AFL back in black with AC/DC for season 2012 ad

John Davidson Roar Guru

By John Davidson, John Davidson is a Roar Guru

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    The NRL may have Bon Jovi, but the AFL have gone home-grown and old school with AC/DC starring in their new season advertisement.

    The one-minute television commercial ‘Australia’s Game’ promotes that very fact: that AFL is a born and bred Australian sporting code that originates purely down under.

    The AFL is also spruiking its national strength with the inclusion of the Greater Western Sydney Giants, and its regional and grassroots strength.

    AC/DC’s song ‘Long Way to the Top’ features in the commercial and will be played before matches during the 2012 season.

    The AFL is using contra deals with Seven, Foxtel and Telstra to give the ad increased air-time. It will also have a presence on the AFL’s new content division, AFL Media.

    The AFL is out to show that Aussie Rules is for everyone – hence the images of girls playing the game and the shots of Aborigines and people with Asian heritage. It wants to be seen as diverse and inclusive, national, distinctly Australian and dynamic.

    See the ad here.

    What do you think of it Roarers?

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    The Crowd Says (54)

    • March 19th 2012 @ 1:59pm
      JamesP said | March 19th 2012 @ 1:59pm | ! Report

      Not a bad ad. Nothing will beat those “I’d like to see that” ads from the 90’s for mine.

      Challenge now is to get AC/DC to perform in the Grand Final.

      http://www.smh.com.au/afl/afl-news/acdc-and-the-sausage-rolls-20120317-1vcfi.html

    • Roar Guru

      March 19th 2012 @ 2:23pm
      The Cattery said | March 19th 2012 @ 2:23pm | ! Report

      About time the AFL had a decent ad.

      yes – get AC/DC to the grand final

      • March 21st 2012 @ 5:04pm
        seanoroo said | March 21st 2012 @ 5:04pm | ! Report

        AC/DC center stage at a night grand final! I would die a happy man.

    • Roar Guru

      March 19th 2012 @ 2:27pm
      The Cattery said | March 19th 2012 @ 2:27pm | ! Report

      I really like the philsophy of linking Australian football with Australian music, because there is a shared sense of purpose in valuing Australian culture, at least to the equivalent level as we might value foreign culture.

      Why stop at music: literature, film, theatre, the decorative arts – there has always been a strong link between Australian Football and Australian Art generally.

      It’s about marking out and valuing a shared Australian identity.

      • March 19th 2012 @ 5:51pm
        Titus said | March 19th 2012 @ 5:51pm | ! Report

        It’s perfect because as with football the lads from ACDC were imported from the British Isles.

        • Roar Guru

          March 19th 2012 @ 6:08pm
          The Cattery said | March 19th 2012 @ 6:08pm | ! Report

          Not only imported from the British Isles, but dabbled in music with roots in the US, but created a truly Australian rock sound, and we celebrate ACDC as being a genuine Australian rock act playing quintessentially Australian rock.

          • March 19th 2012 @ 6:17pm
            Titus said | March 19th 2012 @ 6:17pm | ! Report

            They are also mad Football fans….being Scot’s and all : )

    • March 19th 2012 @ 3:34pm
      Matt F said | March 19th 2012 @ 3:34pm | ! Report

      It’s a solid and pretty safe ad. Not brilliant by any means but it’s not too bad. Then again I’ve never been that impressed by the NRL’s Bon Jovi ad either.

      Nothing will beat the “I’d like to see that” ads for the AFL in the 90’s just like nothing will beat “Simply the Best” for the NRL, or ARL as it was at the time. That being said the Hoodoo Guru’s “That’s my team” went close.

      • Roar Guru

        March 19th 2012 @ 3:40pm
        The Cattery said | March 19th 2012 @ 3:40pm | ! Report

        Yeh, Hoodoo Guru’s was a good ad for the NRL.

    • March 19th 2012 @ 4:28pm
      Jaceman said | March 19th 2012 @ 4:28pm | ! Report

      I wish they wouldnt go on about Australias game – too adversarial. Werent AC/DC formed from scottish immigrats in Sydney or is that the idea…

      • Roar Guru

        March 19th 2012 @ 5:07pm
        The Cattery said | March 19th 2012 @ 5:07pm | ! Report

        Yep, they were all Scottish and English immigrants, I think from Elizabeth, SA, which had a very strong British working class base – is that the home of Central Districts?

      • March 19th 2012 @ 5:57pm
        Titus said | March 19th 2012 @ 5:57pm | ! Report

        The Young brothers immigrated to Western Sydney and ACDC was formed in Sydney.

        Don’t know of any SA connection.

        • Roar Guru

          March 19th 2012 @ 6:01pm
          The Cattery said | March 19th 2012 @ 6:01pm | ! Report

          Someone came from Elizabeth – perhaps I’m getting confused.

        • Roar Guru

          March 19th 2012 @ 6:06pm
          The Cattery said | March 19th 2012 @ 6:06pm | ! Report

          I did make a mistake, this is from Wikipedia:

          Elizabeth also had a strong music scene, providing homes for many including Jimmy Barnes, John Swan, Glenn Shorrock and others.

          • March 19th 2012 @ 8:03pm
            stabpass said | March 19th 2012 @ 8:03pm | ! Report

            You forgot Billy Thorpe, he was from Elizabeth, AC/DC does have a bit of a connection to Elizabeth, but were originally from Sydney.

            WA has its own Elizabeth, we call it Rockingham !!, Bon Scott before moving to Freo, went to Primary school in Sunshine Melbourne, and i think the original drummer, was born in Melbourne.

        • March 19th 2012 @ 6:11pm
          Titus said | March 19th 2012 @ 6:11pm | ! Report

          For some reason I’m pretty sure they were from around Punchbowl, unless I am getting them mixed up with The Hard-Ons.

          Edit: Angus went to Ashfield High, thats where the Uniform comes from.

        • March 19th 2012 @ 6:18pm
          JVGO said | March 19th 2012 @ 6:18pm | ! Report

          Angus and Malcolm Young went to Ashfield Boys high in the inner west of Sydney but were born in scotland. They were the younger brothers of George Young of the Easybeats and the songwriting team Vanda and Young who produced their early records. Bon Scott was a Scottish immigrant also from Perth originally who was recruited when the original singer was deemed too soft. Bon lived in Adelaide when he was with the band fraternity which I understand had some connection or influence upon Barnesy’s older brother Swanee perhaps.

        • September 6th 2012 @ 4:03pm
          Ben said | September 6th 2012 @ 4:03pm | ! Report

          ACDC formed in Perth

    • March 19th 2012 @ 5:15pm
      samwise said | March 19th 2012 @ 5:15pm | ! Report

      Has anyone seen the GWS ad backed by Stevie Wright’s ‘I’ve got the power’?

      Not sure if other teams have used the song too. It’s a tad unorthodox but I think that makes it so much more noticeable and enjoyable.

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