The subtle genius of Emile Heskey’s A-League move
By Vince Rugari, 20 Sep 2012 Vince Rugari is a Roar Expert
England's Emile Heskey. AP Photo/Tom Hevezi
Emile Heskey to the Newcastle Jets. It’s not official, but it soon will be. So, erm, what happens now?
The A-League cognoscenti seems to be divided – is this a step forward? Is this the kind of signing the trailblazing Alessandro Del Piero was supposed to usher in?
Should we be excited? Or is this another chapter in the hilarious book of Hunter marquee flops? Jardel, Zura… Heskey?
Certainly not the latter.
Indeed, the mere comparison of Heskey to two forgettable plodders is unfair to a guy who has carved out a strong, successful career at football’s apex – particularly when few Australians can dream of doing the same these days.
You don’t go to two World Cups, play 62 times for England and make a name for yourself in arguably the world’s toughest league by accident.
Heskey is a top player.
Just because Brisbane can pass the ball around a bit now and the standard of the competition has risen, doesn’t give A-League fans the right to turn their noses up at a seasoned pro who could actually be the perfect foil for Gary van Egmond’s young Jets side.
Let’s not kid ourselves. We are not yet a league of tiki-tacticians.
A degree of strength and physicality is still required to succeed, and probably always will be in Australia. Muscle and nice football are not mutually exclusive.
For example, Bruce Djite, who is a ‘handful’ personified. He’s not a prolific scorer, but he does a job that four A-League coaches have wanted him for.
Others have coveted him.
Is the A-League beyond the days of the lumbering target man? Not when football as a whole isn’t.
Besides, that question assumes that a lumbering target man is all Heskey is when, again, that couldn’t be further from the truth.
While he’s known for awkwardly bashing centre-halves over like bowling pins or missing opportunities that the proverbial grandmother could have scored… he can do other stuff too, y’know. Unselfish stuff.
Like holding up the ball, or making space for other players – imagine James Brown or James Virgili running onto a measured Heskey flick-on.
Watching him run around, eating inexperienced or unaware A-League-level defenders alive is going to be an experience in itself. Even now, at 34, he is still capable of the odd flash of class.
But that name. Emile Heskey.
Those letters, arranged in that particular order, seem to arouse something in the part of your brain that snickers whenever a waitress shatters a glass, or when some poor soul trips over themselves on the footpath in front of a busload of schoolkids.
Del Piero he is not. It’s hard to see the Sydney Morning Herald transforming its back page into a News of the World-themed tribute in Heskey’s honour.
There will be no roast beef and mild English mustard sandwiches named after him in Newcastle eateries.
And if they made any Aston Villa shirts with his name printed on the back, only in the most optimistic dream sequence would there be even a gentle spattering of them at the airport awaiting his arrival.
But Heskey, the would-be cult hero, the enduring enigma, will bring something else to the table.
Is he crap or is he unfairly lambasted? When Nathan Tinkler is footing the bill, it doesn’t truly matter. The point is you’re talking about him.
And not just talking about him – because talking about Emile Heskey transcends regular football banter.
A-League fans have now inherited one of the most divisive, notorious players in Premier League history.
The Emile Heskey joke book now belongs to the Novocastrians. ‘Doing a Heskey’ can now happen, for real, on Australian soil.
For a league less than a decade old, in a country that does not yet have an ingrained football culture, this is actually invaluable.
We have some heroes and a few villains, but not nearly enough. This guy is somewhere in between, and for the past 15 years nobody has been able to quite figure out where.
So bring on the circus. Let’s have the debate when Heskey’s inevitable scoring drought begins.
Let’s argue that he’s worth it for the assists and influence or that he was never really that good anyway.
And let’s laugh together when he skies one into Row Z at Hunter Stadium.
Not every marquee is going to make the hairs on the back of your neck stand up like dreamy Del Piero can. Some players are known for creativity and guile, others for clumsiness and graft.
Some players are like Emile Heskey. Embrace it, warts and all.
Vince Rugari is an Adelaide-born journalist who cut his teeth on the sporting graveyard that is the Gold Coast. He fancies the round ball and the Sherrin, and used to be a handy leg-spin bowler before injury curtailed a baggy green push. He is a Port Adelaide fan by birth, as painful as that has been recently. He's now sports editor of The Area News in Griffith, NSW.
