
Brisbane Broncos rugby league player Karmichael Hunt poses with a Gold Coast AFL franchise jersey. AAP Image/Patrick Hamilton
Brisbane Broncos star Israel Folau is expected to soon announce which club – and code – he’ll be playing for next year. With just the slightest hint that Greater Western Sydney was his destination last week, it didn’t take long for the usual lines to be thrown out. You know, the “This is proof anyone can play AFL”-type lines.
Just like after the Billy Slater talk a week beforehand. Just like after the Karmichael Hunt signing before that.
The AFL chasing after rugby league converts has been misconstrued in many ways, and it’s time a few of the “myths” are put to bed.
This is proof anyone can play in the AFL
Not quite. This is proof that anyone that possesses the athletic qualities of a Karmichael Hunt or Israel Folau can be given the chance to play in the AFL. There’s a bit of a difference.
Not everyone has the talents of Hunt and Folau, of course. It’s not as though these guys have been plucked straight off the street. But even then, there’s no guarantee they will make it, or even play a single senior game – at this stage all they’ve been presented with is an opportunity.
And for those who think playing in the AFL is a walk in the park, have a look at the Jordan Lewis and Jarrod Harbrow collision from a few weeks back and you’ll see the AFL isn’t a place for just “anyone”.
Look at all those Irish blokes crossing over – it’s easy to make the transition
Another perplexing myth. Only three converts from Gaelic football have reached the 100-game milestone – Tadhg Kennelly, Jim Stynes and Stynes’ teammate Sean Wight. Outside of those three, the list of Irish players to have come over is littered with stories of those who couldn’t cut it. Many never make a senior debut, some even struggle to see out their first season.
The stories of Stynes and Kennelly, as great as they are, shouldn’t lead to the conclusion that it’s easy to make the transition.
It has everything to do with publicity and nothing to do with them playing footy
Publicity is a huge factor in all of this. It’s the chief motivator, I’ve written. But these signings are not all for publicity. Expansion has forced all clubs to think outside the square when it comes to recruiting and to try and open new avenues for talent.
It’s not just rugby league players being signed up, it’s Americans and former basketballers, it’s rugby union players, it’s even more Irishmen, it’s young Fijians, it’s young Kiwis. Players on Gold Coast’s current VFL list have backgrounds in soccer, cricket, basketball, swimming and athletics.
Mind you, having said all that, the fact they are high-profile rugby league players means they get a fair bit more money thrown at them. Which leads to the next myth …
It’s money down the drain
This simply isn’t the case. Believe it or not, the investment in Karmichael Hunt has already paid off. After stories filtered through newspapers, radio, television and the internet, the publicity generated by his signing was valued at $7.5 million.
That’s well above what he’s being paid, and the best part for Gold Coast and the AFL is he hasn’t even played a game yet. Imagine the media attention on his first training session, his first VFL game, his first pre-season game, his first AFL game … it’s crazy to even think about what all that will be worth.
Again, this isn’t to say publicity is the only reason Gold Coast and the AFL went after him. He actually possesses athletic talents. But it is to say that his signing – and any potential Folau signing – isn’t simply money down the drain.
They’ll be taking spots off guys who’ve played the game their whole lives
Actually, the introduction of two new clubs will create almost a hundred new senior list positions, not even including the rookies listed on top of that. The next few years provide a number of opportunities for talent – be they already playing the game or otherwise – to find a spot on an AFL list.
Even then, the non-registered rookie provision – the provision used to sign players like Hunt and Folau – allows players not registered as playing Aussie Rules in the past three years to be signed onto the rookie list (away from the senior list) virtually on top of the salary cap (away from the entire list).
Have the AFL ever seen this guy actually kick?
Both Hunt and Folau have gone through kicking tests – and a general skills test, for that matter – with the AFL’s Jason McCartney. Just because nobody’s seen Folau kick in an NRL game, doesn’t mean the AFL haven’t seen him kick.
This is great, it’s the best thing the AFL have ever done, it’s a no-brainer …
To be fair on the critics, there are a couple of reasons to think a few AFL people are getting a little bit too excited by what’s happening. To suggest there’s completely no downside to all this is also a tad off the mark.
The AFL are setting a strange precedent by helping to pay these players’ salaries through a “marketing allowance”. What’s to stop Carlton asking for the AFL to pay part of Chris Judd’s salary? Is he not marketable? What about Gary Ablett at Geelong? Better yet, what if an existing club, a club not in a developing market, wanted to sign an NRL player?
