IRB hail financial success of World Cup

By Julian Guyer, Julian Guyer is a Roar Guru

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    Last year’s Rugby World Cup in New Zealand is set to be the second most commercially successful edition of all time, the International Rugby Board (IRB) said Thursday.

    In a statement issued from its Dublin headquarters, the IRB said the tournament was on course to achieve a “net surplus of more than STG90 million ($A137.29 million).”

    The IRB added gross commercial revenues achieved of STG142 million ($A216.61 million) for the 2011 World Cup were within three percent of the total of the record-breaking France 2007 tournament.

    IRB chairman Bernard Lapasset said the results were “particularly encouraging given that Rugby World Cup 2007 was hosted at the height of the global economic boom, while Rugby World Cup 2011 was hosted amidst an uncertain economic climate in a smaller domestic marketplace and in a non-European time zone”.

    The IRB said the tournament, the seventh Rugby World Cup “looks set to deliver a significant boost to the ongoing development of rugby worldwide”, with 92 per cent of the global governing body’s profits, used to promote the sport, coming from the World Cup.

    New Zealand have long been a rugby union superpowers and their All Blacks beat France 8-7 in a tense final in Auckland in October.

    But the IRB said the World Cup was also a financial, as well as sporting success, for the host nation.

    It said the 2011 World Cup was the largest event ever hosted in the country, with more than 1.35 million fans attending 48 matches, with revenue from ticket sales surpassing the $NZ268.5 million ($A210.90 million) target set by organisers.

    This, the IRB stated, equated to more than 10 times the gross revenue generated by the next biggest sporting event hosted by New Zealand, the 2005 British and Irish Lions rugby tour.

    The World Cup is also estimated to have boosted economic activity in New Zealand by more than $NZ500 million ($A392.74 million).

    England will host the 2015 World Cup before the tournament breaks new ground by being staged in Japan, not a major rugby nation, in 2019.

    Qualification for the 2015 edition starts on Saturday when Mexico are at home to Jamaica in the first of 184 matches involving 80 countries.

    The full IRB group results for 2011 will be announced in May following the completion of the reporting process to the IRB council.

    © AAP 2018
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    The Crowd Says (97)

    • March 23rd 2012 @ 5:26am
      SAMURAI said | March 23rd 2012 @ 5:26am | ! Report

      Great news to hear, I hugely enjoyed RWC 2011, a feast of rugby on TV from lunch till dinner nearly every day!

      Full credit to both international and local supporters, even the matches involving minnow nations were packed and had an electric atmosphere.

    • March 23rd 2012 @ 5:56am
      mania said | March 23rd 2012 @ 5:56am | ! Report

      i didnt see any of this $500 million pumped into the economy
      oh well, still was an awesome wc though and i was impressed with how all of nz embraced and welcomed visitors. except for the aussies, but that was a select immature few.
      its good to hear this was a success as a lot of ppl predicted this would be the last one that nz ever hosted because it wasnt economically vialble. all the guessing economists were wrong afterall

      • March 23rd 2012 @ 7:53am
        Rugbug said | March 23rd 2012 @ 7:53am | ! Report

        Mania it wasn’t the entire Australian team it was Quade Cooper, I seen a lot of the Australian team out and about and all were treated very well with at times huge crowds wanting photos and autographs, I happened to get a few pics with Will Genia and Radike myself.
        Quade Cooper put himself in the position that he was in no one else. I’ve lived in Australia and they too have their fair share of poor sports who boo and jeer international teams and players. I was also at the Aucstralia vs Ireland match and I would have to say it was one of the best atmospheres of the entire World Cup, the crowd certainly boo’d QC everytime he got the ball they DID NOT boo any other Australian player at all and it is an absolute myth that they did. Yes the crowd jeered for Ireland whole heartedly maybe this can be put down to two things QC arrogance and the seemingly we are so good no one gan beat us attitude that the entire Australian squad seemed to have after beating the ABs for the first time in years pre world cup or more likely the fact that Ireland were huge underdogs and everyone loves the underdogs even our Australian Brethren.