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September 20th 2012 @ 5:09am
Champ said | September 20th 2012 @ 5:09am | Report comment
This continual huge signings are going to send many clubs bankrupt.. its happened in the AFL and NRL and the exact same thing is starting to happen to the A-League.
Clubs spend huge on big names and then outbid each other… then realize oh shit we have no money, then our big names leave, then the crowd leaves.. and uh oh
September 20th 2012 @ 7:37am
Bondy. said | September 20th 2012 @ 7:37am | Report comment
I wouldn’t necessarily call it a huge financial signing apparently he’s on 700,000k thats similar to a NRL players salary I think. He will be assesed in time to see he’s financial worth to the Jets and the A League, he should deliver some solid experience for away games which the Jets lacked a bit of experience last season fighting for points away, their home form wasnt that bad…
September 20th 2012 @ 9:38am
Tigranes said | September 20th 2012 @ 9:38am | Report comment
Bondy not too many NRL players earn $700K a year
September 20th 2012 @ 10:11am
Ian said | September 20th 2012 @ 10:11am | Report comment
i don’t know any NRL players who get 700k. maybe benji marshall with his bling was close.
September 20th 2012 @ 12:40pm
Jimbo Jones said | September 20th 2012 @ 12:40pm | Report comment
Surely some of the Storm players were getting these kind of dollars a few years ago…
September 20th 2012 @ 9:13am
nordster said | September 20th 2012 @ 9:13am | Report comment
Its really up to clubs and those running them to act responsibly. Boards, chairman etc are stewards for the fans. You cant regulate for good sense. Provided they cant raise massive debts against the club. Just string them up if it goes bad
September 20th 2012 @ 10:21am
trentus said | September 20th 2012 @ 10:21am | Report comment
Hey Champ, which AFL clubs has that happened to? Or did you just make that up?
September 20th 2012 @ 6:26pm
Vince Rugari said | September 20th 2012 @ 6:26pm | Report comment
Think of it as an investment. ADP has almost paid for himself already on exposure and media space alone – then there’s jersey sales, etc…
September 20th 2012 @ 7:34am
agga78 said | September 20th 2012 @ 7:34am | Report comment
No champ, these are two Billionaire’s splashing the cash, both are trying to spark interest in their clubs by signing these star players, sometimes you have to spend money to grow your business. If WSW somehow get Ballack all of sudden everytime WSW, Sydney and to a lesser extent Newcastle play away another 5-10k people turn up to the games which boosts the league as a whole and to be honest the figure of 2 million fans for the season could well be within reach.
On Heskey, he is clearly a good player you don’t play 15 years in the EPL if your a dud and the reality is if he was Australian he would be a hero As a player I think he is the perfect signing for the Jets a striker who can hold up play to allow the midfield and wingbacks to get forward is perfect for the 4-3-3 system the Jets wabt to play, I always thought Brisbane played some of their best football in the past two seasons early on when they had Reinaldo up front and he was a dud but it allowed the midfield to play around him which was so deadly.
September 20th 2012 @ 7:59am
Minister for Information for the Democratic People's Republic of Football said | September 20th 2012 @ 7:59am | Report comment
“For a league less than a decade old, in a country that does not yet have an ingrained football culture, this is actually invaluable.”
Sorry Vince but our football culture didn’t start with the A-League. Ours is a surprisingly mature football demographic compared to some other “new market” countries of the world.
What’s happening to me? I’m channeling Fozz and Les again. Be gone Fozz! BE GONE!
September 20th 2012 @ 8:34am
Kasey said | September 20th 2012 @ 8:34am | Report comment
It doesn’t help that our very own federation have thus far failed to officially acknowledge the pre-HAL history. As far as I am concerned, Perth Glory FC is a 2-time Australian Champion club. The NSL wasn’t exactly easy to win and IMHO those championships should be respected.
September 20th 2012 @ 9:38am
Ticker said | September 20th 2012 @ 9:38am | Report comment
You’re forgetting that at this time the NSL had no salary cap so Glory bought up the best talent in the country at the time, the NSL’s equivalent on Manchester City!
