There’s been a lot of talk about the London 2012 logo. Some say it’s a fresh, creative logo that reflects the dynamism of the great city of London. Others describe it as ‘most unpopular logo in British marketing history’.
Then there’s the fact that Wolff Olins, a brand consultancy, was paid £400,000 for designing the logo which resulted in an online petition with 50,000 + signatures to change it, motions from MPs, and the embarrassing withdrawal of a promotional video that caused seizures among epilepsy sufferers. Is this great marketing, or another example of creativity gone mad?
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