Gold Coast Suns a success no matter what
By Jarrad Galaboff, 22 Sep 2010 Jarrad Galaboff is a Roar Rookie
- Tagged:
- AFL draft, AFL expansion, Campbell Brown, Gary Ablett, Gold Coast, Gold Coast Suns, Karmichael Hunt, Nathan Bock

Karmichael Hunt of Gold Coast in action during the VFL Round 09 match between the Coburg Tigers and Gold Coast at Highgate Recreation Reserve, Melbourne. Slattery Images
Success in the sporting landscape can be measured in many ways. Whether its membership numbers, attendance figures or premierships, it all depends on your opinion of what defines success.
Collingwood have the largest supporter base in the AFL, setting an all-time record with 57,408 members in 2010. They also average the highest attendances, but in regards to on-field success, Collingwood has only won one premiership in the past 50 years.
Carlton can claim to be the most successful club in AFL history who along with Essendon has a total of 16 Premierships. Over the last ten years, Carlton has also ‘won’ the wooden spoon three times, so do we still judge Carlton a success despite recent years of failure?
If the question was asked which teams are considered the most successful in the past decade, Brisbane and Geelong would immediately come to mind. Brisbane managed to win three consecutive premierships between 2001 and 2003.
Geelong has featured in the last three Grand Finals, winning two premierships.
During this same period, Port Adelaide had a top four finish in five of those years, were minor Premiers for three consecutive years, Runners-up in 2007, and Premiers in 2004. But how well will their success be measured, particularly compared to Brisbane and Geelong, when they have only one premiership to their name during this time?
This brings us to the Gold Coast Suns.
Next year in the 2011 AFL season, the Gold Coast Suns will enter the competition.
The AFL has suffered criticism regarding the decision to hand the Gold Coast the competitions 17th license.
Majority of the football public favoured, and still do favour, Tasmania as the more deserving and logical choice for any expansion. The AFL however was determined on the Gold Coast and thus began the establishment of the Gold Coast Suns.
Entering a competition and trying to be competitive is difficult for any new team, so concessions should be expected. But the generous concessions awarded to the Gold Coast, is something that has not been seen before.
In the 2010 Draft, Gold Coast will receive picks 1, 2, 3, 5, 7, 9, 11, 13 and 15 in the first round, as well as having access to one uncontracted player from each of the 16 other clubs.
There are still many unknowns about the Gold Coast. Which players will they sign? What crowd numbers can we expect? How many games will they win next year?
One thing that is guaranteed however is that no matter what the answer to these questions, the Gold Coast Suns will be a success. The AFL has all but assured this.
The team could, and probably should finish the year in the top half of the ladder. Crowds could be anywhere between 10,000 and 20,000. Managing both of these will be a great feat.
However, even if crowds are low, and wins are hard to come by, the clubs ability to snare highly rated players such as Campbell Brown, Nathan Bock, and if as expected Gary Ablett, then the team can claim success anyway.
If desperate for a claim, the mere mention of the Suns in the media in an NRL-loving city will be enough for the AFL to declare the team a success.
The AFL has given every advantage possible to the Gold Coast to ensure that no matter which way you judge them, the team will be considered successful. All so the AFL can justify itself.
Good luck next year to anyone trying to criticise the AFL’s decision to bring in the Gold Coast, when the AFL have made it impossible for the team to be anything but successful.
Winning an AFL premiership is not easy, and is certainly not handed to you on a silver platter. Unless it seems you are the Gold Coast. It would appear a premiership is now theirs to lose.
So in the next few years, if the Gold Coast is there that last day in September holding the premiership, at least try to act surprised.
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September 22nd 2010 @ 6:02am
Kurt said | September 22nd 2010 @ 6:02am | Report comment
Not sure I’m ready to call it a success just yet! I think Clive Palmer and his buddies have learned that making big predictions about sporting success on the Gold Coast is not a wise approach.
September 22nd 2010 @ 10:07am
Anthony said | September 22nd 2010 @ 10:07am | Report comment
Not to forget Searle’s commenst about AFL being a foreign game to the GC, etc, etc….