        • March 23rd 2012 @ 8:11am
          Emric said | March 23rd 2012 @ 8:11am | ! Report

          I always thought the NZ V Aus semi-final was like watching a kid spending years teasing a dog behind a fence, and finally someone leaves the gate open

        • March 23rd 2012 @ 8:48am
          mania said | March 23rd 2012 @ 8:48am | ! Report

          yeah rugbug, quade deserved everything he got
          but i was actually talking about woblies supporters. apparently they werent happy with the abuse they got from other supporters. i never saw any of this and have to wonder if they were being a bit overly precious

          • March 23rd 2012 @ 9:13am
            Rugbug said | March 23rd 2012 @ 9:13am | ! Report

            I never seen any of it either and only heard about it here on the roar, but as I have said below mania all the alleged incidents are hand me down STORIES from someones Aunts, brothers neices cousin.

            • March 23rd 2012 @ 9:21am
              mania said | March 23rd 2012 @ 9:21am | ! Report

              and the aussie media, but yeah i didnt hear anynegativity and all the aussies supporters i knew and met had a great time

            • March 23rd 2012 @ 9:22am
              p.Tah said | March 23rd 2012 @ 9:22am | ! Report

              Why take the tread down this path … Again…

              • March 23rd 2012 @ 9:31am
                Rugbug said | March 23rd 2012 @ 9:31am | ! Report

                Why not P tah?
                Show me the cold hard truths its all hear say and in effect just a chance for disgruntled fans disappointed with their own teams performance to have a go at the Hosts because they are unwilling to look into their own back yards. As a few have said already none of us seen any of the like nor do I know anyone who saw anything of the like, it has all come from hand me down stories.
                if your countrymen can not report on their own experiences I find it extremely hard to believe and one tends to lean towards the disgruntled Wallbies fans fabricating stories theory.

                No doubt there would have been some banter but no more than Kiwi fans are given in Australia or South Africans in England. Seems some Australians are trying to make a mountain out of a molehill, that is of course there was a mole hill to begin with!

                i’m sure you would jump to defend Australias reputation had it been accussed of the same when indeed it had not been guilty of the crimes accussed.

              • March 23rd 2012 @ 9:39am
                Justin said | March 23rd 2012 @ 9:39am | ! Report

                No need to go down this path again because it got done to death during and after the WC.

              • March 23rd 2012 @ 9:44am
                Rugbug said | March 23rd 2012 @ 9:44am | ! Report

                Justin why don’t you ask your fellow countrymen why they want to go down this path?
                Oh no thats right you only want to pick fights with me.
                Grow up

              • March 23rd 2012 @ 9:49am
                Justin said | March 23rd 2012 @ 9:49am | ! Report

                How was what I wrote picking a fight with you RB?

              • March 23rd 2012 @ 9:53am
                Rugbug said | March 23rd 2012 @ 9:53am | ! Report

                Because I doin’t see you questioniong Jack or KOG as usual Justin you single out my posts funny that NOT!

              • March 23rd 2012 @ 10:03am
                Justin said | March 23rd 2012 @ 10:03am | ! Report

                Well I dont see either of them in this part of the post, I was commenting on ptah post.

      • March 23rd 2012 @ 9:38am
        Justin said | March 23rd 2012 @ 9:38am | ! Report

        Mania did you think you would get a slice of the $500m? Try asking the hotels, pubs, restaurants and every other tourist business in NZ.

        • March 23rd 2012 @ 10:00am
          Rugbug said | March 23rd 2012 @ 10:00am | ! Report

          It seems it was a bit of a minefield with some businesses doing extremely well and others not really noticing much of an increase in profits. the good thing is though that $500 million will now be doing the rounds in the economy so it is a win win in my opinion.

          • March 23rd 2012 @ 10:04am
            Justin said | March 23rd 2012 @ 10:04am | ! Report

            Absolutely, a great win for the country and the economy. Its been fairly tough over there for a couple of years hasnt it RB?

            • March 23rd 2012 @ 10:40am
              Rugbug said | March 23rd 2012 @ 10:40am | ! Report

              Sure its been tough but nowhere near as tough as some like to make it out to be.
              The standard of living here is still relatively decent by most world standards and the lifestyle is 2nd to none in my opinion but then again I am slightly blinded by my owm bias here.

    • March 23rd 2012 @ 7:24am
      mace 22 said | March 23rd 2012 @ 7:24am | ! Report

      I Remember when NZ got the rights to host the rwc, all the naysers saying nobody would want to go to NZ to far away. Wouldn’t be a success. No good for the developement of rugby, should have gone to Japan. So good news all round. Well done NZ and also to the board members who voted to give NZ the rights to host. But don’t expect it to be in the land of the long white cloud soon if ever.

