AFL back in black with AC/DC for season 2012 ad

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The NRL may have Bon Jovi, but the AFL have gone home-grown and old school with AC/DC starring in their new season advertisement.

The one-minute television commercial ‘Australia’s Game’ promotes that very fact: that AFL is a born and bred Australian sporting code that originates purely down under.

The AFL is also spruiking its national strength with the inclusion of the Greater Western Sydney Giants, and its regional and grassroots strength.

AC/DC’s song ‘Long Way to the Top’ features in the commercial and will be played before matches during the 2012 season.

The AFL is using contra deals with Seven, Foxtel and Telstra to give the ad increased air-time. It will also have a presence on the AFL’s new content division, AFL Media.

The AFL is out to show that Aussie Rules is for everyone – hence the images of girls playing the game and the shots of Aborigines and people with Asian heritage. It wants to be seen as diverse and inclusive, national, distinctly Australian and dynamic.

See the ad here.

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