Good to see him talking about the Suns in the SMH on Monday, when he should have been talking about his own team!
September 22nd 2010 @ 7:44am
Redb said | September 22nd 2010 @ 7:44am | Report comment
Harbrow a great addition to GC. Born and bred Qlder.
http://www.heraldsun.com.au/sport/afl/jarrod-harbrow-wants-afl-push-in-the-far-north/story-e6frf9jf-1225927563914
“Harbrow had one request when signing with the Gold Coast Suns – he wanted to get involved in the club’s proposed academy in Cairns and do everything possible to help young footballers from the Cape York region.
Harbrow is a Cairns boy and his brother Mark works for the AFL in a development role in far north Queensland”
This club will open more days for Australian football in QLD. People cannot be short sighted.
September 22nd 2010 @ 7:50am
Fez's are cool said | September 22nd 2010 @ 7:50am | Report comment
Interesting… so Collingwood are sort of a rich version of South Sydney: huge fan base, proud history, but done nothing in a long time.
September 22nd 2010 @ 9:26am
Redb said | September 22nd 2010 @ 9:26am | Report comment
http://www.dailytelegraph.com.au/sport/afl/battlers-are-rich-in-pride/story-e6frexx0-1225927611992
They got this wrong.
Collingwood are the working man’s club
St Kilda from the affluent areas of Melb (inner bay side).
yes the training faciltiies are stark but the demographic of fans are Collingwood- fibros, St Kilda – silvertails.
September 22nd 2010 @ 10:10am
BigAl said | September 22nd 2010 @ 10:10am | Report comment
Redb ! . . . I don’t know why you persist in labeling St Kilda fans silvertails. ??
Aside from my wife, I have never met a ‘silvertail’ Saints fan !
September 22nd 2010 @ 12:36pm
Gibbo said | September 22nd 2010 @ 12:36pm | Report comment
to support Redb i’d never met a saints fan until i started working in Brighton (hoity toity central).
September 22nd 2010 @ 10:13am
AndyRoo said | September 22nd 2010 @ 10:13am | Report comment
But normally your working class teams are loveable but I can’t say that about Collingwood. They seem really arrogant for a team supposed to represent the batlers.
Geelong do the working class thing heaps better and I wish they had of made it.
September 22nd 2010 @ 12:10pm
Redb said | September 22nd 2010 @ 12:10pm | Report comment
AndyRoo,
Collingwood fans are arrogant, terrible winners, gloating mongrels. Shockers.
Surgeons in Melbourne are flat out sowing one eye shut at the Collingwood Westpac Centre.
September 22nd 2010 @ 7:50am
Mister Football said | September 22nd 2010 @ 7:50am | Report comment
I don’t believe the Suns will make the finals in their first season (or even their second).
September 22nd 2010 @ 8:08am
LeftArmSpinner said | September 22nd 2010 @ 8:08am | Report comment
“One thing that is guaranteed however is that no matter what the answer to these questions, the Gold Coast Suns will be a success. The AFL has all but assured this.”
phew, that is a big call. the sydney swans have been around in sydney for 25 years or so. plenty of finals appearances and a flag. Still living hand to mouth on the back of a very flukey supporter base. they come when they win and dont come when they don’t!!!
The Suns and the laughing clowns (as Roy and HG call GWS) together with the Power, swans and several melbourne clubs are unsustainable on their own!!!!!
the bottom line is that pro sport in aust is compromised by a comparatively small total audience and four winter codes chasing the same dollar.
September 22nd 2010 @ 8:41am
Fivehole said | September 22nd 2010 @ 8:41am | Report comment
Far too early to call
September 22nd 2010 @ 8:57am
Paul J said | September 22nd 2010 @ 8:57am | Report comment
If GWS and Gold coast allow the AFL to sign significantly bigger TV deals by having a 9th game to sell and having teams in the biggest (Sydney) and 3rd biggest (Brisbane/Gold coast) TV markets then they may have been a success regardless of TV ratings/crowd figures etc.
