But I didn’t watch it. I refuse to watch a game punctuated by regular intervals of advertisements (most of them being for moronic reality television shows). In effect Channel Nine, you’ve lost a viewer.
My big question however is not directed at Channel Nine, but rather at the NRL. Why go for the money?
In business, money is used to invest in your product, and make it stronger. Playing to Channel Nine’s demands for delayed broadcasts is destroying value. A delayed broadcast is significantly less engrossing than a live one. You need only read the columns of social media to see the disappointment that is directed at Nine for its delayed broadcasts.
With this in mind, I would like to see Australia’s leading codes have a different key performance indicator when it comes to television deals. Instead of trumpeting about who gets the most money, codes should be trumpeting who gets the most live games, with the most professional coverage, with the best chance of building the game.
Business and sport are a dangerous mix. It’s easy to liquidate the fan-base and sell it off for all it’s worth, but what does that do in the long run? Being bullied by a broadcaster makes me apprehensive about tuning in.
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It’s high time we add further legislation to protect sports consumers. It would be easy to add legislation for maximum length of ad breaks during sport, regardless of whether it’s live or not.
Making Nine liable for excessive ad breaks would be a fantastic move for the fans.