September 20th 2012 @ 10:13am
Kasey said | September 20th 2012 @ 10:13am | Report comment
I’m not sure I see your point….is there an asterisk next to Man City’s most recent title? Both Man Citeh and Glory still had to win their games, most notably in 2000 Glory failed in the big dance against a plucky Wollongong Wolves outfit. It was the best domestic football in the country at the time and was certainly a tough league to win.
I’m yet to hear a valid argument against Perth Glory being considered 2-times champions of Australia. Matt Carroll certainly did the FFA no favours in 2005 with his Khmer-like year –zero policy at the beginning of the HAL(thankfully rolled back since then!).
AU celebrates 10 years of existence in 2013, the AU historical society had a nice display at last night’s ACL game celebrating the Reds achievements in that competition…I look forward to the celebrations of the Reds faithful in 2013.
September 20th 2012 @ 1:42pm
Nathan of Perth said | September 20th 2012 @ 1:42pm | Report comment
And for a while banned any marketing that might have capitalised on that history (so as not to put the lie to year-zero
)
September 20th 2012 @ 10:16am
nordster said | September 20th 2012 @ 10:16am | Report comment
Long live the super clubs….caps are just a cap on ambition…hopefully our league will mature past it in good time. And floors well they just place unsustainable requirements on small to medium town clubs.
September 20th 2012 @ 8:49am
Vince Rugari said | September 20th 2012 @ 8:49am | Report comment
Well aware mate. I went to Adelaide City games growing up. But Australia still doesn’t have a rusted-on football culture, or a kind of deep folklore – at least on a mainstream level – like other sports. This will play to that, and help in a way.
September 20th 2012 @ 8:59am
Minister for Information for the Democratic People's Republic of Football said | September 20th 2012 @ 8:59am | Report comment
I guess there’s a bit of a split amongst the football followers in Australia. A lot of people have jumped on board in the last 10 years or so and that’s terrific.
On the other side of the coin you have the “veterans” like ourselves and like-minded pundits that we find here on the Roar a lot.
Maybe I was a little harsh on Emile and I’m not going to jibber on about it anymore. What do I know? He might really rip it up in Newy and I will have to eat my words.
September 20th 2012 @ 9:00am
Bondy. said | September 20th 2012 @ 9:00am | Report comment
Could it be Vince the mainstream media are all aligned with other sports afl/nrl cricket,remember if footballs kept in the dark in this country other sports around it prosper. Aussie rules and Rugby League have been on fta tv since the mid seventys you dont think that helps your sport.
September 20th 2012 @ 9:14am
Vince Rugari said | September 20th 2012 @ 9:14am | Report comment
Yes, but that’s not quite what I’m saying.
September 20th 2012 @ 8:24am
TomC said | September 20th 2012 @ 8:24am | Report comment
I don’t agree with everything in this article, but I have been really disappointed by the misplaced arrogance that has surrounded the commentary on Heskey’s signing over the last day and a bit. So I’m glad to see something countering that.
September 20th 2012 @ 8:26am
Futbanous said | September 20th 2012 @ 8:26am | Report comment
Sort of like betting on the nags.or gambling in general,never do it if you cant afford to lose the dough.
Man City & Chelsea have reaped the benefits of being supported by financiers who have deep pockets.
Other clubs in Europe also.
Therefore speculate to accumalate.
Somewhere in the A-Leagues short history it needed to gamble, if it is to make a mark on the Australian sporting landscape.
Whilst theres no doubt that developing our own superstars is common sense ,what isnt common sense is the naive belief that these kids can become the equivalent of a young Messi or Oscar in the A-League.
Because it happens in other sports here,doesnt translate to football.
They will only become superstars like Messi or potentially Oscar if they play in the top European Leagues.
That is the perception,that is the reality.
So the only way the A-League can ever have a genuine football superstar is to do what is being done with ADP & now it seems Heskey. We will never be a big enough league(meaning big enough moolah)to get them in their prime.
Forget the nouveau crap peddled by Foz ,footballs not all about handing out packets of small mints,domestic leagues are about stars & entertainment,leave the serious stuff for International football.
Look at England the EPL’s fine, even though the NT still struggles to win major trophies.
