the same time.

2023-05-08T21:54:06+00:00

Duncan Raines

Roar Rookie


Hopefully. I got sick of going to games, only to walk away with a draw after 100 minutes of sub-par football. There's no entertainment in that, nor there is any joy watching tonnes of players pretending to be injured after the smallest of tackles. It's a joke

2023-05-08T10:44:11+00:00

Buddy

Roar Rookie


Chris1 - me too. When the A league was first set up, SFC had association days and the association was given an un catered for outside box on the eastern side of the ground and 10 tickets. in exchange, the associations organised the small sided games etc at half time. In 2012 when WSW arrived on the scene, they did the same or similar at Pirtek. Beyond that, the children that participated were given one ticket for an accompanying parent. Any extras had to be paid for. Apart from that the only freebies are through players and families. I’d say the rest is total BS. Last weekend, Adelaide’s crowd was disappointing in my opinion. I know it was raining but since the seats were pre-sold it shouldn’t have made any difference. IMO what we witness is a core number of supporters just the same as anywhere else but the club seems to struggle to reach anywhere near the capacity of Coopers. It is a given that there are always unoccupied seats but not in those numbers. I have been to plenty of sold out games down the years and on plenty of occasions, hardly room to breathe.

2023-05-08T10:12:34+00:00

Grem

Roar Rookie


We are tired of commenting on how to reinvigorate football. It’s been a weekly topic and we’re all worn out! Quality is not an issue. With our huge participation base there is a lot of talent. We lose a player like Garang Kuol and Nestory Irankunda comes along. We lose a Riley McGree and Aiden O’Neill bobs up. You might not recognise those names because in the media, football is virtually invisible. Perception is our problem. Most people don’t realise how good it is (and of course we all know it can’t compare to the big 5 leagues). I think football is a bit like rugby – more people, at this time, simply prefer to watch rugby league. I generally have the news on free to air on in the background and rugby, like football, seems to rarely be mentioned. It seems to be invisible, like football. I watch league a bit, but because of the media saturation I would probably go OK in a trivia contest, but I know virtually nothing about rugby these days. I think sports such as football, rugby and basketball should start to “team up”’ and work as one to gain better media coverage and deals. I wouldn’t mind buying a streaming service that covered those three sports. And some of your ideas sounded pretty good – names are important and the worst one I’ve heard is the Super Giants in the IPL. What is a super giant?

2023-05-08T10:02:55+00:00

chris1

Roar Rookie


Some good points Sheek. And while we do lose a lot of players overseas diluting the quality here, it's mitigated by 1/ the high number of grass root players and 2/ the number of players that come here from overseas.

2023-05-08T09:54:46+00:00

Grem

Roar Rookie


I’m sure some casuals are lost. I believe you are one of those, but my understanding is crowd numbers didn’t really change and occasional games and clubs had a spikes in numbers. And the season can’t be shorter, we need to increase games so our players are able to match the fitness levels of overseas players when they play for The Socceroos, Joeys, etc.

2023-05-08T08:39:45+00:00

Frank from Geebung

Roar Rookie


Yeah, I might be that casual follower ????

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