      • March 23rd 2012 @ 9:21am
        p.Tah said | March 23rd 2012 @ 9:21am | ! Report

        I was one of those and I’m glad I was proven wrong.

        However given NZs passion for rugby I didn’t begrudge them hosting it over Japan.

        Overall it was a great RWC

      • March 23rd 2012 @ 9:33am
        Justin said | March 23rd 2012 @ 9:33am | ! Report

        Mace I think the main concern was infrastructure. I dont think anyone was worried about distance etc. Most people I know want to go to NZ and if they have been, have loved it. But a lack of accommodation (and therefore massive costs for punters) and transport difficulties were always a factor.

        • March 23rd 2012 @ 9:35am
          Rugbug said | March 23rd 2012 @ 9:35am | ! Report

          Quite clearly it was all unsubstantiated scaremongering

          • March 23rd 2012 @ 9:45am
            Justin said | March 23rd 2012 @ 9:45am | ! Report

            Was it? The accommodation was through the roof, and they needed cruise liners as they didnt have enough hotel rooms. how did the train go out to Eden Park on opening night. It was reported to be a nightmare.

            NZ did a great job with the WC, no question but lets not bury the whole picture. Every major sporting event has some issues.

            • March 23rd 2012 @ 9:52am
              Rugbug said | March 23rd 2012 @ 9:52am | ! Report

              Your right every event there are issues in every major city in the world.
              The biggest incident during the WC was opening night and the complete breakdown with the rail systems.

              Aside from that there wasn’t really anything to write home about, and as the IRB has stated NZ bpulled off this minor financial miracle in the middle of an economic downturn. Certainly no small feat by anyones standards

            • March 23rd 2012 @ 2:36pm
              King of the Gorgonites said | March 23rd 2012 @ 2:36pm | ! Report

              spot on Justin. i for one will be glad the rWC will never being going back to NZ again. i tried to secure accomodation for the quater final weekend a year out from the event. no accomodation got be got. all the good stuff went to the corporates, the players and the irb. simple as that. the only thing available was a place that wasnt fit for rats.

              • March 23rd 2012 @ 6:10pm
                stillmatic1 said | March 23rd 2012 @ 6:10pm | ! Report

                you obviously didnt know that the internet has some great websites to get accommodation then, KOG. or wont you subject yourself to less than 5 stars!?

              • March 23rd 2012 @ 6:37pm
                WQ said | March 23rd 2012 @ 6:37pm | ! Report

                Well KOG, that is simply not true as I got given tickets to the All Blacks vs Argentina quarter final 1 month before the game and had no problem getting both flights and accommodation.

              • March 27th 2012 @ 4:37am
                Colin N said | March 27th 2012 @ 4:37am | ! Report

                I started searching for accommodation two/three months out from the event, for a one month stay, gradually moving down the country, taking in several games in the north island.

                We had to move about a bit (We had to stay in three different places when we were staying in Wellington for example), but the travel company who helped us was superb in finding us accommodation.

                As I have said persistently but is worth repeating, I had an exceptional time with hosts that were incredibly welcoming.

            • March 23rd 2012 @ 6:08pm
              stillmatic1 said | March 23rd 2012 @ 6:08pm | ! Report

              none of the accom whilst i was in NZ for the whole 7 weeks was through the roof. and my partner and i went to 17 games in total from palmertson north up to whangarei and for a decent room for a night you could easily get something for $100 a night.

              if people want to only stay in 4 or 5 star accom, then what do they accept? we had the eden park package and all finals matches (excluding the final) in auckland and managed to stay in a very comfortable motel just a 15minute walk from the stadium for less than $150 a night. the england/scotland match and the semi finals/final saw a massive hike in the rates mind you, but overall, for most people who simply want a comfortable bed to sleep on, there was never any issue with price.

              i truly feel sorry for all those people that seemed to have more money than sense as they probably missed out on what a holiday to another country is supposed to mean. and its not sitting in a 5 star room, mulling over whether its safe to go out or not.

              the opening night was a nightmare simply because people actually listened to the council and took public transport instead of simply driving in and parking in the suburbs around eden park. the 2000 or so punters that got in late didnt miss much anyway, the game was pretty flat overall, but the ceremony was quite good, so an each way bet. lol.