Bring in the big fella to follow the little fella & lets start attracting all Football fans in Australia to A-League matches.
September 20th 2012 @ 8:45am
Minister for Information for the Democratic People's Republic of Football said | September 20th 2012 @ 8:45am | Report comment
Very true Fut. If we are going to see some real superstars in our national team in the future, some genuine ball-playing maestros, they will have to leave our shores before they turn 16 at the latest.
They need to be immersed into the football culture of a historic club with pedigree in producing great footballers. They need to eat, breathe and live football. And they need to work hard for it.
In Australia there’s too many distractions and as soon as someone shows a little spark they are showered with praise surrounded by yes-men hence they think they’ve made it at the age of 19. A 6 month off season doesn’t help either.
As for the HAL, correct as well, it will never be able to compete with the bigger European leagues but there’s no reason why we can’t get to the level of the J-League. As the quality of imports improve we will earn more cred and also the rest of the players benefit from playing with these seasoned campaigners and learn a lot along the way, especially the youngsters coming through.
September 20th 2012 @ 8:35am
Roger Rational said | September 20th 2012 @ 8:35am | Report comment
Great article. Heskey is a bit of a donkey, clearly, but his forward partners tend to score a lot of goals because of the space he makes for them.
September 20th 2012 @ 8:53am
Az said | September 20th 2012 @ 8:53am | Report comment
THANKYOU THANKYOU THANKYOU!!! Finally some common sense on the topic from Roar writers….
people need to remember the a-league is still just the a-league (i’m not putting cr@p on it, just merely stating it is an infant, only just starting to grow)… Since when did a-league supporters become so pretentious that we can say we don’t want EMILE HESKEY he’s not good enough… no matter what position aston villa finished last year, he was still a vital member of an epl team, not a squad member, but a vital member playing in more that half the games that season!!
how can we say we dont want a player with 62 (yes SIXTY TWO) ENGLAND caps…
he was obviously good enough for england, but not good enough for the a-league according to some supporters.. yes he may not be a del piero, or a messi, or a david silva, but honeslty how many of them are there in the world… just because messi and barcelona are the flavour of the month, doesnt mean every team in the world need to play like them!!
i’m a sydney fc supporter, but more importantly an a-league supporter, and i congratulate newcastle jets on the signing!! just more intigue for the season ahead..
bring it on!! football is back in australia!!! pity the socceroos suck…… =(
September 20th 2012 @ 9:19am
nordster said | September 20th 2012 @ 9:19am | Report comment
Its not so much we are too good for him ….i guess for me the impression i have as a very casual watcher of epl, is that he is a bit of a lumbering blooper reel on legs. Yes that is overly harsh and more out of ignorance on my part. I prejudge the lumbering english forwards ….not without *some* basis though.
September 20th 2012 @ 9:44am
Fussball ist unser leben said | September 20th 2012 @ 9:44am | Report comment
Az
When making an investment decision, most rational investors will aim to achieve the highest possible return for their investment.
I don’t think anyone is arguing that the HAL is too good for Emile Heskey.
Rather, from what I’ve been reading, the underlying discontent has been driven by the view that $1.3m/yr could be spent on alternative players, who will have a bigger impact – on & off the pitch – than Heskey.
If I were given $1.3m/yr to spend on a free-agent, pro-footballer, Heskey would not be top of my list.
September 20th 2012 @ 10:02am
Punter said | September 20th 2012 @ 10:02am | Report comment
What about $700K? Yes I think Heskey will do well this year.
September 20th 2012 @ 10:20am
phutbol said | September 20th 2012 @ 10:20am | Report comment
Nordster – “lumbering blooper reel on legs” he may be, but he’s an EPL quality lumbering blooper reel on legs, which means most likely more than good enough to be considered close to ‘top shelf’ for A-league.
Fuss – Some reports are saying more like $700k rather than $1.3m… on that basis maybe not such a bad deal…
September 20th 2012 @ 10:42am
Fussball ist unser leben said | September 20th 2012 @ 10:42am | Report comment
I’m pretty sure Carlos was on $700k/yr and, I reckon, Fred, Flores, Broich & Berisha were lured to the HAL for LESS money than $700k/yr.
