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To be successful, Australia needs to have the best run and most professional code in the country. Football has several things going for it, which have never been used well – the massive player base, the international aspects of football, and so on.
The problems are many and we are approaching what I see as the third phase in the re-positioning of football.
The first was the creation of the A-League, second was the Foxtel deal, and the third phase will be the next media deal and the Asian Cup in 2015.
To reach its potential the missing link is connecting the state associations, the district associations, the park teams, the state teams and the old NSL clubs into one big football family, further to develop the national domestic competition that is the A-League into its own well running business.
A very real question at this point is being asked by many; can Frank Lowy lead the next stage or do we need a democratic organisation? Or to put it another way, has Frank got us to the stage were we need to replace him?
Further, we have nine national teams, so how can we best market these teams and pay for them?
A fundamental belief in the development of a national domestic competition to underpin football’s growth is essential from the FFA.
Assuming this is correct, football needs, given the position of other codes, a very skillful management team to make it work. In fact, the best management team is needed.
Do we have the best management team? In my honest opinion, no.
Where to from here, I am not sure, but football’s management needs to lift its game.
Are you the ultimate team manager? Pick your own superstar team and go head to head with other football fans for glory and cash prizes on Draftstars. Imagine what you could be buying instead. Set a deposit limit.