Revisiting the South Melbourne to Sydney saga
Related coverage
July second was the 30th anniversary of the South Melbourne football club first proposing the move to Sydney for 1982. For those too young to remember or who don’t know, here’s how it went down:
Founded in 1874, the Bloods would go on to win five premierships in the VFA and three VFL premierships before the events of the early 80s bundled the team off to Sydney.
South Melbourne’s troubles essentially began after the World War II, where they were rarely successful, and eventually became something of a financial lost cause. Successive administrations struggled to keep the books balanced throughout the 1960s and 1970s, and shrinking crowds and awful membership figures brought the club to its knees.
At the end of the 1970s South were effectively broke, and in considerable turmoil both on and off the field when the VFL almost forcibly made the foundation club move to Sydney.
The VFL had been promoting the game in Sydney since 1979 with the odd game played at the SCG well in advance of the later move by the Swans to Sydney in 1981. Around this time, it was known that Fitzroy were looking at a move to Sydney, but were saved by a fundraising campaign in 1980.
In 1981, news broke that South Melbourne were considering a partial move to Sydney for 11 games a season. South proposed that they would play all their home games in Sydney, and all their away games at VFL Park. South further proposed that all matches would be night matches and effectively gave South Melbourne 22 home matches.
The Sydney move was put forward as a means to preserve the clubs identity. A letter was reportedly sent to all members advising of the benefits of the move, including increased sponsorship and exposure. The members were advised that failure to approve the deal meant possible liquidation. At this stage media reports that the players and staff were unanimously behind the move.
When told of the proposals, VFL presidents were supportive of the move to Sydney, but not overly receptive to losing a home game a season to play at VFL Park, while no one wanted to play under lights for premiership points at that time in the league’s history.
South Melbourne’s financial troubles at this time were reported at a loss of $180,000 in 1980, but it was believed that by moving home games to Sydney could turn that around to a $90,000 profit by 1982. Jack Marks, South Melbourne president was quoted as saying that South had been losing $150,000 a year since 1975, and the VFL was understood to have frozen South’s share of the ground improvement fund.
The above notwithstanding, a Keep South at South group was formed on July fifth with the express intention of opposing the move. Calls for the board to resign and for the VFL to reject the proposals were apparently for naught when the VFL approved the shifting of 11 home games to Sydney at the end of July.
Through August, the Keep South at South group took the Board to court to prevent the move, eventually getting the signatures needed to force the general meeting held on September 22. Media reports at the time apparently suggested that several hundred people purchased memberships in an attempt to influence the meeting – what made this more interesting is that they were all based in Sydney.
At this time, a number of companies purchased a large number of memberships including a brewery, Visy packaging, a catering company and New System Fasteners (owned by Reg Myers, also president of the committee for the advancing of Australian Rules in Sydney). Keep South at South were faced with considerable opposition, they took legal action to prevent the more than 700 new applicants (bear in mind the total South membership was just over 1000 at the time) from joining, but this ultimately failed.
The General Meeting on the 22nd of September ended with 80% of the vote being in favour of Keep South at South in spite of the wishes of the Board and the VFL. This would have consequences that the Keep South group probably did not take into account. Just two days later, the club was in crisis with the players at odds with the new board.
On September 29th, the players attended a meeting with the Keep South board before walking out and not returning, however by October the second, the players and board were reportedly in negotiation with the KSAS committee convinced there would be a peace deal. By October six however the players weren’t going to training, evidently so as not to be seen supporting the board.
The situation worsened on October 14 when the VFL refused to back down from its earlier vote, compelling South to play in Sydney in 1982. The decision sadly disappointed the KSAS board, while the players were quite happy with it. The board refused to back down, and by November seventh much of the playing list was on strike with players owed money and several terminating contracts with the club.
Desperate to sort out its financial problems, the South board appealed to the VFL for relief and requested $400,000 to be loaned from the ground improvement fund. The VFL agreed on November 18th, making South the first club to be bailed out by the league. One of the conditions of the loan was that the club had to commit to Sydney for the following two years.
On December ninth, it was reported that meetings took place where the VFL presidents favoured the league taking over the running of South. VFL chiefs attended a meeting with KSAS and the players on December ninth to no avail. Players walked out of a meeting with the board on December 10 when the board refused to resign. The next day the Board resigned, and Bill Collins was appointed president. The crisis began to settle and was soon report as being relatively smooth sailing.
The brief calm was shattered when John Rantall was appointed coach for 1982, prompting the immediate resignation of four members of the board. By December 23 however, Rantall had stepped down in favour of Quade and peace began to descend again. Club sources indicated that had he not so, the VFL competition may well have consisted of 11 teams in 1982.
In 1982, South moved their home matches to Sydney while the players continued to live in Melbourne. By 1983 however, the club name had changed to Sydney Swans and operations had moved to the Harbour City entirely.
