One step forwards, one step sideways for football in 2011
By Davidde Corran, 29 Dec 2011 Davidde Corran is a Roar Guru
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- A-League, Brisbane Roar, FFA, football, Socceroos
Oman's Mohammed Abdullah Mubarak Al Balushi (left) and Rashid Juma Mabarak Al Farsi tackle Australian Socceroos player Brett Holman. AAP Image/Tracey Nearmy
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As Daniel Severino wheeled away from the penalty spot on Boxing Day, having just condemned Brisbane Roar to their fifth straight defeat, I couldn’t help but feel it was an appropriate way to wrap up an eventful year for the game in Australia.
12 months ago the game was still reeling from a shambolic end to Australia’s 2022 World Cup bid, and the reality we’d lost a race we never could have won.
However, the sense of dread that permeated Australian football in the days following the announcement of Qatar’s successful bid proved to be misguided.
The A-League is still here, and while football remains on shaky ground, the end game is yet to have arrived.
In other words, by the end of the year, the change that did occur seemed to end up being replaced by the familiar.
Much like Brisbane Roar’s last 12 months.
Following Monday’s 1-0 loss to Gold Coast United, the darlings of the A-League have dropped to third place, having now gone five games without a win.
Yet while the Roar are far from finished, the legacy of this side will be written in the effect they’ve had on the rest of the competition.
By raising the bar, the rest of the league had to improve.
For once the A-League champions haven’t fallen back into the rest of the pack. Instead, everyone else has caught up with them.
The Roar’s effect on domestic football is something of a microcosm of what has happened to the game at large in 2011 – a year that’s been all about gradual steps.
Three years after it was first conceived, Football Federation Australia finally got around to appointing its Panel of Football Historians. Unfortunately it did so days after it had completely missed the centenary of the local game’s federation.
The A-League made some key changes to the way the fixtures are set up, but failed to address the significant troubles in the competition’s foundations.
FFA rode out the storm of a governmental report into the game’s administration, but questions remain over the peak body’s plans moving forward.
A new online and social media campaign was launched by FFA, but had numerous teething issues.
During the Asian Cup the Socceroos helped to reunite a code splintered by a troubled World Cup campaign, a stuttering domestic competition and the 2022 World Cup bid, though the national side fell just short in the final.
The A-League grand final was another enthralling example of football’s potential in Australia, but it came after one of the worst seasons in the league’s short history.
These are just a few examples of a year in which the game seemed only able to move forward when there were caveats attached.
An asterisk at the end of every positive sentence. A good year, not a great one. A moment of stabalisation and recovery following great loss.
Not quite stuck in place, football took one step sideways for every step forwards.
At least that bloody animated kangaroo was nowhere to be seen and, for now, that will do me.
- Explore:
- A-League, Brisbane Roar, FFA, football, Socceroos

December 29th 2011 @ 7:59am
pete4 said | December 29th 2011 @ 7:59am | Report comment
So your a glass half empty type of person eh?
December 29th 2011 @ 8:51am
Ian Whitchurch said | December 29th 2011 @ 8:51am | Report comment
The other big positive were some very good crowds at club games.
December 29th 2011 @ 9:02am
Kasey said | December 29th 2011 @ 9:02am | Report comment
pete, exactly, again, I ask the good people of planet football what do they expect exactly, I think the football fans in this country have a serious issue of expectation management. Some seem to expect everything like Veruca Salt ie: “right now Daddy!” and no amount of rational explanation regarding steady sustainable growth will appease them. They want to go to bed one night and wake up magically in a country with a true ‘football culture’. I think a look back at season 6 is in order
The good Ship HAL under command of Comander Lowy and First mate LtCdr Buckley, had hit uncharted reef, when the skipper took himself off the bridge to coordinate a replenishment/ rendezvous with the huge ship FIFAWC.
With the HAL taking on water, the priorities were simple for the captain and his executive officer. plug the hole, erect the shoring to keep the structure of the ship from collapsing. Once that is done, the pumps can be started and the engines re-started and good ship HAL can continue under way. Of course until the ship gets a chance to get into a dry-dock, its progress will be restricted. The shoring can’t take full speed ahead. To extend the metaphor, the refit package in drydock should be the media rights deal the first mate is working on.