It does open up a can of worms.
Also, there’s definitely a chance for the positive publicity to backfire once these recruits take to the field or, worse still, don’t take to the field. The scrutiny on them will be intense.
They are going to be absolute failures / great successes
This part of things cannot be foreseen. Nobody knows whether it’s possible to pluck a young rugby league star, develop him for a year and see him out on an AFL field and have him actually belong there.
Which is why experiments like the Hunt signing will be so fascinating. They are great stories.
Instead of jumping to conclusions, the best thing for any Australian sports fan right now is to simply sit back and see how it all plays out.
Follow Michael on twitter @mdifabrizio
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Michael C said | May 4th 2010 @ 5:57am | Report comment
Good article.
Galloping Guru said | May 4th 2010 @ 8:40am | Report comment
Very good article, the AFL and it’s clubs have really widened it’s net to find players from around the globe to make sure the depth is there for the 2 new teams.
Two international happenings you did not mention are GWS rookie listing a South African and PNG’S rise as a Australian football powerhouse and contributor of players at the highest level.
The only thing i don’t like is the huge amounts of money offered, seems way off base for a couple of RL players with no AFL experience or background, a better idea would be to plough this money into international/junior development. But then again i don’t understand marketing !.
Justin said | May 4th 2010 @ 8:49am | Report comment
It would help if Izzy had some of the qualities to make it though. Say kicking and endurance for one! Gamesense? Oh well he can jump over small wingers in league, give him a million.
What about the pie in the face when and if they both fail to measure up???
Brett McKay said | May 4th 2010 @ 8:55am | Report comment
Michael, I’m tempted to say that since no-one’s actually done it yet, it’s all a myth anyway
BigAl said | May 4th 2010 @ 2:34pm | Report comment
exactly
ilikedahoodoogurusingha said | May 4th 2010 @ 9:03am | Report comment
Michael, I watched the Heineken Cup Semi Final between Biarritz and Munster the other day, Hunt was playing No 10 for Biarritz; some of the commentators were saying that Biarritz were going to make an offer to Hunt to keep him in France…..so lets wait and see if it ever happens. Got to say, if I had the choice of living in the South of France or the Gold Coast, I know which one I’d choose!! Vive la France!!
Redb said | May 4th 2010 @ 9:07am | Report comment
Hunt has already dispelled this through twitter today:
“sounds like a commentator has gone out on a limb and speculated that I will be staying with Biarritz. False, I will return!”
Jay said | May 4th 2010 @ 10:24am | Report comment
out of curosity – how did hunt go in the 10 jersey.
he played five-eighth for qld.. solid in defence, but did nothing in attack.
ilikedahoodoogurusingha said | May 4th 2010 @ 10:48am | Report comment
I’d say he went ok….great in defence as one would expect, but it was a forwards dominated game, with a lot of handling errors from the backs, especially by Biarrritz, some good tactical kicking too.
Redb said | May 4th 2010 @ 10:51am | Report comment
Out of interest when is the final of the H Cup on, this Sunday on Foxtel?
JF said | May 4th 2010 @ 11:07am | Report comment
I thought he went ok, but he was not playing a traditional 5/8 role, the half Yachvilly was pretty much controlling everything. Hunt is a totally different player to Traille the bloke he replaced, I think this disrupted the team, Traille is a golden boot and kicks at almost every opportunity, Hunt hardly kicked but distributed well and showed his power in taking the ball to the defence. Hunt was also a standout in defence, I thought he was borderline with a couple of his shoulder-charge type shots he put on.
Red, the final is not for a couple of weeks, 22 May I think. I think the promoters would have been hoping for a franco-irish for greater interest, it looks like Tolouse will be way too strong for Biarritz.
Redb said | May 4th 2010 @ 11:27am | Report comment
22 May? No wonder GC coach Guy Mckenna is getting toey.
Redb said | May 4th 2010 @ 9:16am | Report comment
Great article Michael D, well summed up.
I would add that part of the strategy is to open up the game beyond its traditional boundaries and thinking in terms of recruitment. An acknowledgedment that there is a big wide world out there and that the old VFL/AFL was perhaps a closed shop and insular.