September 22nd 2010 @ 9:25am
Mister Football said | September 22nd 2010 @ 9:25am | Report comment
I think that’s right.
If the addition of GC and GWS help the AFL jump from a TV deal worth $780 mill to $1 billion, then to be frank, they’ve alredy earned every cent they get from the AFL (which they will be getting over the next 10 to 20 years).
September 22nd 2010 @ 10:09am
AndyRoo said | September 22nd 2010 @ 10:09am | Report comment
Sorry, but if the ratings are poor then how have they helped?
If the only thing they bring to the table is an extra game then that could have been achieved by putting a 3rd team in Perth and a team in Tasmania which both would have cost the AFL much less $$$.
There in because of potential and I am sure they have targets. They might be unusual ones like participation must rise in QLD/NSW or out rating non lions games in the Saturday night slot in QLD but calling them a success already feels like rampant cheerleading (Gold Coast will do well next year though).
So in the spirit of this thread I am going to say well done Nth Melbourne for not going broke and allowing the AFL to sell 8 games and save investing another 100m starting up another team.
Good on you Kanagaroo’s.
September 22nd 2010 @ 10:34am
AndyRoo said | September 22nd 2010 @ 10:34am | Report comment
However, even if crowds are low, and wins are hard to come by, the clubs ability to snare highly rated players such as Campbell Brown, Nathan Bock, and if as expected Gary Ablett, then the team can claim success anyway.
If desperate for a claim, the mere mention of the Suns in the media in an NRL-loving city will be enough for the AFL to declare the team a success.
Success in that they have taken popular players (in Ablett) at least from Geelong and have them them running arround in front of a low crowd?
Seems like GCU just on a bigger scale… and I don’t consider GCU a success
GCU acquired Cullina from PSV which other teams would not have been able to afford so that’s possibly a positive (insert K Hunt metaphor here) but I think it would have been better for the comp as a whole if Smeltz stayed in Wellington (a Kiwi playing for a Kiwi club and two times golden goal winner) and Minneon, Higgins, Caravella and Thwaite (all Nth Qlders) went to the Fury.
September 22nd 2010 @ 10:36am
Mister Football said | September 22nd 2010 @ 10:36am | Report comment
Fair enough comment.
1. You’ve already mentioned the extra game – that’s worth plenty on its own, and with most games invariably being against SA/Vic/WA teams (14 of 18 teams), that’s still good ratings for that extra game.
2. A 3 rd Perth team will happen, in the meantime, there are obvious strategic reasons why you’d opt for the sixth largest population centre in Australia, and you touched on them. Also, new revenue streams open up for the team located in a place where there is no other team.
3. The fact that ratings are low might be a good reason for doing it, not a reason for avoiding it. Demetriou talks of double the meda exposure in the Northern markets by having two teams in each state, and one game every weekend throughout the season.
September 22nd 2010 @ 9:31am
Redb said | September 22nd 2010 @ 9:31am | Report comment
Crowd figures? Swans and Lions do very well in comparison.
September 23rd 2010 @ 12:13am
jimbo said | September 23rd 2010 @ 12:13am | Report comment
Except that AFL TV ratings have fallen dramatically this year especially in Sydney.
And 7 and 10 paid too much for their last TV rights deal, didn’t make enough profit and are reluctant to pay any more next time.
September 23rd 2010 @ 2:41am
Kurt said | September 23rd 2010 @ 2:41am | Report comment
Cumulative capital city TV viewing for 2009 / 2010 AFL home and away seasons.
2009 – 61,968,000
2010 – 71,312,000
Year on year increase: 15%
Source: OzTAM 5 city TV audience ratings
September 23rd 2010 @ 8:59pm
Whites said | September 23rd 2010 @ 8:59pm | Report comment
Ratings for the AFL Finals have been lower then the NRL finals this year. It will be interesting to see the week 3 NRL to week 3 AFL ratings after this weekend.