In season 6 the stench around the league was one of doom& gloom. first task at FFAHQ had to be to try to restore the feel-good factor. Enter WE Are Football campaign. I’m yet to find a football person who didn’t feel energized by that campaign. 2 clubs went above and beyond the call by recruiting superstar ex-socceroos, gaining inches of favourable press for the league. Next the FFA decided (rightly or wrongly) to move the timing of the season and to cull the midweek games. We will have to wait to see how the HAL finals v othercodes start-up to write the whole story, but I certainly don’t think that move has harmed the game at all. Crowds are up, TV ratings are up, memberships up, the feelgood surrounding the domestic game is up. certainly the stench of doom is no longer surrounding the league.
I know its a hard habit for many football writers to break, but how about we break out of the cycle of negativity. It is possible to be objective and point out the flaws of the game’s administration without being a Debbie Downer all the time.
December 29th 2011 @ 2:15pm
j binnie said | December 29th 2011 @ 2:15pm | Report comment
Kasey – It’s your old mate to add to your point of view. Don’t faint. I love ships and seafaring tales.
In 61 games this season the HAL total crowd figure is standing at 704,218.
To achieve that figure last season the HAL needed ——- 86 games.!!!!!!
Using this year’s average figure (so far) of 11,545 / game the 86 game total could be extrapolated to 981,300.
That represents nearly a 40% increase in crowd numbers from last season.
So, here is data, some exact,some calculated, to say that, the model is making good headway,despite at times,facing heavy “seas” jb
December 30th 2011 @ 4:36pm
Tommygun said | December 30th 2011 @ 4:36pm | Report comment
Reasonable crowds yes, but who are they competing with??? NBL? Any other code would get double those figures if they didn’t have AFL, NRL or Super Rugby to compete with.
December 30th 2011 @ 4:51pm
Titus said | December 30th 2011 @ 4:51pm | Report comment
EPL, Euro Leagues mainly. Starting to lose players to Japan and Korea also.
Seriously TommyGun you have no comprehension of the magnitude of Football. Best stick to your small pond that makes you feel big.
December 31st 2011 @ 11:34am
j binnie said | December 31st 2011 @ 11:34am | Report comment
Tommygun -It’s not the crowds that worries the other codes it is the GROWTH of crowds.Someone elsewhere asked why does the HAL “hide” in summer. That statement simply proves that that person has no conception of why that move was made.
Put yourself in the hierarchy of football If you have the largest participation sport in Australia that is men& women & kids of both genders and you decided to “sell” a professional league (NSL & HAL) to them would you play that league at the same time as they,those same participants, play???? a man of your intelligence can answer that question, no problem.
A thing you may find hard to comprehend is that all over the world in around 200 countries football is played at roughly the same time so that when international competitions are being played,(5 World Cups at the last count, not to mention continental competitions to get to these finals) it is in everyone’s interest to be playing at roughly the same time and as the majority of those 200 countries play in the Northern Hemisphere WE had to change. Comprende.????
Now I may have convinced you of better reasons for change so you can see the “fear of growth” should only exist in the imaginations of the AFL or NRL for,with them playing at the same time,they have more to “fear” from each other, no????? jb
December 29th 2011 @ 5:31pm
TomC said | December 29th 2011 @ 5:31pm | Report comment
Fantastic post, Kasey.
December 29th 2011 @ 9:35am
AGO74 said | December 29th 2011 @ 9:35am | Report comment
Good – A-League standard of play and crowds improving. We should all enjoy the likes of amini, Antonis, ibini and co while they are still here. Suddenly with these guys and those who have left for Europe in recent seasons there is a bit more hope about the national team for future.
Good-ish: socceroos stuttering but never really in doubt 1st stage qualification. And who wouldn’t want to share a beer with holger?!
Good: the asian cup campaign saw us play some good football. Disappointing to lose to Japan but a great final.
Bad: under 20 & 17′s performances.
Overall the game is looking a lot more positive than it did 12 months ago and has made great strides. Looking forward to more wc qualifiers, 3 teams in ACL and continued improvement in our comp.