Yes, Heskey has played EPL & he played for England. But, based on what I’ve observed, I’d rather have Fred, Flores, Broich, Berisha, Carlos, Rogic, Halloran, etc. ahead of Heskey.
September 20th 2012 @ 11:32am
AndyRoo said | September 20th 2012 @ 11:32am | Report comment
I can understand choosing Hesky over some of those players. He is not a huge draw but he will still get a few people in straight away whereas a player of the above calibre without a name will take a while to catch on.
For certain markets he fits better than others.
When the figure being talked about was worth 2 or 3 high calibre A league players it looked bad value to me.
If it really is $700k that seems a little cheap and I would classify it as a good get.
September 20th 2012 @ 12:05pm
Azdiggitydogg said | September 20th 2012 @ 12:05pm | Report comment
yer but would those abovementioned create as much hype as heskey? would mainstream media outlets be running the story for an unknown berisha facing up v ADP in round 2? would they sell as many memberships as heskey? will they be able hold the ball up, and create chances like heskey?
hey, they might be better technically than heskey, but in my opinion $700k for heskey is a bloody good investment….
i’ll leave on this note: although technical standards have been getting better in the a-league, although the product has been getting better, the marketing of the product has been left behind!!! the FFA (and the clubs in some respect) have dropped the ball when it has come to marketing since season 1…
more than half the time you would fail to know there was an a-league game happening, let alone news or results (unless you were a hardcore fan)… these marque players, eg ADP/Heskey have created massive headlines for the a-league, and got ppl talking, even though its nrl/afl’s time in the sun…
i’m sorry, but i fail to see how heskey for $700k is a bad investment…
September 20th 2012 @ 4:44pm
Nathan of Perth said | September 20th 2012 @ 4:44pm | Report comment
Whilst Smeltz is on $600,000 per year and Liam Miller $150,000.
He’ll have his work cut out for him to pull in double the value of Smeltz and eight times that of Miller…
September 20th 2012 @ 6:49pm
Vince Rugari said | September 20th 2012 @ 6:49pm | Report comment
And how much talk or media space has either of those two generated over the past 12 months? Value means more than just on-field.
September 21st 2012 @ 8:40am
Azdiggitydogg said | September 21st 2012 @ 8:40am | Report comment
since when does double $600k = $700k??
heskey has already created 8 times media attention than miller has…
seriously who is miller though???
September 20th 2012 @ 12:26pm
nordster said | September 20th 2012 @ 12:26pm | Report comment
Phutbol i agree he adds plenty….its really my own lack of epl watching that explains the comment lol. He does have a notorious reputation in front of goal, at least on the surface. I am glad to be seeing him here on balance. Though granted better at the Jets than the Mariners
September 20th 2012 @ 11:28am
Alex said | September 20th 2012 @ 11:28am | Report comment
As a Villa fan, he wasn’t a vital member of our side last season. He was a backup for Darren Bent and only got a lot of game time after Bent got injured. Whilst I am happy to see him in the A-League, as he’s a good pro and always puts in a shift, I was also pleased to see Villa releasing him.
September 20th 2012 @ 9:34am
Dale said | September 20th 2012 @ 9:34am | Report comment
I for one am looking forward to Heskey Time gracing Hunter Stadium.
September 20th 2012 @ 9:57am
Newcastle Michael said | September 20th 2012 @ 9:57am | Report comment
I reckon this is a good article, because it does illustrate a few things.
In particular it’s the mainstram MEDIA that needs to publicise and celebrate A-League (or NSL) football heroes and villains (Sasho Petrovski, anyone?). Drama and theatre are part of football.
And the conversation in the media / pundits / paper / fox will improve its intelligence as the profile of the game rises. If a pundit can eloquently describe how Hesky was / wasn’t a key figure at a particular point in a particular game, we’ll all better off. (No offence to Tony Tannous who already does this sort of thing brilliantly).
Hesky is a bit of a risk, but a good risk.
September 20th 2012 @ 10:15am
Ian said | September 20th 2012 @ 10:15am | Report comment
‘just becauser brisbane can pass the ball around a bit’……….haha
i had read a few comments bagging the guy too. but if he has played for england that many times etc…he can’t be too bad really.
good luck to the jets with this signing.
brisbane will keep passing the ball around.