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The NRL and AFL have continued to record strong TV ratings this season, but Super Rugby and the A-League finals have struggled.
On Friday (March 30) Seven’s AFL match was watched by a metro total people audience of 745,000 on free-to-air TV, while Nine’s Friday night NRL was watched by 631,000. Seven’s pre-match coverage also received 516,000 viewers and its post-match coverage was watched by 427,000.
On pay TV on Friday the Hawthorn vs Collingwood match picked up 267,000 national (metro and regional) viewers.
On Saturday (March 31) on free-to-air Seven’s AFL game received 635,000 viewers, with its pre-match coverage getting 317,000 and post-match coverage 544,000.
On pay TV on Saturday the highest rating program was the Eels vs Manly NRL clash (266,000 national viewers), followed by the Panthers vs Sharks (256,000) and then the AFL’s Gold Coast vs Adelaide (211,000), North Melbourne vs Essendon (209,000) and Melbourne v Lions (192,000).
On Sunday (April 1) on free-to-air Nine’s NRL match was watched by 581,000 metro viewers. There are no pay TV numbers available for Sunday at this time.
Both the AFL and NRL have been strong on both pay and free-to-air TV platforms this year, which is why both sports enjoy the largest broadcast deals. Monday night NRL continues to rate very well on Fox Sports, making it an attractive prospect for potential free-to-air partners.
No Super Rugby game or A-League match was watched by more than 130,000 national viewers on pay TV over the pas week, a disappointing result for both codes no matter which way you look at it. Super Rugby TV ratings have been poor in 2012, no withstanding its success in 2011 on the back of the Rugby World Cup and Queensland Reds.
A-League figures have also been poor compared to the other sports, though overall there has been an increase in viewers. Whether this is enough to get an increase on its $40 million TV deal, especially with only nine teams, it remains to be seen. The A-League desperately needs free-to-air TV coverage.
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