The Australian and Victorian Rugby Union today confirmed the Melbourne Rebels have been sold to Melbourne-based investment company Imperium Sports Management.
Following the on-field success of the Rebels in 2015, where they recorded the most Super Rugby victories in a season in the franchise’s history, the deal is a further boost to the club.
As The Roar reported in May, Andrew Cox and Peter Sidwell have bought all the shares of the franchise, completing the ARU’s goal of privatising the franchise.
The parties entered into a Heads of Agreement earlier this year, with today’s announcement confirming the deal.
The Rebels is run by Melbourne Rebels Rugby Union Limited, which will be owned in its entirety by Cox and his partners from 1 July, 2015.
Cox will also assume the Managing Director role at the Rebels, with current CEO Peter Leahy moving aside.
Andrew Cox was understandably pleased with the deal.
“We know Melbourne is the perfect city to have its very own rugby team. There are over 125 years of rugby history in this state and the support for the Rebels in just five seasons is extremely encouraging.
“We’re excited about the opportunity we have to re-engage with the Victorian Rugby community and form a deeper connection with our fans by delivering better rugby experiences at AAMI Park.
“With the expanded Super Rugby competition in 2016, we are looking forward to showcasing Melbourne across the world through new markets including Asia and South America.
ARU CEO Bill Pulver said Cox was the right buyer.
“Throughout the negotiations with the Imperium Group, we have been most impressed with both Andrew Cox and Peter Sidwell and their vision for the growth of Rugby in Victoria.
President of the Victorian Rugby Union Tim North said it was an opportunity to grow the code in Victoria.
“As a rugby community we are very fortunate that the new owners of the Rebels are passionate about the VRU’s growth strategies and local pathways.
“Under the sale agreement, the Melbourne Rebels and VRU will continue to operate as separate businesses, although remaining strongly linked to continue to drive the local game for men and women in Club Rugby, Victorian Schools Rugby Union (VSRU) and Rugby Sevens.”
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