Week 2 AFL Finals 10-11 Sep
Second semi-final FRI (Geelong v Fremantle)
TV Ratings:(5CityMetro-1,053,000) + (4AggregatedRegional-200,000) = 1,253,000
First semi-final SAT (Western Bulldogs v Sydney)
TV Ratings:(5CityMetro(10+ONE)-1,081,000) + (4AggregatedRegional-250,000estimate) = 1,331,000
This game did not make the regional or national top 40 for its main channel 10 broadcast. The 250,000 regional estimate is the maximum it could have had to fall just outside the top 40 nationwide.
vs
Week 2 NRL Finals 17-18 Sep
Canberra Raiders v Wests Tigers FRI
TV Ratings:(5CityMetro-942,000) + (4AggregatedRegional-642,000) = 1,584,000
Sydney Roosters v Penrith Panthers SAT
TV Ratings:(5CityMetro-852,000) + (4AggregatedRegional-516,000) = 1,368,000
Notes
-4 Aggregated Regional=SouthernNSW, NorthernNSW, Regional VIC and Regional QLD(TAS not available therefore inclusion of Tasmania may add 50,000-100,000 to the AFL numbers).
-This is preliminary data only based on overnights. Overnight ratings are preliminary figures which combine Live and As Live viewing. Preliminary in that they do not include 7 day time-shifted viewing.
-Depending on location, these games were broadcast live, slightly delayed or delayed by several hours.
Sources
thinktv.com.au
tvtonight.com.au
September 23rd 2010 @ 9:45pm
beaver fever said | September 23rd 2010 @ 9:45pm | Report comment
Also interesting to note that not one RL game made in into the top 40 for metro ratings.
Also interesting to note that regional ratings from WA, SA and Tas are not included.
Also interesting to note that you have compared the RL from 10/11 sept to the AF on 17/18 sept.
Also interesting to note your guesstimates for regional figures.
September 24th 2010 @ 8:09am
Andyroo said | September 24th 2010 @ 8:09am | Report comment
Also interesting to note that you have compared the RL from 10/11 sept to the AF on 17/18 sept.
Because that is week 2 of finals compared to week 2 of finals.
You wouldn’t compare a grand final to a semi final would you?
September 24th 2010 @ 8:12am
Redb said | September 24th 2010 @ 8:12am | Report comment
Yep, the regional TV ratings are both irrelevant to TV rights $ and not complete anyway.
The 5 capital city market is the one that counts.
September 24th 2010 @ 9:16am
Whites said | September 24th 2010 @ 9:16am | Report comment
Interesting to note the vast void at the edge of the capital cities where not soul lives.
Interesting to note that the ratings for Tasmania and regional WA and SA are not available. If they were available and had the same percentage of viewership as Melbourne there would be at most an extra 100-150k viewers.
Interesting to note that the NRL Finals started a week after the AFL Finals hence a WEEK 2 to WEEK 2 comparison.
Interesting to note that is an overestimate for SF1 and that it most likely had lower regional ratings.
Also interesting to note is that outside of NSW and QLD the NRL games were shown after 11.30pm while the AFL games were live or slightly delayed nationwide.
It all adds up to say that viewership of the NRL and AFL is pretty even.
September 24th 2010 @ 9:34am
beaver fever said | September 24th 2010 @ 9:34am | Report comment
Agree it’s possibly even, although ratings for SA, WA Tas, NT couuld be higher (as RL in country), but when you add length of game, advertising oppurtunities in, and of course the metro figures the AFL IMO comes out on top. (hence higher TV contract)
Interesting to note that even some professional media companys are not adding the 10 and 1 figures together for the ratings.
September 25th 2010 @ 1:18am
Kurt said | September 25th 2010 @ 1:18am | Report comment
Cumulative capital city TV viewing for 2010 AFL/NRL finals to date:
AFL – 3 weeks, 8 games: 8,571,000 (av 1,071,375)
NRL – 2 weeks, 6 games: 4,389,000 (av 731,500)
Note: Does not include regional viewing figures.
