By Zac Zavos
June 14th 2007 @ 8:07am
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London 2012 - the logo
There’s been a lot of talk about the London 2012 logo. Some say it’s a fresh, creative logo that reflects the dynamism of the great city of London. Others describe it as ‘most unpopular logo in British marketing history’.
Then there’s the fact that Wolff Olins, a brand consultancy, was paid £400,000 for designing the logo which resulted in an online petition with 50,000 + signatures to change it, motions from MPs, and the embarrassing withdrawal of a promotional video that caused seizures among epilepsy sufferers. Is this great marketing, or another example of creativity gone mad?
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Zac Zavos said | June 14th 2007 @ 11:47am | Report comment
This is perhaps a more apt image for the logo (s h i t)!
DaniE said | June 14th 2007 @ 12:36pm | Report comment
In a world where image is supreme (what with media and PR agencies etc manipulating so much of what we see and hear)… I am amazed that the organising committee allowed this piece of **** to be used as the London Olympic logo. It’s appalling that they believe this… thing… to be representative of England and of London. I hope that they decide to change it soon… otherwise I will be cringing through all of the broadcast of the 2012 Olympics!!!
Mungo Amanda said | June 14th 2007 @ 12:46pm | Report comment
Eh, I don’t see what the fuss it about. Logos and mascots are necessary evils. They’re always varying degrees of terrible, I thought people just took that for granted these days. As long as you have a Roy and HG who can skewer it a la Fasto the Fat Arsed Wombat, some good can even come of it.
Searly said | June 14th 2007 @ 1:10pm | Report comment
Agreed it is completely rubbish, but they won’t change it. Rule number one always seems to be “don’t back down lest you look weak” and of course there’d be a backlash over the 400,000 quid down the drain.
More importantly, I can’t wait to see the mascot(s)! Or will they spare us from even more inane crap?
Zac Zavos said | June 14th 2007 @ 5:04pm | Report comment
I heard from someone who knows, that the ICC paid $3 million to a Melbourne based design consultancy for the Cricket World Cup logo below.
I know that these things are complex to orchestrate, but I’d say there’s a good profit margin in these large branding pieces. I just wish the design they came up with was stronger!
Ben said | June 14th 2007 @ 6:58pm | Report comment
Nicce work if you can get it. Simply charge a huge amount and then the night before it is due, simply have your 8 year old daughter scribble a design in crayon which can be tidied up by a graphic designer in the morning and presented to the client along with a whopping great tax invoice. Makes me think I am in the wrong profession.
Roger said | June 14th 2007 @ 8:38pm | Report comment
Somebody cut up a gay swastika