Off to see another game tonight – fc v heart. No mcflynn for sydney should instantly raise quality of game
December 29th 2011 @ 9:40am
Stam said | December 29th 2011 @ 9:40am | Report comment
If you can look past the headline I’d hardly call it a negative piece…
December 29th 2011 @ 10:00am
mds1970 said | December 29th 2011 @ 10:00am | Report comment
Davidde, around the time of the World Cup bid I recall an article you wrote warning of a “football recession”. At the time, it looked a distinct possibility. The FFA “lost a race they never could have won”; a race they never should have entered. At the time, attendances had massively fallen away, clubs were bleeding financially. North Queensland Fury folded, Sydney Rovers was stillborn and had it not been for Nathan Tinkler’s intervention Newcastle Jets would also have gone under.
But 2011 will be remembered as the year the round-ball code bounced off the canvas and fought back. Starting with a better than expected performance by the Socceroos at the Asian Cup, then that amazing Grand Final. The Socceroos breezed through the first stage of World Cup qualifying without raising a sweat. And the later start to the A-League season worked well; with 40,000 to see Melbourne Victory v Sydney FC in the season opener and crowds well up this season, the game making progress in winning back the fans that had walked away from the game during the previous couple of years.
Of course there’s more to be done to restore the game. Club financials are a concern, and the FFA’s future is very much tied to the next round of TV rights. But on any objective measure, 2011 would have to go down as a successful year for the round-ball football code.
December 29th 2011 @ 10:34am
Punter said | December 29th 2011 @ 10:34am | Report comment
Anyone who thinks the kangaroo was the downfall for our World cup bid is totally misguided. The presentation was fluff. It should have been about the bid, but it was about the money, hence why we now face a world cup in 50 degrees heat or moved to January or hopefully taken away from Qatar..
Australia’s bid was strong, tick. 2nd only to the US.
Australia supposively main competitors had held the World cup recently US (1984) Japan & Korea (co-hosted in 2002), tick.
FIFA wanted WC in Asia, tick.
In hindsight, yes knowing FIFA, money only talks, yes we didn’t stand a chance, but if we looked at the correct bidding process, we had a great chance.
December 29th 2011 @ 10:50am
Qantas supports Australian Football said | December 29th 2011 @ 10:50am | Report comment
Punter—The Qatar WC is no certainly by a long shot. 50 C. degree heat in the middle of the day is unsustainable for football—-not in their wildest dreams are the Qataris going to pull it off. I reckon it will be moved to another nation as there will be little hope of the Europeans agreeing to suspend their leagues in January.
December 29th 2011 @ 11:13am
Lucan said | December 29th 2011 @ 11:13am | Report comment
Qatar was a rubbish bid on paper, BUT their bid video gave me chills. That was quality, especially compared to a cartoon Kangaoo being hunted by Paul Hogan as Mad Max on a motorcycle (????????????)
I know the video means jack at the end of the day, but when I saw the Qatari film I started to believe they were a chance all of a sudden. Dammit.
2011 has been a good “bounce back” year, but it is naive (and does a disservice to the game) for the commenters here to think all press should be positive.
December 29th 2011 @ 11:29am
Kasey said | December 29th 2011 @ 11:29am | Report comment
Nobody is suggesting that all commentators should be positive, I think it was some famous American Patriot that made the link between dissent and patriotism; criticism with one eye on the reality of the situation and one eye on improving the game is probably the best thing for football, but the endless glass half empty viewpoint of the football commentariat just has to stop. it does nobody any good at all. Its already been shown that we can’t rely on other media sources for accurate and respectful reporting on our game, so if we don’t provide it who will? I can’t abide by the excuse that
“Im just keeping it real” … Football fans are already incredibly hard markers of the administration of the game in this country, because we want with great fervour that the game improves its standing in Australia. What we also want is for people to recognize the great steps forward as they are taken. Nobody likes to toil without recognition. I seriously question the authors grasp on reality when he views this calendar year as a step sideways rather than the year the game stopped the rot and laid a solid foundation for future growth.