              • March 27th 2012 @ 4:41am
                Colin N said | March 27th 2012 @ 4:41am | ! Report

                It’s funny, on the opening night, we hired a car and I was dropped off 15 minutes from the ground and the traffic was fine.

                Took the train back to the hotel, though, and didn’t get back to the hotel until 2. I was actually fortunate because others at the station had been waiting for an hour.

        • March 23rd 2012 @ 10:15am
          mace 22 said | March 23rd 2012 @ 10:15am | ! Report

          Yes justin and a lot of kiwis didn’t do themselves a favour with a lot of the prices for accommodation food etc that were hiked up during the rwc. But a lot of visitors i talked to in the pubs didn’t comment on prices not that it ever came up in the conversation, to busy drinking and B.S each other.

    • March 23rd 2012 @ 7:47am
      Emric said | March 23rd 2012 @ 7:47am | ! Report

      Loving it. The IRB now needs to use that profit wisely and considering the next round is going to be staged in England the rugby world is looking good.

      Why can’t Leagues world cup make these sorts of profits?

      • March 23rd 2012 @ 5:20pm
        IronAwe said | March 23rd 2012 @ 5:20pm | ! Report

        Because no one outside of NSW watches it?

      • March 23rd 2012 @ 10:07pm
        Bakkies said | March 23rd 2012 @ 10:07pm | ! Report

        Lack of games, full stadiums, corporate sponsorship and global media coverage

    • March 23rd 2012 @ 8:02am
      Rugbug said | March 23rd 2012 @ 8:02am | ! Report

      Thats a fantastic financial result and shows that small countries like NZ can pull off a very successful tournament.
      Do remember NZ is only the second country in IRB WC history to ever have to pay to host the event, the first being France.
      This article should put a lot of the negative roarers in their place who were absolutely admant that the cup lost money in NZ.
      Only 3 % behind France a country surrounded by Europe and with over 15 times the population isn’t a bad effort at all.

      • March 23rd 2012 @ 10:02am
        Bakkies said | March 23rd 2012 @ 10:02am | ! Report

        The RWC put a black hole in the NZRU’s coffers and was poorly attended (1.35 million) compared to aus and france’s RWCs

        • March 23rd 2012 @ 10:44am
          Rugbug said | March 23rd 2012 @ 10:44am | ! Report

          Bakkies the NZ govt made up the shortfall not the NZRU, yes they spent a bit to get it here however as as can be seen in the reports its nowhere near as dire as you would like us to believe.
          Only two countries have ever had to pay to host the tournament Bakkies something that you are overlooking. Even Jon O’Neill stated that hosting a RWC is beyond Australia in the current economic climate and Australia is going through quite an impressive economic boon at the moment and looks set to continue for a fair few years yet!

          • March 23rd 2012 @ 10:10pm
            Bakkies said | March 23rd 2012 @ 10:10pm | ! Report

            The NZRU were going cap in hand to the IRB over their loss of revenue due to the RWC Maybe if they had some proper stadiums they would have made more money. 1.35 million in attendance is a big drop on what Australia and France pulled in.

            Looks like the England RWC will be going from September 4 to October 17 in 2015 so SANZAR didn’t get what it wanted in that regard

    • March 23rd 2012 @ 8:19am
      Jack said | March 23rd 2012 @ 8:19am | ! Report

      Rugbug, I heard a pretty large cheer go up when Mitchell leg collapsed under him. I also heard some unhappy stories from Aussie supporters about being abused at games and in the street after games. Cooper might be boofhead but he’s a young bloke and listening to a whole nation gang up on the kid was a real put off for me.

      • March 23rd 2012 @ 8:34am
        Rugbug said | March 23rd 2012 @ 8:34am | ! Report

        I find that extremely doubtful that the crowd boo’d Mitchell when his leg collapsed.
        I would go as far as saying you are another of the few who are fabricating stories to create division to take away from Australias poor performance at the WC. As yet no one not even you can supply first cold hard facts about the bad experiences in NZ they are always third or fourth hand me down stories from someone who knows someone.

        Quade Cooper openly stated he did not mind being public enemy number one and it actually motivated him for games, this after his cowardly cheap shot on Mc Caw. How would the Australian public have reacted to Carter had he indulged in such thuggery towards JOC then come out and basically say I don’t five a F what you all think bring it.