September 22nd 2010 @ 9:09am
Brett McKay said | September 22nd 2010 @ 9:09am | Report comment
this is only a small quibble, but wasn’t most support of Tasmania coming in at the expense of GWS, rather than the Gold Coast??
On the topic, I’ve just launched a bid for an AFL team in Port Macquarie on the NSW mid-north coast. Since all federal government infrastructure spending will be going there in the next three years, the AFL have recognised it as a booming region that they want to be part of. We’ll be playing out of a new 30,000 seat stadium that Andy D has convinced the already-broke NSW govt to build right on the beachfront, and it will be surrounded by cafes, bars, and all the cool people.
We’ve already been given draft picks 1-11, 13, 16, 20-25, 33, 41, and everyone else left after pick 50. And the 2021 Premiership Cup is already sitting my pool room.
Therefore, we are already a success also…
September 22nd 2010 @ 9:27am
Redb said | September 22nd 2010 @ 9:27am | Report comment
why so serious?
September 22nd 2010 @ 9:51am
Brett McKay said | September 22nd 2010 @ 9:51am | Report comment
that was serious Redb??
September 22nd 2010 @ 9:52am
Cracker said | September 22nd 2010 @ 9:52am | Report comment
The AFL have put a lot into the Gold Coast team but the area is a difficult nut to crack. Look at the Giants, Seagulls, and the soon-to-be defunct Gold Coast United.
They will be relying on hype and a solid population of ex-pat mexicans but it will be interesting to see if they can sustain interest.
September 22nd 2010 @ 9:54am
Ken said | September 22nd 2010 @ 9:54am | Report comment
I haven’t seen too many articles that criticise the AFL’s tactic of favouring emerging teams in hostile areas but it’s something that I’ve wondered about when comparing it to the NRL’s style. I can easily imagine a current of distaste amongst managers of other clubs but what is the feeling like amongst the general AFL public?
There was an argument that the NRL was in some way responsible for the Storm’s offences with the idea that they should have been provided exceptions to the normal rules in the first place to better promote themselves. The NRL though has stuck fast that the integrity of the competition is the most important thing and nothing should be done to unbalance it. The AFL has instead gone down the, arguably more pragmatic path, that fiddling with the rules to strengthen their weaker outposts is justified. I don’t have a strong opinion but as a RL fan I’m happy enough with the NRL’s approach.
This article seems to be against the AFL’s policies but what is the zeitgeist amongst supporters of other clubs who see their chances of success reduced for ‘the good of the game’?
September 22nd 2010 @ 10:07am
Timmuh said | September 22nd 2010 @ 10:07am | Report comment
Ken, there are some reasons why the two codes have taken different paths. NSW and Qld have more large regional centres and NRL clubs are cheaper to operate, meaning there has been the ability to expend within the heartland for the NRL. The AFL hasn’t had that option. Tasmania can never fund a team, there is no corporate base in the state ad the population is too dispersed and poor; and there are no large regional centres in Vic, SA or WA. The only options open are a 3rd Perth team; which must happen soon; and areas which are not Australian Football heartland. The AFL has had the choice of no expa nsion or expanding into “foreign” areas. The NRL has had a third option, to expand into areas under its dominion but with no NRL club. The Super League damage also probably helped rugby league take the “safer” route, while the Australian Football fraternity maintained a bit more confidence – and were able to generate greater TV revenues thanks to not having Fox holding them back as the Super League resolution did to rugby league.
September 22nd 2010 @ 10:32am
Art Sapphire said | September 22nd 2010 @ 10:32am | Report comment
Excellent point Ken, Brisbane won 3 premierships mainly because they were given salary allowances.
This allowed them to keep their super squad together and build a dynasty.
Is it fair? No.
But, most Melburnians have dutifully accepted to sacrifice their own selfish desires and allow the Church of AFL to convert the great unwashed by virtually guaranteeing them the giddy feeling of success.
September 22nd 2010 @ 10:42am
Mister Football said | September 22nd 2010 @ 10:42am | Report comment
Religions can only exist on blind faith, and sport ain’t all that different – people are paying for a product that is nebulous in the extreme.
