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If you take the ‘any publicity is good publicity’ view, the fight after Friday night’s top-of-the-table NBL clash should be applauded by the league office.
Fines? Pfft.
The NBL should be paying the Perth Wildcats and Adelaide 36ers – with bonuses to the main perpetrators – for what went down, not the other way around.
Throw the book at 36ers coach Joey Wright? No way.
The league needs to hurry up and award him Coach of the Month already.
A head coach throwing punches at a sporting event! Repeat after me: a head coach throwing punches at a sporting event!
In what world does that not end up in primetime news bulletins?
Clearly, the man’s a publicity genius.
Okay, okay. So footage of men actually playing basketball might have ended up on the editing suite floor.
Not even a James Ennis dunk or two could niggle its way through.
But evidence that the NBL is actually capable of filling a 12,000-seat arena did, in fact, survive the cut.
In the backdrop to the action was a nice 360-degree view of Perth Arena’s red army. Not exactly the worst advertisement for the league.
You could also say that the passion on display was a positive promotion for the league, not to mention the Channel Ten watermark in the corner of the screen.
On top of all that, existing fans got plenty – and I mean plenty – of mileage out of the melee.
It sent the two most vocal fan-bases in the competition into online war.
It was a wonderful excuse for ‘Redhage even flopped during a fight’ jokes.
It was one of those increasingly rare moments where the Ron Burgundy ‘Well that escalated quickly’ meme could be posted and still retain its humour.
NBL in the news, people talking NBL. Is this not what the NBL wants?
“How many zeroes should I put on the end of this cheque?” should be the words coming out of Fraser Neill’s mouth this morning.
If you take the ‘any publicity is good publicity’ view, everyone came out a winner.
But that would, of course, require you to take the ‘any publicity is good publicity’ view.
In this case, I don’t. Joey Wright needs to sit out a few weeks and everyone else who escalated the situation should be fined relative to their involvement.