As we have seen with the opening of the new rectangular stadium in Melbourne (which looks fantastic) other sports are coming in and the AFL I think has finally acknowledged the sport cannot remain in the ‘arse end of the world’ forever.
There will be failures, there will be successes like Tadgh Keneally and increasingly Kieran Jack and Sam Gilbert, as the world plays other sports to tap into them you have to try some different things, break down barriers and actually introduce the game.
It will be a rocky road.
Meanwhile we’ll still gather at our MCG and watch the best game on the planet, abuse the umpires, hate Collingwood and Carlton and rejoice in our dinky little game.
captain nemo said | May 4th 2010 @ 9:22am | Report comment
my prediction; Hunt will play the 2012 season for the red’s and Biarritz. He has had a taste for the French lifestyle. If he finishes up with his girlfriend, there is nothing pushing him into AFL.
M1tch said | May 4th 2010 @ 9:23am | Report comment
Isnt the biggest myth that signing Rugby League players will win them fans? I dont know any RL fans that are now interested in AFL since Hunt signed.
Redb said | May 4th 2010 @ 9:26am | Report comment
I think its the biggest myth embraced by diehard RL fans.
M1tch said | May 4th 2010 @ 9:29am | Report comment
hmm, hasnt everyone in AFL circles that thing that now league fans will take a interest..
take in point Folau to GWS
AndyRoo said | May 4th 2010 @ 9:32am | Report comment
I’m not buying a GC17 membership but I am certainly interested too see how he goes. Can’t deny that.
M1tch said | May 4th 2010 @ 9:33am | Report comment
hey, even i’ll tune in for a few mins
Redb said | May 4th 2010 @ 9:34am | Report comment
Generalising again, ‘everyone’? which AFL circles?
I know I’ve stated from the outset that it has little to do with attracting RL fans (especially diehard code war types), maybe generic sports fans who prefer RL, but also like the Bris Lions or Reds, parochial bandwagon types that litter the sporting landscape these days.
But the biggest potential benefit IMO has always been on the recruitment side.
Mitch, not everyone is 100% AFL or 100% NRL.
M1tch said | May 4th 2010 @ 9:39am | Report comment
Quartermain, Walls, the blokes on the sunday morning channel 7 show, sheedy, mckenna – just to name a few
how can you say it has little to do, why dont GWS offer that money to other afl players?
is it just a coincidence they decide to go after ‘athletes’ from the NRL when setting up teams on the Gold Coast and GWS?
My opinion, it is to get league fans interested and tuning into the afl.
I dont think though its a war.
Redb said | May 4th 2010 @ 9:55am | Report comment
Ch 7 Sunday footy show? You watch and read a lot of AFL yourself by the looks of it. Are you sure your not interested as an NRL fan?
Hunt signaled he was leaving NRL.
Folau chased the AFL.
JamesP said | May 4th 2010 @ 10:34am | Report comment
I have posted this before…I think the AFL will be very happy if it can “convert” say 10% of all the RL followers who will be actively whatching the Karmichael Hunt experiment…
AndyRoo said | May 4th 2010 @ 10:58am | Report comment
I don’t think it will actually convert anyone, especially if he’s a bust. QLD’ers have all seen AFL before so I can’t imagine anyone not already convinced wanting to associate themselves with the team that paid a million dollars for a donkey. It’s a bit gimicky and about the bling… GCU on a bigger scale.
They are already on track to do well without him so I would be surprised if he adds a single member. Maybe a few bums on seats for that debut though.
It might turn his debut game into an event in QLD though. GC17 and the Lions don’t have many traditional rivals. So we had the game against Carlton billed as “must see TV” but untill the pointy end of the season or when Gold Coast come into the comp then we don’t realy have another. For rivalry round the lions are paired with the Swans…. I suspected because their the other team no one gives a rats about because apart from the Bradshaw story their isn’t much rivalry their.
That’s probably a bit odd because the Sydney vs Brisbane rivalry is pretty strong in all sports but I guess in AFL their probably is a shared feeling of being the outpost teams amongst the fans.
Galloping Guru said | May 4th 2010 @ 11:14am | Report comment
I would agree, the AFL will not convert anyone with the Hunt signing that already did not have a interest, and quite frankly it is not about converting, it is about offering choice, should they become rusted on GC fans thats a bonus.
BTW the GCFC has already 5,000 members, pretty good for a team still around a year away for their first game.
Redb said | May 4th 2010 @ 11:18am | Report comment
What is the definition of convert?
