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Soon Australia will take part in arguably Asia’s main sporting event. The growing importance of sport in Asia as its wealth grows is not well understood in Australia.
The current Ashes series in cricket is the perfect example; heaps of media, far more than for a series against India.
I think I know the reasons: it’s to do with our history and our past.
Governments, followed by business, recognised Asia as major part of Australia’s future development. When will the media follow suit?
The scant regard for Asian culture, beliefs, etc., by the media, for a country placed where Australia is, says something about us.
We are essentially a European country based at the bottom of Asia geographically. We are not at the street level Asian food, although temples and so on are very well accepted as are most people.
Why are the media so slow in coming to terms with what is fact happening before our eyes? Are the demographics of the mainstream such they consider they must report only what they have?
The Asian Cup is upon us, the Socceroos are playing. The Soceroos are now a major Australian sporting team, but like cricket in India, they get far less media than England. But at least we have some history in cricket, in football there is very little.
The main stream media has almost ignored the Asian Cup, few would know how many nations make up the AFC, how many could name them. My guess is there are six sides capable of taking out the AC.
Where is the respect for Asia in this sporting event, where is the insight into the future and where is the knowledge? I understand the media have budgets and demographics but I find the whole thing strange.
You get the feeling that if and when reporting does start, it will not be by knowledgeable people who are well researched and resourced, but by the usual gang of smiling TV presenters.
How can Asia’s major sporting event, in which Australia is playing, be so overlooked?
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