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During The World Game, SBS broadcast an advertisement during the football show for a rugby Test they are broadcasting against Wales.
I was both surprised and delighted.
SBS do a excellent job when they broadcast sport. The Tour De France is almost a must-watch, and when they broadcast the cricket their presentation was first rate. Not to mention SBS broadcasting of football, which is excellent as well.
From the SBS ad, they plan to show the game live in the wee small hours, with a repeat in prime time later that night. What would normally be hidden away on pay TV will be made extremely available on a free-to-air broadcast.
The challenge to SBS is what sort of job they do, and whether they can do it better than Seven or Nine. Another question will be whether most people know that SBS are broadcasting the match and the replay later that night.
I’m not sure if I will watch the match live, but will certainly watch the replay. Moreover I will enjoy seeing what sort of job SBS can do.
The Australian Rugby Union should be given some credit for testing the water, as SBS could be an excellent broadcaster of the lower-profile rugby matches. Pacific island teams and some of the lesser European teams spring to mind.
In return, SBS could in return get a rugby audience to watch some of their excellent non-sporting programming.
All in all, this will be a very interesting space to watch.
Join The Roar rugby editor Christy Doran, former Wallaby Matt Toomua and a cast of regular and special guests as they look at the biggest issues in the game on The Roar Rugby Podcast. If you’re looking for great odds on the next game check out Aussie bookmaker PlayUp. Chances are you’re about to lose. Set a deposit limit.