To get to the heart of that nebulousness, is to understand the diffuculty in establishing thriving, prosperous sporting competitions.
Many on Big footy have voiced their concerns at the introduction of two new teams.
Someone who has been around the block like I have, is a bit more relaxed about it.
Furthermore, supporting a team that has won only one premiership in 85 years, as I do, and that has faced extinction a few times, it would be hypocritical to get upset at other teams receiving support when my team has been receiving a special dividend from the AFL of approx $1 mill per annum to stay afloat.
Ultimately, the AFL’s business model and philosophy is: healthy clubs mean a healthy comp.
Hard to argue with.
At the end of the day, it’s still 18 vs 18 on the field, and it’s very, very difficult to win a premiership, which ever way you look at it.
September 22nd 2010 @ 11:01am
Art Sapphire said | September 22nd 2010 @ 11:01am | Report comment
Ken – MF’s response is a wonderful example of where the crusade to grow the game take precedence over just supporting your club.
Bear in mind, clubs in Melbourne have been faithfully supported for generations and I doubt the AFL playing favourites with the new clubs in NSW and QLD would have been possible without this.
September 22nd 2010 @ 11:13am
Mister Football said | September 22nd 2010 @ 11:13am | Report comment
Art
that’s the nicest thing you’ve ever said to me.
Does that mean we can be friends now?
September 22nd 2010 @ 1:25pm
Art Sapphire said | September 22nd 2010 @ 1:25pm | Report comment
Only if Jesse Fink becomes my friend
September 22nd 2010 @ 11:27am
FuLLy LoAdED MaN said | September 22nd 2010 @ 11:27am | Report comment
I’m excited about the prospect of both new teams entering the comp, living on the Sunshine Coast, several friends have already commented about seeing the Lions v Suns live, I think there is generally a positive feeling about it.
As for concessions, it is necessary, unless you want a repeat of the bad news Bears, or Melb Storm salary cap cheating.
As for the Lions 3 peat and their concessions, that was $600,000 per year i think over the salary cap. It was implemented to prevent players from wanting to “go home”. Which again was necessary to create a competitive team in a non traditional AFL state.
The main bleaters about the unfairness of that are Collingwood presidents and supporters, who felt the full effect of that policy on the last day in September on 2 occassions. It was a great policy IMO.
September 22nd 2010 @ 11:40am
Mister Football said | September 22nd 2010 @ 11:40am | Report comment
Anything that causes Collingwood to lose consecutive grand finals is a good policy by me!!
September 23rd 2010 @ 11:39am
PG said | September 23rd 2010 @ 11:39am | Report comment
Just a tangent thought FLM but dont the Suns and Lions colours clash?
September 23rd 2010 @ 3:46pm
FuLLy LoAdED MaN said | September 23rd 2010 @ 3:46pm | Report comment
Well if they do the away team will wear their “away” or “clash” strip.
September 22nd 2010 @ 12:20pm
Redb said | September 22nd 2010 @ 12:20pm | Report comment
The early failures of the relocated Swans and Lions contributed much to the change of heart by the AFL when expanding. These teams were left with little assistance and floundered only to be rescued later by the AFL financially at considerable cost and thus the existing clubs had to support them anyway.
All existing AFL clubs have agreed to the concessions for the Suns and GWS. I suspect prevention is better than cure.
New clubs have little in the way of recruiting networks and historical structures and finances than support it. Essendon has an intricate web of recruiters all around Australia – you just dont create that overnight.
Success is a proven fan puller. There are so many examples in Australian sport its not funny. Create a bandwagon in the good times, to keep a core in the bad. This is my circle theory of sports worship. The bigger the initial circle the more likely the club will survive off the field when down times occur on the field.
September 22nd 2010 @ 3:14pm
Mister Football said | September 22nd 2010 @ 3:14pm | Report comment
Some excellent points there – I like this take: prevention is better than cure – so very true, and we are seeing examples around us on an almost daily basis.
This is the AFL model: healthy clubs = a health comp and prosperity for all.