Convert from one sport completely to another?
Add an interest in a sport?
AndyRoo said | May 4th 2010 @ 11:22am | Report comment
Just thinking it wil be massive for the TV audience though. What’s the timing with the AFL’s TV deal?
If Hunt makes his bebut in say round six then it would keep the average up for GCFC. I’m guessing their first game wil be big, then a game a against the Lions and then the Hunt debut. Between them that’s 3 events (4 if they get Abblett which would spice up the Geelong game) which should attract good TV ratings.
AndyRoo said | May 4th 2010 @ 11:26am | Report comment
My definition would be wasn’t a fan of AFL before and then turns into a fan.
I don’t see it converting anyone. If you weren’t prepared to watch the lions in 3 grand finals you never will.
It will make sure though that the casual fan that watches some AFL now and then WILL watch this game. And plenty of others (like Mitch) will watch this game as the only game they watch all year.
Redb said | May 4th 2010 @ 11:30am | Report comment
AndyRoo,
I think there is a pool that swings in the breeze. They like most sports, but will gravitate to the successful one from time to time.
You can still have a preference for one sport but enjoy another.
In a competitive sports market, publicity is gold.
AndyRoo said | May 4th 2010 @ 11:48am | Report comment
Agree with the lot of what you just said Redb
That pool is especailly big in Sth East QLD. I think the sum effect of Hunt will be as above (one big game as an event) and give plenty of reasons to talk about the game*.
I don’t think Hunt will bring in any serious fans or grow GCFC pie any more than it would do without Hunt (unless the team really sucks and he’s the only good news story).
Most fans in that pool aren’t as ignorant as they once were though so I don’t think they need the gimmick, get Abblett and the casual fans in the pool have a reason to buy tickets.
Perhaps the AFL don’t quite realise how much bigger his profile is above other names (Reiwoldt excepted) in QLD (for players at non QLD clubs). If money was the issue (say Geelong come close) they would have been much better of using the Hunt money to get Abblett over the line. Even Roy Masters admires Abblett.
I think people are under estimating the knowledge base of people in the “pool”.
* I guess their thinking it’s a bit like marketing Coca Cola, they don’t advertise/promote to nesesarily gain fans it’s to keep the name out their and maintain interest. Hunt will do that.
Redb said | May 4th 2010 @ 12:27pm | Report comment
AndyRoo,
I dont think there is any doubt Gold Coast want Ablett. It’s not as if they’ve put the cue in the rack after signing K Hunt.
JamesP said | May 4th 2010 @ 3:35pm | Report comment
convert was probably the wrong word as that means to remove one interest from one sport to another. Clearly that is not going to happen. More along the lines of build interest…and hopefully sustain that to ongoing support once the GC17 team is go….
AndyRoo said | May 4th 2010 @ 9:26am | Report comment
I think AFL fans are going to have too link this article A LOT because it’s a very likely reaction to some one never playing AFL getting paid a million dollars.
You can come up with many defences (one being the NFL example of key position players) but that’s how it looks on the surface.
I don’t think it did Rugby any long term favors when the league converts walked into the Wallabies side and AFL needs the publicity even less. I would think at least in QLD that AFL was past the stage where it needs such a gimmick (it’s well respected in QLD) , if they get Abblett then they wouldn’t need Hunt at all.
If he’s succesful I think it would be exciting, league fans will still abuse the game as being “unskillful” but most likely they had that view any way and weren’t the target market.
If he fails (which seems more likely than not) after 3 years of being the butt of jokes (the VFL’s biggest earner etc etc) it will be a bad look when he goes back to league. What would that do for the image of the game amongst Polynesian kids in QLD who have seen what is likely one of their favourites treated like a joke in the AFL and then when he goes back to League he will be back on the footy show and treated like a hero again quick smart.
Dogz R Barkn said | May 4th 2010 @ 9:53am | Report comment
This is a very good summary of pros and cons by Michael di F, but I also agree with some of the points made by AndyRoo above.
Anyway, it’s going to be fascinating to see how it pans out.
JamesP said | May 4th 2010 @ 10:36am | Report comment
“Anyway, it’s going to be fascinating to see how it pans out.”
Exactly…..and that is the whole point…he has already paid for himself…its been a great investment so far…and if he fails….i still think there would have been more upside than down for the AFL.
