Should Ricky Martin be part of an A-League ad campaign?

jamesb Roar Guru

By jamesb, jamesb is a Roar Guru


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    Over two months ago, singer Ricky Martin arrived in Australia for his new gig as judge in one of 2012’s biggest rating shows, The Voice Australia.

    Martin will replace Keith Urban as judge after Urban left the show join American Idol.

    While I’m sounding a little like Richard Wilkins here, there is a point to this. Martin came to prominence in 1998 with his song The Cup of Life (La Copa de la Vide).

    That song not only propelled Martin to international fame, but it was also the official song to 1998 FIFA World Cup in France.

    So it then got me thinking. Why don’t we use Ricky Martin to promote the local game, the A-League in an ad campaign for season 2013/14 and beyond?

    The FFA’s headquarters is based in Sydney. The Voice is based in Sydney. So why doesn’t the FFA take advantage of the situation?

    Some people may think of this as a left field idea, but then again, it could be an idea that could transform Australian football through a catchy, hippy, happy tune in that it might bring new fans to the game after listening to either the single, ads or promos involving Martin.

    You may ask, would the FFA afford a marketing campaign that involves someone like Ricky Martin? Well, the FFA will soon begin their $160 million four-year deal in mid year, so there is an influx of new cash.

    There could be extra incentive for the FFA to find new owners for the Western Sydney Wanderers, and therefore offload their financial responsibilities from the club, and redirect that money to market the game, like it has never been marketed before.

    In the first season of the A-League it had Queensland Roar player Chad Gibson in a starring role where the football was dipped into paint, then kicked up against a wall to cleverly spell a word. The slogan of the ad was “It’s football, but not as you know it”.

    It was nicely done. It sent a message to the mainstream that a new era of football, not soccer was born with the commencement of the new A-League competition. However, as good an ad as it was, I still think it fell short of been iconic or timeless.

    The song used in the ad was Not Many by Scribe.

    The game of football needs an anthem. It needs something stirring, inspiring, uplifting. It needs something that is mainstream. It needs something where every generation can shake their Bon Bon to. I can understand in recent years where the “We are Football” slogan has done well.

    That slogan can be used as an anthem, which would be performed by the Puerto Rican singer.

    We have seen it in the past with other sports in this country that a great advertising campaign with a great tune can work wonders for a sport. A couple of examples that come to mind are cricket’s brilliant iconic piece of C’Mon Aussie, C’Mon and rugby league’s Tina Turner-inspired Simply the Best.

    In world football, one of the most recognised anthems is Liverpool’s You’ll Never Walk Alone. Could an anthem similar to YNWA work for the A-League?

    Maybe not, especially if Martin sings it. We could look for an anthem that picks out the best bits from a range of different sporting songs.

    Or if it’s possible, maybe we could rehash The Cup of Life single, change a few key words in the lyrics which would then be relevant to the A-League. Something like:

    “Here we go! Ale, Ale, Ale!
    We are Football! Ale, Ale, Ale!
    Tonight’s the night we see Archie play!
    We are Football! Ale, Ale, Ale!”

    I know…it’s ordinary, but you get the drift.

    Maybe SBS should have a program to find performers who could deliver the anthem for the A-League. It would be good timing on SBS’ behalf since they will be covering the A-League for the first time in season 2013/14.

    I remember back in 2006 prior to the World Cup, SBS had a show called “Song for the Socceroos”. It was a show designed to find and identify a World Cup anthem for the Socceroos. The winner of that competition was won by an urban rock group called Freedom of Thought.

    The winning song was Green and Gold. The song had lyrics like “I wanna jump and scream in a stadium full of Australians”. I thought that song was supposed to be a World Cup anthem. In a world cup, you don’t have a ”stadium full of Australians”.

    The song missed it’s mark.

    I like to see the ad where it shows a montage of great goals from the likes of Alessandor Del Piero, Archie Thompson, Marco Rojas etc. Also in the ad, show great images of active supporters singing and dancing from clubs like WSW and Melbourne Victory and also show images of young kids playing football on a Saturday.

    All throughout the ad, have Martin shown in spits and sputs just to simply engage the mainstream audience. I would have Martin more as a narrator in the ad, rather then the star, because at the end of the day, its the players that are the stars. By the end of the ad, show the upcoming round of matches, as this ad will be shown on a weekly basis right throughout the season.

    However, if Martin doesn’t work out, the FFA could always look towards the likes of Shakira, Enrique Iglesias or maybe the Gypsy Kings to fill the breach.

    Roarers/football fans, do you want to see Ricky Martin be involved in an A-League ad campaign?

