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Diamonds are Aussie netballers' best friend

8th September, 2008
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Netball Australia today launched a new gem on the sporting arena by officially naming the national team the Australian Netball Diamonds.

Continuing the trend set by Australia’s women’s basketball team, the Opals, Netball Australia made the announcement today and described it as a milestone event in the sport’s 80-year history.

“Our sport has never had a better opportunity to commercialise the national team brand,” Netball Australia chief executive Kate Palmer.

“This is a watershed era in netball’s development and the branding of our brilliant, successful Australian netball team is a critical part of the puzzle in our future development.”

Netball Australia sought wide consultation throughout the year-long branding process to create a name, brand and logo that reflects the values and history of the national team.

“It is a perfect brand fit. The brilliance of the diamond joining forces with the brilliance of the Australian netball team,” Palmer said.

“Netball is the unique, feminine Australian game.

“The Australian Netball Diamonds are strong, graceful, brilliant, professional, multi-faceted, passionate and feminine.

“Australians love to identify their national sporting teams with nicknames and in no time the Diamonds will become a household name.”

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The Diamonds take on the New Zealand Silver Ferns in a two-Test series on September 17 at Westpac Arena in Christchurch and on September 20 at Vector Arena in Auckland.

Network Ten was today announced as the official television broadcaster of netball in Australia.

Headed by former Australian captain Liz Ellis and Luke Darcy, Network Ten will cover all Australian Netball Diamonds Test matches played on both home soil and internationally for the next four years.

Australian Squad: Sharelle McMahon (capt), Natalie von Bertouch (v-c), Kate Beveridge, Rebecca Bulley, Bianca Chatfield, Catherine Cox, Laura Geitz, Mo’onia Gerrard, Kimberlee Green, Natalie Medhurst, Lauren Nourse, Susan Pratley, Julie Prendergast.

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