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The replica Lions shirt in the RFU shop costs £99.99 – a mark-up, I suspect, of around £95 over the production costs. And the back page advertisement from Thomas Cook in your newspaper offers tours starting from £1999 to see one “Test” and £2499 to see two.
And that pretty much sums up the rationale for this year’s commercial bonanza in South Africa.
The Lions in 2005 were not humiliated by the All Blacks because of the deficiencies of Alastair Campbell nor by the mistakes of Clive Woodward. They were beaten because a Southern Hemisphere side will never again be beaten by a rag, tag and bobtail assemblage of British Isles players, however individually talented these players may be.
The South Africans are full time professionals, both individually and as a unit.
The hastily assembled Lions cannot possibly be expected to gel together as efficiently and skilfully as the Springboks – they will be lucky to avoid defeat by less than twenty points in any of their matches against the Boks.
In the days of amateur international rugby there was a logic and, yes, a romance about the Lions that led to some heroic achievements.
But in the professional era, a side which plays together continuously for a year or more, as the South Africans will have done, will have a huge edge over a mishmash of players who cannot possibly be as familiar with one another as their opponents will be.
The only justification for the continued existence of the Lions is the commercial bonanza that a Lions tour creates. For me, that is insufficient reason for the tour to go ahead – and certainly there is no case at all for international caps to continue to be awarded for these one-sided and irrelevant matches.
Join The Roar rugby editor Christy Doran, former Wallaby Matt Toomua and a cast of regular and special guests as they look at the biggest issues in the game on The Roar Rugby Podcast. If you’re looking for great odds on the next game check out Aussie bookmaker PlayUp. Chances are you’re about to lose. Set a deposit limit.