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Recently, Sonny Bill Williams “made no apologies for how he conducts business” following his announcement that he intends to return to rugby for the next World Cup and then to compete in the Olympics in Rio De Janeiro in 2016.
Meanwhile, Channel Nine recently launched its 2013 NRL campaign with an advertisement featuring SBW in a muscular pose, highlighting his initials, SBW, followed by the initials OMG.
The ARU should follow up with a similar advertisement: SBW – OMG – RIO!
No doubt Channel Nine and NRL executives are seething with the timing of SBW’s announcement, which coincides with their media launch.
One of new ARU CEO Bill Pulver’s first initiatives should be to send SBW a bottle of champagne with a thank you note.
SBW has brought the Rio Games very much into the focus of the NRL heartland. In doing so many young athletes will become aware of this opportunity, which should translate into increased player participation.
In doing so, SBW has highlighted the international nature of rugby union and the many opportunities that it offers.
Every now and then an organisation can get an unexpected leg up. Pulver has been in the job just four days and SBW has provided that. It will be interesting to see what he does with it…
Join The Roar rugby editor Christy Doran, former Wallaby Matt Toomua and a cast of regular and special guests as they look at the biggest issues in the game on The Roar Rugby Podcast. If you’re looking for great odds on the next game check out Aussie bookmaker PlayUp. Chances are you’re about to lose. Set a deposit limit.