        The nation ganged up on him what a joke. He got boo’d and heckled and good job I say he provoked the public to react and the sure did react. If you don’t want to get burnt don’t play with fire. Its really that simple

        • March 23rd 2012 @ 9:01am
          Moaman said | March 23rd 2012 @ 9:01am | ! Report

          Rugbug; A large % of kiwis got on the Boo n Hiss QC Bandwagon….it’s undeniable in my opinion.My teenaged daughter came home from school one day and remarked on it.( She said it was a big topic amongst her peers).I thought it was quite funny at the time–more theatre than malicious,Given the history and QC’s comments regarding the booing it was no surprise that the practice took off.Cooper’s virtual disintergration on the field belied his professed indifference and only fed the flame.
          As to Jack “fabricating” stories—very easy to hear a “large cheer” in a crowd of 60,000 if it’s close by that might not be noticed in another stand.Everyone has their own truth.
          Years ago I was part of a crowd chanting “Brett Lee’s a wanker !!” during an epic ODI at the Caketin.Lee,feilding near us on the fine leg boundary took it all in with good grace and a smile and he remains one of my favourite aussies to this day. To be fair to QC…I think no matter what he said about the NZ crowds he was in a no-win situation.He attempted to bluff his way out of trouble but clearly that didn’t work out so well…….

          • March 23rd 2012 @ 9:10am
            Rugbug said | March 23rd 2012 @ 9:10am | ! Report

            Absolutely Moaman QC was wholeheartedly boo’d by a large proportion of the NZ public however he got what he desereved he challenged the public to a fight and he he lost badly, as for the Anti Aussie sentiment I find that rather dubious as I went to many games two Australian games and not once did I hear the crowd booing at other Aussies just poor old QC.
            As for fixtures I have seen some truely abhorent behaviour by sports fans all around the globe every country has idiots there is no denying that, What I find hysterical is none of these so called abuse stories are experienced by people themselves they are all hear say from someones Auntys, brothers, nieces cousin.
            (Cue barrage of I experienced posts now)

            • March 23rd 2012 @ 2:34pm
              Rough Conduct said | March 23rd 2012 @ 2:34pm | ! Report

              You are kidding yourself, I was at the Wallabies v Ireland game, there was a good atmosphere between Australian and Irish fans even on the train back into the city. The abuse started when we (wallabies supporters) got off the train in the city centre, drunk kiwis hurling abuse at anyone wearing yellow – it was the worst, most intimidating behaviour of rugby fans I have ever encountered. We quickly dumped our original plans of hanging out at the wharf precinct after the game and retreated to our hotel. These are not stories, this actually happened, it was the worst part of what was an overall great trip to NZ for the RWC – we thoroughly enjoyed 99% of the time we had there.

      • March 23rd 2012 @ 9:11am
        mania said | March 23rd 2012 @ 9:11am | ! Report

        jack – i find it hard to believe that kiwi’s would’ve cheered mitchell going down, but i have no evidence to refute what you heard/saw. are u sure the cheer was for mitchell getting injured? we pride ourselves on knowing our rugby. we know how good mitchell is i imagine a lot of kiwi’s would’ve been disapointed that we wouldnt get to see such an exiting player perform. theres always a small minority of ppl who are an exception to the rule but the majority reaction would’ve been respectful and regretful.
        the quade issue, well as rugbug has said this has been covered. all i’ll say is that if quade hadnt baited the kiwi public it wouldnt have backfired in his face. and as an aside it was a funny side show to the games. funny for us cos it turned out that booing quade didnt lift his game afterall. 🙂
        with the aus supporters there was a lot of it reported in the aus press but i couldnt find any aussie to attest to being treated bad other than the usual mutual one up man ship. all the aus supporters i spoke to were having an awesome time on the town

      • March 23rd 2012 @ 2:53pm
        rae1 said | March 23rd 2012 @ 2:53pm | ! Report

        I didn’t boo. I’m part of the ‘whole nation’, well last time I checked anyway. I actually think it became a something of a game for manyvisiting non-Australian supporters, not just NZers. I was at Australia vs USA in Wellington and there were a number of international supporters joining in on the booing. It will be interesting to see if this continues in NZ and whether it might become ‘the thing to do’ in other countries. I hope not.

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