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The Socceroos matches are Foxtel’s highest rating programs. The A-League out-rates Rugby Union, but falls well short of the NRL and AFL.
Fox sell on the A-League highlights package to 110 countries and broadcast the A-League live into New Zealand, Indonesia and Malaysia.
Fox pay $17 million for the rights and by any comparison it was an excellent deal for them.
Fox have supposedly had a 10 per cent fall in their subscriber rate. Fox blame the extra free-to-air channels – ABC now broadcasting a news channel 24 hours a day is expected to further erode Fox’s market share.
Fox need programming it can charge for, and as the Super League war showed, sport is best thing to own.
In all business arrangements there are times when you assist one another a tad more than you are obliged to ensure goodwill and often to grow the business.
Football now could do with a little extra help – not that it will fall over without it, but a little help now would go a long way.
Does Fox offer a bit more money, a lot more money, or do nothing?
Fox wants football to grow as well. The best way to grow football would be for it to be on free-to-air. Both Channel Nine and Ten have expressed an interest but have been unable to come to an agreement with Fox. WIN TV has also expressed interest in broadcasting the A-League.
The best help would be to sell a game to Ten or One HD and direct most of the money to FFA. Would this be in their long-term interest? What would they want in return?
Do nothing is also a risk because there is no denying Fox have done very well out of football, and when they could have given a hand, did nothing. Hence, football will do nothing for you in the next media round.
If offered something, does football feel they have to take it? My understanding is there is still a $60 million per year offer on the table with conditions attached that are unacceptable to the FFA.
So, which way does Fox go given the explosion of FTA channels: assist a little, assist a lot in return for what, or do nothing?
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