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    The Crowd Says (27)

    • March 31st 2013 @ 5:49am
      Johnno said | March 31st 2013 @ 5:49am | ! Report

      Ricky Martin is so 90’s. So no. We already have to put up with New Zealand’s favourite son 80’s rocker RIchard Wilkins, every morning during the week lol, that’s bad enough.

      • March 31st 2013 @ 10:40am
        nickoldschool said | March 31st 2013 @ 10:40am | ! Report

        How about Shakira? More a fan of her curves than her tunes but would she would definitely get my vote! and don’t tell me she is soooo 2006 ;).

        More seriously, do we really need a song/ anthem?

        • March 31st 2013 @ 3:48pm
          Jamesb said | March 31st 2013 @ 3:48pm | ! Report

          If a song/anthem can market the game similar to “simply the best” and “c’mon aussie, c’mon”, then, why not?

        • March 31st 2013 @ 8:28pm
          Steven said | March 31st 2013 @ 8:28pm | ! Report

          The sight of a shaking Shakira….the mind and everything else boggles!!!! Curves are a good idea….goes with the curve ball. Perhaps she can sing the old Aretha Franklin standard “Respect” since the A-League would like to gain more respect from everyone including rival codes.

          • March 31st 2013 @ 8:57pm
            Johnno said | March 31st 2013 @ 8:57pm | ! Report

            nos agree mate lol, shakira cana be sooo 2006 or so 2013/4 whatever she wants lol.
            But we can leave Rick in the 90’s, and his ole ole ole .

    • March 31st 2013 @ 7:52am
      Gurudoright said | March 31st 2013 @ 7:52am | ! Report

      I fully understand what you are and agree. The old NSW Rugby League used Tina Turner originally with “What you get is what you see” and then more famously later with “Simply the best”. Even 20 years on, yep 20 years, everything I hear “Simply the best” I still think of Rugby League. The FFA should have stuck with “Not many”, it is an awesome song

    • March 31st 2013 @ 9:02am
      Titus said | March 31st 2013 @ 9:02am | ! Report

      What about Blue Juice or Cat Empire if you are going for that Latin feel………Ricky would just be an expensive waste of money IMO.

      • March 31st 2013 @ 12:10pm
        Roarsome said | March 31st 2013 @ 12:10pm | ! Report

        Cat Empire. There’s an ideas from left field, a Great idea!

    • March 31st 2013 @ 9:21am
      Qantas supports Australian Football said | March 31st 2013 @ 9:21am | ! Report

      Give me Samba Brazil 66 (Nike ad)

    • March 31st 2013 @ 10:31am
      nordster said | March 31st 2013 @ 10:31am | ! Report

      Looking at the suggested lyrics, maybe Ricky could sing Sydney FCs theme song….Ale, Ale, Ale…

      Which comes to a point…should each HAL club be looking at their own marketing, songs etc more rather than having the league wide approach. The same song or marketing may not work across markets…hard to see the SFC and WSW audiences going for the same thing 🙂

      • March 31st 2013 @ 1:55pm
        Titus said | March 31st 2013 @ 1:55pm | ! Report

        Great idea nordster! Can I suggest Welcome to the Jungle by Guns and Roses or Breaking the Law by Judas Priest for the westies and I guess, I Want to Go Surfing by the Drums or anything by The Village People or Matis Yahu for Sydney.

        • March 31st 2013 @ 3:03pm
          nordster said | March 31st 2013 @ 3:03pm | ! Report

          Matisyahu LOL i have a couple of those…GnR could be shoe-in for wsw, though can i suggest something a little more Bass-y may work for the west central wanderer…probably a re-mixed Bonkers by the Dizz though i prefer something off ‘Maths & English’ myself.

      • March 31st 2013 @ 2:29pm
        dasilva said | March 31st 2013 @ 2:29pm | ! Report

        Considering hte problem Western Sydney have with the media reporting of their fans

        Perhaps they should take this as their official song in an ironic way.

        • March 31st 2013 @ 2:30pm
          dasilva said | March 31st 2013 @ 2:30pm | ! Report

          Or alternatively

      • Roar Guru

        March 31st 2013 @ 2:38pm
        dasilva said | March 31st 2013 @ 2:38pm | ! Report

        Adelaide United Theme Song would be this

        • March 31st 2013 @ 2:55pm
          Titus said | March 31st 2013 @ 2:55pm | ! Report

          I was thinking Roll out the Barrel, performer unknown, for Adelaide and maybe Bong In My Eye by Regurgitator for Newcastle.

    • March 31st 2013 @ 10:49am
      Bondy said | March 31st 2013 @ 10:49am | ! Report

      Good idea, i’ve never understood why we dont connect more international celebrities with domestic A League football.