It should be said that the 1970s were characterised by militant sportsmen, players began to demand better wages as the game began to take more and more of their time, and everyone had their eye on Packer and World Series Cricket and the benefits cricketers received as a result. Without this militancy theres little doubt that the South situation would have been as volatile.
Timeline
•1945 – Last South Melbourne grand final v Carlton “The Bloodbath”
•1980 – South Melbourne reports fifth consecutive 150,000 dollar loss
•1981 – South Melbourne requests moving home games to Sydney
•1981 – Last games at Lakeside Oval
•1982 – South Melbourne plays 11 home games in Sydney
•1983 – South Melbourne becomes Sydney Swans
1981 Saga Timeline
•Jul 1, 1981 – South asks the VFL to fixture all home games in Sydney and all away games at VFL Park under lights
•Jul 2, 1981 – Newspapers break the story of the proposed move
•Jul 5, 1981 – The Keep South at South group meets at Lakeside Oval
•Jul 29, 1981 – VFL approves moving 11 home games to Sydney in 1982
•Sep 10, 1981 – Media reports 720 new membership applications, mainly Sydney based corporates
•Sep 22, 1981 – Extraordinary meeting of South Melbourne members, KSAS committee wins 80% of vote
•Sep 24, 1981 – first reports of rift between players and the board
•Sep 28, 1981 – South Melbourne players walk out of a meeting with KSAS committee
•Oct 2, 1981 – South players and board in talks
•Oct 6, 1981 – Players refuse to go to training
•Oct 14, 1981 – The VFL refuses to rescind the decision to play South in Sydney in 1982
•Oct 16, 1981 – Players reaffirm commitment to play in Sydney
•Nov 7, 1981 – 17 players on strike
•Nov 18, 1981 – The VFL agrees to loan South $400,000 from the Ground Improvement Fund
•Dec 3, 1981 – Barry Round quits South Melbourne
•Dec 9, 1981 – VFL presidents indicate support for the VFL to take over South
•Dec 10, 1981 – Players walk out of meeting when the board refuses to resign
•Dec 11, 1981 – South Board resigns, Bill Collins appointed president
•Dec 21, 1981 – John Rantall appointed coach, four board members resign
•Dec 23, 1981 – Rantall Quits, Quade appointed coach
References:
•Australianfootball.com Sydney Swans webpage
•Sydney Swans wikipedia page
•Sydney or Bust – The Sth Melbourne Relocation Saga
•Economic Development of the VFL 1960-1984
This was written by me for http://footybusinness.wordpress.com
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July 6th 2012 @ 10:54am
swannies05 said | July 6th 2012 @ 10:54am | Report comment
Being a Swans member for almost twenty years now I have never known the story in this much detail, so thank you Wookie. Was a great read. Hopefully the boys can post another 4 points tomorrow afternoon. GO BLOODS
July 6th 2012 @ 11:25am
Brewski said | July 6th 2012 @ 11:25am | Report comment
Good article, i think a few things stand out that made South move to Sydney.
They were boxed in by both Richmond and St Kilda, a very big post war Greek population that was not that interested in footy.
A poulation that was around 47,000 in 1921, dropping to 17,000 by 1991, and that population in 1991 would have been many post war immigrants whose kids had already moved to the suburbs, so the original South Melbourne pre-war fan base % would have been even lower.
And of a lack of success.
July 6th 2012 @ 12:15pm
Redb said | July 6th 2012 @ 12:15pm | Report comment
Lack of success and inner city ageing population (who grey up when successful) have afflicted many inner city clubs, look at Fitzroy, Sth Melb, Melb and to a lesser extent Nth Melb.
Success in the 1960s and 1970s kept other clubs going, eg: Richmond and Carlton, Hawthorn and Essendon the 1980s and thus spurned new generations of fans that the inner city clubs missed out on.
July 6th 2012 @ 11:51am
Kasey said | July 6th 2012 @ 11:51am | Report comment
Was there not a component of TV rights also? Something about not being able to broadcast VFL games from Victoria that could be worked around if one team played in Sydney? I always thought Garry Linnell’s book ” Football Ltd”(1995) about how the broke-arse VFL became the financial behemoth of he AFL was a great read. I recommend it to all Aussie sports fans, regardless of which sport you follow. Could do with an updated version to include the 2nd SA team, GCS and GWS ventures IMO.
July 6th 2012 @ 3:22pm
The_Wookie said | July 6th 2012 @ 3:22pm | Report comment
a factor from the VFL perspective was that taking a team to Sydney and broadcasting from there would allow them to broladcast games on Sundays, VFL was pretty much banned on Sundays to protect the VFA.
May 5th 2013 @ 11:05am
Martin said | May 5th 2013 @ 11:05am | Report comment
Enjoyed reading all that.
