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May I confess from the outset that I am interested but not excited about this weekend’s World Club Series games in England.
A few questions, first.
Can the newly crowned NRL champions from North Queensland transfer their 2015 excellence into this year and maintain the rage to go back-to-back?
Will the Brisbane Broncos shake off the disappointment of losing the grand final by a golden point and show signs that they will go one better in the months ahead?
Are the unusually bereft Sydney Roosters struggling as much as the bookies think or could they put on a big show against St Helens and give their hardy little band of supporters an early-season thrill?
There are also plenty of brilliant young players on trial – the odd NRL coach as well – in this country, and it’s important to keep a wary eye on all proceedings as one formulates expectations for the season ahead.
Roarers, we are less than a month away from the opening premiership game but apart from your particular club’s build-up, are you in any way excited about the overall product being paraded by your favourite sport?
Have you seen anything exciting from NRL headquarters about what’s in store in 2016? If there has been anything, please tell me. I must have missed it.
The last time I looked, the NRL had a media and marketing department and one would assume that they would be banging drums and blowing trumpets around this time of year.
There should be some ‘excited’ advertising in the national press, but I haven’t heard or seen a thing.
Are the clubs and the media networks being left alone to generate their own excitement? Have the media and marketing folk at NRL headquarters nothing to offer, or are they waiting until the very last minute to pump up the tyres?
In the AFL, club supporters are swamped with teasers and spectacular promos of what to look forward to in the autumn and winter of 2016.
Rugby league? I haven’t been bowled over by anything. Perhaps the good stuff is just around the corner. That’s a pretty big perhaps…
Marketing and self-promotion in sports in massive around the world. Did anyone catch the extraordinary hype that accompanied the Super Bowl? Has anyone ever witnessed the entrée to an English Premier League season?
Your might say the Super Bowl hyperbole was way over the top, but the Yanks had an exciting product and the powers that be made damn sure you got excited at every possible prospect.
I have not been a fan of the NRL’s marketing for a couple of decades now. For a game that offers so much, it’s poor. Piss poor.
Could it be that the NRL’s media people are waiting for some encouragement and direction from the top as you read this? That’s a distinct possibility but if it’s the case, no direction is going to come anytime soon.
There has been no NRL CEO since November 30 last year, and the guy at the helm is NRL commissioner John Grant, who seems to be revelling as the code’s ‘go to’ man at a time when that’s pretty much a glorious waste of time.
I cannot believe we have come this far without the appointment of a Dave Smith replacement. It’s Mickey Mouse stuff, the stuff you get in cartoons – not major sports.
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