JackJumpers' NBL title was special - but where does it sit among Tasmania’s top ten sporting moments?
It’s a pretty good time to be a Tasmanian sports fan right now. After years in the sporting wilderness with not much to celebrate,…
Five squiggly lines have cost the Australian Institute of Sport (AIS) $500,000 to roll out across the country.
The largely government-funded sport agency defended the price tag on its new logo at Monday’s unveiling, saying it would generate more commercial investment in the long term.
Australian Sports Commission CEO Simon Hollingsworth said the upfront cost had to be weighed against future corporate benefits.
“We believe that in the medium and long term that this investment is going to generate significantly more revenue for the AIS, which will then be invested back into sport,” Mr Hollingsworth told reporters in Canberra.
The new logo consists of five golden lines resembling tracks, sleekly curved into the shape of Australia.
It will replace the logo designed by a student from Bendigo in a nation-wide competition in 1981, which portrayed a red and blue athlete holding their hands above their head in victory.
“The feedback from our commercial analysis was that the current brand, whilst it had a great place in our history, was slightly one dimensional in it’s nature,” Hollingsworth said.
“So we wanted something more dynamic.”
Hollingsworth said the logo had so far cost a total of $500,000 over two stages.
“First of all we’ve spent about $300,000 focusing on the commercial analysis and the creative side of this,” Hollingsworth said.
“Then in terms of the rollout, we’ve spent about $200,000 refitting.”
No athlete or sport had their funding reduced as a result of the new design, he added.
“In the scheme of total investment in Australian sport, this cost is quite a small one.”
What’s your best bet? For great odds on all your favourite sports check out PlayUp. Chances are you’re about to lose. Set a deposit limit.
It’s a pretty good time to be a Tasmanian sports fan right now. After years in the sporting wilderness with not much to celebrate,…
Olympic swimming legend and Australian Sports Commission boss Kieren Perkins has warned that "someone will die" if a multi-sport event that allows athletes to…
In 2015 when heavyweight boxer Tyson Fury beat Wladimir Klitschko, the fighter regarded by many as the ‘Greatest of all time’ in the sport,…
Join Australia's most vibrant online sports community and you have the chance to win $1000. The Roar is the perfect blend of sports reporting,…
Here is a review of our boxers who made a splash in the world rankings over the past year.
After intense debate at Roar HQ, we’ve selected the 23 most controversial moments for 2023.