Al said | May 4th 2010 @ 9:44am | Report comment
The recruitment of NRL players to the AFLand paying them top dollar is turning the sport of aussie rules into a circus. There are heaps of guys at state level, VFL, WAFL, SANFL that are AFL standard players that will be left plying their trade at the lower levels thanks to the AFL’s abominations recruiting NRL players with the sole purpose of using them as huge advertising billboards for their newly created monstrosities. I’d rather see the next Michael Barlow playing in the AFL ahead of guys like Hunt, Inglis or Folau.
Dogz R Barkn said | May 4th 2010 @ 10:10am | Report comment
All true, and I agree with your observation about Barlow, but as Michael di F says, two new teams means almost 100 new spots for professional footballers (earning an average of $230,000 per annum). You’d be lucky if five of those 100 spots are NRL converts (you’d be lucky if even three of them were that).
The big question mark is the $1 million price tag for someone who is around rookie standard at best.
Michael DiFabrizio said | May 4th 2010 @ 1:29pm | Report comment
Just to clarify and go into specifics: GC will have 48 spots on its senior list and it’s safe to assume GWS would be the same or similar. Both clubs will also have their rookie list on top of the senior list — which is the list where NRL players like Hunt and Folau, to begin with at least, will be placed. So NRL converts will only be taking the place of VFL, WAFL, SANFL players who right now would be a mile away from making it on to an AFL list. The next few years will be a boon for the Michael Barlow and James Podsiadly types.
captain nemo said | May 4th 2010 @ 2:31pm | Report comment
so who is Micheal barlow and James Podsiadly???
Dogz R Barkn said | May 4th 2010 @ 2:49pm | Report comment
never heard of either of them, but they got recruited as mature players from somewhere or another and are getting games – which is very unusual for AFL clubs because they normally like to recruit young players via the draft and mould them.
Michael C said | May 4th 2010 @ 3:06pm | Report comment
VFL recruits,
Barlow was the JJ Liston medalist from Werribee…..yup, a North Melb feeder team…….ah well.
And Pods, after earlier attempts at AFL clubs he ended up becoming a stand out VFL forward and only really got his go by joining the Geelong VFL side and taking on club fitness roles and impressing so much they got him as a mature age rookie. 28 is very late,…..but, he’s ready to go right away,.
Al said | May 5th 2010 @ 10:53am | Report comment
Barlow hasn’t won a JJ Liston medal, he came second to Myles Sewell last year. He won the Fothergill-Round Medal for best young player. Podsiadly won the JJ Liston in 2008.
Michael C said | May 6th 2010 @ 9:12pm | Report comment
thanx Al……I shoulda gone ‘safe ground’ and said he was a JJ Liston ‘place getter’,…….that’d cover all possibilities…….I knew I shoulda googled first!!!
Redb said | May 4th 2010 @ 2:55pm | Report comment
classic. know nothing about the game.
captain nemo said | May 4th 2010 @ 3:01pm | Report comment
so these guys will be playing for the GC????
Al said | May 4th 2010 @ 3:42pm | Report comment
Barlow is a midfielder that dominated in the VFL, was overlooked in the national draft, was overlooked by Essendon who he trained with in the pre-season and St Kilda before that and was selected by Fremantle in the rookie draft. He’s a tall inside midfielder who has dominated in almost every game he has played so far, including a 33 possession game on debut and a 16 possession third quarter against Essendon in his second game. Also just won the BOG medal against West Coast in the derby. Looks like an old fashioned type of footballer, an absolute ball magnet, has great hands, tough and runs all day. Certainly has made recruiters all over the country stand up and take notice.
Podsiadly is a 28 year old full forward who has dominated at VFL level for years and has only been given a chance by Geelong in the AFL now. Collingwood I think had him in their squad a few years ago but he never played a senior game for them. He has kicked two bags of five goals so far out of his four games and is a bloody good contested mark, a real old fashioned full forward who already has a cult following down in Geelong.
They will not be playing for GC thankfully.
BigAl said | May 4th 2010 @ 2:49pm | Report comment
.
I wonder if the money Hunt gets for the TV add where he is bouncing the Sherrin past the Eiffel Tower is part of the famous ‘$1 million’ ?
.
For the life of me, at the mo’ – can’t recall the product he’s advertising ?? – some sort of drink ?
Redb said | May 4th 2010 @ 2:54pm | Report comment
Swisse vitamins.