December 29th 2011 @ 11:47am
Qantas supports Australian Football said | December 29th 2011 @ 11:47am | Report comment
So the Qatari Film presentation (as good as it was without the air conditioning component attached) is now going to still reduce the temperatures on the pitch from 50 C degrees to a playable 25 C degrees. For the midday games with no air conditioning stadia how will they do this? The Stadium Architects now say the air conditioning component is too expensive and will not work anyway..? Bloody great. No football player can play in such conditions of 50 C. degrees—impossible…
December 29th 2011 @ 11:18am
nordster said | December 29th 2011 @ 11:18am | Report comment
i agree the presentation was a nice puff piece and nothing more. I can’t see the significance or point in the amount of criticism that poor lil Roo got.
They hadn’t won the race well before then and knew it. No one going into the meeting was ‘making up their minds’ and never would have been doing so. The film was really below secondary in its potential to influence votes.
The film did do a good job of painting the country in a warm and fuzzy way for a bunch of rich blokes who may at some point be in a position to invest here, either in our football or otherwise. So it left a ‘nice’ impression. Be thankful of that i think! They got some extra image value out of the bid, ala Luhrmann/Kidman film handouts.
As for Europe and whether they’ll shift their leagues… well if they want the euros to keep flowing into their clubs in the coming decade(s) from the Middle East… i suspect its gonna be a January world cup. And a good thing IMO. Any way for the West and Mid East to interact in a way that doesn’t involve militarism is fine by me. Sport it is!
December 29th 2011 @ 11:30am
Dean said | December 29th 2011 @ 11:30am | Report comment
Just saw this on Twitter and seems very appropriate and I agree 100% with the sentiment:
@thurbs62 Andrew
#10YearsAgo I didnt have a club to follow or a game to go to. Slag the @ALeague for how badly its run (and it is) but its > than what we had
December 29th 2011 @ 12:25pm
AGO74 said | December 29th 2011 @ 12:25pm | Report comment
Agree with the general sentiment about now having a team to follow but the running of a-league has improved a lot. This season has already shown improvement by learning from previous mistakes.
December 30th 2011 @ 7:51am
Lucan said | December 30th 2011 @ 7:51am | Report comment
10 years ago, Twitter-mate CHOSE not to follow a club or go to a game. (unless he/she lives in Gosford or GC, where it would’ve been quite difficult).
The disolving of the NSL and creation of the HAL has obviously made the game more inviting for a heap of people, proof is in the pudding and through the turnstiles and the TV ratings. That doesn’t mean 10 years ago a passionate football fan couldn’t find a club to follow.
December 29th 2011 @ 5:53pm
Axelv said | December 29th 2011 @ 5:53pm | Report comment
Overall, this new A-League season and the Socceroo’s on the park have been a massive success. The crowds have improved, the standard has improved, the ratings have proved, there is peace in the terraces between fans and security in melbourne(which was at boiling point in feb), the coverage and press has increased. It’s all +++++++
The only negative for me is 2 things, the Kewell effect is fading and the recent Big Bash League, competes with the A-League for ratings and so far the BBL has been very successful in pulling big figures, this will have a major impact on the next TV deal which is to be signed next year and it couldn’t be at a worser time for the BBL to appear. – -
Note, 7 pluses vs 2 negatives, although the BBL negative is a major one as the TV deal will decide the future of the A-League. If clubs could be sustainable in 2 years, this would be ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++, if not then I will have fears.
December 29th 2011 @ 6:04pm
The Cattery said | December 29th 2011 @ 6:04pm | Report comment
2011 has been a huge year for Australian soccer: huge grand final, final of the Asian Cup, women’s team winning silverware, the recruitement of Emo and Harry, big increase in crowds, big increase in ratings, it’s been a massive year, hard to see how it could be any better.
December 30th 2011 @ 2:24am
super G said | December 30th 2011 @ 2:24am | Report comment
It HAS been huge Cat. Just imagine though how much bigger it could have been so far if H.Kewell and B.Emerton were actually firing on the field. The fact that it’s been a hugely successful season so far without these guys contributing a lot on the park up until now says it all. The later start to the season and less mid-week games were smart moves.