I recall the AFL saying “every Sydney based game would be televised into Melbourne”
Am I recalling that incorrectly?
I do remember being more at peace with the deal with the proviso in place.
Also recall watching the games until they started to drop off to the point where we are now.
Interesting that as a Melbourne based Swans fan, I can watch a game at the MCG live (or delayed) between two Vic based team.
This game I could jump in my car or on a train and go and watch.
However, a Swans game at the SCG between the Swans and a Vic based team is not shown at all on FTA.
I would have to purchase an airfare etc etc to see this game.
Only saving grace is the AFL live app on my iPhone which allows all games for $50 for the season.
I refuse to subscribe to a whole TV network for $80 per month or whatever to be able to see my team play.
July 6th 2012 @ 1:44pm
Pope Paul VII said | July 6th 2012 @ 1:44pm | Report comment
A lucky break for SMFC.
My favourite memory of the early days is the three consecutive 30 goal matches in 1987.
A pity they couldn’t go back to back in 2006. Old Sth were runner up in 34,35 and 36 after winning 1933, hope Sydney don’t have to wait as long for there next.
July 6th 2012 @ 3:59pm
Strummer Jones said | July 6th 2012 @ 3:59pm | Report comment
Would be interesting to see how many Melbourne based supporters/members there are now. Do we have any details?
July 6th 2012 @ 4:21pm
The_Wookie said | July 6th 2012 @ 4:21pm | Report comment
Wikipedia entry on the Swans claims 10,000 Swans members are Melbourne based but doesnt provide any base for the claim. This figure is quoted on a number of web pages, but nothing in mainstream media, afl, or official swans information.
July 6th 2012 @ 4:07pm
NF said | July 6th 2012 @ 4:07pm | Report comment
Interesting read from NRL perspective it would of being nice for one of the lesser Sydney clubs to relocate elsewhere in the 80′s/90′s. For example, the Roosters with there nonexistent fanbase could go elsewhere and noone in Sydney would shed a tear besides the very few Rooster fans.
July 6th 2012 @ 4:24pm
Brewski said | July 6th 2012 @ 4:24pm | Report comment
Working on the NRL’s past record, that club would not exist now, they don’t seem to have the patience and committment, the professional admin and more importantly the fan base to demand a continued existence, in one way or another.
From what i see the AFL and Australian football in general cares more about it’s history and clubs than RL.
July 6th 2012 @ 4:33pm
Brewski said | July 6th 2012 @ 4:33pm | Report comment
Soiuth Sydney excluded.
July 6th 2012 @ 4:42pm
NF said | July 6th 2012 @ 4:42pm | Report comment
Brewski I’m certain now under the ARLC they would be committed and patient to whenever they will expand to in the future. In the past the administration has been gutless and short-sighted cutting expansion teams at will without realizing the consequences of there actions in the long run. I just hope under the ARLC things change.
July 6th 2012 @ 5:12pm
Brewski said | July 6th 2012 @ 5:12pm | Report comment
Firstly you say certain, lastly you say hope …… we shall see.
July 7th 2012 @ 1:20pm
Little Aussie Battler said | July 7th 2012 @ 1:20pm | Report comment
You missed the bit about there was talk in the early 1990s that the Swans would move back also because the club was on the verge of folding in Sydney. Carlton offered to play it’s away matches at the SCG.
Fitzroy should have just gone to Brisbane in 1987 and saved themselves years of pain and now only a split history with the Bears.
North and Footscray need to be wary, North in particular is gone. They should have went to Carrara when they had the chance. They would have been bankrolled there, had a stadium etc.. They get 12 million a year to stay afloat and it may as well be used by the league to put them into a new region. Even if it Ballarat, it gives the people of the country a chance to get league footy and Kangas fans can still get to games. Tasmania is the other option they will be probably take. Tasmanian people will attend in droves to the games against Richmond, Carlton, Geelong, Collingwood and Essendon. It will be a massive success down there.
July 8th 2012 @ 1:16am
The_Wookie said | July 8th 2012 @ 1:16am | Report comment
Didnt write about the early 90s because it was the subject of the relocation. I dont recall any talk about relocating them back to Melbourne. And it would have been big news if that was the case. I remember talk of them being folded before the AFL bought them ownership back (as it did in Brisbane)
July 10th 2012 @ 2:18pm
Hamish said | July 10th 2012 @ 2:18pm | Report comment
The folding talk in the 90s was a bargaining tool to get cheaper rent at the SCG, the only suitable footy venue available at the time…
October 10th 2012 @ 3:11pm
Leanne Monticelli said | October 10th 2012 @ 3:11pm | Report comment
So many people still claim that the Sydney Swans are still the South Melbourne Football Club. The initials S.M.F.C are on the back of the Swans jumper. What name is the club licensed under? I haven’t seen anything that’s said they had their license revoked.