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I propose to amalgamate State League teams that are strong and financially viable, and in a close proximity together, and rebrand them. So for example, in Sydney you could amalgamate Marconi, Sydney United and Bankstown City Lions.
They would then be rebranded “South West United,” with new colours obviously, and there would be a large pool of quality players to build a team from (alongside a few key signings).
Combining the support from the three clubs would also enable a solid supporter base to build, as well as sponsorship deals and funding already in place in each club. So you get all the resources from the three clubs put into this one kind of “super club.”
There would always be players ready and available and the team would have three Academies for youth players (or amalgamated into one giant academy).
This is the best way to bring “Old Soccer” and “New Football” together, as well as fast-tracking the second division.
I know the rebranding is not automatically going to shed the “ethnic” vibe, but because the clubs have been amalgamated, it brings the different groups of fans together. And with some positive promotional campaigns involving the community, they really can become teams based on demography and not ethnicity.
You could get two teams each from Victoria and NSW, one from South Australia, and one from Queensland. Then the final two spots could be made up from teams who were unsuccessful in bidding for an A-league licence.
This could be implemented within five to seven years.
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