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I’ve wondered for a while now why the Commonwealth and State governments have supported the World Cup bid. After all, there’s no State where football can claim to have a huge media support, so there’s no real big brownie points to be won.
My theory is that, if Australia wins the right to host the World Cup, Australia will for the twelve years leading up to it become the centre of Asian sporting influence.
Given in Asia many of the leading teams are owned by some of Asia largest companies, it would also open a link to the Middle Eastern countries.
The doors that football can open in both business and government are well-documented. Having the World Cup in Australia would go a long way towards providing Australian government and business with informal meetings and discussions they have never had, and always wanted.
This would be worth even more than the estimated revenue the World Cup itself will bring.
So my theory is that the influence and informal opening that would flow from within Asian Football Confederation nations is irresistible to government and business.
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